UpSnap Stock

UpSnap ROCE

Delisted

Return on Capital Employed (ROCE) of UpSnap (UPSN) as of Aug 7, 2026.

ROCE

0.00

Last updated:

In 2026, UpSnap's return on capital employed (ROCE) was 0.00, a % increase from the - ROCE in the previous year.

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UpSnap Stock analysis

What does UpSnap do? UpSnap Inc is a Canadian technology company specializing in mobile advertising. The company was founded in Toronto in 2004 and still has its headquarters there today. However, it also has offices in the United States and Europe. UpSnap's history actually started as a mobile search engine: the company had developed an app called "UpSnap Search" that allowed users to search for nearby businesses, restaurants, attractions, and other locations and find them on an interactive map. However, the product could not succeed in the market and the company had to reorient itself. It deleted the app and focused on its core business of mobile advertising. UpSnap's business model is simple: the company sells advertising space on mobile devices such as smartphones and tablets to advertisers. It uses various technologies, such as geotargeting, to ensure that ads are delivered to the right people at the right time and place. UpSnap offers various mobile advertising formats, such as banner ads, interactive ads, video ads, and native ads seamlessly integrated into mobile apps or websites. The company works with both smaller local businesses and larger brands such as McDonald's, Universal Studios, and Expedia. UpSnap operates in various sectors. For example, the company offers a self-service platform where advertisers can create, set up, and manage their ad campaigns themselves. This platform is easy to use and does not require any special technical knowledge. However, UpSnap's professional team is also available to provide support at any time to ensure that ad campaigns are executed at the highest level. UpSnap also has a subsidiary called Call Genie, specializing in voice technology. This technology allows users to access local information over the phone, such as finding restaurants or booking flights. Another product from UpSnap is the mobile wallet platform. This platform allows users to save coupons, rewards, and other offers from their favorite brands directly on their smartphones. The platform is easy to use and also includes analytics tools that allow brands to see how well their offers are being received by users. UpSnap has also established itself as a pioneer in location-based advertising. The company uses GPS and Wi-Fi technologies to ensure that the right ads are delivered to the right people at the right time. Location-based advertising has become a very effective and popular advertising format in recent years as it offers a higher level of relevance and personalization. In summary, UpSnap is an innovative company specializing in mobile advertising. The company has a storied history and has specialized in a highly effective advertising format in recent years. With its comprehensive range of products and services and the use of state-of-the-art technologies, UpSnap has reached a top position in the industry. UpSnap is one of the most popular companies on Eulerpool.

ROCE Details

Unraveling UpSnap's Return on Capital Employed (ROCE)

UpSnap's Return on Capital Employed (ROCE) is a financial metric that measures the company's profitability and efficiency with respect to the capital employed. It is calculated by dividing earnings before interest and tax (EBIT) by the employed capital. A higher ROCE indicates that the company is effectively utilizing its capital to generate profits.

Year-to-Year Comparison

Analyzing UpSnap's ROCE annually provides valuable insights into its efficiency in using its capital to generate profits. An increasing ROCE indicates improved profitability and operational efficiency, whereas a decrease might signal potential issues in capital utilization or business operations.

Impact on Investments

UpSnap's ROCE is a critical factor for investors and analysts for evaluating the company’s efficiency and profitability. A higher ROCE can make the company an attractive investment, as it often signifies that the firm is generating adequate profits from its employed capital.

Interpreting ROCE Fluctuations

Changes in UpSnap’s ROCE are attributed to variations in EBIT or the capital employed. These fluctuations offer insights into the company’s operational efficiency, financial performance, and strategic financial management, assisting investors in making informed investment decisions.

Frequently Asked Questions about UpSnap stock

On Eulerpool you can find the complete historical development of Return on Capital Employed (ROCE) UpSnap since 2006 – with annual values, charts, and detailed analysis.

ROCE is a profitability measure and stands for Return on Capital Employed or the return on invested capital. The measure shows the ratio of operating profit to the interest-bearing capital employed. The higher the return on capital employed, the more profitable a company operates and the higher the important free cash flow. The free cash flow refers to the portion of profits that is not needed for expanding the company at the end of a period, but is available to shareholders.

A 'good' varies by industry and company stage. On Eulerpool, you can compare Return on Capital Employed (ROCE)'s UpSnap with sector peers and the industry average to assess whether it is attractive.

To evaluate Return on Capital Employed (ROCE)'s, it is essential to compare it with peers in the same industry and sector. On Eulerpool, you can find direct industry comparisons for Return on Capital Employed (ROCE).

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Profitability — UpSnap

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