Reckon Intangible Assets

What does Reckon do? Reckon Ltd is an Australian software company that develops and sells applications for various business sectors. The company was founded in 1987 by Greg Wilkinson and initially focused on developing word processing and accounting software for the Australian market. Over the years, Reckon has specialized in the IT field and expanded its range of software solutions. Today, Reckon has over 600,000 customers worldwide and is listed on the Australian stock exchange. Its business model is based on selling software subscriptions and providing professional services to support customers in installing and using the software solutions. Reckon is divided into three business sectors: 1) Business customers, offering accounting, finance, payroll, and asset management solutions; 2) Private customers, offering financial software for managing income and expenses, as well as an app for managing invoices and expenses; and 3) the banking and finance sector, offering tailored software solutions for accounting, tax reconciliation, and asset management. Reckon is also active in cloud computing, providing cloud-based solutions for accessing applications over the internet and synchronizing data and applications across devices. Overall, Reckon offers a wide range of software solutions for various industries and purposes, with a focus on small and medium-sized enterprises but also catering to the private and banking sectors. The company's future looks promising as it maintains a strong presence in the Australian market and continues to expand its customer base. With its portfolio of cloud-based solutions, Reckon is well positioned to meet the changing needs of the IT industry and growing demand for data-driven solutions. Reckon is one of the most popular companies on Eulerpool.