Hasbro (HAS) Stock Price

Hasbro Price

NASDAQ·CLOSED
81.59USD+0.04 (+0.05 %)
Market closed

Revenue has compounded at 2.1% per year over the past 19 years to 4.70 B USD. Earnings per share have grown at 4.4% per year over the last 18 years. Hasbro's net margin stands at -6.9%, down from 6.7% several years earlier. Hasbro currently offers a dividend yield of about 3.43%. The dividend has grown at 10.1% per year over the past 19 years. Analysts set a median price target of 97.41 USD, implying 19.4% above the current price. Of 19 analysts, 16 rate the stock a buy — an overall Buy consensus. The stock trades about 15% above its 52-week low.

Hasbro stock price

Volume
Ex-Dividend
Details

Stock Price

How to Read This Chart

This chart tracks the historical stock price of Hasbro over time. You can switch between daily, weekly, and monthly views and select custom time ranges — from a single day to the full available history. Use the toggle to view price changes in absolute currency terms or as a percentage change relative to the starting date.

Total Return vs. Price Return

The "Total Return" toggle includes reinvested dividends on top of the pure price movement. This is critical because dividends can account for a significant portion of long-term returns. Historically, roughly 40 % of the S&P 500's total return has come from dividends. Always compare total return when evaluating a stock's real performance against a benchmark.

Intraday Price Data

When viewing a one-day time frame, the chart displays real-time intraday price movements. This is useful for observing how Hasbro stock reacts to market openings, earnings releases, or breaking news throughout the trading session.

What to Look For

Look for long-term trends (sustained upward or downward movements over months and years), support and resistance levels (price zones where the stock repeatedly bounces or reverses), and volatility (how much the price fluctuates day to day). Comparing Hasbro's price chart to a market index like the S&P 500 can reveal whether the stock is outperforming or underperforming the broader market.

Hasbro Stock Price History
DateHasbro Price
7/20/202681.59 USD
7/17/202681.55 USD
7/16/202682.09 USD
7/15/202680.51 USD
7/14/202678.42 USD
7/13/202680.67 USD
7/10/202678.96 USD
7/9/202677.39 USD
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2/26/2026100.36 USD
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2/20/2026101.46 USD
2/19/2026101.00 USD
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2/11/2026101.57 USD
2/10/2026105.94 USD
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1/21/202688.75 USD
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12/24/202581.63 USD
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10/2/202575.89 USD
10/1/202575.17 USD
9/30/202575.31 USD
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9/28/202576.95 USD
9/25/202575.59 USD
9/24/202574.56 USD
9/23/202575.23 USD
9/22/202574.82 USD
9/21/202574.71 USD
9/18/202574.15 USD
9/17/202574.88 USD
9/16/202573.92 USD
9/15/202574.69 USD
9/14/202576.00 USD
9/11/202578.38 USD
9/10/202579.95 USD
9/9/202577.66 USD
9/8/202578.64 USD
9/7/202579.36 USD
9/4/202579.73 USD
9/3/202580.40 USD
9/2/202579.03 USD
9/1/202579.75 USD
8/28/202581.17 USD
8/27/202581.60 USD
8/26/202581.56 USD
8/25/202581.60 USD
8/24/202581.06 USD
8/21/202581.85 USD
8/20/202579.41 USD
8/19/202579.69 USD
8/18/202580.05 USD
8/17/202581.51 USD
8/14/202581.14 USD
8/13/202580.55 USD
8/12/202580.32 USD
8/11/202578.25 USD
8/10/202577.57 USD
8/7/202577.49 USD
8/6/202577.35 USD
8/5/202577.05 USD
8/4/202576.97 USD
8/3/202576.89 USD
7/31/202574.63 USD
7/30/202575.16 USD
7/29/202576.00 USD
7/28/202576.30 USD
7/27/202576.30 USD
7/24/202574.98 USD
7/23/202575.05 USD
7/22/202576.84 USD
7/21/202577.57 USD
Access this data via the Eulerpool API

Hasbro Revenue, EBIT, Net Income

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  • Max

Revenue
EBIT
Net Income
Details
Date
Revenue
EBIT
Net Income
Jan 1, 2023
5.00 B USD
413.90 M USD
-1.49 B USD
Jan 1, 2024
4.14 B USD
774.00 M USD
385.60 M USD
Jan 1, 2025
4.70 B USD
1.06 B USD
-322.40 M USD
Jan 1, 2026 (e)
4.93 B USD
1.11 B USD
747.74 M USD
Jan 1, 2027 (e)
5.24 B USD
1.21 B USD
822.53 M USD
Jan 1, 2028 (e)
5.38 B USD
1.21 B USD
854.57 M USD
Jan 1, 2029 (e)
5.39 B USD
1.28 B USD
906.96 M USD
Jan 1, 2030 (e)
5.62 B USD
1.34 B USD
970.68 M USD

Hasbro Income Statement, Balance Sheet, Cash Flow Statement

Last updated Jul 21, 2026, 6:08 PM
 
REVENUEB USD
REVENUE GROWTH%
GROSS MARGIN%
GROSS INCOMEB USD
EBITB USD
EBIT MARGIN%
NET INCOMEB USD
NET INCOME GROWTH%
DIV.USD
DIV. GROWTH%
SHARESM
20162017201820192020202120222023202420252026e2027e2028e2029e2030e2031e
5.025.214.584.725.476.425.865.004.144.704.935.245.385.395.625.93
12.863.79-12.093.0815.7817.47-8.79-14.57-17.3513.694.766.342.750.204.155.50
53.8853.1851.9152.9058.1260.3159.1957.3564.5964.5864.5864.5864.5864.5864.5864.58
2.702.772.382.503.183.873.472.872.673.043.183.383.483.483.633.83
0.790.810.330.650.720.890.850.410.771.061.111.211.211.281.34
15.7015.557.2313.8113.1713.8514.538.2618.7222.5122.5623.0322.5423.7023.77
0.550.400.220.520.220.430.20-1.490.39-0.320.750.820.850.910.971.11
22.17-28.13-44.44136.36-57.3192.79-52.57-833.50-125.86-183.64-331.9910.043.896.097.0614.85
1.992.222.462.672.722.722.782.802.802.802.822.832.85
9.9411.5610.818.541.872.210.720.710.350.71
127.00127.00126.90128.50137.60138.40138.90138.80140.30140.20140.20140.20140.20140.20140.20140.20
Details

Income Statement Key Figures

Revenue and Revenue Growth

Revenue is the starting point of every income statement — it measures the total sales Hasbro generates from its core business. Revenue growth (expressed as year-over-year percentage change) is one of the most important indicators of business momentum. Sustained growth above 10 % annually is generally considered strong, while declining revenue is a serious warning sign that demands investigation.

Gross Margin

Gross margin = (Revenue − Cost of Goods Sold) ÷ Revenue. It reveals what percentage of each dollar of revenue Hasbro retains after direct production costs. High gross margins (above 50 %) are typical of asset-light businesses like software and brands, while capital-intensive industries like manufacturing often operate below 30 %. Compare Hasbro's gross margin to industry peers and track it over time to spot improving or deteriorating pricing power.

EBIT and EBIT Margin

EBIT measures operating profit — what remains after subtracting all operating expenses (including R&D, sales, and administrative costs) from gross profit. The EBIT margin shows this as a percentage of revenue. Because it excludes interest and taxes, EBIT allows fair comparisons between companies with different debt levels and tax jurisdictions. A rising EBIT margin indicates improving operational efficiency.

Net Income and Earnings Per Share (EPS)

Net income is the company's final profit after all expenses, interest, and taxes. Dividing net income by the number of shares outstanding gives you EPS — the single most influential metric in stock valuation. Consistent EPS growth is the primary driver of long-term stock price appreciation. Always check whether EPS growth comes from genuine profit improvement or from share buybacks reducing the share count.

Shares Outstanding

The total number of shares Hasbro has issued. A declining share count (through buybacks) boosts EPS and signals management confidence. A rising share count (through stock issuance) dilutes existing shareholders. Always monitor this number alongside EPS to get the full picture of per-share value creation.

Analyst Estimates

The projected figures represent consensus estimates from professional analysts. Compare these forecasts against Hasbro's historical growth rates to assess whether expectations are realistic. A company that consistently beats consensus estimates tends to see its stock price rewarded over time, while repeated misses erode investor confidence.

Hasbro stock margins

The Hasbro margin analysis displays the gross margin, EBIT margin, as well as the profit margin of Hasbro. The EBIT margin (EBIT/sales) indicates the percentage of sales that remains as operating profit. The profit margin shows the percentage of sales that remains for Hasbro.
  • 3 Years

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  • Max

Gross margin
EBIT margin
Profit margin
Details
Date
Gross margin
EBIT margin
Profit margin
Jan 1, 2021
60.32 %
13.85 %
6.68 %
Jan 1, 2022
59.19 %
14.53 %
3.47 %
Jan 1, 2023
57.34 %
8.27 %
-29.77 %
Jan 1, 2024
64.61 %
18.72 %
9.32 %
Jan 1, 2025
64.58 %
22.50 %
-6.86 %
Jan 1, 2026 (e)
64.58 %
22.56 %
15.18 %
Jan 1, 2027 (e)
64.58 %
23.03 %
15.71 %
Jan 1, 2028 (e)
64.58 %
22.54 %
15.88 %

Hasbro Stock Revenue, EBIT, Earnings per Share

The Hasbro earnings per share therefore indicates how much revenue Hasbro has generated per share in a given period. The earnings before interest and taxes per share shows how much of the operating profit corresponds to each share. The earnings per share indicates how much of the profit belongs to each share.
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  • Max

Revenue per Share
EBIT per share
Earnings per Share
Details
Date
Revenue per Share
EBIT per share
Earnings per Share
Jan 1, 2021
46.39 USD
6.43 USD
3.10 USD
Jan 1, 2022
42.16 USD
6.13 USD
1.47 USD
Jan 1, 2023
36.05 USD
2.98 USD
-10.73 USD
Jan 1, 2024
29.48 USD
5.52 USD
2.75 USD
Jan 1, 2025
33.53 USD
7.55 USD
-2.30 USD
Jan 1, 2026 (e)
35.13 USD
7.92 USD
5.33 USD
Jan 1, 2027 (e)
37.35 USD
8.60 USD
5.87 USD
Jan 1, 2028 (e)
38.38 USD
8.65 USD
6.10 USD

Hasbro business model & stock analysis

Hasbro Inc. is an American multinational company that was founded in 1923 and is headquartered in Pawtucket, Rhode Island. Hasbro is both a toy and entertainment company that operates in various industries. The company has over 5,000 employees worldwide and operates in over 40 countries.

Hasbro SWOT Analysis

Strengths

1. Strong brand recognition and reputation in the global toy and entertainment industry.

2. Diverse product portfolio catering to various age groups and preferences.

3. Continuous innovation and introduction of new products to stay competitive.

4. Strong financial performance and solid market presence.

Weaknesses

1. Dependency on licensed products and associated risks.

2. Vulnerability to fluctuations in raw material prices and production costs.

3. Limited online presence and relatively weaker e-commerce strategy compared to competitors.

Opportunities

1. Expanding into emerging markets with growing toy industry demands.

2. Leveraging digital technologies and online platforms for enhanced customer engagement.

3. Acquisitions and partnerships to broaden product offerings and market reach.

4. Increasing demand for eco-friendly and sustainable toys, providing a niche for innovation.

Threats

1. Intense competition in the toy and entertainment industry.

2. Changing consumer preferences and trends affecting product demand.

3. Stringent regulations regarding toy safety and manufacturing standards.

4. Economic uncertainties and potential impact on consumer spending patterns.

Hasbro Eulerpool Fair Value

Details

Fair Value Estimate

What Is Fair Value?

Fair value is an estimate of what a stock is truly "worth" based on its financial fundamentals, independent of the current market price. If the calculated fair value is above the current share price, the stock may be undervalued — and vice versa. This chart shows three different fair value approaches so you can cross-check them against each other.

Earnings-Based Fair Value

Calculated by multiplying the current earnings per share (EPS) by the average historical P/E ratio over a selected multi-year period. The smoothing over several years filters out temporary spikes or dips. If this fair value exceeds the market price, it suggests the stock is cheap relative to its earning power.

Example: Fair Value (Earnings) 2022 = EPS 2022 × Average P/E 2019–2021

Revenue-Based Fair Value

Derived by multiplying revenue per share by the average historical price-to-sales ratio. This method is particularly useful for companies with volatile or temporarily depressed earnings, as revenue tends to be more stable than profits. It answers: "At what price has the market historically valued each dollar of this company's sales?"

Example: Fair Value (Revenue) 2022 = Revenue per Share 2022 × Average P/S 2019–2021

Dividend-Based Fair Value

Calculated by dividing the dividend per share by the average historical dividend yield. This approach is most relevant for mature, consistently dividend-paying companies. If the resulting fair value is higher than the current price, it implies the stock offers a better yield than its historical average.

Example: Fair Value (Dividend) 2022 = Dividend per Share 2022 ÷ Average Yield 2019–2021

How to Use This Chart

When all three fair value lines converge above the current price, it strengthens the case that the stock is undervalued. When they diverge, investigate why — it may indicate a structural shift in margins, payout policy, or growth rate. The forward estimates on the right extend the analysis using projected fundamentals, helping you assess whether the current price already reflects future growth expectations.

Hasbro historical P/E ratio, EBIT multiple, and P/S ratio

Hasbro annual returns

Details

Annual Return

What This Chart Shows

This chart breaks down 's total annual return into two components: price return (gains or losses from stock price movement) and dividend return (income received from dividend payments). Together, they represent the total return an investor would have earned in each calendar year.

Price Return

Price return measures the percentage change in 's stock price from January 1st to December 31st of each year. Positive bars indicate the stock appreciated; negative bars show a decline. This is the component most investors focus on, but it tells only part of the story — especially for dividend-paying stocks.

Dividend Return

Dividend return represents the income generated from dividends paid during the year, expressed as a percentage of the starting stock price. While it may seem small in any single year (typically 1–4 % for established companies), dividends compound significantly over decades and have historically contributed roughly 40 % of total stock market returns.

What to Look For

Examine how many years showed positive vs. negative returns to gauge consistency. A stock with mostly positive years and small drawdowns suggests lower risk. Also compare 's annual returns to a benchmark index — consistently outperforming the market is a hallmark of a strong investment. Pay attention to the worst years: understanding downside risk is just as important as chasing upside potential.

Hasbro shares outstanding

The number of shares of Hasbro was 140.2 M in 2025. This indicates how many shares Hasbro is divided into. Since shareholders are the owners of a company, each share represents a small portion of the company's ownership.
  • 3 Years

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  • Max

Number of stocks
Details
Date
Number of stocks
Jan 1, 2021
138.40 M Stocks
Jan 1, 2022
138.90 M Stocks
Jan 1, 2023
138.80 M Stocks
Jan 1, 2024
140.30 M Stocks
Jan 1, 2025
140.20 M Stocks
Jan 1, 2026 (e)
140.20 M Stocks
Jan 1, 2027 (e)
140.20 M Stocks
Jan 1, 2028 (e)
140.20 M Stocks

Hasbro stock splits

In Hasbro's history, there have been no stock splits.

Hasbro Dividend History

37 years of dividend payments

YearAnnual DividendYoY ChangePayments
20261.40USDYTD
Feb 18, 20260.70USD 0.0%1/2
Jun 1, 20260.70USD 0.0%2/2
20252.80USD 0.0%
Mar 3, 20250.70USD 0.0%1/4
May 21, 20250.70USD 0.0%2/4
Aug 20, 20250.70USD 0.0%3/4
Nov 19, 20250.70USD 0.0%4/4
20242.80USD 0.0%
20232.80USD 0.7%
20222.78USD 2.2%
20212.72USD 0.0%
20202.72USD 1.9%
20192.67USD 8.5%
20182.46USD 10.8%
20172.22USD 11.6%

Hasbro dividend history and estimates

In 2025, Hasbro paid a dividend amounting to 2.80 USD. Dividend means that Hasbro distributes a portion of its profits to its owners.
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  • Max

Dividend
Dividend (Estimate)
Details
Date
Dividend
Dividend (Estimate)
Jan 1, 2021
2.72 USD
0.00 USD
Jan 1, 2022
2.78 USD
0.00 USD
Jan 1, 2023
2.80 USD
0.00 USD
Jan 1, 2024 (e)
2.80 USD
0.00 USD
Jan 1, 2025
2.80 USD
0.00 USD
Jan 1, 2026 (e)
0.00 USD
2.82 USD
Jan 1, 2027 (e)
0.00 USD
2.83 USD
Jan 1, 2028 (e)
0.00 USD
2.85 USD

Hasbro dividend payout ratio

In 2025, Hasbro had a payout ratio of -121.76%. The payout ratio indicates the percentage of the company's profits that Hasbro distributes as dividends.
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  • Max

Payout ratio
Details
Date
Payout ratio
Jan 1, 2021
88.03 %
Jan 1, 2022
189.12 %
Jan 1, 2023
-26.10 %
Jan 1, 2024
101.88 %
Jan 1, 2025
-121.76 %
Jan 1, 2026 (e)
52.81 %
Jan 1, 2027 (e)
48.28 %
Jan 1, 2028 (e)
46.74 %

Current Hasbro forecasts and price targets in July 2026

Analyst Price Targets 2026
Δ MOM Price Target
1.06 %
Buy84.21 % (16)
Hold15.79 % (3)
Sell0.00 % (0)
12M Price Target
97.41
Last Price
81.55
Currency
USD
12M Return Potential
19.45 %
LTM Return
0 %

Hasbro Earnings Estimates

DateEPS estimateRevenue EstimateQuarterly report
7/21/20261.14USD1.07 BUSD2026 Q2
5/20/20261.15USD974.02 MUSD2026 Q1
4/23/20261.00USD919.97 MUSD2026 Q1
2/10/20260.96USD1.27 BUSD2025 Q4
4/25/20240.33USD992.92 MUSD2024 Q1
2/14/20240.65USD1.37 BUSD2023 Q4
7/17/20231.13USD1.35 BUSD2023 Q2
4/17/20230.62USD1.15 BUSD2023 Q1
2/6/20231.58USD1.99 BUSD2022 Q4
10/18/20221.54USD1.70 BUSD2022 Q3
...

EESG©

Eulerpool ESG Scorecard© for the Hasbro stock

72/100
43
Environment
89
Social
83
Governance
E

Environment

20
Scope 1 - Direct Emissions4,040
Scope 2 - Indirect emissions from purchased energy5,239
Scope 3 - Indirect emissions within the value chain1,032,394
Total CO₂ emissions9,280
CO₂ reduction strategy
Coal energy
Nuclear power
Animal experiments
Fur & Leather
Pesticides
Palm Oil
Tobacco
Genetically modified organisms
Climate concept
Sustainable forestry
Recycling regulations
Environmentally friendly packaging
Hazardous substances
Fuel consumption and efficiency
Water consumption and efficiency
S

Social

20
Percentage of female employees51
Percentage of women in management
Percentage of Asian employees9
Share of Asian management
Percentage of Hispanic/Latino employees8
Hispano/Latino Management share
Percentage of Black employees3
Black Management Share
Percentage of white employees77
White Management Share
Adult content
Alcohol
Weapons
Firearms
Gambling
Military contracts
Human rights concept
Privacy concept
Occupational health and safety
Catholic
G

Governance (Corporate Governance)

4
Environmental reporting
Stakeholder Engagement
Call Back Policies
Antitrust law

The Eulerpool ESG Scorecard© is the strictly copyrighted intellectual property of Eulerpool Research Systems. Any unauthorized use, imitation, or infringement will be actively pursued and may lead to significant legal consequences. For licenses, collaborations, or usage rights, please contact us directly via our contact form. Contact Form to us.

Hasbro shareholder structure

% Name
11.80047%
The Vanguard Group, Inc.
The Vanguard Group, Inc.
5.32167%
BlackRock Institutional Trust Company, N.A.
BlackRock Institutional Trust Company, N.A.
5.28475%
Hassenfeld (Alan Geoffrey)
Hassenfeld (Alan Geoffrey)
4.64198%
State Street Investment Management (US)
State Street Investment Management (US)
3.58596%
Capital Research Global Investors
Capital Research Global Investors
3.15725%
BlackRock Financial Management, Inc.
BlackRock Financial Management, Inc.
...

Hasbro Executives and Management Board

CC

Mr. Christian Cocks

(51)

Chief Executive Officer, Director · since 2021

Compensation16.84 M USD
GG

Ms. Gina Goetter

(48)

Chief Financial Officer, Executive Vice President

Compensation7.35 M USD
TK

Mr. Timothy Kilpin

(64)

President - Toy, Licensing & Entertainment

Compensation4.82 M USD
JH

Mr. John Hight

(64)

President- Wizards of the Coast and Digital Gaming

Compensation4.26 M USD
TS

Mr. Tarrant Sibley

(56)

Executive Vice President, Chief Legal Officer, Corporate Secretary

Compensation3.39 M USD

Hasbro Supply Chain

Hasbro Supply Chain

Correlation: how closely stock prices move together

Same directionNo relationOpposite
30 companies
#Name1M3M6M1Y2YTrend
1
0.73
-0.10
0.62
0.61
0.86
2
0.46
0.15
0.64
0.44
0.74
3
Zytronic plc
Supplier
0.81
0.18
0.17
0.01
0.73
4
WPP Plc
Supplier
0.80
0.05
0.67
0.34
0.73
5
0.74
0.24
0.27
0.44
0.73
#Name1M3M6M1Y2YTrend
1
Allied Properties Real Estate Investment Trust
Supplier
0.69
0.42
-0.15
-0.12
2
Publicis Groupe S.A.
Supplier
0.18
-0.15
-0.55
3
WPP plc
Supplier
0.41
-0.29
-0.56
4
J Sainsbury plc
0.51
-0.05
-0.10
5

Frequently asked questions about Hasbro

Hasbro Inc's business model revolves around designing, manufacturing, and marketing a wide range of toys, games, and entertainment products. The company generates revenue through various channels including sales of its branded toys and games, licensing agreements, merchandising partnerships, digital gaming, and entertainment production. With a diversified product portfolio and a strong focus on innovation, Hasbro Inc aims to engage and entertain consumers of all ages across the globe. Through strategic partnerships and continuous product development, the company has established itself as a leading player in the toy and entertainment industry.

All fundamentals and in-depth analysis of Hasbro

Our stock analysis for Hasbro stock includes important financial indicators such as revenue, profit, P/E ratio, P/S ratio, EBIT, as well as information on dividends. We also assess aspects such as stocks, market capitalization, debt, equity, and liabilities of Hasbro. If you are looking for more detailed information on these topics, we offer comprehensive analyses on our subpages.