The business model of Clorox Co. revolves around providing consumers with a diverse range of household and professional cleaning, disinfecting, and personal care products. Clorox focuses on developing innovative solutions that cater to the evolving needs and preferences of its customers. By offering trusted brands like Clorox, Pine-Sol, Brita, and Glad, the company aims to enhance everyday living experiences for individuals and families around the world. Clorox Co. also emphasizes sustainability and corporate responsibility in its operations, striving to make a positive impact on society and the environment.

Clorox Co is primarily active in the consumer goods industry.

The main competitors of Clorox Co in the market are Procter & Gamble, The Clorox Company competes with other multinational companies that produce similar consumer products such as cleaning supplies, household goods, and personal care items. Some of its notable competitors include Procter & Gamble, Colgate-Palmolive, Kimberly-Clark, and Reckitt Benckiser.

Clorox Co is a renowned American company with a rich history. Founded in 1913, it initially started as a manufacturer of bleach. Over the years, Clorox Co has evolved into a global consumer goods company, specializing in various products such as cleaning supplies, household chemicals, charcoal, and water filtration systems. With its headquarters in Oakland, California, Clorox Co has expanded its reach worldwide, offering trusted brands like Clorox, Pine-Sol, and Burt's Bees. With a commitment to innovation and quality, Clorox Co continues to be a leader in the industry, providing effective and sustainable solutions for households and businesses alike.

Clorox Co has achieved significant milestones throughout its history. The company pioneered the concept of bleach in 1913, creating a revolutionary product that set a benchmark in the cleaning industry. Clorox has expanded its product portfolio to include various household cleaning and personal care brands, establishing a strong presence in the market. The company's commitment to sustainability is noteworthy, as it continuously strives to reduce its environmental impact through innovative packaging and responsible sourcing practices. Clorox's consistent focus on consumer needs and quality has earned it a reputation as a trusted household name, making it a leading player in the industry.

Clorox Co is primarily present in the United States.

Clorox Co represents a strong set of values and corporate philosophy. The company is committed to integrity, inclusiveness, and innovation. Clorox Co values maintaining the highest ethical standards in all aspects of its business operations. It focuses on delivering products that enhance health and well-being while minimizing the environmental impact. Clorox Co promotes a diverse and inclusive workplace that fosters collaboration and creativity. With a dedication to continuous improvement and consumer-centric approach, the company strives to provide innovative solutions for everyday needs. Clorox Co's corporate philosophy emphasizes responsible and sustainable practices while delivering value to its customers and shareholders.

Analysts currently set an average price target of 126.88 USD for the Clorox stock (median: 124.95 USD), implying +31.2 % versus the latest price. The consensus is based on 27 analyst ratings.

Clorox Analyst Price Targets 2026

27 analysts currently rate the Clorox stock: 2 recommend buying, 17 holding and 8 selling. For 2026, analysts expect Clorox to generate revenue of 6.68 B USD and earnings per share of 5.63 USD.

Clorox Analyst Price Targets 2026

Converted at the current exchange rate, the Clorox share trades at 84.03 EUR (96.73 USD).

The Clorox share (CLX) is listed on 9 stock exchanges, including: NYSE (CLX), XETRA (CXX.DE), Frankfurt (CXX.F), München (CXX.MU), Düsseldorf (CXX.DU), London (0I0J.L), London (0I0J.L), SIX (Zürich) (CXX.SW).

The Clorox Co is an American company headquartered in Oakland, California. It was founded in 1913 and is now a leading manufacturer and marketer of household cleaning and personal hygiene products. The Clorox Co is divided into various divisions, including household products, specialty products, and international products. In the household products division, the company offers a wide range of products including cleaning agents, bleach, disinfectants, and cat litter. These products are widely used in the United States and Canada and can be found in many retail stores. Clorox is also a leading manufacturer of specialty products used in hospitals, doctor's offices, and other medical facilities. These products include cleaning agents and disinfectants, as well as highly specialized products such as instrument disinfectants and room disinfectants. The specialty products division is an important part of the business as it has relatively high margins and provides a competitive advantage due to the high regulatory requirements. Clorox's international division includes products sold outside of North America. Although these products may not be as well-known as the household or specialty products, they are still profitable. One of the company's key international markets is China, where the company manufactures and distributes products through local retailers. Overall, Clorox is best known for its household products, which can be found in many households in the United States and Canada. This includes brands such as Clorox Bleach, Pine-Sol, Kingsford, and Brita. Clorox Bleach is a bleach that is one of the company's most well-known products. Pine-Sol is a cleaning agent that is widely used in households and offices. Kingsford is a leading manufacturer of charcoal and is an important part of the business, especially during the summer. Brita is a brand of water filters that can be found in many American households. In recent years, Clorox Co has also expanded its focus on sustainability. The company has set a goal to eliminate 50% of plastic waste from its products by 2030. It has also introduced a range of environmentally friendly products, such as oxygen-based bleach and plant-based cleaning agents. Overall, Clorox Co's business model is focused on a wide range of practical products for everyday use. These products have a broad consumer base and provide the company with a stable income. Diversification across different divisions and a focus on sustainability are important elements of the business model and contribute to the stability and sustainable growth of the company.

The expected revenue of Clorox is 6.68 B USD. This figure is based on current financial data and reflects the company's business performance.

The expected profit of Clorox is 686.33 M USD. The net profit reflects the company's profitability after deducting all expenses.

The price-to-earnings ratio (P/E) of Clorox is currently 17.18. The P/E ratio compares the current share price to the earnings per share and helps investors assess the valuation of the Clorox stock.

The price-to-sales ratio (P/S) of Clorox is currently 1.76. The P/S ratio compares the market capitalization to the annual revenue and serves as a valuation metric for the Clorox stock.

The Eulerpool Quality Score for Clorox is 5/10.

The ISIN of Clorox is US1890541097. The ISIN (International Securities Identification Number) is a globally unique identifier for securities.

The WKN of Clorox is 856678. The WKN (Wertpapierkennnummer) is a six-digit German security identification number.

The ticker of Clorox is CLX. The ticker symbol is used to trade Clorox shares on the stock exchange.

Over the past 12 months, Clorox paid a dividend of 4.92 USD . This corresponds to a dividend yield of about 5.09 %. For the coming 12 months, Clorox is expected to pay a dividend of 5.11 USD.

The current dividend yield of Clorox is 5.09 %.

Clorox pays a dividend, distributed in the months of , , , .

Clorox paid dividends every year for the past 36 years.

For the upcoming 12 months, dividends amounting to 5.11 USD are expected. This corresponds to a dividend yield of 5.13 %.

Clorox is assigned to the 'Non-cyclical consumption' sector.

To receive the latest dividend of Clorox from amounting to 1.24 USD, you needed to have the stock in your portfolio before the ex-date on .

The last dividend was paid out on .

In the year 2025, Clorox distributed 4.8 USD as dividends.

The dividends of Clorox are distributed in USD.