XMReality AB (publ) (XMR.ST) Stock Price

XMReality AB (publ) Price

OMX·CLOSED
0.04SEK+0.0002 (+0.54 %)
Market closed

Revenue has compounded at 16.0% per year over the past 12 years to 15.39 M SEK. XMReality AB (publ)'s net margin stands at -19.8%, up from -152.3% several years earlier. The stock trades about 343% above its 52-week low.

XMReality AB (publ) stock price

Volume
Details

Stock Price

How to Read This Chart

This chart tracks the historical stock price of XMReality AB (publ) over time. You can switch between daily, weekly, and monthly views and select custom time ranges — from a single day to the full available history. Use the toggle to view price changes in absolute currency terms or as a percentage change relative to the starting date.

Total Return vs. Price Return

The "Total Return" toggle includes reinvested dividends on top of the pure price movement. This is critical because dividends can account for a significant portion of long-term returns. Historically, roughly 40 % of the S&P 500's total return has come from dividends. Always compare total return when evaluating a stock's real performance against a benchmark.

Intraday Price Data

When viewing a one-day time frame, the chart displays real-time intraday price movements. This is useful for observing how XMReality AB (publ) stock reacts to market openings, earnings releases, or breaking news throughout the trading session.

What to Look For

Look for long-term trends (sustained upward or downward movements over months and years), support and resistance levels (price zones where the stock repeatedly bounces or reverses), and volatility (how much the price fluctuates day to day). Comparing XMReality AB (publ)'s price chart to a market index like the S&P 500 can reveal whether the stock is outperforming or underperforming the broader market.

XMReality AB (publ) Stock Price History
DateXMReality AB (publ) Price
8/12/20260.04 SEK
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Access this data via the Eulerpool API

XMReality AB (publ) Revenue, EBIT, Net Income

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  • Max

Revenue
EBIT
Net Income
Details
Date
Revenue
EBIT
Net Income
Jan 1, 2019
11.92 M SEK
-27.30 M SEK
-27.40 M SEK
Jan 1, 2020
20.70 M SEK
-24.88 M SEK
-25.23 M SEK
Jan 1, 2021
21.98 M SEK
-33.44 M SEK
-33.46 M SEK
Jan 1, 2022
18.80 M SEK
-36.75 M SEK
-36.75 M SEK
Jan 1, 2023
19.79 M SEK
-30.99 M SEK
-31.30 M SEK
Jan 1, 2024
19.79 M SEK
-30.86 M SEK
-23.28 M SEK
Jan 1, 2025
15.39 M SEK
-3.55 M SEK
-3.04 M SEK
Jan 1, 2026 (e)
31.00 M SEK
-26.23 M SEK
12.39 M SEK

XMReality AB (publ) Income Statement, Balance Sheet, Cash Flow Statement

Last updated Aug 12, 2026, 9:41 PM
 
REVENUEM SEK
REVENUE GROWTH%
GROSS MARGIN%
GROSS INCOMEM SEK
EBITM SEK
EBIT MARGIN%
NET INCOMEM SEK
NET INCOME GROWTH%
SHARESB
20132014201520162017201820192020202120222023202420252026e
2.003.005.006.0010.0011.0020.0021.0018.0019.0019.0015.0031.00
66.6720.0066.6710.0081.825.00-14.295.56-21.05106.67
450.00100.0060.00-50.00-70.00-27.275.0042.86-16.675.26-42.1160.0060.00
9.003.003.003.00-3.00-7.00-3.001.009.00-3.001.00-8.009.0018.60
-2.00-3.00-4.00-9.00-22.00-29.00-27.00-24.00-33.00-36.00-30.00-30.00-3.00-26.00
-100.00-133.33-180.00-366.67-290.00-245.45-120.00-157.14-200.00-157.89-157.89-20.00-83.87
-2.00-3.00-4.00-10.00-22.00-29.00-27.00-25.00-33.00-36.00-31.00-23.00-3.0012.00
50.0033.33150.00120.0031.82-6.90-7.4132.009.09-13.89-25.81-86.96-500.00
1.191.191.190.010.010.020.020.030.040.040.100.091.191.19
Details

Income Statement Key Figures

Revenue and Revenue Growth

Revenue is the starting point of every income statement — it measures the total sales XMReality AB (publ) generates from its core business. Revenue growth (expressed as year-over-year percentage change) is one of the most important indicators of business momentum. Sustained growth above 10 % annually is generally considered strong, while declining revenue is a serious warning sign that demands investigation.

Gross Margin

Gross margin = (Revenue − Cost of Goods Sold) ÷ Revenue. It reveals what percentage of each dollar of revenue XMReality AB (publ) retains after direct production costs. High gross margins (above 50 %) are typical of asset-light businesses like software and brands, while capital-intensive industries like manufacturing often operate below 30 %. Compare XMReality AB (publ)'s gross margin to industry peers and track it over time to spot improving or deteriorating pricing power.

EBIT and EBIT Margin

EBIT measures operating profit — what remains after subtracting all operating expenses (including R&D, sales, and administrative costs) from gross profit. The EBIT margin shows this as a percentage of revenue. Because it excludes interest and taxes, EBIT allows fair comparisons between companies with different debt levels and tax jurisdictions. A rising EBIT margin indicates improving operational efficiency.

Net Income and Earnings Per Share (EPS)

Net income is the company's final profit after all expenses, interest, and taxes. Dividing net income by the number of shares outstanding gives you EPS — the single most influential metric in stock valuation. Consistent EPS growth is the primary driver of long-term stock price appreciation. Always check whether EPS growth comes from genuine profit improvement or from share buybacks reducing the share count.

Shares Outstanding

The total number of shares XMReality AB (publ) has issued. A declining share count (through buybacks) boosts EPS and signals management confidence. A rising share count (through stock issuance) dilutes existing shareholders. Always monitor this number alongside EPS to get the full picture of per-share value creation.

Analyst Estimates

The projected figures represent consensus estimates from professional analysts. Compare these forecasts against XMReality AB (publ)'s historical growth rates to assess whether expectations are realistic. A company that consistently beats consensus estimates tends to see its stock price rewarded over time, while repeated misses erode investor confidence.

XMReality AB (publ) stock margins

The XMReality AB (publ) margin analysis displays the gross margin, EBIT margin, as well as the profit margin of XMReality AB (publ). The EBIT margin (EBIT/sales) indicates the percentage of sales that remains as operating profit. The profit margin shows the percentage of sales that remains for XMReality AB (publ).
  • 3 Years

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  • Max

Gross margin
EBIT margin
Profit margin
Details
Date
Gross margin
EBIT margin
Profit margin
Jan 1, 2019
-29.59 %
-229.00 %
-229.83 %
Jan 1, 2020
5.18 %
-120.21 %
-121.87 %
Jan 1, 2021
-4.15 %
-152.15 %
-152.26 %
Jan 1, 2022
-21.06 %
-195.43 %
-195.46 %
Jan 1, 2023
7.71 %
-156.62 %
-158.16 %
Jan 1, 2024
-41.64 %
-155.93 %
-117.63 %
Jan 1, 2025
61.76 %
-23.04 %
-19.77 %
Jan 1, 2026 (e)
61.76 %
-84.61 %
39.96 %

XMReality AB (publ) Stock Revenue, EBIT, Earnings per Share

The XMReality AB (publ) earnings per share therefore indicates how much revenue XMReality AB (publ) has generated per share in a given period. The earnings before interest and taxes per share shows how much of the operating profit corresponds to each share. The earnings per share indicates how much of the profit belongs to each share.
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Revenue per Share
EBIT per share
Earnings per Share
Details
Date
Revenue per Share
EBIT per share
Earnings per Share
Jan 1, 2019
0.70 SEK
-1.60 SEK
-1.61 SEK
Jan 1, 2020
0.61 SEK
-0.73 SEK
-0.74 SEK
Jan 1, 2021
0.54 SEK
-0.82 SEK
-0.82 SEK
Jan 1, 2022
0.46 SEK
-0.89 SEK
-0.89 SEK
Jan 1, 2023
0.21 SEK
-0.32 SEK
-0.33 SEK
Jan 1, 2024
0.22 SEK
-0.34 SEK
-0.26 SEK
Jan 1, 2025
0.01 SEK
-0.00 SEK
-0.00 SEK
Jan 1, 2026 (e)
0.05 SEK
-0.02 SEK
0.02 SEK

XMReality AB (publ) business model & stock analysis

XMReality AB (publ) is a Swedish technology company specializing in providing augmented reality (AR) solutions for the industry. The company was founded in Linköping in 2007 and has since moved its headquarters to Stockholm. The company's original idea was to make manuals and instructions for complex devices more accessible through the use of AR technology. XMReality developed an AR platform called "XMReality Remote Guidance" that allows users to connect to experts and assist them in real-time during tasks. The platform was quickly adopted by companies in various industries such as aerospace, automotive, and energy to improve the efficiency and quality of their work processes. XMReality has also formed partnerships with other companies such as Microsoft, Epson, and Thales to promote the integration of AR technology into their solutions. Since its inception, XMReality has become a leading provider of AR solutions for the industry. The company has developed a wide range of products and services aimed at improving the effectiveness and safety of work processes. One of XMReality's key divisions is "Remote Guidance," where users use AR glasses or mobile devices to send live streaming video and audio to remote experts. These experts can then provide real-time instructions and visualizations to support the process and save time and money. Another division of XMReality is "Remote Inspection and Maintenance," which expands on the capabilities of Remote Guidance by providing AR visualizations and instructions specifically designed for inspection and maintenance tasks. These services also involve the use of data analysis and AI tools to develop effective inspection and maintenance strategies. XMReality also offers proprietary hardware called "XMReality Pointpad," which allows users to give instructions and visualizations by simply gesturing and pointing on a screen in the air. XMReality's business model is based on a combination of software licenses, subscriptions, and consulting services. Customers can use the XMReality platform either by purchasing the hardware and corresponding licenses or through a monthly subscription fee and consulting services. In recent years, XMReality has increased its revenue through expanding its various divisions and entering into partnerships and distribution agreements. The company also has a strong international presence with customers in Europe, America, and Asia. Overall, XMReality has become a significant player in industrial AR technology and is expected to continue growing in the future as companies increasingly look for solutions to improve and optimize their work processes.

XMReality AB (publ) SWOT Analysis

Strengths

XMReality AB is a leading provider of remote guidance solutions.

The company's technology enables real-time collaboration and troubleshooting, reducing downtime and increasing efficiency.

XMReality AB has a strong intellectual property portfolio, protecting its innovative solutions and giving it a competitive advantage.

Weaknesses

XMReality AB may face challenges in penetrating new markets due to competition and potential resistance to change in existing industries.

The company's solutions require the use of specialized hardware, which may limit adoption by potential customers.

XMReality AB's small size and limited resources compared to larger competitors can pose operational challenges.

Opportunities

The global market for remote guidance solutions is expected to grow significantly, providing XMReality AB with opportunities to expand its customer base.

The COVID-19 pandemic has accelerated the adoption of remote collaboration technologies, creating additional demand for XMReality AB's solutions.

Strategic partnerships with hardware manufacturers or industry leaders can help XMReality AB access new markets and increase market share.

Threats

Competition in the remote guidance industry is increasing, with larger players entering the market and offering similar solutions.

Technological advancements in augmented reality and virtual reality could disrupt XMReality AB's business model if not embraced or integrated into their solutions.

Economic downturns or financial instability in key markets can impact customer spending and slow down the adoption of XMReality AB's solutions.

XMReality AB (publ) Eulerpool Fair Value

Details

Fair Value Estimate

What Is Fair Value?

Fair value is an estimate of what a stock is truly "worth" based on its financial fundamentals, independent of the current market price. If the calculated fair value is above the current share price, the stock may be undervalued — and vice versa. This chart shows three different fair value approaches so you can cross-check them against each other.

Earnings-Based Fair Value

Calculated by multiplying the current earnings per share (EPS) by the average historical P/E ratio over a selected multi-year period. The smoothing over several years filters out temporary spikes or dips. If this fair value exceeds the market price, it suggests the stock is cheap relative to its earning power.

Example: Fair Value (Earnings) 2022 = EPS 2022 × Average P/E 2019–2021

Revenue-Based Fair Value

Derived by multiplying revenue per share by the average historical price-to-sales ratio. This method is particularly useful for companies with volatile or temporarily depressed earnings, as revenue tends to be more stable than profits. It answers: "At what price has the market historically valued each dollar of this company's sales?"

Example: Fair Value (Revenue) 2022 = Revenue per Share 2022 × Average P/S 2019–2021

Dividend-Based Fair Value

Calculated by dividing the dividend per share by the average historical dividend yield. This approach is most relevant for mature, consistently dividend-paying companies. If the resulting fair value is higher than the current price, it implies the stock offers a better yield than its historical average.

Example: Fair Value (Dividend) 2022 = Dividend per Share 2022 ÷ Average Yield 2019–2021

How to Use This Chart

When all three fair value lines converge above the current price, it strengthens the case that the stock is undervalued. When they diverge, investigate why — it may indicate a structural shift in margins, payout policy, or growth rate. The forward estimates on the right extend the analysis using projected fundamentals, helping you assess whether the current price already reflects future growth expectations.

XMReality AB (publ) historical P/E ratio, EBIT multiple, and P/S ratio

XMReality AB (publ) annual returns

Details

Annual Return

What This Chart Shows

This chart breaks down 's total annual return into two components: price return (gains or losses from stock price movement) and dividend return (income received from dividend payments). Together, they represent the total return an investor would have earned in each calendar year.

Price Return

Price return measures the percentage change in 's stock price from January 1st to December 31st of each year. Positive bars indicate the stock appreciated; negative bars show a decline. This is the component most investors focus on, but it tells only part of the story — especially for dividend-paying stocks.

Dividend Return

Dividend return represents the income generated from dividends paid during the year, expressed as a percentage of the starting stock price. While it may seem small in any single year (typically 1–4 % for established companies), dividends compound significantly over decades and have historically contributed roughly 40 % of total stock market returns.

What to Look For

Examine how many years showed positive vs. negative returns to gauge consistency. A stock with mostly positive years and small drawdowns suggests lower risk. Also compare 's annual returns to a benchmark index — consistently outperforming the market is a hallmark of a strong investment. Pay attention to the worst years: understanding downside risk is just as important as chasing upside potential.

XMReality AB (publ) shares outstanding

The number of shares of XMReality AB (publ) was 1.19 B in 2025. This indicates how many shares XMReality AB (publ) is divided into. Since shareholders are the owners of a company, each share represents a small portion of the company's ownership.
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  • Max

Number of stocks
Details
Date
Number of stocks
Jan 1, 2019
17.05 M Stocks
Jan 1, 2020
34.10 M Stocks
Jan 1, 2021
40.92 M Stocks
Jan 1, 2022
41.27 M Stocks
Jan 1, 2023
95.97 M Stocks
Jan 1, 2024
90.36 M Stocks
Jan 1, 2025
1.19 B Stocks
Jan 1, 2026 (e)
1.19 B Stocks
Price targets and forecasts for XMReality AB (publ) are not yet available.

XMReality AB (publ) Earnings Estimates & Surprises

DateEPS estimateEPS ActualRevenue EstimatePrice reactionQuarterly report
2/16/2023-0.20SEK-5.07 MSEK-2022 Q4
10/20/2022-0.18SEK-5.07 MSEK-2022 Q3
8/11/2022-0.24SEK-6.70 MSEK-2022 Q2
4/28/2022-0.25SEK-5.89 MSEK-2022 Q1

EESG©

Eulerpool ESG Scorecard© for the XMReality AB (publ) stock

14/100
4
Environment
32
Social
6
Governance
E

Environment

20
Scope 1 - Direct Emissions
Scope 2 - Indirect emissions from purchased energy
Scope 3 - Indirect emissions within the value chain
Total CO₂ emissions
CO₂ reduction strategy
Coal energy
Nuclear power
Animal experiments
Fur & Leather
Pesticides
Palm Oil
Tobacco
Genetically modified organisms
Climate concept
Sustainable forestry
Recycling regulations
Environmentally friendly packaging
Hazardous substances
Fuel consumption and efficiency
Water consumption and efficiency
S

Social

20
Percentage of female employees40
Percentage of women in management
Percentage of Asian employees
Share of Asian management
Percentage of Hispanic/Latino employees
Hispano/Latino Management share
Percentage of Black employees
Black Management Share
Percentage of white employees
White Management Share
Adult content
Alcohol
Weapons
Firearms
Gambling
Military contracts
Human rights concept
Privacy concept
Occupational health and safety
Catholic
G

Governance (Corporate Governance)

4
Environmental reporting
Stakeholder Engagement
Call Back Policies
Antitrust law

The Eulerpool ESG Scorecard© is the strictly copyrighted intellectual property of Eulerpool Research Systems. Any unauthorized use, imitation, or infringement will be actively pursued and may lead to significant legal consequences. For licenses, collaborations, or usage rights, please contact us directly via our contact form. Contact Form to us.

XMReality AB (publ) shareholder structure

% Name
0.00329%
FCG Fonder AB
FCG Fonder AB

XMReality AB (publ) Beneficial Ownership Filings (SEC 13D/G)

Free Float
57.3%
Float Shares
-
Shares Outstanding
-

XMReality AB (publ) Executives and Management Board

6 members · avg. age 52 · 17 % women

Management

AS

Mr. Alexander Sandstrom (40)

Chief Executive Officer

TK

Mr. Tim Koeppl (55)

President of XMReality Inc

JE

Ms. Johanna Edepil (36)

Chief Marketing Officer

Board of Directors

BP

Mr. Bjoern Persson (49)

Chairman of the Board

AF

Mr. Anders Ferntoft (64)

Independent Director

TJ

Mr. Tommy Johansson (66)

Independent Director

Frequently asked questions about XMReality AB (publ)

XMReality AB (publ) is a company that specializes in augmented reality (AR) solutions for remote guidance and knowledge sharing. The company's business model revolves around offering a platform for real-time communication between experts and technicians in various industries. By leveraging AR technology, XMReality enables remote experts to guide on-site technicians, reducing the need for physical travel and enhancing efficiency. Through their software and hardware solutions, XMReality aims to optimize processes, improve productivity, and minimize downtime. With their focus on remote guidance and knowledge sharing, XMReality AB (publ) positions itself as a key player in the AR industry.

XMReality AB (publ) is primarily active in the industries of Augmented Reality (AR) and Virtual Reality (VR) solutions.

The main competitors of XMReality AB (publ) in the market include companies such as TeamViewer, LogMeIn, and Vuforia.

XMReality AB (publ) is a leading provider of Augmented Reality (AR) solutions for remote guidance. Established in 2007, XMReality has a rich history of developing innovative and cutting-edge technology to facilitate efficient and productive remote collaboration. The company's groundbreaking AR platform enables experts to provide real-time guidance and navigate complex scenarios, improving operational efficiency and reducing costs across a wide range of industries. XMReality's commitment to technological advancement and customer satisfaction has positioned them as a trusted name in the AR industry, empowering businesses worldwide to optimize their workflows and enhance their overall performance.

XMReality AB (publ) has achieved numerous significant milestones since its establishment. The company pioneered the development and commercialization of Augmented Reality (AR) solutions for remote guidance, offering cutting-edge technology to various industries. XMReality AB (publ) successfully introduced the XMReality Remote Guidance™ software, revolutionizing remote support and collaboration. This advanced solution enables real-time AR guidance, enhancing operational efficiency, reducing costs, and improving customer satisfaction. The company has formed strategic partnerships with global players, expanding its market reach and establishing a strong foothold in the industry. XMReality AB (publ) has consistently demonstrated innovation and continues to evolve, positioning itself as a market leader in the field of AR remote guidance technology.

XMReality AB (publ) is primarily present in Sweden, where it is headquartered.

XMReality AB (publ) represents a strong set of values and a corporate philosophy that drives its operations. The company prioritizes innovation, aiming to revolutionize remote guidance solutions with its cutting-edge technology. It strongly emphasizes customer success, striving to deliver exceptional value and build long-term relationships. XMReality AB (publ) is committed to professionalism, ensuring high-quality products and services to meet market demands. It values collaboration and team spirit, fostering a culture of cooperation and open communication. Furthermore, the company believes in sustainability, focusing on responsible business practices and environmentally friendly initiatives. XMReality AB (publ) is dedicated to creating innovative solutions that benefit its customers, stakeholders, and the society at large.

Converted at the current exchange rate, the XMReality AB (publ) share trades at 0.00 EUR (0.04 SEK).

The XMReality AB (publ) share (XMR.ST) is listed on 6 stock exchanges, including: XETRA (5LL.DE), Frankfurt (5LL.FRA), München (5LL.MU), London (0GGL.L).

XMReality AB (publ) is a leading provider of Augmented Reality (AR) solutions for the industry, telecommunications sector, and healthcare. The company offers effective solutions to improve the efficiency and productivity of businesses through its products and services. XMReality's main business model revolves around providing AR solutions for companies and their employees. With its unique technology, XMReality allows users to effectively communicate with technical experts without the need for them to be physically present. This eliminates the need for time-consuming and costly on-site service work, as competent support can be provided remotely. Additionally, XMReality offers training and educational modules for company employees to ensure effective utilization of the technology. In addition to AR technology, XMReality also offers intelligent transport systems for hospitals. The company has developed a solution that enables efficient and precise transportation of patients, blood samples, medication, and medical equipment. Furthermore, XMReality has developed a platform that facilitates better collaboration in the healthcare sector, utilizing AR solutions to enable quick and efficient communication between doctors and nursing staff. Another business model of XMReality focuses on the telecommunications industry. The company offers a mobile AR solution that allows users to receive technical support for their mobile devices. Through AR technology, a technician can directly access the user's device and quickly and effectively resolve issues. XMReality also provides an AR-based sales platform for companies to showcase their products and services to potential customers. With AR technology, customers can experience the products in an interactive and immersive manner, gaining a clear understanding of them. The company also offers its own hardware in the form of AR glasses to facilitate the use of the technology for customers. These glasses can be utilized for various purposes in different industries, enhancing work efficiency. XMReality's business model is centered around providing AR solutions for various industries and applications. The company also offers hardware-based solutions to ease customers' adoption of the technology. By implementing AR technology, businesses can improve efficiency and save time and costs. XMReality's AR solutions have the potential to revolutionize the way companies operate, and the company is well-positioned to benefit from this trend.

The expected revenue of XMReality AB (publ) is 31.00 M SEK. This figure is based on current financial data and reflects the company's business performance.

The expected profit of XMReality AB (publ) is 12.39 M SEK. The net profit reflects the company's profitability after deducting all expenses.

The price-to-earnings ratio (P/E) of XMReality AB (publ) is currently 3.56. The P/E ratio compares the current share price to the earnings per share and helps investors assess the valuation of the XMReality AB (publ) stock.

The price-to-sales ratio (P/S) of XMReality AB (publ) is currently 1.42. The P/S ratio compares the market capitalization to the annual revenue and serves as a valuation metric for the XMReality AB (publ) stock.

The Eulerpool Quality Score for XMReality AB (publ) is 3/10.

The ISIN of XMReality AB (publ) is SE0009664188. The ISIN (International Securities Identification Number) is a globally unique identifier for securities.

The WKN of XMReality AB (publ) is A2DQ8F. The WKN (Wertpapierkennnummer) is a six-digit German security identification number.

The ticker of XMReality AB (publ) is XMR.ST. The ticker symbol is used to trade XMReality AB (publ) shares on the stock exchange.

XMReality AB (publ) paid dividends every year for the past 0 years.

XMReality AB (publ) is assigned to the 'Information technology' sector.

The dividends of XMReality AB (publ) are distributed in SEK.