Southern Sun (SSU.JO) Stock Price

Southern Sun Price

CLOSED
1,000.00ZAR+0.00 (+0.00 %)
Market closed

Revenue has compounded at 6.0% per year over the past 8 years to 6.61 B ZAR. Earnings per share have declined at 1.2% per year over the last 8 years. Southern Sun's net margin stands at 15.5%, up from -77.0% several years earlier. Southern Sun currently offers a dividend yield of about 0.03%. The payout ratio is around 33% of earnings. Analysts set a median price target of 10.91 ZAR, implying 98.9% below the current price. Of 5 analysts, 4 rate the stock a buy — an overall Buy consensus. The stock trades about 19% above its 52-week low.

Southern Sun stock price

Volume
Ex-Dividend
Details

Stock Price

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How to Read This Chart

This chart tracks the historical stock price of Southern Sun over time. You can switch between daily, weekly, and monthly views and select custom time ranges — from a single day to the full available history. Use the toggle to view price changes in absolute currency terms or as a percentage change relative to the starting date.

Total Return vs. Price Return

The "Total Return" toggle includes reinvested dividends on top of the pure price movement. This is critical because dividends can account for a significant portion of long-term returns. Historically, roughly 40 % of the S&P 500's total return has come from dividends. Always compare total return when evaluating a stock's real performance against a benchmark.

Intraday Price Data

When viewing a one-day time frame, the chart displays real-time intraday price movements. This is useful for observing how Southern Sun stock reacts to market openings, earnings releases, or breaking news throughout the trading session.

What to Look For

Look for long-term trends (sustained upward or downward movements over months and years), support and resistance levels (price zones where the stock repeatedly bounces or reverses), and volatility (how much the price fluctuates day to day). Comparing Southern Sun's price chart to a market index like the S&P 500 can reveal whether the stock is outperforming or underperforming the broader market.

Southern Sun Stock Price History
DateSouthern Sun Price
8/17/20261,000.00 ZAR
8/14/20261,000.00 ZAR
8/13/20261,000.00 ZAR
8/12/20261,000.00 ZAR
8/11/20261,000.00 ZAR
8/7/20261,010.00 ZAR
8/6/20261,000.00 ZAR
8/5/20261,024.00 ZAR
8/4/20261,028.00 ZAR
7/31/20261,025.00 ZAR
7/30/20261,015.00 ZAR
7/29/20261,025.00 ZAR
7/28/20261,009.00 ZAR
7/27/2026999.00 ZAR
7/24/2026980.00 ZAR
7/23/2026980.00 ZAR
7/22/2026988.00 ZAR
7/21/20261,000.00 ZAR
7/20/20261,010.00 ZAR
7/17/20261,007.00 ZAR
7/16/20261,011.00 ZAR
7/15/20261,000.00 ZAR
7/14/20261,007.00 ZAR
7/13/20261,001.00 ZAR
7/10/20261,002.00 ZAR
7/9/2026985.00 ZAR
7/8/2026974.00 ZAR
7/7/2026979.00 ZAR
7/6/2026971.00 ZAR
7/3/2026991.00 ZAR
7/2/2026988.00 ZAR
7/1/2026985.00 ZAR
6/30/2026990.00 ZAR
6/29/2026996.00 ZAR
6/26/20261,000.00 ZAR
6/25/20261,000.00 ZAR
6/24/2026992.00 ZAR
6/23/2026998.00 ZAR
6/22/20261,005.00 ZAR
6/19/2026988.00 ZAR
6/18/20261,008.00 ZAR
6/17/20261,022.00 ZAR
6/15/20261,000.00 ZAR
6/12/2026995.00 ZAR
6/11/2026990.00 ZAR
6/10/2026989.00 ZAR
6/9/20261,017.00 ZAR
6/8/20261,026.00 ZAR
6/5/20261,020.00 ZAR
6/4/20261,024.00 ZAR
6/3/20261,025.00 ZAR
6/2/20261,011.00 ZAR
6/1/20261,021.00 ZAR
5/29/20261,013.00 ZAR
5/28/20261,024.00 ZAR
5/27/20261,011.00 ZAR
5/26/20261,009.00 ZAR
5/25/20261,023.00 ZAR
5/22/20261,008.00 ZAR
5/21/20261,011.00 ZAR
5/20/20261,041.00 ZAR
5/19/20261,018.00 ZAR
5/18/20261,024.00 ZAR
5/15/20261,020.00 ZAR
5/14/20261,025.00 ZAR
5/13/20261,025.00 ZAR
5/12/20261,024.00 ZAR
5/11/20261,036.00 ZAR
5/8/20261,034.00 ZAR
5/7/20261,070.00 ZAR
5/6/20261,036.00 ZAR
5/5/20261,017.00 ZAR
5/4/20261,010.00 ZAR
4/30/20261,006.00 ZAR
4/29/20261,000.00 ZAR
4/28/20261,003.00 ZAR
4/24/20261,002.00 ZAR
4/23/20261,002.00 ZAR
4/22/20261,012.00 ZAR
4/21/20261,024.00 ZAR
4/20/20261,035.00 ZAR
4/17/20261,031.00 ZAR
4/16/20261,019.00 ZAR
4/15/20261,039.00 ZAR
4/14/20261,045.00 ZAR
4/13/20261,041.00 ZAR
4/10/20261,039.00 ZAR
4/9/20261,026.00 ZAR
4/8/20261,050.00 ZAR
4/7/20261,010.00 ZAR
4/2/20261,016.00 ZAR
4/1/20261,024.00 ZAR
3/31/20261,020.00 ZAR
3/30/20261,005.00 ZAR
3/27/20261,005.00 ZAR
3/26/20261,030.00 ZAR
3/25/20261,053.00 ZAR
3/24/20261,016.00 ZAR
3/23/2026994.00 ZAR
3/20/20261,000.00 ZAR
3/19/2026994.00 ZAR
3/18/2026995.00 ZAR
3/17/2026975.00 ZAR
3/16/2026975.00 ZAR
3/13/2026960.00 ZAR
3/12/2026970.00 ZAR
3/11/2026975.00 ZAR
3/10/2026980.00 ZAR
3/9/2026960.00 ZAR
3/6/2026978.00 ZAR
3/5/20261,000.00 ZAR
3/4/20261,012.00 ZAR
3/3/2026987.00 ZAR
3/2/20261,044.00 ZAR
2/27/20261,074.00 ZAR
2/26/20261,057.00 ZAR
2/25/20261,071.00 ZAR
2/24/20261,062.00 ZAR
2/23/20261,073.00 ZAR
2/20/20261,064.00 ZAR
2/19/20261,060.00 ZAR
2/18/20261,072.00 ZAR
2/17/20261,060.00 ZAR
2/16/20261,072.00 ZAR
2/13/20261,060.00 ZAR
2/12/20261,054.00 ZAR
2/11/20261,061.00 ZAR
2/10/20261,075.00 ZAR
2/9/20261,068.00 ZAR
2/6/20261,100.00 ZAR
2/5/20261,085.00 ZAR
2/4/20261,100.00 ZAR
2/3/20261,129.00 ZAR
2/2/20261,083.00 ZAR
1/30/20261,015.00 ZAR
1/29/20261,041.00 ZAR
1/28/20261,050.00 ZAR
1/27/20261,031.00 ZAR
1/26/20261,050.00 ZAR
1/23/20261,039.75 ZAR
1/22/20261,070.00 ZAR
1/21/20261,049.00 ZAR
1/20/20261,055.00 ZAR
1/19/20261,043.00 ZAR
1/16/20261,050.00 ZAR
1/15/20261,070.00 ZAR
1/14/20261,070.00 ZAR
1/13/20261,070.00 ZAR
1/12/20261,077.00 ZAR
1/9/20261,064.00 ZAR
1/8/20261,055.00 ZAR
1/7/20261,075.00 ZAR
1/6/20261,076.00 ZAR
1/5/20261,040.00 ZAR
1/2/20261,041.00 ZAR
12/31/20251,024.00 ZAR
12/30/20251,030.00 ZAR
12/29/20251,043.00 ZAR
12/24/20251,038.00 ZAR
12/23/20251,059.00 ZAR
12/22/20251,031.00 ZAR
12/19/20251,021.00 ZAR
12/18/20251,021.00 ZAR
12/17/20251,004.00 ZAR
12/15/20251,013.00 ZAR
12/12/2025997.00 ZAR
12/11/2025992.00 ZAR
12/10/2025998.00 ZAR
12/9/20251,004.00 ZAR
12/8/2025997.00 ZAR
12/5/2025990.00 ZAR
12/4/2025990.00 ZAR
12/3/2025968.00 ZAR
12/2/2025962.00 ZAR
12/1/2025945.00 ZAR
11/28/2025933.00 ZAR
11/27/2025958.00 ZAR
11/26/2025940.00 ZAR
11/25/2025935.00 ZAR
11/24/2025930.00 ZAR
11/21/2025941.00 ZAR
11/20/2025933.00 ZAR
11/19/2025916.00 ZAR
11/18/2025902.00 ZAR
11/17/2025920.00 ZAR
11/14/2025916.00 ZAR
11/13/2025915.00 ZAR
11/12/2025927.00 ZAR
11/11/2025917.00 ZAR
11/10/2025900.00 ZAR
11/7/2025906.00 ZAR
11/6/2025919.00 ZAR
11/5/2025905.00 ZAR
11/4/2025900.00 ZAR
11/3/2025924.00 ZAR
10/31/2025920.00 ZAR
10/30/2025909.00 ZAR
10/29/2025907.00 ZAR
10/28/2025893.00 ZAR
10/27/2025877.00 ZAR
10/24/2025880.00 ZAR
10/23/2025885.00 ZAR
10/22/2025875.00 ZAR
10/21/2025860.00 ZAR
10/20/2025856.00 ZAR
10/17/2025858.00 ZAR
10/16/2025872.00 ZAR
10/15/2025880.00 ZAR
10/14/2025861.00 ZAR
10/13/2025866.00 ZAR
10/10/2025854.00 ZAR
10/9/2025886.00 ZAR
10/8/2025897.00 ZAR
10/7/2025878.00 ZAR
10/6/2025878.00 ZAR
10/3/2025845.00 ZAR
10/2/2025840.00 ZAR
10/1/2025850.00 ZAR
9/30/2025855.00 ZAR
9/29/2025867.00 ZAR
9/26/2025869.00 ZAR
9/25/2025871.00 ZAR
9/23/2025894.00 ZAR
9/22/2025900.00 ZAR
9/19/2025900.00 ZAR
9/18/2025917.00 ZAR
9/17/2025913.00 ZAR
9/16/2025912.00 ZAR
9/15/2025921.00 ZAR
9/12/2025907.00 ZAR
9/11/2025885.00 ZAR
9/10/2025858.00 ZAR
9/9/2025865.00 ZAR
9/8/2025863.00 ZAR
9/5/2025839.00 ZAR
9/4/2025863.00 ZAR
9/3/2025863.00 ZAR
9/2/2025872.00 ZAR
9/1/2025865.00 ZAR
8/29/2025871.00 ZAR
8/28/2025883.00 ZAR
8/27/2025883.00 ZAR
8/26/2025876.00 ZAR
8/25/2025890.00 ZAR
8/22/2025875.00 ZAR
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Southern Sun Revenue, EBIT, Net Income

  • 3 Years

  • 5 Years

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  • Max

Revenue
EBIT
Net Income
Details
Date
Revenue
EBIT
Net Income
Jan 1, 2021
1.16 B ZAR
-586.00 M ZAR
-896.00 M ZAR
Jan 1, 2022
2.60 B ZAR
-7.00 M ZAR
-156.00 M ZAR
Jan 1, 2023
5.39 B ZAR
1.29 B ZAR
1.01 B ZAR
Jan 1, 2024
6.05 B ZAR
1.34 B ZAR
856.00 M ZAR
Jan 1, 2025
6.61 B ZAR
1.58 B ZAR
1.02 B ZAR
Jan 1, 2026 (e)
7.09 B ZAR
1.41 B ZAR
1.17 B ZAR
Jan 1, 2027 (e)
7.51 B ZAR
1.49 B ZAR
1.32 B ZAR
Jan 1, 2028 (e)
7.90 B ZAR
1.57 B ZAR
1.49 B ZAR

Southern Sun Income Statement, Balance Sheet, Cash Flow Statement

Last updated Aug 21, 2026, 3:59 AM
 
REVENUEB ZAR
REVENUE GROWTH%
GROSS MARGIN%
GROSS INCOMEB ZAR
EBITB ZAR
EBIT MARGIN%
NET INCOMEB ZAR
NET INCOME GROWTH%
DIV.ZAR
DIV. GROWTH%
SHARESB
2017201820192020202120222023202420252026e2027e2028e
4.144.364.394.481.162.605.396.056.617.097.517.90
–5.330.571.96-74.01123.90106.8412.279.297.295.845.32
107.97102.50101.9199.96384.61171.7783.0573.9767.6899.9699.9699.96
4.474.474.474.474.474.474.474.474.477.097.507.90
1.021.110.930.90-0.59-0.011.291.341.581.411.491.57
24.6025.3421.2820.18-50.39-0.2723.9122.0823.9219.8419.8419.84
0.890.50-0.10-0.90-0.90-0.161.010.861.021.171.321.49
–-44.38-119.80814.29–-82.59-750.00-15.5819.6314.4512.2913.30
–––––––0.130.250.250.250.25
––––––––92.31–––
1.061.061.061.061.231.481.501.411.341.341.341.34
Details

Income Statement Key Figures

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Revenue and Revenue Growth

Revenue is the starting point of every income statement — it measures the total sales Southern Sun generates from its core business. Revenue growth (expressed as year-over-year percentage change) is one of the most important indicators of business momentum. Sustained growth above 10 % annually is generally considered strong, while declining revenue is a serious warning sign that demands investigation.

Gross Margin

Gross margin = (Revenue − Cost of Goods Sold) ÷ Revenue. It reveals what percentage of each dollar of revenue Southern Sun retains after direct production costs. High gross margins (above 50 %) are typical of asset-light businesses like software and brands, while capital-intensive industries like manufacturing often operate below 30 %. Compare Southern Sun's gross margin to industry peers and track it over time to spot improving or deteriorating pricing power.

EBIT and EBIT Margin

EBIT measures operating profit — what remains after subtracting all operating expenses (including R&D, sales, and administrative costs) from gross profit. The EBIT margin shows this as a percentage of revenue. Because it excludes interest and taxes, EBIT allows fair comparisons between companies with different debt levels and tax jurisdictions. A rising EBIT margin indicates improving operational efficiency.

Net Income and Earnings Per Share (EPS)

Net income is the company's final profit after all expenses, interest, and taxes. Dividing net income by the number of shares outstanding gives you EPS — the single most influential metric in stock valuation. Consistent EPS growth is the primary driver of long-term stock price appreciation. Always check whether EPS growth comes from genuine profit improvement or from share buybacks reducing the share count.

Shares Outstanding

The total number of shares Southern Sun has issued. A declining share count (through buybacks) boosts EPS and signals management confidence. A rising share count (through stock issuance) dilutes existing shareholders. Always monitor this number alongside EPS to get the full picture of per-share value creation.

Analyst Estimates

The projected figures represent consensus estimates from professional analysts. Compare these forecasts against Southern Sun's historical growth rates to assess whether expectations are realistic. A company that consistently beats consensus estimates tends to see its stock price rewarded over time, while repeated misses erode investor confidence.

Southern Sun stock margins

The Southern Sun margin analysis displays the gross margin, EBIT margin, as well as the profit margin of Southern Sun. The EBIT margin (EBIT/sales) indicates the percentage of sales that remains as operating profit. The profit margin shows the percentage of sales that remains for Southern Sun.

  • 3 Years

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  • Max

Gross margin
EBIT margin
Profit margin
Details
Date
Gross margin
EBIT margin
Profit margin
Jan 1, 2021
99.96 %
-50.39 %
-77.04 %
Jan 1, 2022
99.96 %
-0.27 %
-5.99 %
Jan 1, 2023
99.96 %
23.91 %
18.83 %
Jan 1, 2024
99.96 %
22.08 %
14.16 %
Jan 1, 2025
99.96 %
23.92 %
15.49 %
Jan 1, 2026 (e)
99.96 %
19.85 %
16.54 %
Jan 1, 2027 (e)
99.96 %
19.85 %
17.54 %
Jan 1, 2028 (e)
99.96 %
19.85 %
18.87 %

Southern Sun Stock Revenue, EBIT, Earnings per Share

The Southern Sun earnings per share therefore indicates how much revenue Southern Sun has generated per share in a given period. The earnings before interest and taxes per share shows how much of the operating profit corresponds to each share. The earnings per share indicates how much of the profit belongs to each share.

  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Revenue per Share
EBIT per share
Earnings per Share
Details
Date
Revenue per Share
EBIT per share
Earnings per Share
Jan 1, 2021
0.94 ZAR
-0.48 ZAR
-0.73 ZAR
Jan 1, 2022
1.76 ZAR
-0.00 ZAR
-0.11 ZAR
Jan 1, 2023
3.59 ZAR
0.86 ZAR
0.68 ZAR
Jan 1, 2024
4.27 ZAR
0.94 ZAR
0.61 ZAR
Jan 1, 2025
4.93 ZAR
1.18 ZAR
0.76 ZAR
Jan 1, 2026 (e)
5.28 ZAR
1.05 ZAR
0.87 ZAR
Jan 1, 2027 (e)
5.59 ZAR
1.11 ZAR
0.98 ZAR
Jan 1, 2028 (e)
5.88 ZAR
1.17 ZAR
1.11 ZAR

Southern Sun business model & stock analysis

Southern Sun Limited is a leading hotel group in South Africa and is considered one of the country's most well-known hotel brands. The company's history dates back to 1969 when Swiss hotel manager Sol Kerzner opened the Beverly Hills Hotel in Durban. Since then, the company has quickly expanded and opened more hotels in the 1980s and 1990s under the names Southern Sun Lungarno Hotel, Southern Sun Waterfront Hotel, and others. The company's business model is to offer high-quality hotels in South Africa and other countries in southern Africa. The company specializes in seven major regions: South Africa, Tanzania, Kenya, Zambia, Mozambique, Seychelles, and Malawi. Within these countries, Southern Sun offers a wide range of accommodation options, including conference rooms, restaurants, spas, and fitness centers. Southern Sun is known for its innovative and comfortable hotels. The company values clean and well-equipped rooms, friendly staff, and excellent cuisine. The company is able to cater to the needs of different target groups, from business travelers to vacationers. This includes various additional services, such as the possibility of booking activities and tours in the area, concierge services, or car rental services. The company is divided into different divisions to meet the different needs of its customers. This includes business and leisure travelers, groups and events, as well as tour operators. Overall, the company offers 25 hotels and resorts with different focuses. The expansion continues with nine properties currently under development. For example, the Southern Sun Elangeni & Maharani Hotel in Durban offers 734 rooms in various categories as well as conference rooms for up to 800 people. The hotel is ideal for business travelers as it is within walking distance of the Durban International Convention Center. The hotel also includes the Lingela Spa, a fitness center, and a pool. On the other hand, the Southern Sun Montecasino in Johannesburg offers a wide range of leisure and entertainment options. It is located next to the famous Montecasino Entertainment Complex, which includes a casino, theater, and numerous restaurants. The Southern Sun Grayston in Johannesburg, on the other hand, is geared towards business travelers. It offers a business center and a conference center for up to 1,000 people. The rooms are equipped with desks and WiFi to facilitate work stays for business travelers. Southern Sun also operates a number of resorts. One of them is the Southern Sun Zanzibar on the island of Unguja in Tanzania. The resort has 109 rooms and suites, as well as various dining facilities, a spa, and a pool. The Southern Sun Resort Victoria Falls, on the other hand, is located on the banks of the Zambezi River in Zimbabwe and offers a unique view of the Victoria Falls. Overall, Southern Sun offers its customers an extensive range of offerings tailored to their specific needs. With various hotel concepts and a wide range of options, the company manages to impress its customers and build long-term relationships. In the future, the company will continue to strive to create more offerings for different target groups and expand its hotel portfolio in southern Africa.

Southern Sun SWOT Analysis

Strengths

Southern Sun Ltd is a well-established and highly recognized hotel and resort chain with a strong brand presence in the market. The company has a diverse portfolio of properties across multiple countries, offering a wide range of accommodation options to cater to various customer preferences. This extensive network provides the company with a competitive advantage.

Southern Sun Ltd has a reputation for delivering excellent customer service and maintaining high-quality facilities. The company employs skilled and experienced staff members who are trained to offer personalized and efficient services, ensuring customer satisfaction. This commitment to service excellence helps in building customer loyalty and repeat business.

Weaknesses

One of the weaknesses of Southern Sun Ltd is its dependency on international tourism. The company's operations heavily rely on the inflow of international travelers, making it vulnerable to fluctuations in global travel trends, geopolitical factors, and economic conditions. Any adverse events that significantly affect international travel can impact the company's revenue and profitability.

Another weakness is the seasonality of the hospitality industry. Southern Sun Ltd might experience fluctuations in occupancy rates and revenue during off-peak seasons. This can create financial instability and require strategic planning to mitigate the impact of such seasonal variations.

Opportunities

Southern Sun Ltd can capitalize on the growing trend of domestic tourism by strategically targeting and attracting local travelers. By promoting its properties as ideal destinations for domestic vacations and staycations, the company can tap into a potentially large and untapped market, reducing its dependence on international tourism.

Expansion into emerging markets presents an opportunity for Southern Sun Ltd to expand its footprint and reach a wider customer base. By identifying and entering markets with favorable economic growth and increasing disposable incomes, the company can establish itself as a preferred hotel chain among the growing middle-class segment in those regions.

Threats

One of the key threats faced by Southern Sun Ltd is intense competition within the hospitality industry. There are numerous international and local hotel chains competing for market share, making it crucial for the company to continuously innovate and differentiate its offerings to stay ahead. Failure to adapt to changing customer preferences and industry trends can result in a loss of market share.

External factors such as political instability, terrorism, natural disasters, or pandemics pose significant threats to the company's operations. These events can disrupt travel, decrease hotel bookings, and negatively impact revenue. Southern Sun Ltd needs to have robust risk management strategies in place to mitigate these potential threats.

Southern Sun Segments

Southern Sun Revenue by Segment (1/2)

  • 3 Years

  • Max

External revenue
Intersegment revenue
Details
Date
External revenue
Intersegment revenue
Jan 1, 2021
0.00 ZAR
0.00 ZAR
Jan 1, 2022
1.06 B ZAR
6.60 M ZAR

Southern Sun Revenue by Segment (2/2)

  • 3 Years

  • Max

Reportable segments
Reportable segments [member]
External Revenue
Details
Date
Reportable segments
Reportable segments [member]
External Revenue
Jan 1, 2021
0.00 ZAR
878.30 M ZAR
872.00 M ZAR
Jan 1, 2022
1.07 B ZAR
0.00 ZAR
0.00 ZAR

Southern Sun Eulerpool Fair Value

Details

Fair Value Estimate

ⓘ

What Is Fair Value?

Fair value is an estimate of what a stock is truly "worth" based on its financial fundamentals, independent of the current market price. If the calculated fair value is above the current share price, the stock may be undervalued — and vice versa. This chart shows three different fair value approaches so you can cross-check them against each other.

Earnings-Based Fair Value

Calculated by multiplying the current earnings per share (EPS) by the average historical P/E ratio over a selected multi-year period. The smoothing over several years filters out temporary spikes or dips. If this fair value exceeds the market price, it suggests the stock is cheap relative to its earning power.

Example: Fair Value (Earnings) 2022 = EPS 2022 × Average P/E 2019–2021

Revenue-Based Fair Value

Derived by multiplying revenue per share by the average historical price-to-sales ratio. This method is particularly useful for companies with volatile or temporarily depressed earnings, as revenue tends to be more stable than profits. It answers: "At what price has the market historically valued each dollar of this company's sales?"

Example: Fair Value (Revenue) 2022 = Revenue per Share 2022 × Average P/S 2019–2021

Dividend-Based Fair Value

Calculated by dividing the dividend per share by the average historical dividend yield. This approach is most relevant for mature, consistently dividend-paying companies. If the resulting fair value is higher than the current price, it implies the stock offers a better yield than its historical average.

Example: Fair Value (Dividend) 2022 = Dividend per Share 2022 ÷ Average Yield 2019–2021

How to Use This Chart

When all three fair value lines converge above the current price, it strengthens the case that the stock is undervalued. When they diverge, investigate why — it may indicate a structural shift in margins, payout policy, or growth rate. The forward estimates on the right extend the analysis using projected fundamentals, helping you assess whether the current price already reflects future growth expectations.

Southern Sun historical P/E ratio, EBIT multiple, and P/S ratio

Southern Sun annual returns

Details

Annual Return

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What This Chart Shows

This chart breaks down 's total annual return into two components: price return (gains or losses from stock price movement) and dividend return (income received from dividend payments). Together, they represent the total return an investor would have earned in each calendar year.

Price Return

Price return measures the percentage change in 's stock price from January 1st to December 31st of each year. Positive bars indicate the stock appreciated; negative bars show a decline. This is the component most investors focus on, but it tells only part of the story — especially for dividend-paying stocks.

Dividend Return

Dividend return represents the income generated from dividends paid during the year, expressed as a percentage of the starting stock price. While it may seem small in any single year (typically 1–4 % for established companies), dividends compound significantly over decades and have historically contributed roughly 40 % of total stock market returns.

What to Look For

Examine how many years showed positive vs. negative returns to gauge consistency. A stock with mostly positive years and small drawdowns suggests lower risk. Also compare 's annual returns to a benchmark index — consistently outperforming the market is a hallmark of a strong investment. Pay attention to the worst years: understanding downside risk is just as important as chasing upside potential.

Southern Sun shares outstanding

The number of shares of Southern Sun was 1.34 B in 2025. This indicates how many shares Southern Sun is divided into. Since shareholders are the owners of a company, each share represents a small portion of the company's ownership.

  • 3 Years

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  • Max

Number of stocks
Details
Date
Number of stocks
Jan 1, 2021
1.23 B Stocks
Jan 1, 2022
1.48 B Stocks
Jan 1, 2023
1.50 B Stocks
Jan 1, 2024
1.41 B Stocks
Jan 1, 2025
1.34 B Stocks
Jan 1, 2026 (e)
1.34 B Stocks
Jan 1, 2027 (e)
1.34 B Stocks
Jan 1, 2028 (e)
1.34 B Stocks

Southern Sun Dividend History

2 years of dividend payments

YearAnnual DividendYoY ChangePayments
20250.25ZAR↑ 100.0%1×
Jun 11, 20250.25ZAR↑ 100.0%1/1
20240.13ZAR—1×

Southern Sun dividend history and estimates

In 2025, Southern Sun paid a dividend amounting to 0.25 ZAR. Dividend means that Southern Sun distributes a portion of its profits to its owners.

  • Max

Dividend
Dividend (Estimate)
Details
Date
Dividend
Dividend (Estimate)
Jan 1, 2024 (e)
0.00 ZAR
0.13 ZAR
Jan 1, 2025 (e)
0.25 ZAR
0.00 ZAR
Jan 1, 2026
0.25 ZAR
0.00 ZAR
Jan 1, 2027 (e)
0.00 ZAR
0.25 ZAR
Jan 1, 2028 (e)
0.00 ZAR
0.25 ZAR

Southern Sun dividend payout ratio

In 2025, Southern Sun had a payout ratio of 32.71%. The payout ratio indicates the percentage of the company's profits that Southern Sun distributes as dividends.

  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Payout ratio
Details
Date
Payout ratio
Jan 1, 2021
26.69 %
Jan 1, 2022
26.69 %
Jan 1, 2023
26.69 %
Jan 1, 2024
20.66 %
Jan 1, 2025
32.71 %
Jan 1, 2026 (e)
28.64 %
Jan 1, 2027 (e)
25.51 %
Jan 1, 2028 (e)
22.52 %

Current Southern Sun forecasts and price targets in August 2026

Analyst Price Targets 2026
Δ MOM Price Target
0.00 %
Buy
80.00 % (4)
Hold
20.00 % (1)
Sell
0.00 % (0)
12M Price Target
10.91
Last Price
1,000.00
Currency
ZAR
12M Return Potential
-98.91 %
LTM Return
0 %

EESG©

Eulerpool ESG Scorecard© for the Southern Sun stock

62/100
69
Environment
87
Social
31
Governance
E

Environment

20
Scope 1 - Direct Emissions7,920
Scope 2 - Indirect emissions from purchased energy86,578
Scope 3 - Indirect emissions within the value chain49,542
Total CO₂ emissions94,498
CO₂ reduction strategy
Coal energy
Nuclear power
Animal experiments
Fur & Leather—
Pesticides—
Palm Oil—
Tobacco
Genetically modified organisms
Climate concept—
Sustainable forestry—
Recycling regulations
Environmentally friendly packaging
Hazardous substances
Fuel consumption and efficiency
Water consumption and efficiency
S

Social

20
Percentage of female employees56
Percentage of women in management—
Percentage of Asian employees—
Share of Asian management—
Percentage of Hispanic/Latino employees—
Hispano/Latino Management share—
Percentage of Black employees—
Black Management Share—
Percentage of white employees—
White Management Share—
Adult content
Alcohol
Weapons—
Firearms
Gambling
Military contracts
Human rights concept
Privacy concept—
Occupational health and safety
Catholic
G

Governance (Corporate Governance)

4
Environmental reporting
Stakeholder Engagement
Call Back Policies
Antitrust law

The Eulerpool ESG Scorecard© is the strictly copyrighted intellectual property of Eulerpool Research Systems. Any unauthorized use, imitation, or infringement will be actively pursued and may lead to significant legal consequences. For licenses, collaborations, or usage rights, please contact us directly via our contact form. Contact Form to us.

Southern Sun shareholder structure

% Name
1.11000%
Sanlam Investment Management (Pty) Ltd.
Sanlam Investment Management (Pty) Ltd.
0.51677%
Bateleur Capital (Pty) Ltd.
Bateleur Capital (Pty) Ltd.
0.41230%
Dimensional Fund Advisors, L.P.
Dimensional Fund Advisors, L.P.
0.22710%
Centaur Asset Management (Pty.) Ltd.
Centaur Asset Management (Pty.) Ltd.
0.13614%
Dimensional Fund Advisors, Ltd.
Dimensional Fund Advisors, Ltd.
0.12444%
Taquanta Asset Managers (Pty) Ltd
Taquanta Asset Managers (Pty) Ltd

Southern Sun Beneficial Ownership Filings (SEC 13D/G)

Free Float
46.4%
Float Shares
-
Shares Outstanding
-

Southern Sun Executives and Management Board

10 members · avg. age 60 · 40 % women

MA

Mr. Marcel von Aulock (50)

Chief Executive Officer, Executive Director · since 2018

19.28 M ZAR

Management

LM

Ms. Laurelle Mcdonald (42)

Chief Financial Officer, Executive Director · since 2011

6.26 M ZAR
LO

Ms. Laurinda van Onselen

Company Secretary

–

Board of Directors

MA

Mr. Mohamed Haroun Ahmed (59)

Lead Non-Executive Independent Director

568,000.00 ZAR
JC

Mr. John Copelyn (74)

Non-Executive Chairman of the Board

461,000.00 ZAR
LM

Dr. Lynette Molefi (55)

Non-Executive Independent Director

445,000.00 ZAR
SG

Mr. Sipho Gina (65)

Non-Executive Independent Director

440,000.00 ZAR
JN

Mr. Jabulani Ngcobo (73)

Non-Executive Independent Director

437,000.00 ZAR
CS

Ms. Cornelia September (65)

Non-Executive Independent Director

311,000.00 ZAR

Frequently asked questions about Southern Sun

The business model of Southern Sun Ltd is focused on the hotel and resort industry. As a leading hospitality group, Southern Sun Ltd owns and operates a diverse portfolio of properties across various popular destinations. They aim to provide exceptional guest experiences by offering world-class accommodation, dining, and leisure facilities. Southern Sun Ltd places a strong emphasis on quality service and strives to deliver memorable stays for both leisure and business travelers. With their commitment to excellence and extensive network of hotels, Southern Sun Ltd continues to flourish in the competitive hospitality market.

Southern Sun Ltd is primarily active in the hospitality and leisure industry.

The main competitors of Southern Sun Ltd in the market include rival hotel chains such as Marriott International, Intercontinental Hotels Group, and Hilton Worldwide Holdings. These companies are also well-established in the hospitality industry, offering similar services and catering to a similar target market as Southern Sun Ltd. It is important for Southern Sun Ltd to constantly monitor and adapt to the strategies and offerings of these competitors in order to maintain its competitive edge and attract customers.

Southern Sun Ltd, established in [year], is a prominent company in the [industry/sector]. With a rich history, Southern Sun Ltd has built a reputation for excellence and innovation in [specific market or field]. Since its inception, the company has consistently delivered exceptional products and services, making it a trusted name for investors and customers alike. Southern Sun Ltd's commitment to quality, customer satisfaction, and strategic partnerships has enabled it to become a leading player in the industry. The company's strong track record, coupled with its visionary leadership and robust financial performance, positions Southern Sun Ltd for continued success in the future.

Southern Sun Ltd has achieved several significant milestones. In recent years, the company has expanded its presence by acquiring major hotel brands and adding them to its portfolio. It has also successfully opened new properties in key locations, further strengthening its market position. Southern Sun Ltd takes pride in its commitment to quality and has received prestigious awards and recognition for its exceptional services. With its consistent growth and dedication to excellence, Southern Sun Ltd continues to establish itself as a leading player in the hospitality industry.

Southern Sun Ltd is primarily present in South Africa, where the company is headquartered. As a leading hotel group, Southern Sun Ltd operates and manages hotels in various cities across the country. With a strong presence in popular tourist destinations such as Johannesburg, Cape Town, Durban, and Pretoria, Southern Sun Ltd offers exceptional hospitality services to both local and international guests. The company's commitment to excellence and extensive network of hotels makes it a preferred choice for travelers seeking comfortable and convenient accommodation in South Africa.

Southern Sun Ltd represents values of excellence, quality, and integrity. As a leading company in [company name], it prioritizes customer satisfaction and aims to provide exceptional services in the hospitality industry. Southern Sun Ltd has a strong corporate philosophy centered around creating memorable experiences for guests and fostering a positive work environment for its employees. Through its commitment to sustainability and responsible business practices, Southern Sun Ltd strives to make a positive impact on the communities it operates in. With a focus on continuous improvement and innovation, Southern Sun Ltd sets itself apart as a trusted and reputable brand in the market.

Analysts currently set an average price target of 10.91 ZAR for the Southern Sun stock (median: 10.91 ZAR), implying -98.9 % versus the latest price. The consensus is based on 5 analyst ratings.

Southern Sun Analyst Price Targets 2026

5 analysts currently rate the Southern Sun stock: 4 recommend buying, 1 holding and 0 selling. For 2026, analysts expect Southern Sun to generate revenue of 7.09 B ZAR and earnings per share of 0.88 ZAR.

Southern Sun Analyst Price Targets 2026

Converted at the current exchange rate, the Southern Sun share trades at 53.08 EUR (1,000.00 ZAR).

Southern Sun Ltd is a company based in South Africa that offers a range of services in the tourism industry. The company has grown since its first hotel in 1969 and now offers a wide range of accommodations, conference and banquet facilities, and casinos. One of Southern Sun's main hotel brands is SunSquare, a selection of upscale hotels aimed at business and leisure travelers. Each hotel in the SunSquare collection offers guests modern rooms with all the amenities they need, as well as restaurants and bars, meeting rooms, and internet access. Another flagship of the group is the InterContinental Hotels & Resort hotels, known for their first-class service and luxurious facilities. The company also operates its own hotel brand, Southern Sun Hotels, which offers guests a more affordable option for business and leisure travel. In addition to hotels, Southern Sun also offers a wide range of conference and banquet facilities. The company is a leading provider of conference and event venues in South Africa and offers a variety of venues for events of any size. Facilities include meeting rooms, banquet halls, conference rooms, and outdoor areas for barbecues. Southern Sun Ltd also operates some of the largest and finest casinos in South Africa. These casinos are known for their elegant facilities and unique atmosphere, offering a comprehensive range of gambling and entertainment options. Southern Sun's casinos offer a wide range of table games, slot machines, Salon Privés, and much more. Aside from its main business areas, Southern Sun is also a dedicated corporate social responsibility actor and supports a number of foundations dedicated to improving the lives of South African citizens. Overall, Southern Sun's business model is focused on providing guests with all the services they need during their business and leisure travels. The company has a strong presence in South Africa's tourism industry and is committed to providing its customers with an excellent experience. Through the operation of hotels, conference and event venues, and casinos, the company is well diversified and can maintain a stable and growth-oriented source of income.

The expected revenue of Southern Sun is 7.09 B ZAR. This figure is based on current financial data and reflects the company's business performance.

The expected profit of Southern Sun is 1.17 B ZAR. The net profit reflects the company's profitability after deducting all expenses.

The price-to-earnings ratio (P/E) of Southern Sun is currently 1,142.56. The P/E ratio compares the current share price to the earnings per share and helps investors assess the valuation of the Southern Sun stock.

The price-to-sales ratio (P/S) of Southern Sun is currently 188.95. The P/S ratio compares the market capitalization to the annual revenue and serves as a valuation metric for the Southern Sun stock.

The Eulerpool Quality Score for Southern Sun is 3/10.

The ISIN of Southern Sun is ZAE000272522. The ISIN (International Securities Identification Number) is a globally unique identifier for securities.

The WKN of Southern Sun is A2PL46. The WKN (Wertpapierkennnummer) is a six-digit German security identification number.

The ticker of Southern Sun is SSU.JO. The ticker symbol is used to trade Southern Sun shares on the stock exchange.

Over the past 12 months, Southern Sun paid a dividend of 0.25 ZAR . This corresponds to a dividend yield of about 0.03 %. For the coming 12 months, Southern Sun is expected to pay a dividend of 0.25 ZAR.

The current dividend yield of Southern Sun is 0.03 %.

Southern Sun paid dividends every year for the past 2 years.

For the upcoming 12 months, dividends amounting to 0.25 ZAR are expected. This corresponds to a dividend yield of 0.03 %.

Southern Sun is assigned to the 'Cyclical consumption' sector.

To receive the latest dividend of Southern Sun from amounting to 0.25 ZAR, you needed to have the stock in your portfolio before the ex-date on .

The last dividend was paid out on .

The dividends of Southern Sun are distributed in ZAR.

All fundamentals and in-depth analysis of Southern Sun

Our stock analysis for Southern Sun stock includes important financial indicators such as revenue, profit, P/E ratio, P/S ratio, EBIT, as well as information on dividends. We also assess aspects such as stocks, market capitalization, debt, equity, and liabilities of Southern Sun. If you are looking for more detailed information on these topics, we offer comprehensive analyses on our subpages.

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