Zeta Intangible Assets

What does Zeta do? Zeta Inc generates revenue through its Digital Marketing Solution segment, offering online advertising services and CX improvement services. The company provides Dekuwas.AD, a personalized advertising engine that promotes interest and purchase intent, and KANADE DSP, which enhances Dekuwas.AD with advertising distribution capabilities. CX improvement services include ZETA CX solutions, featuring ZETA SEARCH, ZETA VOICE, ZETA RECOMMEND, and ZETA AD, alongside Dekuwas.RECO and Dekuwas.VISION, which use the Dekuwas engine to boost engagement. Dekuwas.MYBUSINESS delivers digital knowledge management services. These products target businesses seeking to optimize e-commerce and search engine experiences through personalized marketing and customer experience enhancements. The primary customers for Dekuwas.AD and KANADE DSP are companies in the e-commerce sector requiring targeted advertising solutions. ZETA CX solutions and Dekuwas.RECO, Dekuwas.VISION are utilized by organizations aiming to improve customer interactions and drive sales through personalized engagement. Dekuwas.MYBUSINESS serves businesses needing efficient digital knowledge management systems. All services are delivered through the company's proprietary Dekuwas engine, enhancing user experience and conversion rates for clients. Zeta Inc's revenue streams are derived from licensing its Dekuwas engine across multiple service offerings. The Digital Marketing Solution segment focuses on advertising and CX improvement, with Dekuwas.AD and KANADE DSP targeting e-commerce businesses for ad distribution and personalization. ZETA CX solutions, including ZETA SEARCH and ZETA AD, cater to customer experience optimization, while Dekuwas.RECO and Dekuwas.VISION support interest and purchase intent through the same engine. Dekuwas.MYBUSINESS provides knowledge management services, completing the suite of offerings that drive revenue through subscription-based models. Zeta is one of the most popular companies on Eulerpool.