Potbelly Stock

Potbelly CROIC

Delisted·Oct 22, 2025

The Cash Return on Invested Capital (CROIC) of Potbelly (PBPB) as of Aug 24, 2026 is 0.65 %. In the previous year, Cash Return on Invested Capital (CROIC) was 6.94 % — a change of -90.64% (lower).

CROIC

0.65 %

YoY

-90.64%

Last updated:

Cash Return on Invested Capital (CROIC) of Potbelly is 2026 0.65 % . Cash Return on Invested Capital (CROIC) of Potbelly was 2025 6.94 % . It decreases by -90.64% lower compared to the previous year.

The Potbelly CROIC history

  • 3 Years

  • 10 Years

  • 25 Years

  • Max

CROIC
Date
CROIC
Jan 1, 2017
6.11 USD
Jan 1, 2018
10.08 USD
Jan 1, 2019
5.52 USD
Jan 1, 2020
-390.45 USD
Jan 1, 2021
599.53 USD
Jan 1, 2022
90.46 USD
Jan 1, 2023
6.94 USD
Jan 1, 2024
0.65 USD
The Potbelly CROIC history
YEARCROICYoY
0.65 %-90.64%
6.94 %-92.33%
90.46 %-84.91%
599.53 %-253.55%
-390.45 %-7,168.56%
5.52 %-45.20%
10.08 %+64.90%
6.11 %-18.46%
7.50 %+111.15%
3.55 %-308.69%
-1.70 %
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Potbelly Stock analysis

What does Potbelly do? Potbelly Corp. is an American company specializing in the operation of sandwich shops. It was founded in 1977 by Peter Hastings in Chicago, Illinois. The name of the company derives from an old wood-burning stove that was in the first sandwich shop and was called the typical Potbelly oven. Since its founding, the company has developed significantly and now operates locations in the United States, Canada, the Middle East, and the United Kingdom. Potbelly is mainly known for its fresh, handmade sandwiches and its warm and inviting atmosphere. Potbelly Corp.'s portfolio includes a wide range of sandwiches and salads as well as soups and chili, all made with fresh ingredients and homemade dressings. The most famous sandwiches include the "Wreck," a sandwich with salami, roast beef, turkey, ham, and cheese, as well as the "A Wreck," which also includes eggs and bacon. Potbelly's product range follows a philosophy focused on regional and seasonal ingredients, sourcing many ingredients and products from local suppliers. For example, chipotle mayonnaise and bread are sourced from the region. The core business of Potbelly Corp. is its sandwich shops, which are designed with a warm and inviting atmosphere and provide quick but quality dining options. The company also offers catering for private and business events. In a developing market, Potbelly focuses on growth and innovation. For example, new products and expanding the breakfast offering are being considered. The company is also exploring expanding its offerings in certain cities to avoid the portfolio becoming stale. Another approach to shaping the future is transitioning stores to self-order/order online, so customers can enjoy their meal without having to wait in line. Since its founding, Potbelly Corp. has had a grand vision based on providing high-quality, fresh sandwiches while maintaining the highest standards. Although there are competing brands offering similar quality products, Potbelly Corp. sets itself apart with its history, philosophy, product freshness, and quality. The company also provides a more distinctive atmosphere than its competitors, meeting customer needs by placing its locations in areas where many people pass through or frequent. Overall, Potbelly Corp. has a strong presence in the industry and continues to grow. With its high-quality, fresh sandwiches and extremely inviting atmosphere, the company has earned a place in the hearts of customers in different countries and regions. Potbelly is one of the most popular companies on Eulerpool.

Frequently Asked Questions about Potbelly stock

Cash Return on Invested Capital (CROIC) of Potbelly is 0.65 % in 2026.

Cash Return on Invested Capital (CROIC) of Potbelly changed from 6.94 % to 0.65 %, representing a -90.64% change. The value is lower than the previous year.

On Eulerpool you can find the complete historical development of Cash Return on Invested Capital (CROIC) Potbelly since 2006 – with annual values, charts, and detailed analysis.

CROIC measures the cash return generated on invested capital. Unlike ROIC, it uses free cash flow instead of accounting earnings, providing a purer profitability measure.

A 'good' varies by industry and company stage. On Eulerpool, you can compare Cash Return on Invested Capital (CROIC)'s Potbelly with sector peers and the industry average to assess whether it is attractive.

To evaluate Cash Return on Invested Capital (CROIC)'s, it is essential to compare it with peers in the same industry and sector. On Eulerpool, you can find direct industry comparisons for Cash Return on Invested Capital (CROIC).

Access this data via the Eulerpool API

Profitability — Potbelly

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