Pricer (PRIC B.ST) Stock Price
Pricer Price
Revenue has compounded at 9.1% per year over the past 19 years to 2.15 B SEK. Earnings per share have declined at 1.0% per year over the last 18 years. Pricer's net margin stands at 0.1%, down from 4.5% several years earlier. Pricer currently offers a dividend yield of about 22.60%. The dividend has grown at 42.7% per year over the past 11 years. The stock trades about 65% above its 52-week low.
Pricer stock price
Details
Stock Price
ⓘHow to Read This Chart
This chart tracks the historical stock price of Pricer over time. You can switch between daily, weekly, and monthly views and select custom time ranges — from a single day to the full available history. Use the toggle to view price changes in absolute currency terms or as a percentage change relative to the starting date.
Total Return vs. Price Return
The "Total Return" toggle includes reinvested dividends on top of the pure price movement. This is critical because dividends can account for a significant portion of long-term returns. Historically, roughly 40 % of the S&P 500's total return has come from dividends. Always compare total return when evaluating a stock's real performance against a benchmark.
Intraday Price Data
When viewing a one-day time frame, the chart displays real-time intraday price movements. This is useful for observing how Pricer stock reacts to market openings, earnings releases, or breaking news throughout the trading session.
What to Look For
Look for long-term trends (sustained upward or downward movements over months and years), support and resistance levels (price zones where the stock repeatedly bounces or reverses), and volatility (how much the price fluctuates day to day). Comparing Pricer's price chart to a market index like the S&P 500 can reveal whether the stock is outperforming or underperforming the broader market.
| Date | Pricer Price |
|---|---|
| 8/5/2026 | 4.43 SEK |
| 8/4/2026 | 4.45 SEK |
| 7/31/2026 | 4.57 SEK |
| 7/30/2026 | 4.68 SEK |
| 7/29/2026 | 4.68 SEK |
| 7/28/2026 | 4.61 SEK |
| 7/27/2026 | 4.65 SEK |
| 7/24/2026 | 4.49 SEK |
| 7/23/2026 | 4.39 SEK |
| 7/22/2026 | 4.43 SEK |
| 7/21/2026 | 4.28 SEK |
| 7/20/2026 | 4.20 SEK |
| 7/17/2026 | 4.20 SEK |
| 7/15/2026 | 3.45 SEK |
| 7/14/2026 | 3.47 SEK |
| 7/13/2026 | 3.40 SEK |
| 7/10/2026 | 3.41 SEK |
| 7/9/2026 | 3.46 SEK |
| 7/8/2026 | 3.40 SEK |
| 7/7/2026 | 3.33 SEK |
| 7/6/2026 | 3.35 SEK |
| 7/3/2026 | 3.33 SEK |
| 7/2/2026 | 3.20 SEK |
| 7/1/2026 | 3.28 SEK |
| 6/30/2026 | 3.36 SEK |
| 6/29/2026 | 3.35 SEK |
| 6/26/2026 | 3.36 SEK |
| 6/25/2026 | 3.49 SEK |
| 6/24/2026 | 3.33 SEK |
| 6/23/2026 | 3.45 SEK |
| 6/22/2026 | 3.35 SEK |
| 6/18/2026 | 3.35 SEK |
| 6/17/2026 | 3.34 SEK |
| 6/16/2026 | 3.32 SEK |
| 6/15/2026 | 3.52 SEK |
| 6/12/2026 | 3.36 SEK |
| 6/11/2026 | 3.32 SEK |
| 6/10/2026 | 3.38 SEK |
| 6/9/2026 | 3.43 SEK |
| 6/8/2026 | 3.40 SEK |
| 6/5/2026 | 3.53 SEK |
| 6/4/2026 | 3.67 SEK |
| 6/3/2026 | 3.65 SEK |
| 6/2/2026 | 3.71 SEK |
| 6/1/2026 | 3.72 SEK |
| 5/29/2026 | 3.71 SEK |
| 5/28/2026 | 3.88 SEK |
| 5/27/2026 | 3.87 SEK |
| 5/26/2026 | 3.83 SEK |
| 5/25/2026 | 3.81 SEK |
| 5/22/2026 | 3.71 SEK |
| 5/21/2026 | 3.62 SEK |
| 5/20/2026 | 3.68 SEK |
| 5/19/2026 | 3.66 SEK |
| 5/18/2026 | 3.69 SEK |
| 5/15/2026 | 3.74 SEK |
| 5/13/2026 | 3.83 SEK |
| 5/12/2026 | 3.90 SEK |
| 5/11/2026 | 3.92 SEK |
| 5/8/2026 | 3.88 SEK |
| 5/7/2026 | 3.85 SEK |
| 5/6/2026 | 3.83 SEK |
| 5/5/2026 | 3.78 SEK |
| 5/4/2026 | 3.77 SEK |
| 4/30/2026 | 3.80 SEK |
| 4/29/2026 | 3.88 SEK |
| 4/28/2026 | 3.96 SEK |
| 4/27/2026 | 4.03 SEK |
| 4/24/2026 | 3.72 SEK |
| 4/23/2026 | 3.77 SEK |
| 4/22/2026 | 3.49 SEK |
| 4/21/2026 | 3.45 SEK |
| 4/20/2026 | 3.72 SEK |
| 4/17/2026 | 3.12 SEK |
| 4/16/2026 | 3.30 SEK |
| 4/15/2026 | 3.25 SEK |
| 4/14/2026 | 3.28 SEK |
| 4/13/2026 | 3.19 SEK |
| 4/10/2026 | 3.09 SEK |
| 4/9/2026 | 2.83 SEK |
| 4/8/2026 | 2.78 SEK |
| 4/7/2026 | 2.80 SEK |
| 4/2/2026 | 2.83 SEK |
| 4/1/2026 | 2.82 SEK |
| 3/31/2026 | 2.86 SEK |
| 3/30/2026 | 2.74 SEK |
| 3/27/2026 | 2.78 SEK |
| 3/26/2026 | 2.82 SEK |
| 3/25/2026 | 2.83 SEK |
| 3/24/2026 | 2.80 SEK |
| 3/23/2026 | 2.82 SEK |
| 3/20/2026 | 2.79 SEK |
| 3/19/2026 | 2.82 SEK |
| 3/18/2026 | 2.82 SEK |
| 3/17/2026 | 2.90 SEK |
| 3/16/2026 | 2.86 SEK |
| 3/13/2026 | 2.88 SEK |
| 3/12/2026 | 2.92 SEK |
| 3/11/2026 | 2.98 SEK |
| 3/10/2026 | 2.93 SEK |
| 3/9/2026 | 2.68 SEK |
| 3/6/2026 | 2.73 SEK |
| 3/5/2026 | 2.81 SEK |
| 3/4/2026 | 2.81 SEK |
| 3/3/2026 | 2.76 SEK |
| 3/2/2026 | 2.90 SEK |
| 2/27/2026 | 3.03 SEK |
| 2/26/2026 | 2.98 SEK |
| 2/25/2026 | 2.94 SEK |
| 2/24/2026 | 2.94 SEK |
| 2/23/2026 | 3.01 SEK |
| 2/20/2026 | 3.10 SEK |
| 2/19/2026 | 3.09 SEK |
| 2/18/2026 | 3.11 SEK |
| 2/17/2026 | 3.46 SEK |
| 2/16/2026 | 3.50 SEK |
| 2/13/2026 | 3.53 SEK |
| 2/12/2026 | 3.47 SEK |
| 2/11/2026 | 3.50 SEK |
| 2/10/2026 | 3.66 SEK |
| 2/9/2026 | 3.76 SEK |
| 2/6/2026 | 3.70 SEK |
| 2/5/2026 | 3.88 SEK |
| 2/4/2026 | 4.11 SEK |
| 2/3/2026 | 3.90 SEK |
| 2/2/2026 | 4.07 SEK |
| 1/30/2026 | 4.04 SEK |
| 1/29/2026 | 4.01 SEK |
| 1/28/2026 | 4.20 SEK |
| 1/27/2026 | 4.15 SEK |
| 1/26/2026 | 4.14 SEK |
| 1/23/2026 | 4.12 SEK |
| 1/22/2026 | 4.13 SEK |
| 1/21/2026 | 4.28 SEK |
| 1/20/2026 | 4.20 SEK |
| 1/19/2026 | 4.22 SEK |
| 1/16/2026 | 4.44 SEK |
| 1/15/2026 | 4.49 SEK |
| 1/14/2026 | 4.53 SEK |
| 1/13/2026 | 4.74 SEK |
| 1/12/2026 | 4.55 SEK |
| 1/9/2026 | 4.47 SEK |
| 1/8/2026 | 4.47 SEK |
| 1/7/2026 | 4.32 SEK |
| 1/5/2026 | 4.20 SEK |
| 1/2/2026 | 4.40 SEK |
| 12/30/2025 | 4.15 SEK |
| 12/29/2025 | 4.11 SEK |
| 12/23/2025 | 4.16 SEK |
| 12/22/2025 | 4.32 SEK |
| 12/19/2025 | 4.41 SEK |
| 12/18/2025 | 4.06 SEK |
| 12/17/2025 | 3.81 SEK |
| 12/16/2025 | 3.73 SEK |
| 12/15/2025 | 3.84 SEK |
| 12/12/2025 | 3.89 SEK |
| 12/11/2025 | 3.85 SEK |
| 12/10/2025 | 3.88 SEK |
| 12/9/2025 | 3.86 SEK |
| 12/8/2025 | 3.87 SEK |
| 12/5/2025 | 3.87 SEK |
| 12/4/2025 | 3.95 SEK |
| 12/3/2025 | 3.98 SEK |
| 12/2/2025 | 3.88 SEK |
| 12/1/2025 | 3.88 SEK |
| 11/28/2025 | 3.83 SEK |
| 11/27/2025 | 4.05 SEK |
| 11/26/2025 | 4.05 SEK |
| 11/25/2025 | 4.00 SEK |
| 11/24/2025 | 3.95 SEK |
| 11/21/2025 | 4.02 SEK |
| 11/20/2025 | 3.90 SEK |
| 11/19/2025 | 3.91 SEK |
| 11/18/2025 | 3.99 SEK |
| 11/17/2025 | 4.11 SEK |
| 11/14/2025 | 3.90 SEK |
| 11/13/2025 | 3.95 SEK |
| 11/12/2025 | 3.92 SEK |
| 11/11/2025 | 3.95 SEK |
| 11/10/2025 | 4.02 SEK |
| 11/7/2025 | 3.91 SEK |
| 11/6/2025 | 4.04 SEK |
| 11/5/2025 | 4.24 SEK |
| 11/4/2025 | 4.34 SEK |
| 11/3/2025 | 4.46 SEK |
| 10/31/2025 | 4.51 SEK |
| 10/30/2025 | 4.57 SEK |
| 10/29/2025 | 4.66 SEK |
| 10/28/2025 | 4.80 SEK |
| 10/27/2025 | 4.24 SEK |
| 10/24/2025 | 4.39 SEK |
| 10/23/2025 | 4.57 SEK |
| 10/22/2025 | 4.58 SEK |
| 10/21/2025 | 4.72 SEK |
| 10/20/2025 | 4.84 SEK |
| 10/17/2025 | 4.40 SEK |
| 10/16/2025 | 4.47 SEK |
| 10/15/2025 | 4.47 SEK |
| 10/14/2025 | 4.51 SEK |
| 10/13/2025 | 4.51 SEK |
| 10/10/2025 | 4.53 SEK |
| 10/9/2025 | 4.66 SEK |
| 10/8/2025 | 4.91 SEK |
| 10/7/2025 | 4.89 SEK |
| 10/6/2025 | 5.01 SEK |
| 10/3/2025 | 5.18 SEK |
| 10/2/2025 | 5.21 SEK |
| 10/1/2025 | 4.91 SEK |
| 9/30/2025 | 5.02 SEK |
| 9/29/2025 | 4.97 SEK |
| 9/26/2025 | 4.91 SEK |
| 9/25/2025 | 5.03 SEK |
| 9/24/2025 | 5.44 SEK |
| 9/23/2025 | 4.99 SEK |
| 9/22/2025 | 4.78 SEK |
| 9/19/2025 | 4.76 SEK |
| 9/18/2025 | 4.79 SEK |
| 9/17/2025 | 4.59 SEK |
| 9/16/2025 | 4.51 SEK |
| 9/15/2025 | 4.47 SEK |
| 9/12/2025 | 4.55 SEK |
| 9/11/2025 | 4.62 SEK |
| 9/10/2025 | 4.59 SEK |
| 9/9/2025 | 4.72 SEK |
| 9/8/2025 | 5.00 SEK |
| 9/5/2025 | 4.55 SEK |
| 9/4/2025 | 4.59 SEK |
| 9/3/2025 | 4.57 SEK |
| 9/2/2025 | 4.51 SEK |
| 9/1/2025 | 4.64 SEK |
| 8/29/2025 | 4.31 SEK |
| 8/28/2025 | 4.34 SEK |
| 8/27/2025 | 4.47 SEK |
| 8/26/2025 | 4.53 SEK |
| 8/25/2025 | 4.78 SEK |
| 8/22/2025 | 4.56 SEK |
| 8/21/2025 | 4.49 SEK |
| 8/20/2025 | 4.51 SEK |
| 8/19/2025 | 4.59 SEK |
| 8/18/2025 | 4.62 SEK |
| 8/15/2025 | 4.57 SEK |
| 8/14/2025 | 4.55 SEK |
| 8/13/2025 | 4.51 SEK |
| 8/12/2025 | 4.54 SEK |
| 8/11/2025 | 4.59 SEK |
| 8/8/2025 | 4.76 SEK |
| 8/7/2025 | 4.57 SEK |
| 8/6/2025 | 4.61 SEK |
Pricer Revenue, EBIT, Net Income
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Pricer Income Statement, Balance Sheet, Cash Flow Statement
| REVENUEB SEK |
|---|
| REVENUE GROWTH% |
| GROSS MARGIN% |
| GROSS INCOMEM SEK |
| EBITB SEK |
| EBIT MARGIN% |
| NET INCOMEM SEK |
| NET INCOME GROWTH% |
| DIVIDENDDIV.SEK |
| DIVIDEND GROWTHDIV. GROWTH% |
| SHARESM |
| 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026e | 2027e | 2028e |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 0.52 | 0.58 | 0.86 | 0.76 | 0.83 | 1.19 | 1.00 | 1.76 | 1.77 | 2.27 | 2.68 | 2.56 | 2.15 | 2.34 | 2.48 | 2.61 |
| -4.55 | 11.26 | 48.20 | -12.38 | 9.25 | 44.38 | -16.08 | 75.55 | 0.34 | 28.44 | 18.26 | -4.59 | -16.07 | 9.04 | 5.98 | 5.04 |
| 22.33 | 17.50 | 21.76 | 28.14 | 26.12 | 22.78 | 33.03 | 24.05 | 22.32 | 16.54 | 16.93 | 22.01 | 22.17 | 22.17 | 22.17 | 22.17 |
| 117.00 | 102.00 | 188.00 | 213.00 | 216.00 | 272.00 | 331.00 | 423.00 | 394.00 | 375.00 | 454.00 | 563.00 | 476.00 | 519.01 | 550.05 | 577.76 |
| 0.01 | -0.05 | 0.05 | 0.06 | 0.06 | 0.08 | 0.10 | 0.14 | 0.10 | -2.21 | -2.60 | 0.20 | 0.05 | 0.17 | 0.21 | 0.19 |
| 1.34 | -9.09 | 5.44 | 8.32 | 7.26 | 6.95 | 10.28 | 8.02 | 5.78 | -97.53 | -97.02 | 7.66 | 2.33 | 7.13 | 8.50 | 7.18 |
| 4.00 | -55.00 | 37.00 | 57.00 | 38.00 | 87.00 | 97.00 | 127.00 | 79.00 | 4.00 | -48.00 | 131.00 | 1.00 | 112.00 | 145.00 | – |
| -88.57 | -1,475.00 | -167.27 | 54.05 | -33.33 | 128.95 | 11.49 | 30.93 | -37.80 | -94.94 | -1,300.00 | -372.92 | -99.24 | 11,100.00 | 29.46 | – |
| 0.25 | – | – | 0.25 | 0.50 | 0.50 | 0.60 | 0.80 | 1.00 | 1.00 | – | – | – | 1.00 | 1.12 | 1.25 |
| – | – | – | – | 100.00 | – | 20.00 | 33.33 | 25.00 | – | – | – | – | – | 12.00 | 11.61 |
| 110.00 | 109.90 | 110.20 | 110.20 | 110.40 | 110.90 | 111.10 | 111.20 | 111.00 | 124.67 | 137.08 | 163.74 | 164.00 | 164.00 | 164.00 | 164.00 |
Details
Income Statement Key Figures
ⓘRevenue and Revenue Growth
Revenue is the starting point of every income statement — it measures the total sales Pricer generates from its core business. Revenue growth (expressed as year-over-year percentage change) is one of the most important indicators of business momentum. Sustained growth above 10 % annually is generally considered strong, while declining revenue is a serious warning sign that demands investigation.
Gross Margin
Gross margin = (Revenue − Cost of Goods Sold) ÷ Revenue. It reveals what percentage of each dollar of revenue Pricer retains after direct production costs. High gross margins (above 50 %) are typical of asset-light businesses like software and brands, while capital-intensive industries like manufacturing often operate below 30 %. Compare Pricer's gross margin to industry peers and track it over time to spot improving or deteriorating pricing power.
EBIT and EBIT Margin
EBIT measures operating profit — what remains after subtracting all operating expenses (including R&D, sales, and administrative costs) from gross profit. The EBIT margin shows this as a percentage of revenue. Because it excludes interest and taxes, EBIT allows fair comparisons between companies with different debt levels and tax jurisdictions. A rising EBIT margin indicates improving operational efficiency.
Net Income and Earnings Per Share (EPS)
Net income is the company's final profit after all expenses, interest, and taxes. Dividing net income by the number of shares outstanding gives you EPS — the single most influential metric in stock valuation. Consistent EPS growth is the primary driver of long-term stock price appreciation. Always check whether EPS growth comes from genuine profit improvement or from share buybacks reducing the share count.
Shares Outstanding
The total number of shares Pricer has issued. A declining share count (through buybacks) boosts EPS and signals management confidence. A rising share count (through stock issuance) dilutes existing shareholders. Always monitor this number alongside EPS to get the full picture of per-share value creation.
Analyst Estimates
The projected figures represent consensus estimates from professional analysts. Compare these forecasts against Pricer's historical growth rates to assess whether expectations are realistic. A company that consistently beats consensus estimates tends to see its stock price rewarded over time, while repeated misses erode investor confidence.
Pricer stock margins
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Pricer Stock Revenue, EBIT, Earnings per Share
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Pricer business model & stock analysis
Pricer SWOT Analysis
Strengths
Pricer AB has several strengths that contribute to its success in the market. Firstly, the company has a strong reputation for providing high-quality electronic shelf labeling (ESL) solutions. This reputation allows Pricer AB to attract and retain a loyal customer base, leading to increased sales and revenue.
Additionally, Pricer AB benefits from its extensive experience in the industry, having been in operation for many years. This expertise enables the company to continuously innovate and develop advanced ESL technologies, staying ahead of competitors.
Weaknesses
Despite its strengths, Pricer AB also faces certain weaknesses. One significant weakness is its limited geographical presence. The company primarily operates in a few key markets, which restricts its potential for further growth and global expansion.
Furthermore, Pricer AB's reliance on a relatively narrow product line of ESL solutions poses the risk of being too specialized. This narrow focus may limit the company's ability to diversify its revenue streams and adapt to changes in market demand.
Opportunities
Pricer AB has several opportunities that it could explore to further its growth and success. One key opportunity is the increasing demand for digitization in the retail industry. As companies strive to enhance operational efficiency and improve customer experiences, there is a growing need for advanced ESL solutions provided by Pricer AB.
Additionally, Pricer AB can explore potential partnerships with strategic players in the industry. Collaborations with retailers, technology companies, or other market participants could help expand the company's reach and increase its market share.
Threats
Lastly, Pricer AB must also consider the potential threats it may face in the market. One significant threat is the increasing competition from both established players and new entrants in the ESL industry. This competitive landscape may put pressure on pricing and market share.
Moreover, external factors such as economic downturns or changes in regulations could negatively impact the demand for ESL solutions, posing a threat to Pricer AB's business operations.
Pricer Eulerpool Fair Value
Details
Fair Value Estimate
ⓘWhat Is Fair Value?
Fair value is an estimate of what a stock is truly "worth" based on its financial fundamentals, independent of the current market price. If the calculated fair value is above the current share price, the stock may be undervalued — and vice versa. This chart shows three different fair value approaches so you can cross-check them against each other.
Earnings-Based Fair Value
Calculated by multiplying the current earnings per share (EPS) by the average historical P/E ratio over a selected multi-year period. The smoothing over several years filters out temporary spikes or dips. If this fair value exceeds the market price, it suggests the stock is cheap relative to its earning power.
Example: Fair Value (Earnings) 2022 = EPS 2022 × Average P/E 2019–2021
Revenue-Based Fair Value
Derived by multiplying revenue per share by the average historical price-to-sales ratio. This method is particularly useful for companies with volatile or temporarily depressed earnings, as revenue tends to be more stable than profits. It answers: "At what price has the market historically valued each dollar of this company's sales?"
Example: Fair Value (Revenue) 2022 = Revenue per Share 2022 × Average P/S 2019–2021
Dividend-Based Fair Value
Calculated by dividing the dividend per share by the average historical dividend yield. This approach is most relevant for mature, consistently dividend-paying companies. If the resulting fair value is higher than the current price, it implies the stock offers a better yield than its historical average.
Example: Fair Value (Dividend) 2022 = Dividend per Share 2022 ÷ Average Yield 2019–2021
How to Use This Chart
When all three fair value lines converge above the current price, it strengthens the case that the stock is undervalued. When they diverge, investigate why — it may indicate a structural shift in margins, payout policy, or growth rate. The forward estimates on the right extend the analysis using projected fundamentals, helping you assess whether the current price already reflects future growth expectations.
Pricer historical P/E ratio, EBIT multiple, and P/S ratio
Pricer annual returns
Details
Annual Return
ⓘWhat This Chart Shows
This chart breaks down 's total annual return into two components: price return (gains or losses from stock price movement) and dividend return (income received from dividend payments). Together, they represent the total return an investor would have earned in each calendar year.
Price Return
Price return measures the percentage change in 's stock price from January 1st to December 31st of each year. Positive bars indicate the stock appreciated; negative bars show a decline. This is the component most investors focus on, but it tells only part of the story — especially for dividend-paying stocks.
Dividend Return
Dividend return represents the income generated from dividends paid during the year, expressed as a percentage of the starting stock price. While it may seem small in any single year (typically 1–4 % for established companies), dividends compound significantly over decades and have historically contributed roughly 40 % of total stock market returns.
What to Look For
Examine how many years showed positive vs. negative returns to gauge consistency. A stock with mostly positive years and small drawdowns suggests lower risk. Also compare 's annual returns to a benchmark index — consistently outperforming the market is a hallmark of a strong investment. Pay attention to the worst years: understanding downside risk is just as important as chasing upside potential.
Pricer shares outstanding
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Pricer stock splits
Pricer Dividend History
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Pricer dividend payout ratio
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Pricer Earnings Estimates & Surprises
| Date | EPS estimate | EPS Actual | Revenue Estimate | Price reaction | Quarterly report |
|---|---|---|---|---|---|
| 2/8/2024 | 0.18SEK | - | 817.09 MSEK | - | 2023 Q4 |
| 2/9/2023 | -SEK | - | 604.94 MSEK | - | 2022 Q4 |
| 10/27/2022 | -SEK | - | 575.51 MSEK | - | 2022 Q3 |
| 7/21/2022 | 0.03SEK | - | 502.42 MSEK | - | 2022 Q2 |
| 4/26/2022 | 0.10SEK | - | 466.90 MSEK | - | 2022 Q1 |
| 2/11/2022 | 0.15SEK | - | 465.88 MSEK | - | 2021 Q4 |
| 10/22/2021 | 0.20SEK | - | 432.39 MSEK | - | 2021 Q3 |
| 7/20/2021 | 0.16SEK | - | 391.79 MSEK | - | 2021 Q2 |
| 4/23/2021 | 0.08SEK | - | 363.37 MSEK | - | 2021 Q1 |
| 2/11/2021 | 0.69SEK | - | 674.97 MSEK | - | 2020 Q4 |
EESG©
Eulerpool ESG Scorecard© for the Pricer stock
EEnvironment
20
Environment
SSocial
20
Social
GGovernance (Corporate Governance)
4
Governance (Corporate Governance)
The Eulerpool ESG Scorecard© is the strictly copyrighted intellectual property of Eulerpool Research Systems. Any unauthorized use, imitation, or infringement will be actively pursued and may lead to significant legal consequences. For licenses, collaborations, or usage rights, please contact us directly via our contact form. Contact Form to us.
Pricer shareholder structure
| % | Name |
|---|---|
5.00814% | |
3.59989% | |
1.38496% | |
1.19998% | |
0.63081% | |
0.21951% |
Pricer Executives and Management Board
12 members · avg. age 57 · 25 % women
Mr. Magnus Larsson (55)
President, Chief Executive Officer
4.60 M SEK
Management
Mr. Claes Wenthzel (63)
Acting Chief Financial Officer
Mr. Joergen auf der Stroth (61)
Vice President - Operations
Mr. Mats Arnehall (60)
Chief Commercial Officer · since 2023
Mr. Chris Chalkitis (56)
Chief Digital Officer
Mr. Finn Wikander (50)
Chief Product Officer
Board of Directors
Mr. Bernt Ingman (71)
Independent Chairman of the Board
Mr. Emil Ahlberg (49)
Independent Director
Mr. Ole Jensen (56)
Independent Director
Ms. Jenni Virnes (51)
Independent Director
Ms. Linda Pimmeshofer (47)
Independent Director
Ms. Giulia Nobili (60)
Director
Frequently asked questions about Pricer
The business model of Pricer AB is focused on providing electronic shelf label (ESL) systems to retailers worldwide. Pricer offers a comprehensive solution that combines hardware, software, and communication systems to enable real-time pricing and product information updates in stores. With their advanced technology, Pricer helps retailers enhance operational efficiency, improve pricing accuracy, and create a superior shopping experience. The company's ESL systems are designed to optimize store management, increase sales, and reduce costs through automated pricing updates and inventory management. Pricer AB's business model revolves around equipping retailers with cutting-edge technology to streamline their operations and stay competitive in the market.
Pricer AB is primarily active in the retail industry.
The main competitors of Pricer AB in the market include companies like SES-imagotag, EuroShop, Toshiba Global Commerce Solutions, and Diebold Nixdorf.
Pricer AB is a company with a rich history and background in the retail technology industry. Established in 1991, Pricer AB is a Swedish firm specializing in providing electronic shelf labeling (ESL) systems to retailers worldwide. With over 30 years of experience, Pricer AB has become a trusted name in the industry, offering innovative solutions that enhance pricing accuracy, improve operational efficiency, and streamline store management. The company's cutting-edge technology and commitment to quality have earned them a strong reputation among retailers globally. Pricer AB continues to lead the way in ESL systems, delivering comprehensive solutions tailored to meet the evolving needs of modern retail environments.
Pricer AB, a leading provider of electronic shelf label solutions, has achieved significant milestones over the years. The company's innovations in the retail industry have revolutionized the way retailers manage pricing and inventory. Pricer AB has successfully deployed its solutions in numerous global retailers, helping them enhance customer experience, optimize pricing strategies, and improve operational efficiency. Notably, the company has expanded its product portfolio with innovative features like dynamic pricing and real-time inventory management. Pricer AB's commitment to innovation and customer satisfaction has solidified its position as a trusted partner in the retail industry.
Pricer AB is primarily present in various countries and regions across the globe. The company has a strong presence in Europe, including countries such as Sweden, Germany, France, Italy, and the United Kingdom. Additionally, Pricer AB has established its footprint in North America, particularly in the United States and Canada. With its innovative electronic shelf labeling solutions, Pricer AB has gained recognition and expanded its market presence in these key regions, providing cutting-edge technology to retailers for improved pricing and product management.
Pricer AB represents values such as innovation, excellence, and customer-centricity. With a strong corporate philosophy, Pricer AB focuses on offering cutting-edge solutions in electronic shelf labeling systems. They emphasize continuous research and development to meet the evolving needs of retailers worldwide. Pricer AB's commitment to delivering high-quality products and solutions reflects their dedication to empowering retailers with efficient and reliable pricing solutions. By leveraging advanced technologies, Pricer AB aims to enhance the shopping experience, optimize operations, and drive profitability for their customers.
5 analysts currently rate the Pricer stock: 4 recommend buying, 1 holding and 0 selling. For 2026, analysts expect Pricer to generate revenue of 2.34 B SEK and earnings per share of 0.69 SEK.
Converted at the current exchange rate, the Pricer share trades at 0.40 EUR (4.43 SEK).
The Pricer share (PRIC B.ST) is listed on 8 stock exchanges, including: Frankfurt (PRRB.F), München (PRRB.MU), Düsseldorf (PRRB.DU), London (0H38.L), London (0H38.L).
Pricer AB is a company specialized in the development, manufacturing, and marketing of electronic price tags for the retail industry. The company was founded in Sweden in 1991 and has sold over 2 million electronic price tags in more than 55 countries. Its business model is based on helping retailers reduce operating costs and improve customer satisfaction by streamlining workflows and enhancing information quality. Pricer offers specialized electronic price tags for supermarkets, as well as systems for hardware stores and other retailers. The company is divided into three business areas: systems for grocery stores, systems for hardware stores, and services. In the grocery store segment, Pricer provides integrated systems that allow accurate and efficient pricing that matches the store's setting. Customers can manage prices in real-time, automate changes, and access information regarding product availability. This helps optimize human resources, reduce errors and costs related to price changes, and improve staff motivation and customer satisfaction. In the hardware store segment, Pricer develops and markets electronic price tags that enable cost-effective operations management through inventory control and integration between sellers and price tags. Prices and special discounts can be automatically updated, facilitating operational processes. The services division specializes in providing consulting, implementation, and support services. Pricer helps its customers set up their electronic price tag systems, integrate them into existing enterprise applications, and provides training and troubleshooting opportunities. The company's offering also includes additional products such as electronic shelf labels, handheld devices that can be connected to price tags, and an application that allows customers to scan products and navigate through the store easily. Combined with electronic price tags, Pricer offers a complete digital ecosystem that enables retailers to optimize their business operations and strengthen their competitiveness in the market. Overall, Pricer AB has a promising business model focused on helping retailers reduce costs, motivate employees, and enhance customer loyalty. With a wide range of services and innovative digital solutions, Pricer is well-positioned in the industry to continue being successful in the future.
The expected revenue of Pricer is 2.34 B SEK. This figure is based on current financial data and reflects the company's business performance.
The expected profit of Pricer is 112.64 M SEK. The net profit reflects the company's profitability after deducting all expenses.
The price-to-earnings ratio (P/E) of Pricer is currently 6.44. The P/E ratio compares the current share price to the earnings per share and helps investors assess the valuation of the Pricer stock.
The price-to-sales ratio (P/S) of Pricer is currently 0.31. The P/S ratio compares the market capitalization to the annual revenue and serves as a valuation metric for the Pricer stock.
The Eulerpool Quality Score for Pricer is 3/10.
The ISIN of Pricer is SE0000233934. The ISIN (International Securities Identification Number) is a globally unique identifier for securities.
The WKN of Pricer is 899450. The WKN (Wertpapierkennnummer) is a six-digit German security identification number.
The ticker of Pricer is PRIC B.ST. The ticker symbol is used to trade Pricer shares on the stock exchange.
Over the past 12 months, Pricer paid a dividend of 1.00 SEK . This corresponds to a dividend yield of about 22.60 %. For the coming 12 months, Pricer is expected to pay a dividend of 1.12 SEK.
The current dividend yield of Pricer is 22.60 %.
Pricer pays a dividend, distributed in the months of , , , .
Pricer paid dividends every year for the past 0 years.
For the upcoming 12 months, dividends amounting to 1.12 SEK are expected. This corresponds to a dividend yield of 25.16 %.
Pricer is assigned to the 'Information technology' sector.
To receive the latest dividend of Pricer from amounting to 1 SEK, you needed to have the stock in your portfolio before the ex-date on .
The last dividend was paid out on .
The dividends of Pricer are distributed in SEK.
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