Pricer (PRIC B.ST) Stock Price

Pricer Price

OMX·CLOSED
4.43SEK-0.02 (-0.45 %)
Market closed

Revenue has compounded at 9.1% per year over the past 19 years to 2.15 B SEK. Earnings per share have declined at 1.0% per year over the last 18 years. Pricer's net margin stands at 0.1%, down from 4.5% several years earlier. Pricer currently offers a dividend yield of about 22.60%. The dividend has grown at 42.7% per year over the past 11 years. The stock trades about 65% above its 52-week low.

Pricer stock price

Volume
Ex-Dividend
Details

Stock Price

How to Read This Chart

This chart tracks the historical stock price of Pricer over time. You can switch between daily, weekly, and monthly views and select custom time ranges — from a single day to the full available history. Use the toggle to view price changes in absolute currency terms or as a percentage change relative to the starting date.

Total Return vs. Price Return

The "Total Return" toggle includes reinvested dividends on top of the pure price movement. This is critical because dividends can account for a significant portion of long-term returns. Historically, roughly 40 % of the S&P 500's total return has come from dividends. Always compare total return when evaluating a stock's real performance against a benchmark.

Intraday Price Data

When viewing a one-day time frame, the chart displays real-time intraday price movements. This is useful for observing how Pricer stock reacts to market openings, earnings releases, or breaking news throughout the trading session.

What to Look For

Look for long-term trends (sustained upward or downward movements over months and years), support and resistance levels (price zones where the stock repeatedly bounces or reverses), and volatility (how much the price fluctuates day to day). Comparing Pricer's price chart to a market index like the S&P 500 can reveal whether the stock is outperforming or underperforming the broader market.

Pricer Stock Price History
DatePricer Price
8/5/20264.43 SEK
8/4/20264.45 SEK
7/31/20264.57 SEK
7/30/20264.68 SEK
7/29/20264.68 SEK
7/28/20264.61 SEK
7/27/20264.65 SEK
7/24/20264.49 SEK
7/23/20264.39 SEK
7/22/20264.43 SEK
7/21/20264.28 SEK
7/20/20264.20 SEK
7/17/20264.20 SEK
7/15/20263.45 SEK
7/14/20263.47 SEK
7/13/20263.40 SEK
7/10/20263.41 SEK
7/9/20263.46 SEK
7/8/20263.40 SEK
7/7/20263.33 SEK
7/6/20263.35 SEK
7/3/20263.33 SEK
7/2/20263.20 SEK
7/1/20263.28 SEK
6/30/20263.36 SEK
6/29/20263.35 SEK
6/26/20263.36 SEK
6/25/20263.49 SEK
6/24/20263.33 SEK
6/23/20263.45 SEK
6/22/20263.35 SEK
6/18/20263.35 SEK
6/17/20263.34 SEK
6/16/20263.32 SEK
6/15/20263.52 SEK
6/12/20263.36 SEK
6/11/20263.32 SEK
6/10/20263.38 SEK
6/9/20263.43 SEK
6/8/20263.40 SEK
6/5/20263.53 SEK
6/4/20263.67 SEK
6/3/20263.65 SEK
6/2/20263.71 SEK
6/1/20263.72 SEK
5/29/20263.71 SEK
5/28/20263.88 SEK
5/27/20263.87 SEK
5/26/20263.83 SEK
5/25/20263.81 SEK
5/22/20263.71 SEK
5/21/20263.62 SEK
5/20/20263.68 SEK
5/19/20263.66 SEK
5/18/20263.69 SEK
5/15/20263.74 SEK
5/13/20263.83 SEK
5/12/20263.90 SEK
5/11/20263.92 SEK
5/8/20263.88 SEK
5/7/20263.85 SEK
5/6/20263.83 SEK
5/5/20263.78 SEK
5/4/20263.77 SEK
4/30/20263.80 SEK
4/29/20263.88 SEK
4/28/20263.96 SEK
4/27/20264.03 SEK
4/24/20263.72 SEK
4/23/20263.77 SEK
4/22/20263.49 SEK
4/21/20263.45 SEK
4/20/20263.72 SEK
4/17/20263.12 SEK
4/16/20263.30 SEK
4/15/20263.25 SEK
4/14/20263.28 SEK
4/13/20263.19 SEK
4/10/20263.09 SEK
4/9/20262.83 SEK
4/8/20262.78 SEK
4/7/20262.80 SEK
4/2/20262.83 SEK
4/1/20262.82 SEK
3/31/20262.86 SEK
3/30/20262.74 SEK
3/27/20262.78 SEK
3/26/20262.82 SEK
3/25/20262.83 SEK
3/24/20262.80 SEK
3/23/20262.82 SEK
3/20/20262.79 SEK
3/19/20262.82 SEK
3/18/20262.82 SEK
3/17/20262.90 SEK
3/16/20262.86 SEK
3/13/20262.88 SEK
3/12/20262.92 SEK
3/11/20262.98 SEK
3/10/20262.93 SEK
3/9/20262.68 SEK
3/6/20262.73 SEK
3/5/20262.81 SEK
3/4/20262.81 SEK
3/3/20262.76 SEK
3/2/20262.90 SEK
2/27/20263.03 SEK
2/26/20262.98 SEK
2/25/20262.94 SEK
2/24/20262.94 SEK
2/23/20263.01 SEK
2/20/20263.10 SEK
2/19/20263.09 SEK
2/18/20263.11 SEK
2/17/20263.46 SEK
2/16/20263.50 SEK
2/13/20263.53 SEK
2/12/20263.47 SEK
2/11/20263.50 SEK
2/10/20263.66 SEK
2/9/20263.76 SEK
2/6/20263.70 SEK
2/5/20263.88 SEK
2/4/20264.11 SEK
2/3/20263.90 SEK
2/2/20264.07 SEK
1/30/20264.04 SEK
1/29/20264.01 SEK
1/28/20264.20 SEK
1/27/20264.15 SEK
1/26/20264.14 SEK
1/23/20264.12 SEK
1/22/20264.13 SEK
1/21/20264.28 SEK
1/20/20264.20 SEK
1/19/20264.22 SEK
1/16/20264.44 SEK
1/15/20264.49 SEK
1/14/20264.53 SEK
1/13/20264.74 SEK
1/12/20264.55 SEK
1/9/20264.47 SEK
1/8/20264.47 SEK
1/7/20264.32 SEK
1/5/20264.20 SEK
1/2/20264.40 SEK
12/30/20254.15 SEK
12/29/20254.11 SEK
12/23/20254.16 SEK
12/22/20254.32 SEK
12/19/20254.41 SEK
12/18/20254.06 SEK
12/17/20253.81 SEK
12/16/20253.73 SEK
12/15/20253.84 SEK
12/12/20253.89 SEK
12/11/20253.85 SEK
12/10/20253.88 SEK
12/9/20253.86 SEK
12/8/20253.87 SEK
12/5/20253.87 SEK
12/4/20253.95 SEK
12/3/20253.98 SEK
12/2/20253.88 SEK
12/1/20253.88 SEK
11/28/20253.83 SEK
11/27/20254.05 SEK
11/26/20254.05 SEK
11/25/20254.00 SEK
11/24/20253.95 SEK
11/21/20254.02 SEK
11/20/20253.90 SEK
11/19/20253.91 SEK
11/18/20253.99 SEK
11/17/20254.11 SEK
11/14/20253.90 SEK
11/13/20253.95 SEK
11/12/20253.92 SEK
11/11/20253.95 SEK
11/10/20254.02 SEK
11/7/20253.91 SEK
11/6/20254.04 SEK
11/5/20254.24 SEK
11/4/20254.34 SEK
11/3/20254.46 SEK
10/31/20254.51 SEK
10/30/20254.57 SEK
10/29/20254.66 SEK
10/28/20254.80 SEK
10/27/20254.24 SEK
10/24/20254.39 SEK
10/23/20254.57 SEK
10/22/20254.58 SEK
10/21/20254.72 SEK
10/20/20254.84 SEK
10/17/20254.40 SEK
10/16/20254.47 SEK
10/15/20254.47 SEK
10/14/20254.51 SEK
10/13/20254.51 SEK
10/10/20254.53 SEK
10/9/20254.66 SEK
10/8/20254.91 SEK
10/7/20254.89 SEK
10/6/20255.01 SEK
10/3/20255.18 SEK
10/2/20255.21 SEK
10/1/20254.91 SEK
9/30/20255.02 SEK
9/29/20254.97 SEK
9/26/20254.91 SEK
9/25/20255.03 SEK
9/24/20255.44 SEK
9/23/20254.99 SEK
9/22/20254.78 SEK
9/19/20254.76 SEK
9/18/20254.79 SEK
9/17/20254.59 SEK
9/16/20254.51 SEK
9/15/20254.47 SEK
9/12/20254.55 SEK
9/11/20254.62 SEK
9/10/20254.59 SEK
9/9/20254.72 SEK
9/8/20255.00 SEK
9/5/20254.55 SEK
9/4/20254.59 SEK
9/3/20254.57 SEK
9/2/20254.51 SEK
9/1/20254.64 SEK
8/29/20254.31 SEK
8/28/20254.34 SEK
8/27/20254.47 SEK
8/26/20254.53 SEK
8/25/20254.78 SEK
8/22/20254.56 SEK
8/21/20254.49 SEK
8/20/20254.51 SEK
8/19/20254.59 SEK
8/18/20254.62 SEK
8/15/20254.57 SEK
8/14/20254.55 SEK
8/13/20254.51 SEK
8/12/20254.54 SEK
8/11/20254.59 SEK
8/8/20254.76 SEK
8/7/20254.57 SEK
8/6/20254.61 SEK
Access this data via the Eulerpool API

Pricer Revenue, EBIT, Net Income

  • 3 Years

  • 5 Years

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  • 25 Years

  • Max

Revenue
EBIT
Net Income
Details
Date
Revenue
EBIT
Net Income
Jan 1, 2021
1.77 B SEK
102.80 M SEK
79.10 M SEK
Jan 1, 2022
2.27 B SEK
-2.21 B SEK
4.80 M SEK
Jan 1, 2023
2.68 B SEK
-2.60 B SEK
-48.26 M SEK
Jan 1, 2024
2.56 B SEK
196.20 M SEK
131.90 M SEK
Jan 1, 2025
2.15 B SEK
50.80 M SEK
1.30 M SEK
Jan 1, 2026 (e)
2.34 B SEK
167.66 M SEK
112.64 M SEK
Jan 1, 2027 (e)
2.48 B SEK
211.09 M SEK
145.76 M SEK
Jan 1, 2028 (e)
2.61 B SEK
187.24 M SEK
0.00 SEK

Pricer Income Statement, Balance Sheet, Cash Flow Statement

Last updated Aug 6, 2026, 6:40 AM
 
REVENUEB SEK
REVENUE GROWTH%
GROSS MARGIN%
GROSS INCOMEM SEK
EBITB SEK
EBIT MARGIN%
NET INCOMEM SEK
NET INCOME GROWTH%
DIV.SEK
DIV. GROWTH%
SHARESM
20132014201520162017201820192020202120222023202420252026e2027e2028e
0.520.580.860.760.831.191.001.761.772.272.682.562.152.342.482.61
-4.5511.2648.20-12.389.2544.38-16.0875.550.3428.4418.26-4.59-16.079.045.985.04
22.3317.5021.7628.1426.1222.7833.0324.0522.3216.5416.9322.0122.1722.1722.1722.17
117.00102.00188.00213.00216.00272.00331.00423.00394.00375.00454.00563.00476.00519.01550.05577.76
0.01-0.050.050.060.060.080.100.140.10-2.21-2.600.200.050.170.210.19
1.34-9.095.448.327.266.9510.288.025.78-97.53-97.027.662.337.138.507.18
4.00-55.0037.0057.0038.0087.0097.00127.0079.004.00-48.00131.001.00112.00145.00
-88.57-1,475.00-167.2754.05-33.33128.9511.4930.93-37.80-94.94-1,300.00-372.92-99.2411,100.0029.46
0.250.250.500.500.600.801.001.001.001.121.25
100.0020.0033.3325.0012.0011.61
110.00109.90110.20110.20110.40110.90111.10111.20111.00124.67137.08163.74164.00164.00164.00164.00
Details

Income Statement Key Figures

Revenue and Revenue Growth

Revenue is the starting point of every income statement — it measures the total sales Pricer generates from its core business. Revenue growth (expressed as year-over-year percentage change) is one of the most important indicators of business momentum. Sustained growth above 10 % annually is generally considered strong, while declining revenue is a serious warning sign that demands investigation.

Gross Margin

Gross margin = (Revenue − Cost of Goods Sold) ÷ Revenue. It reveals what percentage of each dollar of revenue Pricer retains after direct production costs. High gross margins (above 50 %) are typical of asset-light businesses like software and brands, while capital-intensive industries like manufacturing often operate below 30 %. Compare Pricer's gross margin to industry peers and track it over time to spot improving or deteriorating pricing power.

EBIT and EBIT Margin

EBIT measures operating profit — what remains after subtracting all operating expenses (including R&D, sales, and administrative costs) from gross profit. The EBIT margin shows this as a percentage of revenue. Because it excludes interest and taxes, EBIT allows fair comparisons between companies with different debt levels and tax jurisdictions. A rising EBIT margin indicates improving operational efficiency.

Net Income and Earnings Per Share (EPS)

Net income is the company's final profit after all expenses, interest, and taxes. Dividing net income by the number of shares outstanding gives you EPS — the single most influential metric in stock valuation. Consistent EPS growth is the primary driver of long-term stock price appreciation. Always check whether EPS growth comes from genuine profit improvement or from share buybacks reducing the share count.

Shares Outstanding

The total number of shares Pricer has issued. A declining share count (through buybacks) boosts EPS and signals management confidence. A rising share count (through stock issuance) dilutes existing shareholders. Always monitor this number alongside EPS to get the full picture of per-share value creation.

Analyst Estimates

The projected figures represent consensus estimates from professional analysts. Compare these forecasts against Pricer's historical growth rates to assess whether expectations are realistic. A company that consistently beats consensus estimates tends to see its stock price rewarded over time, while repeated misses erode investor confidence.

Pricer stock margins

The Pricer margin analysis displays the gross margin, EBIT margin, as well as the profit margin of Pricer. The EBIT margin (EBIT/sales) indicates the percentage of sales that remains as operating profit. The profit margin shows the percentage of sales that remains for Pricer.
  • 3 Years

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  • Max

Gross margin
EBIT margin
Profit margin
Details
Date
Gross margin
EBIT margin
Profit margin
Jan 1, 2021
22.35 %
5.82 %
4.48 %
Jan 1, 2022
16.54 %
-97.53 %
0.21 %
Jan 1, 2023
16.96 %
-97.04 %
-1.80 %
Jan 1, 2024
22.02 %
7.67 %
5.16 %
Jan 1, 2025
22.19 %
2.37 %
0.06 %
Jan 1, 2026 (e)
22.19 %
7.16 %
4.81 %
Jan 1, 2027 (e)
22.19 %
8.50 %
5.87 %
Jan 1, 2028 (e)
22.19 %
7.18 %
0.00 %

Pricer Stock Revenue, EBIT, Earnings per Share

The Pricer earnings per share therefore indicates how much revenue Pricer has generated per share in a given period. The earnings before interest and taxes per share shows how much of the operating profit corresponds to each share. The earnings per share indicates how much of the profit belongs to each share.
  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Revenue per Share
EBIT per share
Earnings per Share
Details
Date
Revenue per Share
EBIT per share
Earnings per Share
Jan 1, 2021
15.91 SEK
0.93 SEK
0.71 SEK
Jan 1, 2022
18.19 SEK
-17.74 SEK
0.04 SEK
Jan 1, 2023
19.56 SEK
-18.98 SEK
-0.35 SEK
Jan 1, 2024
15.62 SEK
1.20 SEK
0.81 SEK
Jan 1, 2025
13.10 SEK
0.31 SEK
0.01 SEK
Jan 1, 2026 (e)
14.27 SEK
1.02 SEK
0.69 SEK
Jan 1, 2027 (e)
15.13 SEK
1.29 SEK
0.89 SEK
Jan 1, 2028 (e)
15.89 SEK
1.14 SEK
0.00 SEK

Pricer business model & stock analysis

The company Pricer AB is a Swedish company founded in 1991 by Jan Forssell. Its headquarters are located in Uppsala, a city near Stockholm. Pricer AB has become one of the leading companies in the field of in-store digital signage with a history of nearly 30 years. Pricer AB specializes in digital labels used in supermarkets and other retail stores to display prices and product information. One of Pricer's key innovations was the introduction of a wireless system for transmitting data to the labels, allowing for quick and easy updates without manual changes. Pricer also offers various applications and software tools to effectively manage prices and products. Their business model relies on close collaboration with retailers, providing solutions tailored to their needs. Pricer AB's offering is divided into five product categories: electronic price tags, electronic shelf labels with high visibility, customized shelf solutions, various software tools including pricing and inventory management systems, and implementation of solutions offered by Pricer. The company operates in multiple geographic regions including North and South America, Europe, and Asia. Pricer AB is committed to sustainability and aims to offer efficient and environmentally friendly solutions. In summary, Pricer AB specializes in digital labels and in-store digital signage. They collaborate closely with retailers to find individual solutions, offering a wide range of products and software tools for effective price and product management. They also prioritize sustainability by providing environmentally friendly solutions.

Pricer SWOT Analysis

Strengths

Pricer AB has several strengths that contribute to its success in the market. Firstly, the company has a strong reputation for providing high-quality electronic shelf labeling (ESL) solutions. This reputation allows Pricer AB to attract and retain a loyal customer base, leading to increased sales and revenue.

Additionally, Pricer AB benefits from its extensive experience in the industry, having been in operation for many years. This expertise enables the company to continuously innovate and develop advanced ESL technologies, staying ahead of competitors.

Weaknesses

Despite its strengths, Pricer AB also faces certain weaknesses. One significant weakness is its limited geographical presence. The company primarily operates in a few key markets, which restricts its potential for further growth and global expansion.

Furthermore, Pricer AB's reliance on a relatively narrow product line of ESL solutions poses the risk of being too specialized. This narrow focus may limit the company's ability to diversify its revenue streams and adapt to changes in market demand.

Opportunities

Pricer AB has several opportunities that it could explore to further its growth and success. One key opportunity is the increasing demand for digitization in the retail industry. As companies strive to enhance operational efficiency and improve customer experiences, there is a growing need for advanced ESL solutions provided by Pricer AB.

Additionally, Pricer AB can explore potential partnerships with strategic players in the industry. Collaborations with retailers, technology companies, or other market participants could help expand the company's reach and increase its market share.

Threats

Lastly, Pricer AB must also consider the potential threats it may face in the market. One significant threat is the increasing competition from both established players and new entrants in the ESL industry. This competitive landscape may put pressure on pricing and market share.

Moreover, external factors such as economic downturns or changes in regulations could negatively impact the demand for ESL solutions, posing a threat to Pricer AB's business operations.

Pricer Eulerpool Fair Value

Details

Fair Value Estimate

What Is Fair Value?

Fair value is an estimate of what a stock is truly "worth" based on its financial fundamentals, independent of the current market price. If the calculated fair value is above the current share price, the stock may be undervalued — and vice versa. This chart shows three different fair value approaches so you can cross-check them against each other.

Earnings-Based Fair Value

Calculated by multiplying the current earnings per share (EPS) by the average historical P/E ratio over a selected multi-year period. The smoothing over several years filters out temporary spikes or dips. If this fair value exceeds the market price, it suggests the stock is cheap relative to its earning power.

Example: Fair Value (Earnings) 2022 = EPS 2022 × Average P/E 2019–2021

Revenue-Based Fair Value

Derived by multiplying revenue per share by the average historical price-to-sales ratio. This method is particularly useful for companies with volatile or temporarily depressed earnings, as revenue tends to be more stable than profits. It answers: "At what price has the market historically valued each dollar of this company's sales?"

Example: Fair Value (Revenue) 2022 = Revenue per Share 2022 × Average P/S 2019–2021

Dividend-Based Fair Value

Calculated by dividing the dividend per share by the average historical dividend yield. This approach is most relevant for mature, consistently dividend-paying companies. If the resulting fair value is higher than the current price, it implies the stock offers a better yield than its historical average.

Example: Fair Value (Dividend) 2022 = Dividend per Share 2022 ÷ Average Yield 2019–2021

How to Use This Chart

When all three fair value lines converge above the current price, it strengthens the case that the stock is undervalued. When they diverge, investigate why — it may indicate a structural shift in margins, payout policy, or growth rate. The forward estimates on the right extend the analysis using projected fundamentals, helping you assess whether the current price already reflects future growth expectations.

Pricer historical P/E ratio, EBIT multiple, and P/S ratio

Pricer annual returns

Details

Annual Return

What This Chart Shows

This chart breaks down 's total annual return into two components: price return (gains or losses from stock price movement) and dividend return (income received from dividend payments). Together, they represent the total return an investor would have earned in each calendar year.

Price Return

Price return measures the percentage change in 's stock price from January 1st to December 31st of each year. Positive bars indicate the stock appreciated; negative bars show a decline. This is the component most investors focus on, but it tells only part of the story — especially for dividend-paying stocks.

Dividend Return

Dividend return represents the income generated from dividends paid during the year, expressed as a percentage of the starting stock price. While it may seem small in any single year (typically 1–4 % for established companies), dividends compound significantly over decades and have historically contributed roughly 40 % of total stock market returns.

What to Look For

Examine how many years showed positive vs. negative returns to gauge consistency. A stock with mostly positive years and small drawdowns suggests lower risk. Also compare 's annual returns to a benchmark index — consistently outperforming the market is a hallmark of a strong investment. Pay attention to the worst years: understanding downside risk is just as important as chasing upside potential.

Pricer shares outstanding

The number of shares of Pricer was 164 M in 2025. This indicates how many shares Pricer is divided into. Since shareholders are the owners of a company, each share represents a small portion of the company's ownership.
  • 3 Years

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  • Max

Number of stocks
Details
Date
Number of stocks
Jan 1, 2021
111.00 M Stocks
Jan 1, 2022
124.67 M Stocks
Jan 1, 2023
137.08 M Stocks
Jan 1, 2024
163.74 M Stocks
Jan 1, 2025
164.00 M Stocks
Jan 1, 2026 (e)
164.00 M Stocks
Jan 1, 2027 (e)
164.00 M Stocks
Jan 1, 2028 (e)
164.00 M Stocks

Pricer stock splits

In Pricer's history, there have been no stock splits.

Pricer Dividend History

10 years of dividend payments

YearAnnual DividendYoY ChangePayments
20221.00SEK 0.0%
20211.00SEK 25.0%
20200.80SEK 33.3%
20190.60SEK 20.0%
20180.50SEK 0.0%
20170.50SEK 100.0%
20160.25SEK 0.0%
20130.25SEK 0.0%
20120.25SEK 1,150.0%
20110.02SEK

Pricer dividend payout ratio

In 2025, Pricer had a payout ratio of 1,414.70%. The payout ratio indicates the percentage of the company's profits that Pricer distributes as dividends.
  • 3 Years

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  • 25 Years

  • Max

Payout ratio
Details
Date
Payout ratio
Jan 1, 2021
140.85 %
Jan 1, 2022
2,308.30 %
Jan 1, 2023
839.57 %
Jan 1, 2024
1,096.24 %
Jan 1, 2025
1,414.70 %
Jan 1, 2026 (e)
145.17 %
Jan 1, 2027 (e)
125.85 %
Jan 1, 2028 (e)
561.91 %
Price targets and forecasts for Pricer are not yet available.

Pricer Earnings Estimates & Surprises

DateEPS estimateEPS ActualRevenue EstimatePrice reactionQuarterly report
2/8/20240.18SEK-817.09 MSEK-2023 Q4
2/9/2023-SEK-604.94 MSEK-2022 Q4
10/27/2022-SEK-575.51 MSEK-2022 Q3
7/21/20220.03SEK-502.42 MSEK-2022 Q2
4/26/20220.10SEK-466.90 MSEK-2022 Q1
2/11/20220.15SEK-465.88 MSEK-2021 Q4
10/22/20210.20SEK-432.39 MSEK-2021 Q3
7/20/20210.16SEK-391.79 MSEK-2021 Q2
4/23/20210.08SEK-363.37 MSEK-2021 Q1
2/11/20210.69SEK-674.97 MSEK-2020 Q4

EESG©

Eulerpool ESG Scorecard© for the Pricer stock

32/100
32
Environment
20
Social
44
Governance
E

Environment

20
Scope 1 - Direct Emissions
Scope 2 - Indirect emissions from purchased energy
Scope 3 - Indirect emissions within the value chain
Total CO₂ emissions
CO₂ reduction strategy
Coal energy
Nuclear power
Animal experiments
Fur & Leather
Pesticides
Palm Oil
Tobacco
Genetically modified organisms
Climate concept
Sustainable forestry
Recycling regulations
Environmentally friendly packaging
Hazardous substances
Fuel consumption and efficiency
Water consumption and efficiency
S

Social

20
Percentage of female employees23
Percentage of women in management
Percentage of Asian employees
Share of Asian management
Percentage of Hispanic/Latino employees
Hispano/Latino Management share
Percentage of Black employees
Black Management Share
Percentage of white employees
White Management Share
Adult content
Alcohol
Weapons
Firearms
Gambling
Military contracts
Human rights concept
Privacy concept
Occupational health and safety
Catholic
G

Governance (Corporate Governance)

4
Environmental reporting
Stakeholder Engagement
Call Back Policies
Antitrust law

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Pricer shareholder structure

% Name
5.00814%
Nordnet Pensionsforsakring AB
Nordnet Pensionsforsakring AB
3.59989%
Quaero Capital S.A.
Quaero Capital S.A.
1.38496%
Handelsbanken Kapitalförvaltning AB
Handelsbanken Kapitalförvaltning AB
1.19998%
Dimensional Fund Advisors, L.P.
Dimensional Fund Advisors, L.P.
0.63081%
SEB Investment Management AB
SEB Investment Management AB
0.21951%
NFS Netfonds Financial Service GmbH
NFS Netfonds Financial Service GmbH

Pricer Executives and Management Board

12 members · avg. age 57 · 25 % women

ML

Mr. Magnus Larsson (55)

President, Chief Executive Officer

4.60 M SEK

Management

CW

Mr. Claes Wenthzel (63)

Acting Chief Financial Officer

JS

Mr. Joergen auf der Stroth (61)

Vice President - Operations

MA

Mr. Mats Arnehall (60)

Chief Commercial Officer · since 2023

CC

Mr. Chris Chalkitis (56)

Chief Digital Officer

FW

Mr. Finn Wikander (50)

Chief Product Officer

Board of Directors

BI

Mr. Bernt Ingman (71)

Independent Chairman of the Board

700,000.00 SEK
EA

Mr. Emil Ahlberg (49)

Independent Director

400,000.00 SEK
OJ

Mr. Ole Jensen (56)

Independent Director

400,000.00 SEK
JV

Ms. Jenni Virnes (51)

Independent Director

300,000.00 SEK
LP

Ms. Linda Pimmeshofer (47)

Independent Director

200,000.00 SEK
GN

Ms. Giulia Nobili (60)

Director

Frequently asked questions about Pricer

The business model of Pricer AB is focused on providing electronic shelf label (ESL) systems to retailers worldwide. Pricer offers a comprehensive solution that combines hardware, software, and communication systems to enable real-time pricing and product information updates in stores. With their advanced technology, Pricer helps retailers enhance operational efficiency, improve pricing accuracy, and create a superior shopping experience. The company's ESL systems are designed to optimize store management, increase sales, and reduce costs through automated pricing updates and inventory management. Pricer AB's business model revolves around equipping retailers with cutting-edge technology to streamline their operations and stay competitive in the market.

Pricer AB is primarily active in the retail industry.

The main competitors of Pricer AB in the market include companies like SES-imagotag, EuroShop, Toshiba Global Commerce Solutions, and Diebold Nixdorf.

Pricer AB is a company with a rich history and background in the retail technology industry. Established in 1991, Pricer AB is a Swedish firm specializing in providing electronic shelf labeling (ESL) systems to retailers worldwide. With over 30 years of experience, Pricer AB has become a trusted name in the industry, offering innovative solutions that enhance pricing accuracy, improve operational efficiency, and streamline store management. The company's cutting-edge technology and commitment to quality have earned them a strong reputation among retailers globally. Pricer AB continues to lead the way in ESL systems, delivering comprehensive solutions tailored to meet the evolving needs of modern retail environments.

Pricer AB, a leading provider of electronic shelf label solutions, has achieved significant milestones over the years. The company's innovations in the retail industry have revolutionized the way retailers manage pricing and inventory. Pricer AB has successfully deployed its solutions in numerous global retailers, helping them enhance customer experience, optimize pricing strategies, and improve operational efficiency. Notably, the company has expanded its product portfolio with innovative features like dynamic pricing and real-time inventory management. Pricer AB's commitment to innovation and customer satisfaction has solidified its position as a trusted partner in the retail industry.

Pricer AB is primarily present in various countries and regions across the globe. The company has a strong presence in Europe, including countries such as Sweden, Germany, France, Italy, and the United Kingdom. Additionally, Pricer AB has established its footprint in North America, particularly in the United States and Canada. With its innovative electronic shelf labeling solutions, Pricer AB has gained recognition and expanded its market presence in these key regions, providing cutting-edge technology to retailers for improved pricing and product management.

Pricer AB represents values such as innovation, excellence, and customer-centricity. With a strong corporate philosophy, Pricer AB focuses on offering cutting-edge solutions in electronic shelf labeling systems. They emphasize continuous research and development to meet the evolving needs of retailers worldwide. Pricer AB's commitment to delivering high-quality products and solutions reflects their dedication to empowering retailers with efficient and reliable pricing solutions. By leveraging advanced technologies, Pricer AB aims to enhance the shopping experience, optimize operations, and drive profitability for their customers.

5 analysts currently rate the Pricer stock: 4 recommend buying, 1 holding and 0 selling. For 2026, analysts expect Pricer to generate revenue of 2.34 B SEK and earnings per share of 0.69 SEK.

Converted at the current exchange rate, the Pricer share trades at 0.40 EUR (4.43 SEK).

The Pricer share (PRIC B.ST) is listed on 8 stock exchanges, including: Frankfurt (PRRB.F), München (PRRB.MU), Düsseldorf (PRRB.DU), London (0H38.L), London (0H38.L).

Pricer AB is a company specialized in the development, manufacturing, and marketing of electronic price tags for the retail industry. The company was founded in Sweden in 1991 and has sold over 2 million electronic price tags in more than 55 countries. Its business model is based on helping retailers reduce operating costs and improve customer satisfaction by streamlining workflows and enhancing information quality. Pricer offers specialized electronic price tags for supermarkets, as well as systems for hardware stores and other retailers. The company is divided into three business areas: systems for grocery stores, systems for hardware stores, and services. In the grocery store segment, Pricer provides integrated systems that allow accurate and efficient pricing that matches the store's setting. Customers can manage prices in real-time, automate changes, and access information regarding product availability. This helps optimize human resources, reduce errors and costs related to price changes, and improve staff motivation and customer satisfaction. In the hardware store segment, Pricer develops and markets electronic price tags that enable cost-effective operations management through inventory control and integration between sellers and price tags. Prices and special discounts can be automatically updated, facilitating operational processes. The services division specializes in providing consulting, implementation, and support services. Pricer helps its customers set up their electronic price tag systems, integrate them into existing enterprise applications, and provides training and troubleshooting opportunities. The company's offering also includes additional products such as electronic shelf labels, handheld devices that can be connected to price tags, and an application that allows customers to scan products and navigate through the store easily. Combined with electronic price tags, Pricer offers a complete digital ecosystem that enables retailers to optimize their business operations and strengthen their competitiveness in the market. Overall, Pricer AB has a promising business model focused on helping retailers reduce costs, motivate employees, and enhance customer loyalty. With a wide range of services and innovative digital solutions, Pricer is well-positioned in the industry to continue being successful in the future.

The expected revenue of Pricer is 2.34 B SEK. This figure is based on current financial data and reflects the company's business performance.

The expected profit of Pricer is 112.64 M SEK. The net profit reflects the company's profitability after deducting all expenses.

The price-to-earnings ratio (P/E) of Pricer is currently 6.44. The P/E ratio compares the current share price to the earnings per share and helps investors assess the valuation of the Pricer stock.

The price-to-sales ratio (P/S) of Pricer is currently 0.31. The P/S ratio compares the market capitalization to the annual revenue and serves as a valuation metric for the Pricer stock.

The Eulerpool Quality Score for Pricer is 3/10.

The ISIN of Pricer is SE0000233934. The ISIN (International Securities Identification Number) is a globally unique identifier for securities.

The WKN of Pricer is 899450. The WKN (Wertpapierkennnummer) is a six-digit German security identification number.

The ticker of Pricer is PRIC B.ST. The ticker symbol is used to trade Pricer shares on the stock exchange.

Over the past 12 months, Pricer paid a dividend of 1.00 SEK . This corresponds to a dividend yield of about 22.60 %. For the coming 12 months, Pricer is expected to pay a dividend of 1.12 SEK.

The current dividend yield of Pricer is 22.60 %.

Pricer pays a dividend, distributed in the months of , , , .

Pricer paid dividends every year for the past 0 years.

For the upcoming 12 months, dividends amounting to 1.12 SEK are expected. This corresponds to a dividend yield of 25.16 %.

Pricer is assigned to the 'Information technology' sector.

To receive the latest dividend of Pricer from amounting to 1 SEK, you needed to have the stock in your portfolio before the ex-date on .

The last dividend was paid out on .

The dividends of Pricer are distributed in SEK.

All fundamentals and in-depth analysis of Pricer

Our stock analysis for Pricer stock includes important financial indicators such as revenue, profit, P/E ratio, P/S ratio, EBIT, as well as information on dividends. We also assess aspects such as stocks, market capitalization, debt, equity, and liabilities of Pricer. If you are looking for more detailed information on these topics, we offer comprehensive analyses on our subpages.