Rooshine EBIT/Assets

What does Rooshine do? Rooshine, Inc. generates revenue through the import, distribution, and sale of alcoholic spirits. The company's products include bottled rainwater purified using ozone, ultraviolet (UV) light, and micro-filters, with bottles that are BPA-free, biodegradable, and recyclable. Customers purchase the rainwater products for consumption, while the company's unique purification process eliminates the need for chlorine or other additives. The firm captures rainwater before it reaches the ground, discards initial rainfall containing dust and pollen, and processes it through sediment filters and storage tanks to ensure purity. Rooshine, Inc. operates with a focus on environmental sustainability, using a clean metal roof to collect rainwater free from organic matter. The company discards the initial rainfall to remove contaminants like dust and pollen, then processes the water through a series of micro-filters and magnetic re-energization before bottling. The firm's products are marketed as natural and eco-friendly, appealing to consumers seeking sustainable beverage options. The company employs 10,000 full-time employees to manage its operations, including the rainwater collection and purification process. The business model relies on the sale of purified rainwater as a premium beverage, with the company's branding emphasizing its natural purification methods and eco-conscious packaging. The firm's unique process of capturing rainwater before ground contact and using ozone and UV light for purification differentiates it in the market. Customers are drawn to the product's lack of additives and the company's commitment to environmental sustainability through biodegradable bottles and a clean collection system. Rooshine is one of the most popular companies on Eulerpool.