Prim Stock

Prim ROCE

The Return on Capital Employed (ROCE) of Prim (PRM.MC) as of Jul 22, 2026 is 11.88 %. In the previous year, Return on Capital Employed (ROCE) was 11.22 % — a change of 5.87% (higher).

ROCE

11.88 %

YoY

5.87%

Last updated:

In 2026, Prim's return on capital employed (ROCE) was 11.88 %, a 5.87% increase from the 11.22 % ROCE in the previous year.

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Prim Stock analysis

What does Prim do? Prim SA is a Swiss company that was founded in 1956. The company is based in Lausanne and operates in the food service industry. It operates restaurants and catering services in various sectors such as aviation, healthcare, educational institutions, and corporations. The company has significantly grown since its founding and is now part of the Select Catering Group with currently 14 locations in Switzerland. Prim SA offers a wide range of catering services including banquets, business meetings, and private celebrations. The company specializes primarily in the Swiss aviation industry and operates restaurants and bars in several airports in the country, including Zurich, Geneva, Bern, and Basel. Their restaurant brands include Illy Caffè, La Croissanterie, Montreux Jazz Cafe, Starbucks, and Swiss Chalet. Prim SA takes pride in promoting local products and acting based on sustainability and environmental friendliness. The company also has its own production facility where it produces and markets various dishes. This product range includes soups, pizzas, and baked goods and is also supplied to hotels, cafes, and retailers. In recent years, the company has also invested in the development of innovations and digital solutions. For example, there is a mobile app that allows customers to place online orders, and there is a digital menu system that makes it easier for restaurant staff to process orders and payments more efficiently. The business model of Prim SA involves employing a dedicated, highly trained, and motivated workforce to provide excellent customer service and create a gastronomically appealing environment. By utilizing technology and introducing innovative products, customer satisfaction is also enhanced. In addition to the food service offerings, Prim SA also operates its own foundation that focuses on the nutritional and educational needs of children. The foundation is involved in various projects to provide children with better access to healthy food and a balanced diet. In summary, Prim SA is a renowned Swiss company in the food service industry. The company has an outstanding and diverse range of products and offers a wide range of catering services. The company takes pride in sustainability and environmental protection and also engages in social projects through its own foundation. With the introduction of innovative products and technologies, the company strives to continuously improve service and customer experience. Prim is one of the most popular companies on Eulerpool.

ROCE Details

Unraveling Prim's Return on Capital Employed (ROCE)

Prim's Return on Capital Employed (ROCE) is a financial metric that measures the company's profitability and efficiency with respect to the capital employed. It is calculated by dividing earnings before interest and tax (EBIT) by the employed capital. A higher ROCE indicates that the company is effectively utilizing its capital to generate profits.

Year-to-Year Comparison

Analyzing Prim's ROCE annually provides valuable insights into its efficiency in using its capital to generate profits. An increasing ROCE indicates improved profitability and operational efficiency, whereas a decrease might signal potential issues in capital utilization or business operations.

Impact on Investments

Prim's ROCE is a critical factor for investors and analysts for evaluating the company’s efficiency and profitability. A higher ROCE can make the company an attractive investment, as it often signifies that the firm is generating adequate profits from its employed capital.

Interpreting ROCE Fluctuations

Changes in Prim’s ROCE are attributed to variations in EBIT or the capital employed. These fluctuations offer insights into the company’s operational efficiency, financial performance, and strategic financial management, assisting investors in making informed investment decisions.

Frequently Asked Questions about Prim stock

Return on Capital Employed (ROCE) of Prim is 11.88 % in 2026.

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