Southern Sun Stock

Southern Sun ROA

The Return on Assets (ROA) of Southern Sun (SSU.JO) as of Aug 21, 2026 is 7.54 %. In the previous year, Return on Assets (ROA) was 6.26 % — a change of 20.41% (higher).

ROA

7.54 %

YoY

20.41%

Last updated:

In 2026, Southern Sun's return on assets (ROA) was 7.54 %, a 20.41% increase from the 6.26 % ROA in the previous year.

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Southern Sun Stock analysis

What does Southern Sun do? Southern Sun Limited is a leading hotel group in South Africa and is considered one of the country's most well-known hotel brands. The company's history dates back to 1969 when Swiss hotel manager Sol Kerzner opened the Beverly Hills Hotel in Durban. Since then, the company has quickly expanded and opened more hotels in the 1980s and 1990s under the names Southern Sun Lungarno Hotel, Southern Sun Waterfront Hotel, and others. The company's business model is to offer high-quality hotels in South Africa and other countries in southern Africa. The company specializes in seven major regions: South Africa, Tanzania, Kenya, Zambia, Mozambique, Seychelles, and Malawi. Within these countries, Southern Sun offers a wide range of accommodation options, including conference rooms, restaurants, spas, and fitness centers. Southern Sun is known for its innovative and comfortable hotels. The company values clean and well-equipped rooms, friendly staff, and excellent cuisine. The company is able to cater to the needs of different target groups, from business travelers to vacationers. This includes various additional services, such as the possibility of booking activities and tours in the area, concierge services, or car rental services. The company is divided into different divisions to meet the different needs of its customers. This includes business and leisure travelers, groups and events, as well as tour operators. Overall, the company offers 25 hotels and resorts with different focuses. The expansion continues with nine properties currently under development. For example, the Southern Sun Elangeni & Maharani Hotel in Durban offers 734 rooms in various categories as well as conference rooms for up to 800 people. The hotel is ideal for business travelers as it is within walking distance of the Durban International Convention Center. The hotel also includes the Lingela Spa, a fitness center, and a pool. On the other hand, the Southern Sun Montecasino in Johannesburg offers a wide range of leisure and entertainment options. It is located next to the famous Montecasino Entertainment Complex, which includes a casino, theater, and numerous restaurants. The Southern Sun Grayston in Johannesburg, on the other hand, is geared towards business travelers. It offers a business center and a conference center for up to 1,000 people. The rooms are equipped with desks and WiFi to facilitate work stays for business travelers. Southern Sun also operates a number of resorts. One of them is the Southern Sun Zanzibar on the island of Unguja in Tanzania. The resort has 109 rooms and suites, as well as various dining facilities, a spa, and a pool. The Southern Sun Resort Victoria Falls, on the other hand, is located on the banks of the Zambezi River in Zimbabwe and offers a unique view of the Victoria Falls. Overall, Southern Sun offers its customers an extensive range of offerings tailored to their specific needs. With various hotel concepts and a wide range of options, the company manages to impress its customers and build long-term relationships. In the future, the company will continue to strive to create more offerings for different target groups and expand its hotel portfolio in southern Africa. Southern Sun is one of the most popular companies on Eulerpool.

ROA Details

Understanding Southern Sun's Return on Assets (ROA)

Southern Sun's Return on Assets (ROA) is a key performance indicator that measures the company's profitability in relation to its total assets. It is calculated by dividing the net income by the total assets. A higher ROA indicates efficient asset utilization to generate profits, reflecting managerial effectiveness and financial health.

Year-to-Year Comparison

Comparing Southern Sun's ROA year-over-year provides insights into the company’s operational efficiency and asset utilization trends. An increasing ROA demonstrates enhanced asset efficiency and profitability, while a declining ROA can indicate operational or financial challenges.

Impact on Investments

Investors consider Southern Sun's ROA as a crucial metric to evaluate the company’s profitability and efficiency. A higher ROA signifies that the company is effectively utilizing its assets to generate profits, making it a potentially attractive investment.

Interpreting ROA Fluctuations

Variations in Southern Sun’s ROA can be attributed to changes in net income, asset purchases, or operational efficiencies. Analyzing these fluctuations assists in assessing the company's financial performance, management efficiency, and strategic financial positioning.

Frequently Asked Questions about Southern Sun stock

Return on Assets (ROA) of Southern Sun is 7.54 % in 2026.

Return on Assets (ROA) of Southern Sun changed from 6.26 % to 7.54 %, representing a 20.41% change. The value is higher than the previous year.

On Eulerpool you can find the complete historical development of Return on Assets (ROA) Southern Sun since 2006 – with annual values, charts, and detailed analysis.

Return on Assets, also known as ROA, is a financial metric used to measure a company's profitability. It is used to determine how effectively a company uses its assets to generate profits. It is also referred to as the ratio of net income to total assets. ROA is an important indicator of a company's overall financial performance as it measures the company's ability to generate more profit from the assets it employs.

A 'good' varies by industry and company stage. On Eulerpool, you can compare Return on Assets (ROA)'s Southern Sun with sector peers and the industry average to assess whether it is attractive.

To evaluate Return on Assets (ROA)'s, it is essential to compare it with peers in the same industry and sector. On Eulerpool, you can find direct industry comparisons for Return on Assets (ROA).

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Profitability — Southern Sun

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