Shufersal Current Assets

What does Shufersal do? Shufersal Ltd is Israel's largest supermarket chain and one of the largest retail companies in Israel. The company was founded in 1958 and has continuously expanded its market share since then. Today, Shufersal Ltd operates more than 300 supermarkets and employs around 13,000 employees. The company's business model focuses on offering a wide range of products that provide customers with a large selection and affordable prices. It operates supermarkets in both large shopping centers and smaller neighborhoods, aiming to meet the needs of local customers. The company has multiple divisions, including an online business and the sale of non-food products. Its product range includes fresh fruits and vegetables, dairy products, meat, fish and poultry, bread and baked goods, as well as cosmetic and hygiene products, clothing, and household items. Shufersal Ltd's business model includes attracting customers with discounts and special offers and engaging them through club cards and other loyalty programs. Special events, such as tastings or cooking shows, are also part of its marketing strategy. The company has made significant investments in its online business in recent years and now offers a complete online store for ordering and delivering groceries and other products. Since its establishment, the online shop has developed rapidly and has become a significant source of revenue. Another important division of Shufersal Ltd is its non-food products, which it sells under the brand "Home Center". This includes a wide range of furniture, household items, and gift items that are offered both in supermarkets and online. This division has also experienced strong growth in recent years and has contributed to expanding Shufersal Ltd's product range. Shufersal Ltd has also attempted to expand its business internationally in recent years and has opened stores in other countries, such as Romania. However, the company has not achieved significant growth in this area and has primarily focused on its domestic business. Overall, Shufersal Ltd is a successful company that has continuously grown in recent years and has tried to adapt to changing customer needs. Its wide range of products, affordable prices, and marketing-oriented strategy have made Shufersal Ltd Israel's leading retailer. Shufersal is one of the most popular companies on Eulerpool.