Treasure Global PEG

What does Treasure Global do? Treasure Global, Inc. generates revenue through its ZCITY App, an Internet application offering personalized deals to consumers based on purchase history, location, and preferences. The company operates an online-to-offline (O2O) e-commerce platform that provides instant rebates and affiliate cashback programs for both e-commerce and physical retailers. Its subsidiaries, including ZCity Sdn. Bhd., AY Food Ventures Sdn Bhd, Morgan Global Sdn. Bhd, and Foodlink Global Sdn Bhd, support the business model, with ZCity Sdn. Bhd. owning all intellectual property rights related to the ZCITY App and its proprietary technology. The ZCITY App serves consumers seeking personalized deals and merchants looking to attract customers through rebates and cashback programs. Treasure Global’s revenue streams include transaction fees from merchants using the platform for rebates and cashback incentives, as well as potential revenue from affiliate partnerships within the O2O ecosystem. The company’s focus on integrating e-commerce and physical retail through its proprietary app drives engagement across both digital and in-store environments. ZCity Sdn. Bhd. manages the intellectual property of the ZCITY App, which is central to the company’s business model. The app’s ability to deliver personalized deals based on consumer behavior directly influences merchant participation and consumer retention. By leveraging the O2O model, Treasure Global connects digital engagement with physical retail experiences, creating a seamless ecosystem for both consumers and merchants. Treasure Global is one of the most popular companies on Eulerpool.