Rush Enterprises

Rush Enterprises ROCE

The Return on Capital Employed (ROCE) of Rush Enterprises (RUSHA) as of Nov 15, 2026 is 17.67 %. In the previous year, Return on Capital Employed (ROCE) was 21.65 % — a change of -18.38% (lower).

ROCE

17.67 %

YoY

-18.38%

Last updated:

In 2025, Rush Enterprises's return on capital employed (ROCE) was 17.67 %, a -18.38% increase from the 21.65 % ROCE in the previous year.

The Rush Enterprises ROCE history

  • 3 Years

  • 10 Years

  • 25 Years

  • Max

ROCE
Date
ROCE
Jan 1, 2018
19.01 USD
Jan 1, 2019
18.66 USD
Jan 1, 2020
12.19 USD
Jan 1, 2021
21.07 USD
Jan 1, 2022
28.71 USD
Jan 1, 2023
27.10 USD
Jan 1, 2024
21.65 USD
Jan 1, 2025
17.67 USD
The Rush Enterprises ROCE history
YEARROCEYoY
17.67 %-18.38%
21.65 %-20.12%
27.10 %-5.58%
28.71 %+36.25%
21.07 %+72.81%
12.19 %-34.67%
18.66 %-1.83%
19.01 %+33.01%
14.29 %+52.77%
9.36 %-34.82%
14.35 %-22.60%
18.54 %—

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Rush Enterprises Stock analysis

What does Rush Enterprises do? Rush Enterprises Inc is an American company that is primarily engaged in the sales and service of commercial vehicles. The company is headquartered in New Braunfels, Texas and employs over 8,000 employees. The history of Rush Enterprises Inc began in 1965 when Marvin Rush laid the foundation for the company. He started with a used car dealership and quickly expanded into the sale of commercial vehicles. In 1997, the company went public. The business model of Rush Enterprises Inc is simple - the company sells commercial vehicles to customers and then also provides service and maintenance for these vehicles. The company is one of the largest dealers of commercial vehicles in North America and offers a wide range of products and services. The company operates in various divisions, including sales, service, and financing of commercial vehicles. The sales division offers new and used commercial vehicles from various manufacturers such as Peterbilt, International, Hino, Isuzu, and Ford. Additionally, Rush Enterprises Inc has a network of used car dealers who also sell commercial vehicles. The service division of Rush Enterprises Inc offers everything related to the maintenance and repair of commercial vehicles. This includes inspections, maintenance, diagnostics, and repairs. The company operates over 100 service locations in various regions of North America. Furthermore, Rush Enterprises Inc also offers various financing options for its customers. These include financing for new and used vehicles, leasing options, and insurance solutions. The company takes pride in providing its customers with fast and reliable service. The company has a modern IT infrastructure and a variety of maintenance and repair technicians who work daily to keep their customers' vehicles in good condition. In terms of the products offered, Rush Enterprises Inc offers a wide range of commercial vehicles. This includes various types of trucks, buses, heavy-duty trains, trailers, vans, and other vehicles. The company also offers various specialized vehicles, such as fire trucks, utility vehicles, and more. In conclusion, Rush Enterprises Inc is a successful company in the commercial vehicle industry. The company follows a simple business model and offers its customers a wide range of products and services. The history of the company shows that it has continuous growth and success and will continue to be successful in the future. Rush Enterprises is one of the most popular companies on Eulerpool.

ROCE Details

Unraveling Rush Enterprises's Return on Capital Employed (ROCE)

Rush Enterprises's Return on Capital Employed (ROCE) is a financial metric that measures the company's profitability and efficiency with respect to the capital employed. It is calculated by dividing earnings before interest and tax (EBIT) by the employed capital. A higher ROCE indicates that the company is effectively utilizing its capital to generate profits.

Year-to-Year Comparison

Analyzing Rush Enterprises's ROCE annually provides valuable insights into its efficiency in using its capital to generate profits. An increasing ROCE indicates improved profitability and operational efficiency, whereas a decrease might signal potential issues in capital utilization or business operations.

Impact on Investments

Rush Enterprises's ROCE is a critical factor for investors and analysts for evaluating the company’s efficiency and profitability. A higher ROCE can make the company an attractive investment, as it often signifies that the firm is generating adequate profits from its employed capital.

Interpreting ROCE Fluctuations

Changes in Rush Enterprises’s ROCE are attributed to variations in EBIT or the capital employed. These fluctuations offer insights into the company’s operational efficiency, financial performance, and strategic financial management, assisting investors in making informed investment decisions.

Frequently Asked Questions about Rush Enterprises stock

Return on Capital Employed (ROCE) of Rush Enterprises is 17.67 % in 2025.

Return on Capital Employed (ROCE) of Rush Enterprises changed from 21.65 % to 17.67 %, representing a -18.38% change. The value is lower than the previous year.

On Eulerpool you can find the complete historical development of Return on Capital Employed (ROCE) Rush Enterprises since 2006 – with annual values, charts, and detailed analysis.

ROCE is a profitability measure and stands for Return on Capital Employed or the return on invested capital. The measure shows the ratio of operating profit to the interest-bearing capital employed. The higher the return on capital employed, the more profitable a company operates and the higher the important free cash flow. The free cash flow refers to the portion of profits that is not needed for expanding the company at the end of a period, but is available to shareholders.

A 'good' varies by industry and company stage. On Eulerpool, you can compare Return on Capital Employed (ROCE)'s Rush Enterprises with sector peers and the industry average to assess whether it is attractive.

To evaluate Return on Capital Employed (ROCE)'s, it is essential to compare it with peers in the same industry and sector. On Eulerpool, you can find direct industry comparisons for Return on Capital Employed (ROCE).

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Profitability — Rush Enterprises

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