Weibo

Weibo ROCE

The Return on Capital Employed (ROCE) of Weibo (9898.HK) as of Oct 21, 2026 is 11.60 %. In the previous year, Return on Capital Employed (ROCE) was 13.81 % — a change of -16.01% (lower).

ROCE

11.60 %

YoY

-16.01%

Last updated:

In 2025, Weibo's return on capital employed (ROCE) was 11.60 %, a -16.01% increase from the 13.81 % ROCE in the previous year.

The Weibo ROCE history

  • 3 Years

  • 10 Years

  • 25 Years

  • Max

ROCE
Date
ROCE
Jan 1, 2018
35.46 USD
Jan 1, 2019
26.19 USD
Jan 1, 2020
17.56 USD
Jan 1, 2021
18.91 USD
Jan 1, 2022
4.94 USD
Jan 1, 2023
13.50 USD
Jan 1, 2024
13.81 USD
Jan 1, 2025
11.60 USD
The Weibo ROCE history
YEARROCEYoY
11.60 %-16.01%
13.81 %+2.33%
13.50 %+173.45%
4.94 %-73.90%
18.91 %+7.70%
17.56 %-32.95%
26.19 %-26.14%
35.46 %+3.94%
34.11 %+83.25%
18.61 %+208.07%
6.04 %-252.87%
-3.95 %—

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Weibo Stock analysis

What does Weibo do? Weibo Corp generates revenue through its Advertising and Marketing segment, offering customized advertising and marketing solutions to businesses seeking to reach Chinese-language social media users. The Value-added Services segment provides membership services on social platforms, online games, live broadcasts, and social e-commerce, targeting individual users and content creators. The company's primary product, the social platform Weibo, serves as the core medium for both advertising and value-added services, driving engagement and monetization. Key buyers include businesses purchasing ad space and individual users subscribing to premium features. Weibo Corp's business model centers on leveraging its social platform to deliver targeted advertising campaigns and premium content services. The Advertising and Marketing segment focuses on corporate clients needing to promote products or services within the Chinese social media landscape, while the Value-added Services segment caters to end-users seeking enhanced experiences through memberships, gaming, and live streaming. The firm's revenue streams are directly tied to user engagement on Weibo, with both segments contributing to its financial performance. The company's main product, Weibo, functions as a social media platform where businesses advertise and users access value-added services. Advertising revenue comes from customized marketing solutions, and value-added services include membership subscriptions, online gaming, live broadcasts, and social e-commerce transactions. These segments collectively form the foundation of Weibo Corp's revenue model, with the platform acting as the central hub for all monetization activities. Weibo is one of the most popular companies on Eulerpool.

ROCE Details

Unraveling Weibo's Return on Capital Employed (ROCE)

Weibo's Return on Capital Employed (ROCE) is a financial metric that measures the company's profitability and efficiency with respect to the capital employed. It is calculated by dividing earnings before interest and tax (EBIT) by the employed capital. A higher ROCE indicates that the company is effectively utilizing its capital to generate profits.

Year-to-Year Comparison

Analyzing Weibo's ROCE annually provides valuable insights into its efficiency in using its capital to generate profits. An increasing ROCE indicates improved profitability and operational efficiency, whereas a decrease might signal potential issues in capital utilization or business operations.

Impact on Investments

Weibo's ROCE is a critical factor for investors and analysts for evaluating the company’s efficiency and profitability. A higher ROCE can make the company an attractive investment, as it often signifies that the firm is generating adequate profits from its employed capital.

Interpreting ROCE Fluctuations

Changes in Weibo’s ROCE are attributed to variations in EBIT or the capital employed. These fluctuations offer insights into the company’s operational efficiency, financial performance, and strategic financial management, assisting investors in making informed investment decisions.

Frequently Asked Questions about Weibo stock

Return on Capital Employed (ROCE) of Weibo is 11.60 % in 2025.

Return on Capital Employed (ROCE) of Weibo changed from 13.81 % to 11.60 %, representing a -16.01% change. The value is lower than the previous year.

On Eulerpool you can find the complete historical development of Return on Capital Employed (ROCE) Weibo since 2006 – with annual values, charts, and detailed analysis.

ROCE is a profitability measure and stands for Return on Capital Employed or the return on invested capital. The measure shows the ratio of operating profit to the interest-bearing capital employed. The higher the return on capital employed, the more profitable a company operates and the higher the important free cash flow. The free cash flow refers to the portion of profits that is not needed for expanding the company at the end of a period, but is available to shareholders.

A 'good' varies by industry and company stage. On Eulerpool, you can compare Return on Capital Employed (ROCE)'s Weibo with sector peers and the industry average to assess whether it is attractive.

To evaluate Return on Capital Employed (ROCE)'s, it is essential to compare it with peers in the same industry and sector. On Eulerpool, you can find direct industry comparisons for Return on Capital Employed (ROCE).

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Profitability — Weibo

ROEROAROCEROICAsset TurnoverInventory TurnoverReceivables TurnoverDays Sales OutstandingDays Inventory OutstandingDays Payable OutstandingCash Conversion CycleCROICGross Profit/AssetsFixed Asset TurnoverEquity TurnoverWorking Capital TurnoverPayables TurnoverCapital IntensityReceivables/RevenueInventory/RevenueEBIT/Assets

All Key Metrics — Weibo