Synsam AB (publ) PEG

What does Synsam AB (publ) do? Synsam AB sells optical products through its retail stores and online platforms in multiple Nordic countries. The company offers a range of glasses, sunglasses, sports glasses, and contact lenses under its own brand and other well-known brands. Customers can purchase products online via Synsam, Profil Optik, and Ai's own websites and social media, where they can also book eye exams, manage subscriptions, or try glasses virtually using their mobile phones. The firm generates revenue from selling optical products, subscriptions for glasses and contact lenses, and eye examination services both in-store and online. Synsam AB serves customers in Sweden, Denmark, Norway, Finland, Iceland, and the Faroe Islands through its physical stores and digital channels. The company's product portfolio includes both its own branded items and well-known external brands, catering to diverse customer preferences. Revenue streams are derived from direct sales of optical products, subscription services for eyewear, and eye examination services provided in-person or online. The business model focuses on combining physical retail with digital convenience, allowing customers to access services like virtual try-ons and online bookings. Synsam AB monetizes through product sales, subscription models, and professional eye care services, leveraging its presence across six Nordic countries to maximize market reach and customer engagement. Synsam AB (publ) is one of the most popular companies on Eulerpool.