Straco Corporation ROIC

What does Straco Corporation do? Straco Corporation Ltd (Straco) is a leading company in the tourism and entertainment industries and has a wide portfolio of attractions and experience worlds in Asia. The company was founded in 1989 and is headquartered in Singapore. History: Straco began as a company focusing on the distribution of computer systems and peripheral devices. In 1990, Straco acquired its first attraction, the Singapore Oceanarium, which was later renamed Underwater World Singapore. In 2004, Straco became a public company. Since then, it has expanded its presence in Asia through acquisitions, mergers, and organic growth efforts. Business model: Straco operates and manages a portfolio of attractions and experience worlds in Asia. The business model is based on creating brands and experiences that appeal to both locals and tourists. However, Straco is not limited to operating attractions but is also involved in the development of real estate projects to secure the success of the attractions. This allows the company to expand its market reach and diversify its revenue. Various divisions: Straco operates attractions in various areas: - Oceanariums: Straco operates two oceanariums in Asia - Underwater World Singapore and Siam Ocean World in Bangkok, Thailand. - Ferris wheels: Straco operates four Ferris wheels in Shanghai, Singapore, Zhuhai, and Qingdao in China. - Nature attractions: Straco operates the Mendalif Forest Leisure Park and Chao Fah Heaven Realm in China, both of which are nature attractions. - Museums: Straco operates the Stylish Museums, China Sex Museum, and Guangzhou City Art Museum in China. Products and offerings: Straco's products and offerings include: - Interactive museums and art exhibitions that immerse visitors in a world of learning and discovery. - Aquarium experiences that allow visitors to see and learn about a variety of marine creatures. - Ferris wheels that take visitors on a journey to the heights of cities. - Outdoor leisure and nature attractions that offer adventures such as climbing, hiking, and zip-lining. - Events and activities throughout the year, such as Halloween parties, Christmas celebrations, and Chinese New Year festivities. Overall, Straco has positioned itself as a company that creates and manages high-quality tourist attractions and experiences. Through its wide range of attractions and a commitment to continuous improvement, the company has built a name and brand that is known in Asia and beyond. Straco Corporation is one of the most popular companies on Eulerpool.