SHIFT

SHIFT ROCE

The Return on Capital Employed (ROCE) of SHIFT (3697.T) as of Oct 9, 2026 is 37.90 %. In the previous year, Return on Capital Employed (ROCE) was 30.52 % — a change of 24.17% (higher).

ROCE

37.90 %

YoY

24.17%

Last updated:

In 2025, SHIFT's return on capital employed (ROCE) was 37.90 %, a 24.17% increase from the 30.52 % ROCE in the previous year.

The SHIFT ROCE history

  • 3 Years

  • 10 Years

  • 25 Years

  • Max

ROCE
Date
ROCE
Jan 1, 2018
47.91 JPY
Jan 1, 2019
17.24 JPY
Jan 1, 2020
21.83 JPY
Jan 1, 2021
17.95 JPY
Jan 1, 2022
26.45 JPY
Jan 1, 2023
39.10 JPY
Jan 1, 2024
30.52 JPY
Jan 1, 2025
37.90 JPY
The SHIFT ROCE history
YEARROCEYoY
37.90 %+24.17%
30.52 %-21.95%
39.10 %+47.82%
26.45 %+47.39%
17.95 %-17.78%
21.83 %+26.64%
17.24 %-64.03%
47.91 %+159.19%
18.49 %-34.74%
28.33 %+34.56%
21.05 %+79.10%
11.75 %—
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SHIFT Stock analysis

What does SHIFT do? Shift Inc is a US-based company headquartered in San Francisco, California. It was founded in 2013 by George Arison, Christian Ohler, Minnie Ingersoll, and Chris Heimann, and specializes in the field of used car brokerage. The idea behind the company came from the founders' personal experience. They found that buying and selling used cars often comes with problems and uncertainties. The founders decided to simplify and modernize this market by creating a platform that allows customers to quickly and easily sell or buy used cars. Shift's business model is based on the brokerage of used cars. Customers can have their vehicle evaluated on Shift's website and receive an offer within minutes. If they accept the offer, Shift picks up the vehicle and handles the entire sales process, including refunding the purchase price. Shift also offers customers a warranty for the sold vehicles, which is valid for a limited time after the purchase. The company collaborates with a number of insurance companies for this. In addition to selling used cars, Shift also offers a range of services for customers looking for a new vehicle. The company compares offers from different dealers and helps its customers find the vehicle that best suits their needs. Shift also offers financing options for vehicle purchases. The company has continuously evolved in recent years and now has multiple business areas. One of them is the online marketplace for used cars. Here, customers can evaluate and sell their vehicles for free. Another business area of Shift is online brokerage of car insurance. On Shift's website, customers can compare various car insurance options and select one tailored to their needs. Shift has also partnered with Uber to make it easier for drivers to buy used vehicles. The program offers financing solutions for vehicle purchases, as well as insurance and maintenance services. The company has achieved a high growth rate in recent years and is now active in several US cities. It has received funding from several prominent investors, allowing it to expand its business further. Overall, Shift is an innovative company that aims to simplify and modernize the used car market. With its versatile offerings and sophisticated online system, it has quickly established itself as one of the industry leaders. SHIFT is one of the most popular companies on Eulerpool.

ROCE Details

Unraveling SHIFT's Return on Capital Employed (ROCE)

SHIFT's Return on Capital Employed (ROCE) is a financial metric that measures the company's profitability and efficiency with respect to the capital employed. It is calculated by dividing earnings before interest and tax (EBIT) by the employed capital. A higher ROCE indicates that the company is effectively utilizing its capital to generate profits.

Year-to-Year Comparison

Analyzing SHIFT's ROCE annually provides valuable insights into its efficiency in using its capital to generate profits. An increasing ROCE indicates improved profitability and operational efficiency, whereas a decrease might signal potential issues in capital utilization or business operations.

Impact on Investments

SHIFT's ROCE is a critical factor for investors and analysts for evaluating the company’s efficiency and profitability. A higher ROCE can make the company an attractive investment, as it often signifies that the firm is generating adequate profits from its employed capital.

Interpreting ROCE Fluctuations

Changes in SHIFT’s ROCE are attributed to variations in EBIT or the capital employed. These fluctuations offer insights into the company’s operational efficiency, financial performance, and strategic financial management, assisting investors in making informed investment decisions.

Frequently Asked Questions about SHIFT stock

Return on Capital Employed (ROCE) of SHIFT is 37.90 % in 2025.

Return on Capital Employed (ROCE) of SHIFT changed from 30.52 % to 37.90 %, representing a 24.17% change. The value is higher than the previous year.

On Eulerpool you can find the complete historical development of Return on Capital Employed (ROCE) SHIFT since 2006 – with annual values, charts, and detailed analysis.

ROCE is a profitability measure and stands for Return on Capital Employed or the return on invested capital. The measure shows the ratio of operating profit to the interest-bearing capital employed. The higher the return on capital employed, the more profitable a company operates and the higher the important free cash flow. The free cash flow refers to the portion of profits that is not needed for expanding the company at the end of a period, but is available to shareholders.

A 'good' varies by industry and company stage. On Eulerpool, you can compare Return on Capital Employed (ROCE)'s SHIFT with sector peers and the industry average to assess whether it is attractive.

To evaluate Return on Capital Employed (ROCE)'s, it is essential to compare it with peers in the same industry and sector. On Eulerpool, you can find direct industry comparisons for Return on Capital Employed (ROCE).

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Profitability — SHIFT

All Key Metrics — SHIFT