UpSnap (UPSN) Stock Price

UpSnap Price

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UpSnap stock price

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How to Read This Chart

This chart tracks the historical stock price of UpSnap over time. You can switch between daily, weekly, and monthly views and select custom time ranges — from a single day to the full available history. Use the toggle to view price changes in absolute currency terms or as a percentage change relative to the starting date.

Total Return vs. Price Return

The "Total Return" toggle includes reinvested dividends on top of the pure price movement. This is critical because dividends can account for a significant portion of long-term returns. Historically, roughly 40 % of the S&P 500's total return has come from dividends. Always compare total return when evaluating a stock's real performance against a benchmark.

Intraday Price Data

When viewing a one-day time frame, the chart displays real-time intraday price movements. This is useful for observing how UpSnap stock reacts to market openings, earnings releases, or breaking news throughout the trading session.

What to Look For

Look for long-term trends (sustained upward or downward movements over months and years), support and resistance levels (price zones where the stock repeatedly bounces or reverses), and volatility (how much the price fluctuates day to day). Comparing UpSnap's price chart to a market index like the S&P 500 can reveal whether the stock is outperforming or underperforming the broader market.

UpSnap Stock Price History
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UpSnap Revenue, EBIT, Net Income

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UpSnap Income Statement, Balance Sheet, Cash Flow Statement

Last updated Aug 7, 2026, 9:52 AM
 
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Income Statement Key Figures

Revenue and Revenue Growth

Revenue is the starting point of every income statement — it measures the total sales UpSnap generates from its core business. Revenue growth (expressed as year-over-year percentage change) is one of the most important indicators of business momentum. Sustained growth above 10 % annually is generally considered strong, while declining revenue is a serious warning sign that demands investigation.

Gross Margin

Gross margin = (Revenue − Cost of Goods Sold) ÷ Revenue. It reveals what percentage of each dollar of revenue UpSnap retains after direct production costs. High gross margins (above 50 %) are typical of asset-light businesses like software and brands, while capital-intensive industries like manufacturing often operate below 30 %. Compare UpSnap's gross margin to industry peers and track it over time to spot improving or deteriorating pricing power.

EBIT and EBIT Margin

EBIT measures operating profit — what remains after subtracting all operating expenses (including R&D, sales, and administrative costs) from gross profit. The EBIT margin shows this as a percentage of revenue. Because it excludes interest and taxes, EBIT allows fair comparisons between companies with different debt levels and tax jurisdictions. A rising EBIT margin indicates improving operational efficiency.

Net Income and Earnings Per Share (EPS)

Net income is the company's final profit after all expenses, interest, and taxes. Dividing net income by the number of shares outstanding gives you EPS — the single most influential metric in stock valuation. Consistent EPS growth is the primary driver of long-term stock price appreciation. Always check whether EPS growth comes from genuine profit improvement or from share buybacks reducing the share count.

Shares Outstanding

The total number of shares UpSnap has issued. A declining share count (through buybacks) boosts EPS and signals management confidence. A rising share count (through stock issuance) dilutes existing shareholders. Always monitor this number alongside EPS to get the full picture of per-share value creation.

Analyst Estimates

The projected figures represent consensus estimates from professional analysts. Compare these forecasts against UpSnap's historical growth rates to assess whether expectations are realistic. A company that consistently beats consensus estimates tends to see its stock price rewarded over time, while repeated misses erode investor confidence.

UpSnap stock margins

The UpSnap margin analysis displays the gross margin, EBIT margin, as well as the profit margin of UpSnap. The EBIT margin (EBIT/sales) indicates the percentage of sales that remains as operating profit. The profit margin shows the percentage of sales that remains for UpSnap.
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UpSnap Stock Revenue, EBIT, Earnings per Share

The UpSnap earnings per share therefore indicates how much revenue UpSnap has generated per share in a given period. The earnings before interest and taxes per share shows how much of the operating profit corresponds to each share. The earnings per share indicates how much of the profit belongs to each share.
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UpSnap business model & stock analysis

UpSnap Inc is a Canadian technology company specializing in mobile advertising. The company was founded in Toronto in 2004 and still has its headquarters there today. However, it also has offices in the United States and Europe. UpSnap's history actually started as a mobile search engine: the company had developed an app called "UpSnap Search" that allowed users to search for nearby businesses, restaurants, attractions, and other locations and find them on an interactive map. However, the product could not succeed in the market and the company had to reorient itself. It deleted the app and focused on its core business of mobile advertising. UpSnap's business model is simple: the company sells advertising space on mobile devices such as smartphones and tablets to advertisers. It uses various technologies, such as geotargeting, to ensure that ads are delivered to the right people at the right time and place. UpSnap offers various mobile advertising formats, such as banner ads, interactive ads, video ads, and native ads seamlessly integrated into mobile apps or websites. The company works with both smaller local businesses and larger brands such as McDonald's, Universal Studios, and Expedia. UpSnap operates in various sectors. For example, the company offers a self-service platform where advertisers can create, set up, and manage their ad campaigns themselves. This platform is easy to use and does not require any special technical knowledge. However, UpSnap's professional team is also available to provide support at any time to ensure that ad campaigns are executed at the highest level. UpSnap also has a subsidiary called Call Genie, specializing in voice technology. This technology allows users to access local information over the phone, such as finding restaurants or booking flights. Another product from UpSnap is the mobile wallet platform. This platform allows users to save coupons, rewards, and other offers from their favorite brands directly on their smartphones. The platform is easy to use and also includes analytics tools that allow brands to see how well their offers are being received by users. UpSnap has also established itself as a pioneer in location-based advertising. The company uses GPS and Wi-Fi technologies to ensure that the right ads are delivered to the right people at the right time. Location-based advertising has become a very effective and popular advertising format in recent years as it offers a higher level of relevance and personalization. In summary, UpSnap is an innovative company specializing in mobile advertising. The company has a storied history and has specialized in a highly effective advertising format in recent years. With its comprehensive range of products and services and the use of state-of-the-art technologies, UpSnap has reached a top position in the industry.

UpSnap SWOT Analysis

Strengths

UpSnap Inc is a pioneer in the mobile advertising industry, offering a comprehensive mobile ad platform to businesses. Its leading solution allows businesses to reach their target audience effectively through the mobile channel, maximizing their advertising efforts and potential customer reach.

UpSnap Inc has developed a robust network of publishers and advertisers, allowing them to facilitate effective advertising campaigns on behalf of their clients. This strong network enables the company to target and deliver ads to the right audience in a wide range of mobile apps and websites, increasing the likelihood of message exposure and customer engagement.

Weaknesses

One weakness of UpSnap Inc is its limited geographic reach. While the company has established itself as a leading mobile advertising solution, its operations currently focus on specific regions or countries. This limited reach may restrict potential business expansion and revenue growth.

UpSnap Inc heavily relies on the growth and performance of the mobile advertising industry. This dependence exposes the company to potential market fluctuations, changes in consumer behavior, or technological advancements, which could impact its financial stability and market position.

Opportunities

The mobile advertising market continues to experience significant growth, presenting UpSnap Inc with ample opportunities to expand its customer base and increase market share. By capitalizing on the increasing number of mobile users and their engagement with mobile apps and websites, the company can drive further revenue and business growth.

UpSnap Inc has the opportunity to develop and introduce innovative ad formats that can capture users' attention and enhance customer engagement. By staying ahead of industry trends and incorporating new features into its mobile ad platform, the company can differentiate itself from competitors and attract more advertisers and publishers.

Threats

The mobile advertising industry is highly competitive, with numerous companies vying for market share. UpSnap Inc faces the risk of losing customers to competitors offering similar mobile advertising solutions or new market entrants that can disrupt the industry. To mitigate this threat, the company needs to continually innovate, provide superior customer service, and maintain strong relationships with advertisers and publishers.

Privacy and regulatory concerns are potential threats to UpSnap Inc's business. As the mobile advertising industry becomes subject to stricter regulations and scrutiny regarding data privacy and user consent, the company needs to ensure compliance with evolving laws and regulations. Failure to do so can result in reputational damage, legal issues, and financial penalties.

UpSnap Eulerpool Fair Value

UpSnap historical P/E ratio, EBIT multiple, and P/S ratio

UpSnap annual returns

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Annual Return

What This Chart Shows

This chart breaks down 's total annual return into two components: price return (gains or losses from stock price movement) and dividend return (income received from dividend payments). Together, they represent the total return an investor would have earned in each calendar year.

Price Return

Price return measures the percentage change in 's stock price from January 1st to December 31st of each year. Positive bars indicate the stock appreciated; negative bars show a decline. This is the component most investors focus on, but it tells only part of the story — especially for dividend-paying stocks.

Dividend Return

Dividend return represents the income generated from dividends paid during the year, expressed as a percentage of the starting stock price. While it may seem small in any single year (typically 1–4 % for established companies), dividends compound significantly over decades and have historically contributed roughly 40 % of total stock market returns.

What to Look For

Examine how many years showed positive vs. negative returns to gauge consistency. A stock with mostly positive years and small drawdowns suggests lower risk. Also compare 's annual returns to a benchmark index — consistently outperforming the market is a hallmark of a strong investment. Pay attention to the worst years: understanding downside risk is just as important as chasing upside potential.

UpSnap shares outstanding

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Price targets and forecasts for UpSnap are not yet available.

UpSnap Executives and Management Board

8 members · avg. age 52 · 0 % women

PH

Mr. Peter Van Hierden (56)

Chairman of the Board, President · since 2008

30,000.00

Management

BH

Mr. Bruce Howard

Chief Executive Officer, Director · since 2016

RG

Richard Von Gnechten (47)

Chief Financial Officer

Board of Directors

WA

Mr. Walter Andri

Director

HB

Mr. Heather Burrer

Director

DH

Mr. Daniel Hilton

Director

MI

Mr. Michael Inskip

Director

RW

Mr. Rance Walls

Director

Frequently asked questions about UpSnap

The business model of UpSnap Inc is focused on providing mobile advertising solutions for businesses. UpSnap operates a mobile advertising network that helps businesses reach their target audiences through various mobile channels, including mobile apps and websites. Their platform facilitates targeted and personalized advertising campaigns for advertisers, enabling them to effectively engage with their customers on mobile devices. UpSnap leverages advanced targeting technologies and data analysis to optimize ad performance and deliver valuable insights to their clients. By offering comprehensive mobile advertising solutions, UpSnap aims to drive customer acquisition, brand awareness, and revenue growth for businesses.

UpSnap Inc is primarily active in the digital advertising industry.

The main competitors of UpSnap Inc in the market are Google Ads, Facebook Ads, and Snap Inc. These companies also provide advertising services and compete with UpSnap Inc in terms of targeting and reaching potential customers. However, UpSnap Inc differentiates itself through its unique offering of delivering highly targeted mobile advertising solutions.

UpSnap Inc is a leading provider of mobile advertising solutions. Established in 2004, the company has a rich history of delivering innovative and targeted advertising experiences to mobile users. With a focus on providing customized marketing campaigns, UpSnap Inc has successfully worked with numerous brands to enhance their mobile presence and increase engagement. Their advanced technology and expertise in data analysis enable them to optimize advertising strategies for maximum results. Upholding a strong commitment to customer satisfaction, UpSnap Inc continues to evolve and adapt to the ever-changing landscape of mobile advertising, making it a trusted choice for businesses seeking impactful mobile marketing solutions.

UpSnap Inc has achieved significant milestones throughout its history. Some notable milestones include the launch of its proprietary mobile advertising platform, which has greatly enhanced its position in the digital advertising industry. The company has also successfully expanded its market reach by establishing partnerships with leading mobile service providers. Furthermore, UpSnap Inc has consistently achieved strong revenue growth, driven by its innovative advertising solutions and ability to target mobile users effectively. These accomplishments have solidified UpSnap Inc's position as a key player in the mobile advertising space and have set the stage for continued success in the future.

UpSnap Inc is primarily present in Canada and the United States.

UpSnap Inc is a leading provider of mobile advertising solutions. The company's values revolve around innovation, customer satisfaction, and generating meaningful results. UpSnap strives to deliver top-notch advertising solutions that connect businesses with their target audience efficiently. With a strong focus on client success, UpSnap emphasizes integrity, transparency, and partnership. Their corporate philosophy centers around staying at the forefront of mobile advertising technology to continually enhance their services. UpSnap Inc's commitment to excellence, customer-centric approach, and continuous development make it a trusted choice for businesses seeking effective mobile advertising solutions.

UpSnap Inc is a leading company based in Canada that offers innovative mobile marketing solutions. The company was founded in 2004 by Bruce Howard and G. Scott Paterson and has been listed on the Toronto Stock Exchange since 2011. UpSnap operates various divisions in the field of mobile marketing, such as Mobile Search Advertising, Mobile Display Advertising, and Mobile Messaging. The company provides its customers with an integrated mobile marketing platform based on the latest technologies and methods. The campaigns are specifically targeted towards the target audience and carefully planned to achieve maximum results. Mobile Search Advertising is one of UpSnap's key business areas. The company offers a comprehensive mobile search engine that allows users to search for businesses, products, and services in their area. The ads are precisely tailored to the users' search queries. This means that advertisers only advertise to potential customers who are nearby and searching for these products or services. Mobile Display Advertising is another important area of UpSnap, offering customers a variety of ad formats that can be displayed on mobile devices. These include interactive banners, videos, pop-ups, and other formats. The ads are distributed across various networks and mobile websites to achieve a wider reach. Mobile Messaging is another important business field of UpSnap, where the company provides a messaging platform. The platform supports SMS, MMS, and push messages, as well as mobile email and fax services. The platform is used by companies to reach their customers and send them special offers, promotions, and other information. UpSnap focuses on companies that target smaller and medium-sized businesses that want to reach their customers locally in their stores. The company works directly with its customers to provide them with customized mobile marketing solutions that meet their business needs. UpSnap's business model is based on a pay-per-performance model, where customers only pay for actual results achieved by their campaigns. This means that customers do not have to set a fixed budget, but only pay for actual generated calls, website visits, clicks, or other targeted results directly related to their campaigns. In summary, UpSnap offers its customers a comprehensive mobile marketing solution that utilizes the latest technologies and tools to support them in achieving their business goals. With a wide range of mobile marketing solutions such as Mobile Search Advertising, Mobile Display Advertising, and Mobile Messaging, UpSnap has a strong presence in the growing mobile market. The company focuses on small and medium-sized businesses that want to reach their customers locally and offers its customers a pay-per-performance model that ensures they only pay for actual results achieved.

The revenue cannot currently be calculated for UpSnap.

The profit cannot currently be calculated for UpSnap.

The P/E ratio cannot be calculated for UpSnap at the moment.

The P/S cannot be calculated for UpSnap currently.

The Eulerpool Quality Score for UpSnap is 0/10.

The ISIN of UpSnap is US9167411019. The ISIN (International Securities Identification Number) is a globally unique identifier for securities.

The WKN of UpSnap is A0HHBF. The WKN (Wertpapierkennnummer) is a six-digit German security identification number.

The ticker of UpSnap is UPSN. The ticker symbol is used to trade UpSnap shares on the stock exchange.

UpSnap is assigned to the 'Communication' sector.

The dividends of UpSnap are distributed in .

All fundamentals and in-depth analysis of UpSnap

Our stock analysis for UpSnap stock includes important financial indicators such as revenue, profit, P/E ratio, P/S ratio, EBIT, as well as information on dividends. We also assess aspects such as stocks, market capitalization, debt, equity, and liabilities of UpSnap. If you are looking for more detailed information on these topics, we offer comprehensive analyses on our subpages.