Purple Group (PPE.JO) Stock Price

Purple Group Price

JSE·CLOSED
168.00ZAR-6.00 (-3.51 %)
Market closed

Over the last 19 years Purple Group grew revenue by 19.9% annually, reaching 486.67 M ZAR. Earnings per share have declined at 2.6% per year over the last 19 years. For Purple Group, the net margin of 12.5% is down versus 21.6% a few years ago. At today's price the dividend yield works out to roughly 0.00%. The stock trades about 3% above its 52-week low.

Purple Group stock price

Volume
Ex-Dividend
Details

Stock Price

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How to Read This Chart

This chart tracks the historical stock price of Purple Group over time. You can switch between daily, weekly, and monthly views and select custom time ranges — from a single day to the full available history. Use the toggle to view price changes in absolute currency terms or as a percentage change relative to the starting date.

Total Return vs. Price Return

The "Total Return" toggle includes reinvested dividends on top of the pure price movement. This is critical because dividends can account for a significant portion of long-term returns. Historically, roughly 40 % of the S&P 500's total return has come from dividends. Always compare total return when evaluating a stock's real performance against a benchmark.

Intraday Price Data

When viewing a one-day time frame, the chart displays real-time intraday price movements. This is useful for observing how Purple Group stock reacts to market openings, earnings releases, or breaking news throughout the trading session.

What to Look For

Look for long-term trends (sustained upward or downward movements over months and years), support and resistance levels (price zones where the stock repeatedly bounces or reverses), and volatility (how much the price fluctuates day to day). Comparing Purple Group's price chart to a market index like the S&P 500 can reveal whether the stock is outperforming or underperforming the broader market.

Purple Group Stock Price History
DatePurple Group Price
7/24/2026168.00 ZAR
7/23/2026174.00 ZAR
7/22/2026172.00 ZAR
7/21/2026170.00 ZAR
7/20/2026173.00 ZAR
7/17/2026175.00 ZAR
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7/3/2026165.00 ZAR
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6/30/2026166.00 ZAR
6/29/2026163.00 ZAR
6/26/2026163.00 ZAR
6/25/2026167.00 ZAR
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6/19/2026164.00 ZAR
6/18/2026169.00 ZAR
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6/12/2026168.00 ZAR
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3/2/2026201.00 ZAR
2/27/2026214.00 ZAR
2/26/2026207.00 ZAR
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2/24/2026200.00 ZAR
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2/20/2026215.00 ZAR
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2/2/2026225.00 ZAR
1/30/2026221.00 ZAR
1/29/2026231.00 ZAR
1/28/2026235.00 ZAR
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1/26/2026242.00 ZAR
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1/22/2026235.00 ZAR
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1/20/2026239.00 ZAR
1/19/2026244.00 ZAR
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1/15/2026251.00 ZAR
1/14/2026243.00 ZAR
1/13/2026237.00 ZAR
1/12/2026248.00 ZAR
1/9/2026240.00 ZAR
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10/6/2025235.00 ZAR
10/3/2025250.00 ZAR
10/2/2025253.00 ZAR
10/1/2025256.00 ZAR
9/30/2025249.00 ZAR
9/29/2025260.00 ZAR
9/26/2025233.00 ZAR
9/25/2025224.00 ZAR
9/23/2025205.00 ZAR
9/22/2025199.00 ZAR
9/19/2025207.00 ZAR
9/18/2025192.00 ZAR
9/17/2025196.00 ZAR
9/16/2025190.00 ZAR
9/15/2025184.00 ZAR
9/12/2025170.00 ZAR
9/11/2025168.00 ZAR
9/10/2025169.00 ZAR
9/9/2025169.00 ZAR
9/8/2025170.00 ZAR
9/5/2025167.00 ZAR
9/4/2025167.00 ZAR
9/3/2025168.00 ZAR
9/2/2025170.00 ZAR
9/1/2025170.00 ZAR
8/29/2025170.00 ZAR
8/28/2025166.00 ZAR
8/27/2025173.00 ZAR
8/26/2025176.00 ZAR
8/25/2025173.00 ZAR
8/22/2025170.00 ZAR
8/21/2025173.00 ZAR
8/20/2025171.00 ZAR
8/19/2025182.00 ZAR
8/18/2025180.00 ZAR
8/15/2025185.00 ZAR
8/14/2025194.00 ZAR
8/13/2025181.00 ZAR
8/12/2025187.00 ZAR
8/11/2025183.00 ZAR
8/8/2025176.00 ZAR
8/7/2025187.00 ZAR
8/6/2025195.00 ZAR
8/5/2025192.00 ZAR
8/4/2025189.00 ZAR
8/1/2025177.00 ZAR
7/31/2025172.00 ZAR
7/30/2025164.00 ZAR
7/29/2025168.00 ZAR
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Purple Group Revenue, EBIT, Net Income

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  • Max

Revenue
EBIT
Net Income
Details
Date
Revenue
EBIT
Net Income
Jan 1, 2018
70.22 M ZAR
-32.24 M ZAR
-26.67 M ZAR
Jan 1, 2019
98.48 M ZAR
-15.20 M ZAR
-9.54 M ZAR
Jan 1, 2020
162.67 M ZAR
27.88 M ZAR
14.44 M ZAR
Jan 1, 2021
204.78 M ZAR
28.10 M ZAR
44.33 M ZAR
Jan 1, 2022
274.00 M ZAR
29.97 M ZAR
43.97 M ZAR
Jan 1, 2023
276.06 M ZAR
-58.65 M ZAR
-24.87 M ZAR
Jan 1, 2024
400.43 M ZAR
35.16 M ZAR
24.80 M ZAR
Jan 1, 2025
486.67 M ZAR
77.92 M ZAR
61.03 M ZAR

Purple Group Income Statement, Balance Sheet, Cash Flow Statement

Last updated Jul 28, 2026, 11:45 AM
 
REVENUEM ZAR
REVENUE GROWTH%
GROSS MARGIN%
GROSS INCOMEM ZAR
EBITM ZAR
EBIT MARGIN%
NET INCOMEM ZAR
NET INCOME GROWTH%
DIV.ZAR
DIV. GROWTH%
SHARESB
2010201120122013201420152016201720182019202020212022202320242025
59.0059.0087.0082.0093.00131.00105.0074.0070.0098.00162.00204.00274.00276.00400.00486.00
-39.18–47.46-5.7513.4140.86-19.85-29.52-5.4140.0065.3125.9334.310.7344.9321.50
91.5388.1487.3691.4692.4792.3793.3394.5995.7196.9498.1599.0298.1895.2996.7597.12
54.0052.0076.0075.0086.00121.0098.0070.0067.0095.00159.00202.00269.00263.00387.00472.00
-52.00-10.001.0011.0018.0042.00-1.00-26.00-32.00-15.0027.0028.0029.00-58.0035.0077.00
-88.14-16.951.1513.4119.3532.06-0.95-35.14-45.71-15.3116.6713.7310.58-21.018.7515.84
-50.002.003.002.00-17.0029.00-3.00-57.00-26.00-9.0014.0044.0043.00-24.0024.0061.00
-43.82-104.0050.00-33.33-950.00-270.59-110.341,800.00-54.39-65.38-255.56214.29-2.27-155.81-200.00154.17
–––0.020.040.020.01–––––––––
––––100.00-50.00-50.00–––––––––
0.710.820.860.820.820.870.860.900.910.901.011.061.251.311.411.42
Details

Income Statement Key Figures

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Revenue and Revenue Growth

Revenue is the starting point of every income statement — it measures the total sales Purple Group generates from its core business. Revenue growth (expressed as year-over-year percentage change) is one of the most important indicators of business momentum. Sustained growth above 10 % annually is generally considered strong, while declining revenue is a serious warning sign that demands investigation.

Gross Margin

Gross margin = (Revenue − Cost of Goods Sold) ÷ Revenue. It reveals what percentage of each dollar of revenue Purple Group retains after direct production costs. High gross margins (above 50 %) are typical of asset-light businesses like software and brands, while capital-intensive industries like manufacturing often operate below 30 %. Compare Purple Group's gross margin to industry peers and track it over time to spot improving or deteriorating pricing power.

EBIT and EBIT Margin

EBIT measures operating profit — what remains after subtracting all operating expenses (including R&D, sales, and administrative costs) from gross profit. The EBIT margin shows this as a percentage of revenue. Because it excludes interest and taxes, EBIT allows fair comparisons between companies with different debt levels and tax jurisdictions. A rising EBIT margin indicates improving operational efficiency.

Net Income and Earnings Per Share (EPS)

Net income is the company's final profit after all expenses, interest, and taxes. Dividing net income by the number of shares outstanding gives you EPS — the single most influential metric in stock valuation. Consistent EPS growth is the primary driver of long-term stock price appreciation. Always check whether EPS growth comes from genuine profit improvement or from share buybacks reducing the share count.

Shares Outstanding

The total number of shares Purple Group has issued. A declining share count (through buybacks) boosts EPS and signals management confidence. A rising share count (through stock issuance) dilutes existing shareholders. Always monitor this number alongside EPS to get the full picture of per-share value creation.

Analyst Estimates

The projected figures represent consensus estimates from professional analysts. Compare these forecasts against Purple Group's historical growth rates to assess whether expectations are realistic. A company that consistently beats consensus estimates tends to see its stock price rewarded over time, while repeated misses erode investor confidence.

Purple Group stock margins

The Purple Group margin analysis displays the gross margin, EBIT margin, as well as the profit margin of Purple Group. The EBIT margin (EBIT/sales) indicates the percentage of sales that remains as operating profit. The profit margin shows the percentage of sales that remains for Purple Group.

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Gross margin
EBIT margin
Profit margin
Details
Date
Gross margin
EBIT margin
Profit margin
Jan 1, 2018
96.77 %
-45.92 %
-37.98 %
Jan 1, 2019
97.37 %
-15.44 %
-9.69 %
Jan 1, 2020
98.30 %
17.14 %
8.88 %
Jan 1, 2021
98.78 %
13.72 %
21.65 %
Jan 1, 2022
98.32 %
10.94 %
16.05 %
Jan 1, 2023
95.37 %
-21.24 %
-9.01 %
Jan 1, 2024
96.76 %
8.78 %
6.19 %
Jan 1, 2025
97.00 %
16.01 %
12.54 %

Purple Group Stock Revenue, EBIT, Earnings per Share

The Purple Group earnings per share therefore indicates how much revenue Purple Group has generated per share in a given period. The earnings before interest and taxes per share shows how much of the operating profit corresponds to each share. The earnings per share indicates how much of the profit belongs to each share.

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Revenue per Share
EBIT per share
Earnings per Share
Details
Date
Revenue per Share
EBIT per share
Earnings per Share
Jan 1, 2018
0.08 ZAR
-0.04 ZAR
-0.03 ZAR
Jan 1, 2019
0.11 ZAR
-0.02 ZAR
-0.01 ZAR
Jan 1, 2020
0.16 ZAR
0.03 ZAR
0.01 ZAR
Jan 1, 2021
0.19 ZAR
0.03 ZAR
0.04 ZAR
Jan 1, 2022
0.22 ZAR
0.02 ZAR
0.04 ZAR
Jan 1, 2023
0.21 ZAR
-0.04 ZAR
-0.02 ZAR
Jan 1, 2024
0.28 ZAR
0.02 ZAR
0.02 ZAR
Jan 1, 2025
0.34 ZAR
0.05 ZAR
0.04 ZAR

Purple Group business model & stock analysis

Purple Group Ltd is a South African company specializing in online financial services. It was founded in 2002 and is headquartered in Johannesburg. The company's business model is based on providing innovative and user-friendly trading platforms and tools for retail and institutional clients. Its main activities are organized into three business areas: 1. Online trading platforms, including the GT247.com platform, offering access to a wide range of financial instruments. 2. Investment solutions tailored to the needs of retail and institutional clients, including investment advice, portfolio management, fund administration, and trading support. 3. Other services, such as investor training, customer support, and technical assistance. Purple Group Ltd has gained a reputation in recent years as an innovative and robust online platform for trading various securities in South Africa and other African countries. The company has successfully focused on the growing market for online financial services and has managed to increase its market share. A major factor contributing to the company's popularity is its high level of customer orientation. It has worked to understand and meet the needs and expectations of its customers, resulting in high customer satisfaction and loyalty. Another strength of Purple Group Ltd is its ability to adapt to changing market conditions and quickly respond to new trends and developments. The company has a strong technological foundation and continuously invests in developing new products and technologies to remain competitive. In summary, Purple Group Ltd is a leading company in the online financial services sector in South Africa and other African countries. It has successfully focused on the market for online trading platforms and investment solutions and has earned a reputation as an innovative and customer-oriented company. With its strong technological foundation and ability to adapt to changing market conditions, the company is well-positioned for future success. The output was not clearly mentioned in the text.

Purple Group SWOT Analysis

Strengths

[ { "heading": "1.", "text": "Strong" }, { "heading": "Purple", "text": "Group" }, { "heading": "2.", "text": "Diversified" }, { "heading": "The", "text": "company" }, { "heading": "3.", "text": "Efficient" }, { "heading": "Purple", "text": "Group" } ]

Weaknesses

[ { "heading": "1.", "text": "Limited" }, { "heading": "The", "text": "company" }, { "heading": "2.", "text": "Dependence" }, { "heading": "Purple", "text": "Group" }, { "heading": "3.", "text": "Lack" }, { "heading": "The", "text": "company" } ]

Opportunities

[ { "heading": "1.", "text": "Emerging" }, { "heading": "Purple", "text": "Group" }, { "heading": "2.", "text": "Strategic" }, { "heading": "Forming", "text": "strategic" }, { "heading": "3.", "text": "Increasing" }, { "heading": "By", "text": "investing" } ]

Threats

[ { "heading": "1.", "text": "Intense" }, { "heading": "Purple", "text": "Group" }, { "heading": "2.", "text": "Economic" }, { "heading": "Fluctuations", "text": "in" }, { "heading": "3.", "text": "Regulatory" }, { "heading": "The", "text": "company" } ]

Purple Group Eulerpool Fair Value

Details

Fair Value Estimate

ⓘ

What Is Fair Value?

Fair value is an estimate of what a stock is truly "worth" based on its financial fundamentals, independent of the current market price. If the calculated fair value is above the current share price, the stock may be undervalued — and vice versa. This chart shows three different fair value approaches so you can cross-check them against each other.

Earnings-Based Fair Value

Calculated by multiplying the current earnings per share (EPS) by the average historical P/E ratio over a selected multi-year period. The smoothing over several years filters out temporary spikes or dips. If this fair value exceeds the market price, it suggests the stock is cheap relative to its earning power.

Example: Fair Value (Earnings) 2022 = EPS 2022 × Average P/E 2019–2021

Revenue-Based Fair Value

Derived by multiplying revenue per share by the average historical price-to-sales ratio. This method is particularly useful for companies with volatile or temporarily depressed earnings, as revenue tends to be more stable than profits. It answers: "At what price has the market historically valued each dollar of this company's sales?"

Example: Fair Value (Revenue) 2022 = Revenue per Share 2022 × Average P/S 2019–2021

Dividend-Based Fair Value

Calculated by dividing the dividend per share by the average historical dividend yield. This approach is most relevant for mature, consistently dividend-paying companies. If the resulting fair value is higher than the current price, it implies the stock offers a better yield than its historical average.

Example: Fair Value (Dividend) 2022 = Dividend per Share 2022 ÷ Average Yield 2019–2021

How to Use This Chart

When all three fair value lines converge above the current price, it strengthens the case that the stock is undervalued. When they diverge, investigate why — it may indicate a structural shift in margins, payout policy, or growth rate. The forward estimates on the right extend the analysis using projected fundamentals, helping you assess whether the current price already reflects future growth expectations.

Purple Group historical P/E ratio, EBIT multiple, and P/S ratio

Purple Group annual returns

Details

Annual Return

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What This Chart Shows

This chart breaks down 's total annual return into two components: price return (gains or losses from stock price movement) and dividend return (income received from dividend payments). Together, they represent the total return an investor would have earned in each calendar year.

Price Return

Price return measures the percentage change in 's stock price from January 1st to December 31st of each year. Positive bars indicate the stock appreciated; negative bars show a decline. This is the component most investors focus on, but it tells only part of the story — especially for dividend-paying stocks.

Dividend Return

Dividend return represents the income generated from dividends paid during the year, expressed as a percentage of the starting stock price. While it may seem small in any single year (typically 1–4 % for established companies), dividends compound significantly over decades and have historically contributed roughly 40 % of total stock market returns.

What to Look For

Examine how many years showed positive vs. negative returns to gauge consistency. A stock with mostly positive years and small drawdowns suggests lower risk. Also compare 's annual returns to a benchmark index — consistently outperforming the market is a hallmark of a strong investment. Pay attention to the worst years: understanding downside risk is just as important as chasing upside potential.

Purple Group shares outstanding

The number of shares of Purple Group was 1.42 B in 2025. This indicates how many shares Purple Group is divided into. Since shareholders are the owners of a company, each share represents a small portion of the company's ownership.

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Number of stocks
Details
Date
Number of stocks
Jan 1, 2018
905.97 M Stocks
Jan 1, 2019
898.32 M Stocks
Jan 1, 2020
1.01 B Stocks
Jan 1, 2021
1.06 B Stocks
Jan 1, 2022
1.25 B Stocks
Jan 1, 2023
1.31 B Stocks
Jan 1, 2024
1.41 B Stocks
Jan 1, 2025
1.42 B Stocks

Purple Group stock splits

In Purple Group's history, there have been no stock splits.

Purple Group Dividend History

4 years of dividend payments

YearAnnual DividendYoY ChangePayments
20160.01ZAR↓ 71.1%1×
20150.02ZAR↑ 125.0%2×
20140.01ZAR↓ 50.0%1×
20130.02ZAR—1×

Purple Group dividend payout ratio

In 2025, Purple Group had a payout ratio of 66.57%. The payout ratio indicates the percentage of the company's profits that Purple Group distributes as dividends.

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Payout ratio
Details
Date
Payout ratio
Jan 1, 2018
66.57 %
Jan 1, 2019
66.57 %
Jan 1, 2020
66.57 %
Jan 1, 2021
66.57 %
Jan 1, 2022
66.57 %
Jan 1, 2023
66.57 %
Jan 1, 2024
66.57 %
Jan 1, 2025
66.57 %
Price targets and forecasts for Purple Group are not yet available.

Purple Group shareholder structure

% Name
8.85869%
Base SPV Partnership A
Base SPV Partnership A
7.51488%
SIX SIS Ltd.
SIX SIS Ltd.
7.01759%
Barnes (Mark Angus)
Barnes (Mark Angus)
5.85429%
Serialong Financial Investments Pvt. Ltd.
Serialong Financial Investments Pvt. Ltd.
5.42433%
Business Venture Investments No 184 Pvt. Ltd.
Business Venture Investments No 184 Pvt. Ltd.
4.16493%
Montegray Capital Pty. Ltd.
Montegray Capital Pty. Ltd.

Purple Group Executives and Management Board

CS

Mr. Charles Savage

Chief Executive Officer, Executive Director · since 2009

Compensation3.32 M ZAR
GD

Mr. Gary Van Dyk

Group Chief Financial Officer

Compensation2.13 M ZAR
CC

Mr. Craig Carter

Independent Non-Executive Director · since 2010

Compensation1.40 M ZAR
RL

Mr. Ronnie Lubner

Lead Non-Executive Director

Compensation25,000.00 ZAR
HN

Mr. Happy Ntshingila

Non-Executive Independent Chairman of the Board

Frequently asked questions about Purple Group

The business model of Purple Group Ltd, a leading stock investment company, is focused on providing comprehensive financial services and investment solutions. They operate through two main business segments: online trading and asset management. Purple Group Ltd offers an intuitive online trading platform, enabling individuals and institutions to seamlessly trade stocks, derivatives, and currencies. Additionally, their asset management division provides professional fund management services, helping clients grow and diversify their investment portfolios. With a strong emphasis on technology, innovation, and client satisfaction, Purple Group Ltd continues to deliver exceptional financial products and services to investors worldwide.

All fundamentals and in-depth analysis of Purple Group

Our stock analysis for Purple Group stock includes important financial indicators such as revenue, profit, P/E ratio, P/S ratio, EBIT, as well as information on dividends. We also assess aspects such as stocks, market capitalization, debt, equity, and liabilities of Purple Group. If you are looking for more detailed information on these topics, we offer comprehensive analyses on our subpages.

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