Purple Group Stock

Purple Group EBIT

The EBIT of Purple Group (PPE.JO) as of Aug 5, 2026 is 77.92 M ZAR. In the previous year, EBIT was 35.16 M ZAR — a change of 121.62% (higher).

EBIT

77.92 MZAR

YoY

121.62%

Last updated:

In 2026, Purple Group's EBIT was 77.92 M ZAR, a 121.62% increase from the 35.16 M ZAR EBIT recorded in the previous year.

The Purple Group EBIT history

  • 3 Years

  • 10 Years

  • 25 Years

  • Max

EBIT (M ZAR)
Date
EBIT (M ZAR)
Jan 1, 2018
-32.24 base
Jan 1, 2019
-15.20 base
Jan 1, 2020
27.88 base
Jan 1, 2021
28.10 base
Jan 1, 2022
29.97 base
Jan 1, 2023
-58.65 base
Jan 1, 2024
35.16 base
Jan 1, 2025
77.92 base
YEAREBIT (M ZAR)
2025 77.92
2024 35.16
2023 -58.65
2022 29.97
2021 28.10
2020 27.88
2019 -15.20
2018 -32.24
2017 -26.42
2016 -1.55
2015 42.82
2014 18.80
2013 11.50
2012 1.30
2011 -10.20
2010 -52.30
2009 -54.10
2008 -5.70
2007 49.80
2006 8.00
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Purple Group Revenue

Purple Group Revenue, EBIT, Net Income

  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Revenue
EBIT
Net Income
Details
Date
Revenue
EBIT
Net Income
Jan 1, 2018
70.22 M ZAR
-32.24 M ZAR
-26.67 M ZAR
Jan 1, 2019
98.48 M ZAR
-15.20 M ZAR
-9.54 M ZAR
Jan 1, 2020
162.67 M ZAR
27.88 M ZAR
14.44 M ZAR
Jan 1, 2021
204.78 M ZAR
28.10 M ZAR
44.33 M ZAR
Jan 1, 2022
274.00 M ZAR
29.97 M ZAR
43.97 M ZAR
Jan 1, 2023
276.06 M ZAR
-58.65 M ZAR
-24.87 M ZAR
Jan 1, 2024
400.43 M ZAR
35.16 M ZAR
24.80 M ZAR
Jan 1, 2025
486.67 M ZAR
77.92 M ZAR
61.03 M ZAR

Purple Group Margins

Purple Group stock margins

The Purple Group margin analysis displays the gross margin, EBIT margin, as well as the profit margin of Purple Group. The EBIT margin (EBIT/sales) indicates the percentage of sales that remains as operating profit. The profit margin shows the percentage of sales that remains for Purple Group.
  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Gross margin
EBIT margin
Profit margin
Details
Date
Gross margin
EBIT margin
Profit margin
Jan 1, 2018
96.77 %
-45.92 %
-37.98 %
Jan 1, 2019
97.37 %
-15.44 %
-9.69 %
Jan 1, 2020
98.30 %
17.14 %
8.88 %
Jan 1, 2021
98.78 %
13.72 %
21.65 %
Jan 1, 2022
98.32 %
10.94 %
16.05 %
Jan 1, 2023
95.37 %
-21.24 %
-9.01 %
Jan 1, 2024
96.76 %
8.78 %
6.19 %
Jan 1, 2025
97.00 %
16.01 %
12.54 %

Purple Group Stock analysis

What does Purple Group do? Purple Group Ltd is a South African company specializing in online financial services. It was founded in 2002 and is headquartered in Johannesburg. The company's business model is based on providing innovative and user-friendly trading platforms and tools for retail and institutional clients. Its main activities are organized into three business areas: 1. Online trading platforms, including the GT247.com platform, offering access to a wide range of financial instruments. 2. Investment solutions tailored to the needs of retail and institutional clients, including investment advice, portfolio management, fund administration, and trading support. 3. Other services, such as investor training, customer support, and technical assistance. Purple Group Ltd has gained a reputation in recent years as an innovative and robust online platform for trading various securities in South Africa and other African countries. The company has successfully focused on the growing market for online financial services and has managed to increase its market share. A major factor contributing to the company's popularity is its high level of customer orientation. It has worked to understand and meet the needs and expectations of its customers, resulting in high customer satisfaction and loyalty. Another strength of Purple Group Ltd is its ability to adapt to changing market conditions and quickly respond to new trends and developments. The company has a strong technological foundation and continuously invests in developing new products and technologies to remain competitive. In summary, Purple Group Ltd is a leading company in the online financial services sector in South Africa and other African countries. It has successfully focused on the market for online trading platforms and investment solutions and has earned a reputation as an innovative and customer-oriented company. With its strong technological foundation and ability to adapt to changing market conditions, the company is well-positioned for future success. The output was not clearly mentioned in the text. Purple Group is one of the most popular companies on Eulerpool.

EBIT Details

Analyzing Purple Group's EBIT

Purple Group's Earnings Before Interest and Taxes (EBIT) represents the company's operating profit. It is calculated by deducting all operating expenses, including the cost of goods sold (COGS) and operating expenses, from the total revenue, but before accounting for interest and taxes. It provides insights into the company’s operational profitability, excluding the impacts of financing and tax structures.

Year-to-Year Comparison

A yearly comparison of Purple Group's EBIT can reveal trends in the company’s operational efficiency and profitability. An increase in EBIT over the years can indicate enhanced operational efficiency or growth in revenue, while a decrease might raise concerns about increased operating costs or declining sales.

Impact on Investments

Purple Group's EBIT is a significant metric for investors. A positive EBIT suggests that the company is generating enough revenue to cover its operating expenses, an essential aspect for assessing the company’s financial health and stability. Investors closely monitor EBIT to gauge the company’s profitability and potential for future growth.

Interpreting EBIT Fluctuations

Fluctuations in Purple Group’s EBIT can be due to variations in revenue, operating expenses, or both. An increasing EBIT indicates improved operational performance or increased sales, while a declining EBIT can signal rising operational costs or reduced revenue, prompting a need for strategic adjustments.

Frequently Asked Questions about Purple Group stock

EBIT of Purple Group is 77.92 M ZAR in 2026.

EBIT of Purple Group changed from 35.16 M ZAR to 77.92 M ZAR, representing a 121.62% change. The value is higher than the previous year.

On Eulerpool you can find the complete historical development of EBIT Purple Group since 2006 – with annual values, charts, and detailed analysis.

"Earnings before interest and taxes", abbreviated as EBIT, is also referred to as the operating result of a company. It is a key figure that allows the profit to be assessed over a specific period of time, usually a fiscal year. Taxes and interest are not deducted from EBIT, making it suitable for international comparisons of different companies.

Net income
+ Tax expense
+ Interest expense and other financial expenses
- Interest income and other financial income
= EBIT (operating profit)

EBIT's ZAR is a key factor for investors. Changes in this metric can signal improving or deteriorating fundamentals, directly impacting the stock price. On Eulerpool, you can track EBIT's Purple Group historically and in real time.

The sales revenue is important for evaluating a stock.

EBIT is an acronym for "Earnings Before Interest and Tax" and represents a company's gross profit before taxes and interest are deducted. The EBIT amount is often used as a metric to evaluate a company.

History

The EBIT was originally introduced in the 1940s when the US Internal Revenue Service (IRS) passed a new tax law. This law required companies to calculate their profit before deducting taxes and interest on loans (or "interest and taxes"). Since then, the EBIT has been used as one of the key financial indicators in evaluating a company.

Usage

The EBIT can be used to assess a company by comparing its financial results to a benchmark or a comparative value. The EBIT is also used to determine how much the company's shareholders will receive from its operating income.

Calculation

EBIT is calculated by deducting taxes and interest on loans from the company's net profit. This amount can be calculated in various ways, but the most common method is as follows:

EBIT = Net profit + interest and taxes

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Net profit of XYZ Co. = $1,000,000
Interest and taxes = $ 500,000
EBIT of XYZ Co. = $1,500,000

Application

The EBIT value is often used to determine and evaluate the financial stability of a company. The EBIT value can also be used to determine how much money a company can spend on investments or dividends.

Use of EBIT in stock investment

Investors use EBIT to determine if a stock is over- or undervalued. If a company has a high EBIT value, it may indicate that its stock is overvalued, as the profit it generates could be lower than what it would generate with a different stock.

Advantages of EBIT

EBIT is a helpful measure for determining the financial stability of a company. There are several advantages associated with using EBIT, such as:
- EBIT eliminates the impact of financing on the company's earnings.
- It is a useful measure for determining the profits that a company can distribute to its shareholders.
- It can be used to determine whether a stock is overvalued or undervalued.

Disadvantages of EBIT

There are also some disadvantages to using EBIT, such as:
- EBIT cannot be used as the sole measure to evaluate a company as it does not reflect the overall profit of the company.
- EBIT can be influenced by unforeseen events such as a tax increase.
- EBIT is not always a reliable indicator of a company's future profit development.

Conclusion

The EBIT is an important measure used to evaluate a company. It can be used to determine how much money a company can generate from its operational results and whether a stock is overvalued or undervalued. However, the EBIT also has some disadvantages as it does not reflect the overall profitability of a company and can be influenced by unforeseen events. Therefore, it is important to consider the EBIT in conjunction with other financial indicators to obtain a complete picture of the company.

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Income Statement — Purple Group

All Key Metrics — Purple Group