Rational Intangible Assets

What does Rational do? Rational AG is an internationally active company based in Landsberg am Lech, specializing in the production of professional kitchen appliances. The company was founded in 1973 by Siegfried Meister and is still led by him today. Rational's business model is based on the manufacture of innovative equipment for the gastronomy industry, allowing chefs to work faster, more efficiently, and with greater precision. The company focuses on using the latest technologies and collaborating closely with customers and industry partners. Rational's key divisions include Combi-Steamers, Vario Cooking, and SelfCookingCenter. Combi-Steamers are devices that allow food to be cooked through a combination of steam and hot air. Different temperatures and humidity levels can be set to achieve optimal results. Vario Cooking devices, on the other hand, are multifunctional cooking appliances that allow for frying, steaming, boiling, and deep-frying of foods in one device. These devices are particularly suitable for use in large kitchens and other gastronomic establishments. However, the company's most successful product is its SelfCookingCenter, a fully automated cooking system that operates based on sensors and algorithms. These devices can independently determine how long a product needs to be cooked and which settings are best suited for it. This not only ensures high-quality dishes but also significantly saves time for kitchen staff. In addition to its various divisions, the company also offers a wide range of accessories and services tailored to the needs of gastronomers. For example, there are special baking sheets and grills for the appliances, as well as training and courses for kitchen staff, maintenance contracts, and support services. Today, Rational AG has nearly 4,000 employees worldwide and operates in over 100 countries. The company has been recognized multiple times in recent years for its successful business development and is considered one of the leading providers of professional kitchen appliances. Rational's products are primarily used in large kitchens, restaurants, and other gastronomic establishments where high productivity, efficiency, and flexibility are required. However, the devices are also increasingly being used in other areas such as food production or in hospitals and care facilities. Overall, in recent years, Rational AG has become an important player in the industry, impressing with its innovative products and customer-oriented business model. The company relies on close collaboration with customers and industry partners to continuously improve its product innovations and adapt to changing requirements. Rational is one of the most popular companies on Eulerpool.