Roku (ROKU) Stock Price

Roku Price

🇺🇸NASDAQ·CLOSED
123.57USD
Market closed
Today +/-
Today %

Roku (ROKU) Stock | ISIN US77543R1023 | WKN A2DW4X. The current Roku stock price is 123.57 USD (2026). Revenue is 5.6 B USD. Net income is 189.12 M USD. The P/E ratio is 98.61. Market capitalization is 18.26 B USD. Roku operates in the Communication sector.

Roku stock price

Details

Stock Price

How to Read This Chart

This chart tracks the historical stock price of Roku over time. You can switch between daily, weekly, and monthly views and select custom time ranges — from a single day to the full available history. Use the toggle to view price changes in absolute currency terms or as a percentage change relative to the starting date.

Total Return vs. Price Return

The "Total Return" toggle includes reinvested dividends on top of the pure price movement. This is critical because dividends can account for a significant portion of long-term returns. Historically, roughly 40 % of the S&P 500's total return has come from dividends. Always compare total return when evaluating a stock's real performance against a benchmark.

Intraday Price Data

When viewing a one-day time frame, the chart displays real-time intraday price movements. This is useful for observing how Roku stock reacts to market openings, earnings releases, or breaking news throughout the trading session.

What to Look For

Look for long-term trends (sustained upward or downward movements over months and years), support and resistance levels (price zones where the stock repeatedly bounces or reverses), and volatility (how much the price fluctuates day to day). Comparing Roku's price chart to a market index like the S&P 500 can reveal whether the stock is outperforming or underperforming the broader market.

Roku Stock Price History
DateRoku Price
Access this data via the Eulerpool API

Roku Revenue, EBIT, Net Income

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  • Max

Revenue
EBIT
Net Income
Details
Date
Revenue
EBIT
Net Income
Jan 1, 2015
319.9 M USD
-37.6 M USD
-40.6 M USD
Jan 1, 2016
398.6 M USD
-43.4 M USD
-42.8 M USD
Jan 1, 2017
512.8 M USD
-19.7 M USD
-63.5 M USD
Jan 1, 2018
742.5 M USD
-13.3 M USD
-8.9 M USD
Jan 1, 2019
1.13 B USD
-61.2 M USD
-59.9 M USD
Jan 1, 2020
1.78 B USD
-20.3 M USD
-17.5 M USD
Jan 1, 2021
2.76 B USD
239 M USD
242.4 M USD
Jan 1, 2022
3.13 B USD
-492.8 M USD
-498 M USD
Jan 1, 2023
3.48 B USD
-436.28 M USD
-709.56 M USD
Jan 1, 2024
4.11 B USD
-187.17 M USD
-129.39 M USD
Jan 1, 2025
4.74 B USD
-5.62 M USD
88.36 M USD
Invalid Date
5.6 B USD
137.96 M USD
189.12 M USD
Invalid Date
6.23 B USD
360.54 M USD
360.34 M USD
Invalid Date
6.9 B USD
408.07 M USD
367.72 M USD
Invalid Date
7.46 B USD
734.4 M USD
411.42 M USD

Roku Income Statement, Balance Sheet, Cash Flow Statement

Last updated Jun 10, 2026, 12:36 PM
 
REVENUE (M USD)
REVENUE GROWTH (%)
GROSS MARGIN (%)
GROSS INCOME (M USD)
NET INCOME (M USD)
NET INCOME GROWTH (%)
SHARES (M)
DOCUMENTS
Details

Income Statement Key Figures

Revenue and Revenue Growth

Revenue is the starting point of every income statement — it measures the total sales Roku generates from its core business. Revenue growth (expressed as year-over-year percentage change) is one of the most important indicators of business momentum. Sustained growth above 10 % annually is generally considered strong, while declining revenue is a serious warning sign that demands investigation.

Gross Margin

Gross margin = (Revenue − Cost of Goods Sold) ÷ Revenue. It reveals what percentage of each dollar of revenue Roku retains after direct production costs. High gross margins (above 50 %) are typical of asset-light businesses like software and brands, while capital-intensive industries like manufacturing often operate below 30 %. Compare Roku's gross margin to industry peers and track it over time to spot improving or deteriorating pricing power.

EBIT and EBIT Margin

EBIT measures operating profit — what remains after subtracting all operating expenses (including R&D, sales, and administrative costs) from gross profit. The EBIT margin shows this as a percentage of revenue. Because it excludes interest and taxes, EBIT allows fair comparisons between companies with different debt levels and tax jurisdictions. A rising EBIT margin indicates improving operational efficiency.

Net Income and Earnings Per Share (EPS)

Net income is the company's final profit after all expenses, interest, and taxes. Dividing net income by the number of shares outstanding gives you EPS — the single most influential metric in stock valuation. Consistent EPS growth is the primary driver of long-term stock price appreciation. Always check whether EPS growth comes from genuine profit improvement or from share buybacks reducing the share count.

Shares Outstanding

The total number of shares Roku has issued. A declining share count (through buybacks) boosts EPS and signals management confidence. A rising share count (through stock issuance) dilutes existing shareholders. Always monitor this number alongside EPS to get the full picture of per-share value creation.

Analyst Estimates

The projected figures represent consensus estimates from professional analysts. Compare these forecasts against Roku's historical growth rates to assess whether expectations are realistic. A company that consistently beats consensus estimates tends to see its stock price rewarded over time, while repeated misses erode investor confidence.

Roku stock margins

The Roku margin analysis displays the gross margin, EBIT margin, as well as the profit margin of Roku. The EBIT margin (EBIT/sales) indicates the percentage of sales that remains as operating profit. The profit margin shows the percentage of sales that remains for Roku.
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Gross margin
EBIT margin
Profit margin
Details
Date
Gross margin
EBIT margin
Profit margin
Jan 1, 2015
28.07 %
-11.75 %
-12.69 %
Jan 1, 2016
30.36 %
-10.89 %
-10.74 %
Jan 1, 2017
38.96 %
-3.84 %
-12.38 %
Jan 1, 2018
44.73 %
-1.79 %
-1.2 %
Jan 1, 2019
43.87 %
-5.42 %
-5.31 %
Jan 1, 2020
45.45 %
-1.14 %
-0.98 %
Jan 1, 2021
50.95 %
8.65 %
8.77 %
Jan 1, 2022
46.09 %
-15.76 %
-15.93 %
Jan 1, 2023
45.71 %
-12.52 %
-20.36 %
Jan 1, 2024
43.9 %
-4.55 %
-3.15 %
Jan 1, 2025
43.79 %
-0.12 %
1.87 %
Invalid Date
43.79 %
2.46 %
3.38 %
Invalid Date
43.79 %
5.79 %
5.78 %
Invalid Date
43.79 %
5.92 %
5.33 %

Roku Stock Revenue, EBIT, Earnings per Share

The Roku earnings per share therefore indicates how much revenue Roku has generated per share in a given period. The earnings before interest and taxes per share shows how much of the operating profit corresponds to each share. The earnings per share indicates how much of the profit belongs to each share.
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Revenue per Share
EBIT per share
Earnings per Share
Details
Date
Revenue per Share
EBIT per share
Earnings per Share
Jan 1, 2015
3.38 USD
-0.4 USD
-0.43 USD
Jan 1, 2016
4.21 USD
-0.46 USD
-0.45 USD
Jan 1, 2017
5.17 USD
-0.2 USD
-0.64 USD
Jan 1, 2018
7.1 USD
-0.13 USD
-0.09 USD
Jan 1, 2019
9.8 USD
-0.53 USD
-0.52 USD
Jan 1, 2020
14.34 USD
-0.16 USD
-0.14 USD
Jan 1, 2021
19.51 USD
1.69 USD
1.71 USD
Jan 1, 2022
22.71 USD
-3.58 USD
-3.62 USD
Jan 1, 2023
24.61 USD
-3.08 USD
-5.01 USD
Jan 1, 2024
28.44 USD
-1.29 USD
-0.89 USD
Jan 1, 2025
31.39 USD
-0.04 USD
0.59 USD
Invalid Date
37.9 USD
0.91 USD
1.28 USD
Invalid Date
42.17 USD
2.39 USD
2.44 USD
Invalid Date
46.68 USD
2.7 USD
2.49 USD

Roku business model & stock analysis

Roku Inc is a US company that specializes in the development of streaming hardware and software. The company was founded in 2002 by Anthony Wood. Initially, Roku Inc focused on the development of set-top boxes that would enable television reception over the internet. However, the company changed its strategy and began developing its own streaming hardware and software. Roku Inc's business model is simple: the company offers affordable streaming hardware that is compatible with its streaming software. With this hardware, users can access a variety of streaming services such as Netflix, Hulu, Amazon Prime Video, and others. Roku Inc earns money through the sale of its hardware and shares revenue from the sale of streaming subscriptions with its streaming partners. The various divisions of Roku Inc are comprehensive. The company aims to offer an all-in-one streaming solution that allows users to search for and watch their favorite content in one place. The company's various divisions include Roku OS, TV specifications, streaming sticks, streaming players, and smart TVs. Roku OS is the operating system software developed by Roku Inc that runs on the company's hardware. TV specifications equip televisions with Roku Inc's streaming software. For customers who do not want to spend a lot of money and want to focus on the essentials, the company offers streaming sticks and streaming players. As a recently matured option, Roku Inc also offers smart TVs that integrate the streaming hardware and software into the television set. Roku Inc has some popular products on the market. The Roku Streaming Stick is one of the company's most well-known products. This streaming stick is very easy to use and can be directly connected to the HDMI port of the television. The Roku Streaming Stick+ is an upgraded version of the original streaming hardware, offering 4K resolution and the ability to connect wireless headphones directly to the streaming hardware. Another popular product from Roku Inc is the Roku Ultra. With this streaming player, users can access a variety of streaming content, as well as play games and listen to music. The Roku Ultra is a high-end version of Roku's streaming hardware, with more powerful hardware and higher resolution capabilities. In summary, Roku Inc is a company that specializes in the development of streaming hardware and software. The company offers a variety of streaming products such as streaming sticks, streaming players, and smart TVs. With its all-in-one streaming solution, the company aims to provide users with a convenient way to find and watch their streaming content in one place. Roku Inc is an emerging company in the rapidly changing world of streaming and offers its customers an affordable way to enjoy their favorite content.

Roku SWOT Analysis

Strengths

Roku Inc boasts several strengths that contribute to its success in the market. Firstly, the company has established itself as a leading provider of streaming devices and platforms, offering a wide range of content choices to customers. Its strong brand recognition and loyal customer base provide a competitive advantage over its rivals. Additionally, Roku's user-friendly interface and ease of use make it a preferred choice for consumers.

Weaknesses

Despite its strengths, Roku Inc also faces some weaknesses. One notable weakness is its heavy reliance on partnerships and licensing agreements with content providers. The company's success is dependent on maintaining and renewing these partnerships, which exposes it to potential vulnerabilities if negotiations fail. Roku's limited international presence compared to some of its competitors is another weakness that could hinder its growth in global markets.

Opportunities

Roku Inc has several opportunities to capitalize on in the evolving streaming industry. The increasing popularity of cord-cutting and the shift towards streaming services provide a favorable market environment for Roku's products. The company has the potential to expand its product offerings, such as developing smart TVs or partnering with content providers to offer exclusive streaming packages. Additionally, Roku can explore untapped international markets to fuel its growth.

Threats

Like any other company, Roku Inc also faces certain threats that could impact its market position. Intense competition from other streaming device manufacturers, smart TV brands, and tech giants poses a threat to Roku's market share. The rapidly changing technology landscape may also require continuous investments in research and development to stay ahead. Furthermore, shifts in consumers' content consumption habits and preferences could potentially reduce demand for Roku's devices and services.

Roku Segments

Roku Revenue by Segment (1/2)

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Details
Date
Services
Produced content
Goods
Jan 1, 2018
0 USD
0 USD
0 USD

Roku Revenue by Segment (2/2)

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Platform segments
Player segments
Details
Date
Platform segments
Player segments
Jan 1, 2018
25.19 M USD
226,000 USD

Roku Eulerpool Fair Value

Roku historical P/E ratio, EBIT multiple, and P/S ratio

Roku annual returns

Details

Annual Return

What This Chart Shows

This chart breaks down 's total annual return into two components: price return (gains or losses from stock price movement) and dividend return (income received from dividend payments). Together, they represent the total return an investor would have earned in each calendar year.

Price Return

Price return measures the percentage change in 's stock price from January 1st to December 31st of each year. Positive bars indicate the stock appreciated; negative bars show a decline. This is the component most investors focus on, but it tells only part of the story — especially for dividend-paying stocks.

Dividend Return

Dividend return represents the income generated from dividends paid during the year, expressed as a percentage of the starting stock price. While it may seem small in any single year (typically 1–4 % for established companies), dividends compound significantly over decades and have historically contributed roughly 40 % of total stock market returns.

What to Look For

Examine how many years showed positive vs. negative returns to gauge consistency. A stock with mostly positive years and small drawdowns suggests lower risk. Also compare 's annual returns to a benchmark index — consistently outperforming the market is a hallmark of a strong investment. Pay attention to the worst years: understanding downside risk is just as important as chasing upside potential.

Roku shares outstanding

The number of shares was Roku in 2025 — This indicates how many shares 150.912 M is divided into. Since shareholders are the owners of a company, each share represents a small portion of the company's ownership.
  • 3 Years

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  • Max

Number of stocks
Details
Date
Number of stocks
Jan 1, 2015
94.7 M base_Shares
Jan 1, 2016
94.7 M base_Shares
Jan 1, 2017
99.2 M base_Shares
Jan 1, 2018
104.6 M base_Shares
Jan 1, 2019
115.2 M base_Shares
Jan 1, 2020
124 M base_Shares
Jan 1, 2021
141.7 M base_Shares
Jan 1, 2022
137.7 M base_Shares
Jan 1, 2023
141.57 M base_Shares
Jan 1, 2024
144.63 M base_Shares
Jan 1, 2025
150.91 M base_Shares
Invalid Date
150.91 M base_Shares
Invalid Date
150.91 M base_Shares
Invalid Date
150.91 M base_Shares
Price targets and forecasts for Roku are not yet available.

Roku Earnings Estimates

Roku Earnings Estimates

DateEPS estimateRevenue EstimateQuarterly report
4/30/20260.33USD1.23 BUSD2026 Q1
4/29/20260.33USD1.23 BUSD2026 Q1
2/13/20260.28USD1.38 BUSD2025 Q4
2/12/20260.28USD1.38 BUSD2025 Q4
4/24/2024-0.74USD842.44 MUSD2024 Q1
2/13/2024-0.57USD983.21 MUSD2023 Q4
7/26/2023-1.09USD766.74 MUSD2023 Q2
4/26/2023-1.11USD722.1 MUSD2023 Q1
2/15/2023-1.73USD822.14 MUSD2022 Q4
11/2/2022-1.3USD704.42 MUSD2022 Q3

EESG©

Eulerpool ESG Scorecard© for the Roku stock

19/100
5
Environment
30
Social
21
Governance
E

Environment

20
Scope 1 - Direct Emissions
Scope 2 - Indirect emissions from purchased energy
Scope 3 - Indirect emissions within the value chain
Total CO₂ emissions
CO₂ reduction strategy
Coal energy
Nuclear power
Animal experiments
Fur & Leather
Pesticides
Palm Oil
Tobacco
Genetically modified organisms
Climate concept
Sustainable forestry
Recycling regulations
Environmentally friendly packaging
Hazardous substances
Fuel consumption and efficiency
Water consumption and efficiency
S

Social

20
Percentage of female employees
Percentage of women in management
Percentage of Asian employees
Share of Asian management
Percentage of Hispanic/Latino employees
Hispano/Latino Management share
Percentage of Black employees
Black Management Share
Percentage of white employees
White Management Share
Adult content
Alcohol
Weapons
Firearms
Gambling
Military contracts
Human rights concept
Privacy concept
Occupational health and safety
Catholic
G

Governance (Corporate Governance)

4
Environmental reporting
Stakeholder Engagement
Call Back Policies
Antitrust law

The Eulerpool ESG Scorecard© is the strictly copyrighted intellectual property of Eulerpool Research Systems. Any unauthorized use, imitation, or infringement will be actively pursued and may lead to significant legal consequences. For licenses, collaborations, or usage rights, please contact us directly via our contact form. Contact Form to us.

Roku shareholder structure

% Name
11.82254%
Fidelity Management & Research Company LLC
Fidelity Management & Research Company LLC
8.81804%
The Vanguard Group, Inc.
The Vanguard Group, Inc.
5.72594%
ARK Investment Management LLC
ARK Investment Management LLC
3.62637%
BlackRock Institutional Trust Company, N.A.
BlackRock Institutional Trust Company, N.A.
2.49653%
Sumitomo Mitsui Trust Bank, Limited
Sumitomo Mitsui Trust Bank, Limited
2.1552%
Fidelity Investments Canada ULC
Fidelity Investments Canada ULC
1.82175%
Acadian Asset Management LLC
Acadian Asset Management LLC
1.53116%
State Street Investment Management (US)
State Street Investment Management (US)
1.51254%
Geode Capital Management, L.L.C.
Geode Capital Management, L.L.C.
1.32812%
Fidelity Institutional Asset Management
Fidelity Institutional Asset Management
...

Roku Executives and Management Board

AW

Mr. Anthony Wood

(59)

Chairman of the Board, President, Chief Executive Officer, Founder · since 2002

Compensation27.7 M USD
CC

Mr. Charlie Collier

(55)

President - Roku Media

Compensation10.67 M USD
MO

Mr. Mustafa Ozgen

(57)

President - Devices, Products and Technology

Compensation7.35 M USD
DJ

Mr. Dan Jedda

(53)

Chief Financial Officer, Chief Operating Officer

Compensation3.35 M USD
LH

Dr. Laurie Hodrick

(62)

Independent Director

Compensation309,933 USD

Frequently asked questions about Roku

Roku Inc's business model revolves around providing streaming platforms and devices that allow users to access and consume a wide range of digital content. The company generates revenue primarily through the sale of its streaming devices, licensing fees, and advertising on its platform. By partnering with various content providers, Roku offers a vast selection of channels and services to its users. They also collaborate with advertisers to deliver targeted and interactive advertising experiences on their platform. Roku Inc continues to innovate and expand its portfolio, aiming to enhance user engagement and maintain its position as a leading streaming platform provider.

All fundamentals and in-depth analysis of Roku

Our stock analysis for Roku Revenue stock includes important financial indicators such as revenue, profit, P/E ratio, P/S ratio, EBIT, as well as information on dividends. We also assess aspects such as stocks, market capitalization, debt, equity, and liabilities of Roku Revenue. If you are looking for more detailed information on these topics, we offer comprehensive analyses on our subpages.