Shift Technologies Stock

Shift Technologies CROIC

Delisted

The Cash Return on Invested Capital (CROIC) of Shift Technologies (SFT) as of Aug 8, 2026 is -94.54 %. In the previous year, Cash Return on Invested Capital (CROIC) was -74.34 % — a change of 27.16% (lower).

CROIC

-94.54 %

YoY

27.16%

Last updated:

Cash Return on Invested Capital (CROIC) of Shift Technologies is 2026 -94.54 % . Cash Return on Invested Capital (CROIC) of Shift Technologies was 2025 -74.34 % . It decreases by 27.16% lower compared to the previous year.
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Shift Technologies Stock analysis

What does Shift Technologies do? Shift Technologies is a San Francisco-based company that was founded in 2013 by George Arison and Christian Ohler. The company specializes in online sales of used cars. Shift has a prominent presence in the USA and Europe and aims to simplify and make the process of buying used cars more transparent. The business model of Shift is based on brokering used cars. Customers can sell their cars on the company's website and receive a fair offer. The company evaluates the car online and gives the buyer a price that is higher than what they could achieve selling the car to dealers. The company follows the consignment strategy, meaning it does not directly buy the car but sells it on behalf of the owner. This allows Shift to achieve higher prices than they would through direct purchase. This strategy is still convenient for the seller, as they do not have to worry about anything. The company also has its own network of Shift Service Hubs. These hubs are service centers where cars are prepared before being handed over to buyers. They offer services such as inspection, cleaning, and repairs, ensuring that buyers receive reliable used cars. This increases the trust of buyers in the company and leads to more repeat purchases. While Shift Technologies operates in various industries, its main focus is on the sale of used cars. However, the company also offers a range of other services. For example, the company has a division called Shift Virtual Test Drive, which allows customers to virtually experience any car in the Shift fleet and get a sense of what they will be purchasing. Shift also has a premium division, Shift Luxe, which specifically offers luxury cars. This is a combination of Shift's core business and a concierge service platform that assists customers in finding and acquiring their luxury cars. Additionally, the company has a Shift Care division that focuses on vehicle care and maintenance. Shift Care offers a range of maintenance services to ensure that the cars are in top condition. Shift also has a Shift Finance division that offers financing options for car purchases. The company works with several financing institutions to offer customers various auto loans. In conclusion, Shift Technologies is an innovative and emerging company in the online used car sales industry. The company's business model has proven to be highly successful and it has expanded into several divisions to align its offerings with customer needs. Shift also has the potential to expand into other areas of the automotive business and explore new markets in the future. Shift Technologies is one of the most popular companies on Eulerpool.

Frequently Asked Questions about Shift Technologies stock

Cash Return on Invested Capital (CROIC) of Shift Technologies is -94.54 % in 2026.

Cash Return on Invested Capital (CROIC) of Shift Technologies changed from -74.34 % to -94.54 %, representing a 27.16% change. The value is lower than the previous year.

On Eulerpool you can find the complete historical development of Cash Return on Invested Capital (CROIC) Shift Technologies since 2006 – with annual values, charts, and detailed analysis.

CROIC measures the cash return generated on invested capital. Unlike ROIC, it uses free cash flow instead of accounting earnings, providing a purer profitability measure.

A 'good' varies by industry and company stage. On Eulerpool, you can compare Cash Return on Invested Capital (CROIC)'s Shift Technologies with sector peers and the industry average to assess whether it is attractive.

To evaluate Cash Return on Invested Capital (CROIC)'s, it is essential to compare it with peers in the same industry and sector. On Eulerpool, you can find direct industry comparisons for Cash Return on Invested Capital (CROIC).

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Profitability — Shift Technologies

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