What does Sprout Social do? Sprout Social Inc is a US-American company headquartered in Chicago, Illinois. It was founded in 2010 by Justyn Howard and Aaron Rankin and has been listed on NASDAQ since 2019. The company's history began with the goal of providing businesses with a simple way to manage and leverage their social media channels more effectively. Today, Sprout Social focuses on developing software solutions that help businesses optimize their online presence and enhance their engagement on social networks. Sprout Social's business model is based on a subscription-based software-as-a-service (SaaS) model, offering its customers a dashboard for managing their social media accounts, real-time analytics, campaign management, and team collaboration, among other features. The company is divided into three main areas: Social Media Management, Customer Care, and Data & Intelligence. The Social Media Management category offers a range of tools for planning, executing, and managing social media campaigns. It enables teams to easily manage their social media presence by providing real-time analytics, user rights management, and post scheduling features. In the Customer Care category, the company advocates for improved customer interaction on social networks. With the ability to capture and process customer inquiries in a single platform for seamless workflow, Sprout Smart Inbox provides a better customer experience by resolving issues quickly and efficiently. Data & Intelligence is the third main category of Sprout Social, offering a range of analytics tools for insights into social media performance. With real-time tracking and trend-based insights, businesses gain the insights they need to stay competitive and improve their social media strategy. Sprout Social's products include the Social Media Management Tool, Care Tool, Analytics Tool, and Advertising Tool. All of these tools are offered as part of a monthly subscription package that varies depending on size, requirements, and number of users. The Social Media Management Tool provides businesses with the ability to manage and publish all of their social media accounts on one platform. With this tool, teams can manage user rights and permissions to ensure their social media presence is well-maintained. The Care Tool aims to ensure better customer interaction. The Smart Inbox collects all customer inquiries in a single platform and allows users to foster seamless interaction with customers. With the ability to create multiple inquiry flows and industry keywords, the tool also provides an excellent way to identify and resolve issues quickly. The Analytics Tool offers comprehensive analyses of social media activities, enabling businesses to improve their social media strategy. The platform measures engagement, audience, impact, customer service, and competitive references. With real-time tracking and customizable reports, you gain real-time insights and can continuously improve your social media strategy. The Advertising Tool offers businesses the ability to optimize and scale their social media campaigns. With advanced audience targeting tools and insights into ROI, you can be confident that you are generating value with every click and taking your social media campaigns to the next level. Sprout Social's customers come from various industries, including financial services, education, tourism, retail, technology, and media. It is also in the organic growth phase and acquires new customers through word of mouth and recommendations. Overall, Sprout Social is an innovative software solution that helps businesses optimize their online presence and improve their customer interactions on social networks. With its subscription-based SaaS packages and its tools for social media management, customer care, and analytics, Sprout Social is a key player in the world of social media management software. Sprout Social is one of the most popular companies on Eulerpool.