Shobido Intangible Assets

What does Shobido do? SHOBIDO Corp. generates revenue through the manufacture and sale of cosmetics, fashion accessories, and contact lenses under its brands DECORATIVE EYES, PienAge, and NADESHIKO COLOR. The company proposes and plans products tailored to customer needs, outsourcing production to Japanese and overseas manufacturers while handling planning, manufacturing, and sales of contact lenses. Its product portfolio includes eye makeup such as eye shadow, pencil eye liner, and mascara, cosmetics like makeup brushes and lip products, nail items including nail colors and stickers, travel sets, fashion accessories like cosmetic pouches and mirrors, kids' stationery and bags, and gift products. The company serves multiple customer segments through its diverse product lines, targeting consumers interested in beauty, fashion, and personal care. DECORATIVE EYES focuses on eye makeup and contact lenses, PienAge emphasizes cosmetics for skin and face, and NADESHIKO COLOR offers color-based cosmetic and fashion products. SHOBIDO Corp. sells these products through retail channels, leveraging its brand portfolio to address different market needs without specifying direct retail partners or customer demographics. SHOBIDO Corp. leverages its brand portfolio to cover various segments, with DECORATIVE EYES appealing to customers seeking eye enhancement, PienAge targeting skincare and makeup enthusiasts, and NADESHIKO COLOR catering to those interested in color-coordinated fashion and beauty products. The company's business model relies on product planning, outsourcing manufacturing, and direct sales of branded items across its product categories. Shobido is one of the most popular companies on Eulerpool.