Cricut (CRCT) Stock Price

Cricut Price

NASDAQ·CLOSED
4.25USD-0.20 (-4.60 %)
Market closed

Revenue has compounded at 11.2% per year over the past 7 years to 708.21 M USD. Earnings per share have grown at 15.3% per year over the last 7 years. Cricut's net margin stands at 10.8%, broadly stable from 10.8% several years earlier. Cricut currently offers a dividend yield of about 4.71%. The payout ratio is around 56% of earnings. Analysts set a median price target of 3.32 USD, implying 22.0% below the current price. Of 8 analysts, 0 rate the stock a buy — an overall Sell consensus. The stock trades about 14% above its 52-week low.

Cricut stock price

Volume
Ex-Dividend
Details

Stock Price

How to Read This Chart

This chart tracks the historical stock price of Cricut over time. You can switch between daily, weekly, and monthly views and select custom time ranges — from a single day to the full available history. Use the toggle to view price changes in absolute currency terms or as a percentage change relative to the starting date.

Total Return vs. Price Return

The "Total Return" toggle includes reinvested dividends on top of the pure price movement. This is critical because dividends can account for a significant portion of long-term returns. Historically, roughly 40 % of the S&P 500's total return has come from dividends. Always compare total return when evaluating a stock's real performance against a benchmark.

Intraday Price Data

When viewing a one-day time frame, the chart displays real-time intraday price movements. This is useful for observing how Cricut stock reacts to market openings, earnings releases, or breaking news throughout the trading session.

What to Look For

Look for long-term trends (sustained upward or downward movements over months and years), support and resistance levels (price zones where the stock repeatedly bounces or reverses), and volatility (how much the price fluctuates day to day). Comparing Cricut's price chart to a market index like the S&P 500 can reveal whether the stock is outperforming or underperforming the broader market.

Cricut Stock Price History
DateCricut Price
7/23/20264.25 USD
7/22/20264.45 USD
7/21/20264.49 USD
7/20/20264.60 USD
7/17/20264.63 USD
7/16/20264.70 USD
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7/13/20264.56 USD
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6/30/20264.39 USD
6/29/20264.45 USD
6/26/20264.63 USD
6/25/20264.42 USD
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6/18/20264.47 USD
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6/12/20264.49 USD
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6/1/20264.25 USD
5/29/20264.16 USD
5/28/20264.14 USD
5/27/20264.25 USD
5/26/20264.09 USD
5/22/20263.96 USD
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5/12/20264.26 USD
5/11/20264.36 USD
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5/6/20264.44 USD
5/5/20264.22 USD
5/4/20264.16 USD
5/1/20264.31 USD
4/30/20264.31 USD
4/29/20264.28 USD
4/28/20264.39 USD
4/27/20264.43 USD
4/24/20264.45 USD
4/22/20264.64 USD
4/21/20264.62 USD
4/20/20264.56 USD
4/17/20264.50 USD
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4/14/20264.23 USD
4/13/20264.27 USD
4/10/20264.18 USD
4/9/20264.14 USD
4/8/20264.24 USD
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4/6/20264.11 USD
4/2/20264.00 USD
4/1/20263.90 USD
3/31/20263.74 USD
3/30/20263.79 USD
3/27/20263.79 USD
3/26/20263.97 USD
3/25/20264.05 USD
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3/20/20264.08 USD
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3/13/20264.07 USD
3/12/20264.02 USD
3/11/20264.05 USD
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3/4/20264.52 USD
3/3/20264.32 USD
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2/27/20264.30 USD
2/26/20264.40 USD
2/25/20264.35 USD
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2/20/20264.62 USD
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2/5/20264.47 USD
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2/3/20264.41 USD
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1/29/20264.41 USD
1/28/20264.44 USD
1/27/20264.40 USD
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1/22/20264.34 USD
1/21/20264.26 USD
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1/16/20264.31 USD
1/15/20264.49 USD
1/14/20264.55 USD
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1/9/20264.84 USD
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12/31/20254.95 USD
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10/22/20255.08 USD
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10/20/20255.12 USD
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10/15/20255.51 USD
10/14/20255.37 USD
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10/8/20255.67 USD
10/7/20255.55 USD
10/6/20255.76 USD
10/3/20255.97 USD
10/2/20256.32 USD
10/1/20256.33 USD
9/30/20256.29 USD
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9/26/20256.28 USD
9/25/20256.26 USD
9/24/20256.75 USD
9/23/20256.80 USD
9/22/20256.84 USD
9/19/20256.83 USD
9/18/20256.79 USD
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9/16/20256.70 USD
9/15/20256.55 USD
9/12/20256.61 USD
9/11/20256.48 USD
9/10/20256.24 USD
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9/5/20255.93 USD
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8/29/20255.70 USD
8/28/20255.75 USD
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8/26/20255.70 USD
8/25/20255.89 USD
8/22/20256.02 USD
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8/20/20255.70 USD
8/19/20255.68 USD
8/18/20255.56 USD
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8/14/20255.66 USD
8/13/20255.65 USD
8/12/20255.56 USD
8/11/20255.57 USD
8/8/20255.68 USD
8/7/20255.69 USD
8/6/20255.67 USD
8/5/20254.85 USD
8/4/20254.72 USD
8/1/20254.64 USD
7/31/20254.90 USD
7/30/20254.92 USD
7/29/20255.18 USD
7/28/20255.14 USD
Access this data via the Eulerpool API

Cricut Revenue, EBIT, Net Income

  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Revenue
EBIT
Net Income
Details
Date
Revenue
EBIT
Net Income
Jan 1, 2020
957.88 M USD
200.51 M USD
154.58 M USD
Jan 1, 2021
1.31 B USD
192.41 M USD
140.47 M USD
Jan 1, 2022
886.01 M USD
79.95 M USD
60.67 M USD
Jan 1, 2023
764.82 M USD
69.99 M USD
53.64 M USD
Jan 1, 2024
712.21 M USD
76.11 M USD
62.83 M USD
Jan 1, 2025
708.21 M USD
96.03 M USD
76.71 M USD
Jan 1, 2026 (e)
691.98 M USD
29.75 M USD
38.03 M USD
Jan 1, 2027 (e)
696.85 M USD
38.98 M USD
41.29 M USD

Cricut Income Statement, Balance Sheet, Cash Flow Statement

Last updated Jul 25, 2026, 3:50 PM
 
REVENUEB USD
REVENUE GROWTH%
GROSS MARGIN%
GROSS INCOMEM USD
EBITM USD
EBIT MARGIN%
NET INCOMEM USD
NET INCOME GROWTH%
DIV.USD
DIV. GROWTH%
SHARESM
201820192020202120222023202420252026e2027e
0.340.490.961.310.890.770.710.710.690.70
43.3697.3336.18-32.16-13.66-6.93-0.56-2.400.72
32.7429.2234.6234.9939.3944.8449.4455.0855.0855.08
111.00142.00332.00457.00349.00343.00352.00390.00380.64383.39
37.0053.00200.00192.0079.0069.0076.0096.0029.0038.00
10.9110.9120.8614.708.929.0210.6713.564.205.46
27.0039.00154.00140.0060.0053.0062.0076.0038.0041.00
44.44294.87-9.09-57.14-11.6716.9822.58-50.007.89
0.100.200.200.20
100.00
208.00221.37214.91222.90219.71218.67215.01214.69214.69214.69
Details

Income Statement Key Figures

Revenue and Revenue Growth

Revenue is the starting point of every income statement — it measures the total sales Cricut generates from its core business. Revenue growth (expressed as year-over-year percentage change) is one of the most important indicators of business momentum. Sustained growth above 10 % annually is generally considered strong, while declining revenue is a serious warning sign that demands investigation.

Gross Margin

Gross margin = (Revenue − Cost of Goods Sold) ÷ Revenue. It reveals what percentage of each dollar of revenue Cricut retains after direct production costs. High gross margins (above 50 %) are typical of asset-light businesses like software and brands, while capital-intensive industries like manufacturing often operate below 30 %. Compare Cricut's gross margin to industry peers and track it over time to spot improving or deteriorating pricing power.

EBIT and EBIT Margin

EBIT measures operating profit — what remains after subtracting all operating expenses (including R&D, sales, and administrative costs) from gross profit. The EBIT margin shows this as a percentage of revenue. Because it excludes interest and taxes, EBIT allows fair comparisons between companies with different debt levels and tax jurisdictions. A rising EBIT margin indicates improving operational efficiency.

Net Income and Earnings Per Share (EPS)

Net income is the company's final profit after all expenses, interest, and taxes. Dividing net income by the number of shares outstanding gives you EPS — the single most influential metric in stock valuation. Consistent EPS growth is the primary driver of long-term stock price appreciation. Always check whether EPS growth comes from genuine profit improvement or from share buybacks reducing the share count.

Shares Outstanding

The total number of shares Cricut has issued. A declining share count (through buybacks) boosts EPS and signals management confidence. A rising share count (through stock issuance) dilutes existing shareholders. Always monitor this number alongside EPS to get the full picture of per-share value creation.

Analyst Estimates

The projected figures represent consensus estimates from professional analysts. Compare these forecasts against Cricut's historical growth rates to assess whether expectations are realistic. A company that consistently beats consensus estimates tends to see its stock price rewarded over time, while repeated misses erode investor confidence.

Cricut stock margins

The Cricut margin analysis displays the gross margin, EBIT margin, as well as the profit margin of Cricut. The EBIT margin (EBIT/sales) indicates the percentage of sales that remains as operating profit. The profit margin shows the percentage of sales that remains for Cricut.
  • 3 Years

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  • Max

Gross margin
EBIT margin
Profit margin
Details
Date
Gross margin
EBIT margin
Profit margin
Jan 1, 2020
34.70 %
20.93 %
16.14 %
Jan 1, 2021
35.03 %
14.73 %
10.76 %
Jan 1, 2022
39.49 %
9.02 %
6.85 %
Jan 1, 2023
44.89 %
9.15 %
7.01 %
Jan 1, 2024
49.53 %
10.69 %
8.82 %
Jan 1, 2025
55.13 %
13.56 %
10.83 %
Jan 1, 2026 (e)
55.13 %
4.30 %
5.50 %
Jan 1, 2027 (e)
55.13 %
5.59 %
5.93 %

Cricut Stock Revenue, EBIT, Earnings per Share

The Cricut earnings per share therefore indicates how much revenue Cricut has generated per share in a given period. The earnings before interest and taxes per share shows how much of the operating profit corresponds to each share. The earnings per share indicates how much of the profit belongs to each share.
  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Revenue per Share
EBIT per share
Earnings per Share
Details
Date
Revenue per Share
EBIT per share
Earnings per Share
Jan 1, 2020
4.46 USD
0.93 USD
0.72 USD
Jan 1, 2021
5.86 USD
0.86 USD
0.63 USD
Jan 1, 2022
4.03 USD
0.36 USD
0.28 USD
Jan 1, 2023
3.50 USD
0.32 USD
0.25 USD
Jan 1, 2024
3.31 USD
0.35 USD
0.29 USD
Jan 1, 2025
3.30 USD
0.45 USD
0.36 USD
Jan 1, 2026 (e)
3.18 USD
0.14 USD
0.18 USD
Jan 1, 2027 (e)
3.21 USD
0.18 USD
0.19 USD

Cricut business model & stock analysis

Cricut Segments

Cricut Revenue by Segment (1/3)

  • 3 Years

  • Max

Products
Subscriptions
Accessories and materials
Connected machines
Details
Date
Products
Subscriptions
Accessories and materials
Connected machines
Jan 1, 2021
0.00 USD
205.86 M USD
552.16 M USD
548.21 M USD
Jan 1, 2022
0.00 USD
272.34 M USD
361.39 M USD
252.56 M USD
Jan 1, 2023
0.00 USD
303.99 M USD
262.85 M USD
198.31 M USD
Jan 1, 2024
207.12 M USD
0.00 USD
0.00 USD
192.44 M USD
Jan 1, 2025
188.94 M USD
0.00 USD
0.00 USD
192.44 M USD

Cricut Revenue by Segment (2/3)

  • Max

Products Member
Platform
Details
Date
Products Member
Platform
Jan 1, 2021
0.00 USD
0.00 USD
Jan 1, 2022
0.00 USD
0.00 USD
Jan 1, 2023
0.00 USD
0.00 USD
Jan 1, 2024
399.56 M USD
312.98 M USD
Jan 1, 2025
381.38 M USD
327.40 M USD

Cricut Revenue by Segment (3/3)

  • 3 Years

  • Max

Products
Platform
Subscriptions
Accessories and materials
Connected machines
Details
Date
Products
Platform
Subscriptions
Accessories and materials
Connected machines
Jan 1, 2021
0.00 USD
0.00 USD
205.86 M USD
552.16 M USD
548.21 M USD
Jan 1, 2022
0.00 USD
0.00 USD
272.34 M USD
361.39 M USD
252.56 M USD
Jan 1, 2023
0.00 USD
0.00 USD
303.99 M USD
262.85 M USD
198.31 M USD
Jan 1, 2024
399.56 M USD
312.98 M USD
0.00 USD
0.00 USD
0.00 USD
Jan 1, 2025
381.38 M USD
327.40 M USD
0.00 USD
0.00 USD
0.00 USD

Cricut Revenue by Region

  • 3 Years

  • Max

North America
International
Details
Date
North America
International
Jan 1, 2021
1.16 B USD
148.55 M USD
Jan 1, 2022
743.96 M USD
142.33 M USD
Jan 1, 2023
609.93 M USD
155.21 M USD
Jan 1, 2024
555.05 M USD
157.49 M USD
Jan 1, 2025
539.08 M USD
169.70 M USD

Cricut Eulerpool Fair Value

Details

Fair Value Estimate

What Is Fair Value?

Fair value is an estimate of what a stock is truly "worth" based on its financial fundamentals, independent of the current market price. If the calculated fair value is above the current share price, the stock may be undervalued — and vice versa. This chart shows three different fair value approaches so you can cross-check them against each other.

Earnings-Based Fair Value

Calculated by multiplying the current earnings per share (EPS) by the average historical P/E ratio over a selected multi-year period. The smoothing over several years filters out temporary spikes or dips. If this fair value exceeds the market price, it suggests the stock is cheap relative to its earning power.

Example: Fair Value (Earnings) 2022 = EPS 2022 × Average P/E 2019–2021

Revenue-Based Fair Value

Derived by multiplying revenue per share by the average historical price-to-sales ratio. This method is particularly useful for companies with volatile or temporarily depressed earnings, as revenue tends to be more stable than profits. It answers: "At what price has the market historically valued each dollar of this company's sales?"

Example: Fair Value (Revenue) 2022 = Revenue per Share 2022 × Average P/S 2019–2021

Dividend-Based Fair Value

Calculated by dividing the dividend per share by the average historical dividend yield. This approach is most relevant for mature, consistently dividend-paying companies. If the resulting fair value is higher than the current price, it implies the stock offers a better yield than its historical average.

Example: Fair Value (Dividend) 2022 = Dividend per Share 2022 ÷ Average Yield 2019–2021

How to Use This Chart

When all three fair value lines converge above the current price, it strengthens the case that the stock is undervalued. When they diverge, investigate why — it may indicate a structural shift in margins, payout policy, or growth rate. The forward estimates on the right extend the analysis using projected fundamentals, helping you assess whether the current price already reflects future growth expectations.

Cricut historical P/E ratio, EBIT multiple, and P/S ratio

Cricut annual returns

Details

Annual Return

What This Chart Shows

This chart breaks down 's total annual return into two components: price return (gains or losses from stock price movement) and dividend return (income received from dividend payments). Together, they represent the total return an investor would have earned in each calendar year.

Price Return

Price return measures the percentage change in 's stock price from January 1st to December 31st of each year. Positive bars indicate the stock appreciated; negative bars show a decline. This is the component most investors focus on, but it tells only part of the story — especially for dividend-paying stocks.

Dividend Return

Dividend return represents the income generated from dividends paid during the year, expressed as a percentage of the starting stock price. While it may seem small in any single year (typically 1–4 % for established companies), dividends compound significantly over decades and have historically contributed roughly 40 % of total stock market returns.

What to Look For

Examine how many years showed positive vs. negative returns to gauge consistency. A stock with mostly positive years and small drawdowns suggests lower risk. Also compare 's annual returns to a benchmark index — consistently outperforming the market is a hallmark of a strong investment. Pay attention to the worst years: understanding downside risk is just as important as chasing upside potential.

Cricut shares outstanding

The number of shares of Cricut was 214.69 M in 2025. This indicates how many shares Cricut is divided into. Since shareholders are the owners of a company, each share represents a small portion of the company's ownership.
  • 3 Years

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  • Max

Number of stocks
Details
Date
Number of stocks
Jan 1, 2020
214.91 M Stocks
Jan 1, 2021
222.90 M Stocks
Jan 1, 2022
219.71 M Stocks
Jan 1, 2023
218.67 M Stocks
Jan 1, 2024
215.01 M Stocks
Jan 1, 2025
214.69 M Stocks
Jan 1, 2026 (e)
214.69 M Stocks
Jan 1, 2027 (e)
214.69 M Stocks

Cricut Dividend History

5 years of dividend payments

YearAnnual DividendYoY ChangePayments
20260.20USDYTD
Jan 6, 20260.10USD 0.0%1/2
Jul 7, 20260.10USD 0.0%2/2
20250.20USD 100.0%
Jan 7, 20250.10USD 0.0%1/2
Jul 7, 20250.10USD 0.0%2/2
20240.10USD 92.6%
20231.35USD 285.7%
20220.35USD

Cricut dividend history and estimates

In 2025, Cricut paid a dividend amounting to 0.20 USD. Dividend means that Cricut distributes a portion of its profits to its owners.
  • Max

Dividend
Dividend (Estimate)
Special dividend
Details
Date
Dividend
Dividend (Estimate)
Special dividend
Jan 1, 2022 (e)
0.35 USD
0.00 USD
0.00 USD
Jan 1, 2023 (e)
1.35 USD
0.00 USD
0.00 USD
Jan 1, 2024
0.10 USD
0.00 USD
0.00 USD
Jan 1, 2025
0.20 USD
0.00 USD
0.00 USD
Jan 1, 2026 (e)
0.10 USD
0.10 USD
0.35 USD
Jan 1, 2027 (e)
0.00 USD
0.20 USD
1.00 USD

Cricut dividend payout ratio

In 2025, Cricut had a payout ratio of 55.98%. The payout ratio indicates the percentage of the company's profits that Cricut distributes as dividends.
  • 3 Years

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  • Max

Payout ratio
Details
Date
Payout ratio
Jan 1, 2020
213.53 %
Jan 1, 2021
213.53 %
Jan 1, 2022
213.53 %
Jan 1, 2023
550.39 %
Jan 1, 2024
34.22 %
Jan 1, 2025
55.98 %
Jan 1, 2026 (e)
114.29 %
Jan 1, 2027 (e)
105.26 %

Current Cricut forecasts and price targets in July 2026

Analyst Price Targets 2026
Δ MOM Price Target
8.33 %
Buy0.00 % (0)
Hold25.00 % (2)
Sell75.00 % (6)
12M Price Target
3.32
Last Price
4.25
Currency
USD
12M Return Potential
-22.00 %
LTM Return
0 %

Cricut Earnings Estimates

DateEPS estimateRevenue EstimateQuarterly report
8/4/20260.06USD166.54 MUSD2026 Q2
5/5/20260.04USD163.67 MUSD2026 Q1
3/3/20260.03USD203.67 MUSD2025 Q4
3/2/20260.03USD205.31 MUSD2025 Q4
5/7/20240.06USD207.21 MUSD2024 Q1
3/5/20240.06USD255.36 MUSD2023 Q4
11/6/20230.09USD198.58 MUSD2023 Q3
8/7/20230.10USD204.90 MUSD2023 Q2
11/8/20220.07USD170.06 MUSD2022 Q3

EESG©

Eulerpool ESG Scorecard© for the Cricut stock

8/100
2
Environment
19
Social
3
Governance
E

Environment

20
Scope 1 - Direct Emissions
Scope 2 - Indirect emissions from purchased energy
Scope 3 - Indirect emissions within the value chain
Total CO₂ emissions
CO₂ reduction strategy
Coal energy
Nuclear power
Animal experiments
Fur & Leather
Pesticides
Palm Oil
Tobacco
Genetically modified organisms
Climate concept
Sustainable forestry
Recycling regulations
Environmentally friendly packaging
Hazardous substances
Fuel consumption and efficiency
Water consumption and efficiency
S

Social

20
Percentage of female employees
Percentage of women in management
Percentage of Asian employees
Share of Asian management
Percentage of Hispanic/Latino employees
Hispano/Latino Management share
Percentage of Black employees
Black Management Share
Percentage of white employees
White Management Share
Adult content
Alcohol
Weapons
Firearms
Gambling
Military contracts
Human rights concept
Privacy concept
Occupational health and safety
Catholic
G

Governance (Corporate Governance)

4
Environmental reporting
Stakeholder Engagement
Call Back Policies
Antitrust law

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Cricut shareholder structure

% Name
2.08966%
The Vanguard Group, Inc.
The Vanguard Group, Inc.
1.48995%
BlackRock Institutional Trust Company, N.A.
BlackRock Institutional Trust Company, N.A.
0.84477%
American Century Investment Management, Inc.
American Century Investment Management, Inc.
0.67096%
Blackwell (Len)
Blackwell (Len)
0.65214%
Geode Capital Management, L.L.C.
Geode Capital Management, L.L.C.
0.65014%
Ashish (Arora)
Ashish (Arora)
...

Cricut Executives and Management Board

AA

Mr. Ashish Arora

(57)

Chief Executive Officer, Director · since 2021

Compensation21.70 M USD
KS

Mr. Kimball Shill

(61)

Chief Financial Officer

Compensation5.01 M USD
HZ

Ms. Heidi Zak

(46)

Independent Director

Compensation474,107.00 USD
BW

Ms. Billie Williamson

(72)

Independent Director

Compensation183,753.00 USD
MR

Ms. Melissa Reiff

(70)

Independent Director

Compensation141,247.00 USD

Cricut Supply Chain

Cricut Supply Chain

Correlation: how closely stock prices move together

Same directionNo relationOpposite
6 companies
#Name1M3M6M1Y2YTrend
1
Walmart
Supplier
0.63
-0.37
-0.44
-0.27
2
Amazon.com
Supplier
0.90
0.78
0.74
0.70
3
Target
Supplier
0.83
0.68
0.35
0.68
4
Qurate Retail A
Supplier
0.83
0.65
0.96
0.96
5
-0.18
0.56
0.91
0.89

Frequently asked questions about Cricut

Analysts currently set an average price target of 3.52 USD for the Cricut stock (median: 3.32 USD), implying -17.2 % versus the latest price. The consensus is based on 8 analyst ratings.

All fundamentals and in-depth analysis of Cricut

Our stock analysis for Cricut stock includes important financial indicators such as revenue, profit, P/E ratio, P/S ratio, EBIT, as well as information on dividends. We also assess aspects such as stocks, market capitalization, debt, equity, and liabilities of Cricut. If you are looking for more detailed information on these topics, we offer comprehensive analyses on our subpages.