Tapinator Cash Conversion Cycle

What does Tapinator do? Tapinator, Inc. is a leading developer and publisher of mobile games for iOS and Android operating systems. The company was founded in 2013 and is headquartered in New York City. It has quickly established itself as one of the top providers in the mobile gaming market and has millions of registered users worldwide. The company works closely with leading mobile operators and app stores to successfully bring its products to target audiences. History: Tapinator was founded in 2013 by Ilya Nikolayev, a successful businesswoman and entrepreneur. She believed that the mobile gaming sector still had untapped potential for the future. She decided to use her skills and dedication to develop mobile games for the mass market. The company's first application released was a simple game called "Video Poker Classic," which quickly gained popularity. Since then, Tapinator's management team has also gained further expertise in the field of mobile gaming through acquisitions. Business model: Tapinator offers its users free games that are offered in the so-called "freemium" model, meaning they can be downloaded and used for free on smartphones or tablets. However, the games include paid features that offer players additional benefits. The company generates revenue through the sale of virtual currencies as well as advertising on its platforms. Divisions: Tapinator is divided into three business segments: 1. Tapinator Games: This is Tapinator's main business area, which focuses on the development and publication of mobile games. The portfolio includes various genres such as action, adventure, racing games, simulations, puzzle games, and many more. 2. Rewarded Video Advertising: Tapinator also offers a platform where users can earn free virtual currencies by watching advertisements. This allows users to continue enjoying their games for free while also earning virtual currencies. 3. Rapid-Launch Games: This area is a new initiative by Tapinator and includes games that are quickly released in the so-called "soft launch" mode. This allows the company to quickly identify market trends and react swiftly to reduce the development time of new games and bring new and successful games to the market in the short term. Products: Tapinator has released over 300 games, some of which are: 1. Video Poker Classic: One of Tapinator's first games that found its place on mobile platforms. It is a video poker game where players bet on which hand they will receive. 2. Rock Life: A music-focused game where players can form a band and lead them to success. 3. Combo Quest: An action game that involves defeating waves of enemies in rapid succession. 4. Big Sport Fishing 2017: A fishing game with realistic graphics and various fishing equipment. Conclusion: Tapinator has established itself as a serious player in the mobile gaming market. The company has impressive growth figures and will continue to be successful through its continuous expansion into new business areas and advanced technologies. Tapinator is one of the most popular companies on Eulerpool.