Zalando Intangible Assets

What does Zalando do? Zalando SE is a German online retailer for shoes and fashion, based in Berlin. The company was founded in 2008 by Robert Gentz and David Schneider and has since become one of the largest e-commerce companies in Europe. Originally started as a pure online shoe retailer, Zalando has expanded its offering over the years and now offers a wide range of clothing and accessories for women, men, and children. The products offered include clothing, shoes, bags, jewelry, and accessories. The company also builds its own brands, which it presents in its online shop. Zalando operates in 17 European countries and offers its customers a wide range of products and services. In addition to selling clothing and accessories, the company also offers the option for customers to return or exchange their items. In addition, there is a customer support team available for any questions or issues. At the core of its business model is the principle of a platform for fashion and lifestyle, where external sellers and brands offer their products for sale and Zalando acts as an intermediary and distribution channel. The company works with over 2,500 brands and over 10,000 external sellers, enabling customers to shop products from a variety of brands and from around the world. To further drive success, Zalando has expanded its product range and optimized its services over the years. There is now a Zalando Outlet for affordable offers and a Zalando Lounge for seasonal sales offers. In addition, the company offers an app for mobile devices that enhances the shopping experience for customers. The company also heavily invests in technology and data analysis to provide customers with a better shopping experience and optimize its service. An example of this is the personalization of product recommendations on www.zalando.de, based on data collected by the company about its customers' online behavior. In 2018, Zalando employed over 15,000 employees and generated a revenue of over 5 billion euros. The company sees itself as a long-term oriented company and plans to continue investing in technology, logistics, and marketing to foster future growth. Overall, Zalando has solidified its position as a leading online marketplace for fashion and lifestyle in Europe and is an important player in the online retail industry. The future looks promising, and it remains to be seen what other innovations the company will introduce in the coming years. Zalando is one of the most popular companies on Eulerpool.