U-SWIRL (SWRL) Stock Price

U-SWIRL Price

OTC·CLOSED
0.00USD+0.00 (+0.00 %)
Market closed

Revenue has compounded at 56.9% per year over the past 9 years to 7.50 M USD. U-SWIRL's net margin stands at -4.2%, up from -25.5% several years earlier. The stock trades about 400% above its 52-week low.

U-SWIRL stock price

Volume
Details

Stock Price

How to Read This Chart

This chart tracks the historical stock price of U-SWIRL over time. You can switch between daily, weekly, and monthly views and select custom time ranges — from a single day to the full available history. Use the toggle to view price changes in absolute currency terms or as a percentage change relative to the starting date.

Total Return vs. Price Return

The "Total Return" toggle includes reinvested dividends on top of the pure price movement. This is critical because dividends can account for a significant portion of long-term returns. Historically, roughly 40 % of the S&P 500's total return has come from dividends. Always compare total return when evaluating a stock's real performance against a benchmark.

Intraday Price Data

When viewing a one-day time frame, the chart displays real-time intraday price movements. This is useful for observing how U-SWIRL stock reacts to market openings, earnings releases, or breaking news throughout the trading session.

What to Look For

Look for long-term trends (sustained upward or downward movements over months and years), support and resistance levels (price zones where the stock repeatedly bounces or reverses), and volatility (how much the price fluctuates day to day). Comparing U-SWIRL's price chart to a market index like the S&P 500 can reveal whether the stock is outperforming or underperforming the broader market.

U-SWIRL Stock Price History
DateU-SWIRL Price
7/24/20260.00 USD
7/23/20260.00 USD
7/22/20260.00 USD
7/21/20260.00 USD
7/20/20260.00 USD
7/17/20260.00 USD
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6/1/20260.00 USD
5/29/20260.00 USD
5/28/20260.00 USD
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2/24/20260.00 USD
12/17/20250.00 USD
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11/3/20250.00 USD
10/29/20250.00 USD
10/21/20250.00 USD
8/4/20250.00 USD
Access this data via the Eulerpool API

U-SWIRL Revenue, EBIT, Net Income

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  • 5 Years

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  • 25 Years

  • Max

Revenue
EBIT
Net Income
Details
Date
Revenue
EBIT
Net Income
Jan 1, 2008
0.00 USD
-1.28 M USD
-1.60 M USD
Jan 1, 2009
1.34 M USD
-1.15 M USD
-2.36 M USD
Jan 1, 2010
2.61 M USD
-736,400.00 USD
-663,800.00 USD
Jan 1, 2011
2.64 M USD
-672,100.00 USD
-673,400.00 USD
Jan 1, 2012
2.80 M USD
-514,800.00 USD
-514,400.00 USD
Jan 1, 2013
563,400.00 USD
-371,300.00 USD
-377,600.00 USD
Jan 1, 2014
5.53 M USD
-1.48 M USD
-2.13 M USD
Jan 1, 2015
7.50 M USD
334,700.00 USD
-312,200.00 USD

U-SWIRL Income Statement, Balance Sheet, Cash Flow Statement

Last updated Jul 26, 2026, 9:41 PM
 
REVENUEM USD
REVENUE GROWTH%
GROSS MARGIN%
GROSS INCOMEM USD
EBITk USD
EBIT MARGIN%
NET INCOMEM USD
NET INCOME GROWTH%
SHARESM
2006200720082009201020112012201320142015
1.002.002.002.005.007.00
100.0040.00
500.0050.0050.0050.0060.0071.43
5.005.005.005.001.001.001.005.003.005.00
-1,000.00-1,000.00-1,000.00
-100.00-20.00
-1.00-2.00-2.00
100.00
3.891.302.192.543.224.794.9312.1715.3321.68
Details

Income Statement Key Figures

Revenue and Revenue Growth

Revenue is the starting point of every income statement — it measures the total sales U-SWIRL generates from its core business. Revenue growth (expressed as year-over-year percentage change) is one of the most important indicators of business momentum. Sustained growth above 10 % annually is generally considered strong, while declining revenue is a serious warning sign that demands investigation.

Gross Margin

Gross margin = (Revenue − Cost of Goods Sold) ÷ Revenue. It reveals what percentage of each dollar of revenue U-SWIRL retains after direct production costs. High gross margins (above 50 %) are typical of asset-light businesses like software and brands, while capital-intensive industries like manufacturing often operate below 30 %. Compare U-SWIRL's gross margin to industry peers and track it over time to spot improving or deteriorating pricing power.

EBIT and EBIT Margin

EBIT measures operating profit — what remains after subtracting all operating expenses (including R&D, sales, and administrative costs) from gross profit. The EBIT margin shows this as a percentage of revenue. Because it excludes interest and taxes, EBIT allows fair comparisons between companies with different debt levels and tax jurisdictions. A rising EBIT margin indicates improving operational efficiency.

Net Income and Earnings Per Share (EPS)

Net income is the company's final profit after all expenses, interest, and taxes. Dividing net income by the number of shares outstanding gives you EPS — the single most influential metric in stock valuation. Consistent EPS growth is the primary driver of long-term stock price appreciation. Always check whether EPS growth comes from genuine profit improvement or from share buybacks reducing the share count.

Shares Outstanding

The total number of shares U-SWIRL has issued. A declining share count (through buybacks) boosts EPS and signals management confidence. A rising share count (through stock issuance) dilutes existing shareholders. Always monitor this number alongside EPS to get the full picture of per-share value creation.

Analyst Estimates

The projected figures represent consensus estimates from professional analysts. Compare these forecasts against U-SWIRL's historical growth rates to assess whether expectations are realistic. A company that consistently beats consensus estimates tends to see its stock price rewarded over time, while repeated misses erode investor confidence.

U-SWIRL stock margins

The U-SWIRL margin analysis displays the gross margin, EBIT margin, as well as the profit margin of U-SWIRL. The EBIT margin (EBIT/sales) indicates the percentage of sales that remains as operating profit. The profit margin shows the percentage of sales that remains for U-SWIRL.
  • 3 Years

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  • Max

Gross margin
EBIT margin
Profit margin
Details
Date
Gross margin
EBIT margin
Profit margin
Jan 1, 2008
67.34 %
- %
- %
Jan 1, 2009
43.28 %
-85.82 %
-176.12 %
Jan 1, 2010
46.20 %
-28.21 %
-25.43 %
Jan 1, 2011
48.62 %
-25.49 %
-25.54 %
Jan 1, 2012
53.02 %
-18.36 %
-18.34 %
Jan 1, 2013
46.13 %
-65.90 %
-67.02 %
Jan 1, 2014
56.28 %
-26.74 %
-38.46 %
Jan 1, 2015
67.34 %
4.46 %
-4.16 %

U-SWIRL Stock Revenue, EBIT, Earnings per Share

The U-SWIRL earnings per share therefore indicates how much revenue U-SWIRL has generated per share in a given period. The earnings before interest and taxes per share shows how much of the operating profit corresponds to each share. The earnings per share indicates how much of the profit belongs to each share.
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  • Max

Revenue per Share
EBIT per share
Earnings per Share
Details
Date
Revenue per Share
EBIT per share
Earnings per Share
Jan 1, 2008
0.00 USD
-0.58 USD
-0.73 USD
Jan 1, 2009
0.53 USD
-0.45 USD
-0.93 USD
Jan 1, 2010
0.81 USD
-0.23 USD
-0.21 USD
Jan 1, 2011
0.55 USD
-0.14 USD
-0.14 USD
Jan 1, 2012
0.57 USD
-0.10 USD
-0.10 USD
Jan 1, 2013
0.05 USD
-0.03 USD
-0.03 USD
Jan 1, 2014
0.36 USD
-0.10 USD
-0.14 USD
Jan 1, 2015
0.35 USD
0.02 USD
-0.01 USD

U-SWIRL business model & stock analysis

U-SWIRL Inc. is an American company based in Reno, Nevada. The company was founded in 2008 and specializes in operating self-serve ice cream machines. Customers have the opportunity to customize their own ice cream and enhance it with various toppings. The business model of U-SWIRL is focused on expansion. The company operates as a franchisor, offering other businesses the opportunity to open a U-SWIRL branch and implement the concept under their name. U-SWIRL forms partnerships with existing companies, such as gas stations or supermarkets. In addition to the ice cream machine, the company also provides the accessories and necessary food items. Currently, there are over 200 U-SWIRL branches in the USA and Canada, and the company is further focused on expansion. The goal is to make the brand globally recognized and to have a larger presence in Europe in the future. In order to expand its business, U-SWIRL offers a range of other products and services in addition to the ice cream machine business. It offers its partners extensive training programs to ensure that every business offers the same quality and service. Additionally, U-Swirl focuses on producing healthy and natural products to meet the nutritional requirements of customers. The different divisions of the company are designed to meet the various needs of customers. The main division revolves around ice cream sales. Self-serve stations can be easily set up so that customers can be on one side where the ice cream machine is located. Here, families, friends, or colleagues can create their favorite ice cream and enhance it with toppings. In the second division, U-SWIRL offers fresh strawberries and raspberries. The berries are delivered directly from the field to the branches, providing a healthy alternative to traditional ice cream. Other fruits and berries can also be obtained from the garden market, ensuring a wide selection according to the season. The third division of the business offers various ice creams made with natural ingredients. From sorbets and organic ice cream varieties to vegan ice cream and ice cream made from ranch-raised animals, as well as FairTrade options, all demands are covered. In the fourth division, U-SWIRL takes care of the different flavors and toppings. Here, regular toppings such as chocolate sprinkles, marshmallows, or fudge sauce are offered, as well as special ingredients such as fruit syrups, brittle, or fresh fruits. In 2018, U-SWIRL Inc. also launched a new franchise concept involving the opening of its own ice cream locations. These ice cream stands are located in the space of small carts or have a creative and mobile setup. This is an ideal opportunity to showcase the brand and business at events and trade fairs. In summary, U-SWIRL Inc. is a successful franchise company with a diverse range of products and services. The company continues to be innovative and focused on expansion, and it has managed to attract many people with its self-serve ice cream machines. With the different divisions tailored to the various needs of customers, the company can operate creatively and broadly in the world of ice cream business.

U-SWIRL SWOT Analysis

Strengths

U-SWIRL Inc possesses several strengths that contribute to its success:

  • Strong brand presence and recognition
  • Wide range of product offerings
  • Established distribution network
  • High quality products and services
  • Robust financial performance

Weaknesses

Despite its strengths, U-SWIRL Inc faces certain weaknesses that need to be addressed:

  • Limited international presence
  • Reliance on a few key suppliers
  • High dependence on seasonal demand
  • Higher production costs compared to competitors
  • Inadequate marketing and promotional activities

Opportunities

U-SWIRL Inc can capitalize on various opportunities in the market:

  • Growing demand for healthier dessert options
  • Expansion into new geographic markets
  • Innovation of new flavors and product variations
  • Partnerships or acquisitions to enhance market presence
  • Increased focus on e-commerce and online delivery

Threats

U-SWIRL Inc faces several threats that may impact its business negatively:

  • Intense competition from existing and new players
  • Changing consumer preferences and trends
  • Rising costs of raw materials and ingredients
  • Increasing government regulations and compliance
  • Economic uncertainties and market volatility

U-SWIRL Eulerpool Fair Value

Details

Fair Value Estimate

What Is Fair Value?

Fair value is an estimate of what a stock is truly "worth" based on its financial fundamentals, independent of the current market price. If the calculated fair value is above the current share price, the stock may be undervalued — and vice versa. This chart shows three different fair value approaches so you can cross-check them against each other.

Earnings-Based Fair Value

Calculated by multiplying the current earnings per share (EPS) by the average historical P/E ratio over a selected multi-year period. The smoothing over several years filters out temporary spikes or dips. If this fair value exceeds the market price, it suggests the stock is cheap relative to its earning power.

Example: Fair Value (Earnings) 2022 = EPS 2022 × Average P/E 2019–2021

Revenue-Based Fair Value

Derived by multiplying revenue per share by the average historical price-to-sales ratio. This method is particularly useful for companies with volatile or temporarily depressed earnings, as revenue tends to be more stable than profits. It answers: "At what price has the market historically valued each dollar of this company's sales?"

Example: Fair Value (Revenue) 2022 = Revenue per Share 2022 × Average P/S 2019–2021

Dividend-Based Fair Value

Calculated by dividing the dividend per share by the average historical dividend yield. This approach is most relevant for mature, consistently dividend-paying companies. If the resulting fair value is higher than the current price, it implies the stock offers a better yield than its historical average.

Example: Fair Value (Dividend) 2022 = Dividend per Share 2022 ÷ Average Yield 2019–2021

How to Use This Chart

When all three fair value lines converge above the current price, it strengthens the case that the stock is undervalued. When they diverge, investigate why — it may indicate a structural shift in margins, payout policy, or growth rate. The forward estimates on the right extend the analysis using projected fundamentals, helping you assess whether the current price already reflects future growth expectations.

U-SWIRL historical P/E ratio, EBIT multiple, and P/S ratio

U-SWIRL annual returns

Details

Annual Return

What This Chart Shows

This chart breaks down 's total annual return into two components: price return (gains or losses from stock price movement) and dividend return (income received from dividend payments). Together, they represent the total return an investor would have earned in each calendar year.

Price Return

Price return measures the percentage change in 's stock price from January 1st to December 31st of each year. Positive bars indicate the stock appreciated; negative bars show a decline. This is the component most investors focus on, but it tells only part of the story — especially for dividend-paying stocks.

Dividend Return

Dividend return represents the income generated from dividends paid during the year, expressed as a percentage of the starting stock price. While it may seem small in any single year (typically 1–4 % for established companies), dividends compound significantly over decades and have historically contributed roughly 40 % of total stock market returns.

What to Look For

Examine how many years showed positive vs. negative returns to gauge consistency. A stock with mostly positive years and small drawdowns suggests lower risk. Also compare 's annual returns to a benchmark index — consistently outperforming the market is a hallmark of a strong investment. Pay attention to the worst years: understanding downside risk is just as important as chasing upside potential.

U-SWIRL shares outstanding

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  • Max

Number of stocks
Details
Date
Number of stocks
Jan 1, 2008
2.19 M Stocks
Jan 1, 2009
2.54 M Stocks
Jan 1, 2010
3.22 M Stocks
Jan 1, 2011
4.79 M Stocks
Jan 1, 2012
4.93 M Stocks
Jan 1, 2013
12.17 M Stocks
Jan 1, 2014
15.33 M Stocks
Jan 1, 2015
21.68 M Stocks
Price targets and forecasts for U-SWIRL are not yet available.

U-SWIRL Executives and Management Board

UC

Ulderico Conte

(43)

Chief Executive Officer, Director · since 2005

Compensation139,156.00 USD
BM

Bryan Merryman

(54)

Chairman of the Board · since 2013

SC

Scott Capdevielle

(49)

Director

CE

Clyde Engle

(70)

Director

LM

Lee Mortenson

(77)

Director

Frequently asked questions about U-SWIRL

The business model of U-SWIRL Inc. revolves around the operation and franchising of self-serve frozen yogurt stores. As a leading provider in the frozen yogurt industry, U-SWIRL Inc. offers a wide range of delicious frozen yogurt flavors and toppings, allowing customers to create their own unique desserts. With a focus on providing a fun and interactive experience, customers can enjoy the freedom to customize their yogurt creations to their liking. U-SWIRL Inc. also provides franchise opportunities for aspiring entrepreneurs looking to enter the frozen yogurt market. By offering quality products and a unique self-serve concept, U-SWIRL Inc. aims to satisfy the cravings of frozen yogurt enthusiasts while expanding its brand presence through franchising.

All fundamentals and in-depth analysis of U-SWIRL

Our stock analysis for U-SWIRL stock includes important financial indicators such as revenue, profit, P/E ratio, P/S ratio, EBIT, as well as information on dividends. We also assess aspects such as stocks, market capitalization, debt, equity, and liabilities of U-SWIRL. If you are looking for more detailed information on these topics, we offer comprehensive analyses on our subpages.