Scholastic Intangible Assets

What does Scholastic do? The Scholastic Corp is a US-American publishing company based in New York City. The company was founded in 1920 by Maurice Robinson, who had previously worked as a teacher and educational researcher. From the beginning, Scholastic Corp specialized in education and children's literature. In its early years, the company mainly offered magazines and teaching materials for teachers and schools. Over the years, Scholastic Corp expanded its offerings. Today, the company is primarily known as a publisher of children's and young adult literature. The company is the world's largest publisher of children's and young adult literature. The books are published under various imprints, including Scholastic Press, Arthur A. Levine Books, Little Scholastic, and Klutz. The company is also known for its young adult book series such as Harry Potter, The Hunger Games, The 39 Clues, and Captain Underpants. Scholastic Corp's business model primarily targets the education market. The company offers teaching materials, books, magazines, and other products for schools and teachers. This includes curriculum materials, classroom resources, learning games, and more. Scholastic Corp reaches over 90 percent of schools in the United States through its products and programs. In addition to the education market, the company is also active in the mass market for children's and young adult literature. Here too, Scholastic Corp offers a wide range of books, stationery, and other products. Scholastic Corp has various divisions that specialize in different target groups and products. These include: - Scholastic Education: Here, Scholastic Corp offers teaching materials, programs, and services for schools and teachers. The company offers materials for all grade levels and subjects, from language textbooks to mathematics and science. - Scholastic Kids & Parents: This division offers books, magazines, games, and other products for children. The products are suitable for various age groups and interests. Parents can also find books and guides on parenting and family life. - Scholastic International: Scholastic Corp also operates internationally. The Scholastic International division sells books and teaching materials in over 165 countries worldwide. - Scholastic Media: Here, Scholastic Corp produces films, television series, games, and other media for children. The company has some well-known brands in its portfolio, such as I SPY, Goosebumps, and Clifford the Big Red Dog. Scholastic Corp is also committed to education and literacy promotion. One important initiative is the Scholastic Reading Club, a book club for schools. Teachers can order books for their students through the reading club. A portion of the proceeds goes to the school to support the school library and reading projects. Overall, Scholastic Corp has more than 9,000 employees and a revenue of over 1.6 billion US dollars in 2019. The company is listed on NASDAQ. In summary, the Scholastic Corp is a leading player in the field of children's and young adult literature. The company has a wide range of teaching materials, books, magazines, and media for various target groups. Scholastic Corp is an important partner for schools and teachers in the US and worldwide. Scholastic is one of the most popular companies on Eulerpool.