Points.com Intangible Assets

What does Points.com do? Points International Ltd. generates revenue through its white label e-commerce services, including Loyalty Currency Services that facilitate the sale of loyalty currencies such as frequent flyer miles and hotel points. The company provides private branded solutions for retail and wholesale transactions, supporting loyalty program operations for clients. Its consumer-facing products include the Points Loyalty Wallet, which manages multiple loyalty rewards programs, and Points Travel, a private label travel platform tailored for the loyalty industry. The PointsHound.com website serves as a hotel booking engine and loyalty currency aggregator for frequent travelers. The primary buyers of Points International Ltd.'s services are businesses operating loyalty programs, including airlines, hotels, and credit card companies. These clients purchase the white label e-commerce solutions to integrate with their own loyalty systems. The company's consumer products target frequent travelers who use Points.com and PointsHound.com to manage and redeem their rewards. The loyalty currency aggregator on PointsHound.com connects users with travel options through their accumulated points. Points International Ltd. monetizes its technology through subscription-based models for its white label services and direct consumer engagement via its websites. The Points Loyalty Wallet and Points Travel platforms are key revenue drivers, offering seamless integration for loyalty program management and travel booking. The company's business model focuses on enabling partners to scale their loyalty programs while providing end-users with a centralized platform to maximize their rewards. Points.com is one of the most popular companies on Eulerpool.