Reed's Rule of 40

What does Reed's do? Reed's, Inc. generates revenue through the manufacturing, licensing, marketing, and sale of carbonated and non-carbonated beverages. Key product lines include Reed's Ginger Brews, Virgil's Root Beer, Cream Sodas, Dr. Better, Real Cola, and ZERO diet sodas, alongside Culture Club Kombucha, China Colas, and Sonoma Sparkler juice-based products. The company also offers Reed's Ginger candy and ice creams. Products are sold via natural, gourmet, and beer distributors, as well as direct to large national retailers, with a private label business supporting additional revenue streams. The firm operates multiple production facilities, including The Brewery in Los Angeles, California, to manufacture carbonated beverages and ginger-related products. Reed's, Inc. targets consumers seeking natural and specialty beverages through its distribution network, which includes natural and gourmet food stores, beer distributors, and major retail chains. The private label business allows the company to partner with retailers for branded products, expanding market reach without direct consumer branding. Sales of ginger-related products, such as Reed's Ginger Brews and ginger candy, form a significant segment of the company's portfolio, appealing to health-conscious and flavor-focused shoppers. The company's product portfolio spans carbonated soft drinks, non-carbonated beverages like Kombucha and juice-based drinks, and ginger-flavored confectionery. Virgil's Root Beer and Cream Sodas cater to traditional soda drinkers, while ZERO diet sodas target health-conscious consumers. Culture Club Kombucha and Sonoma Sparkler appeal to the growing functional beverage market, and China Colas provide a unique cultural offering. All products are distributed through established channels to maximize market penetration across the United States and select international markets. Reed's is one of the most popular companies on Eulerpool.