Planet Fitness (PLNT) Stock Price

Planet Fitness Price

NYSE·CLOSED
47.48
​
Market closed

Over the last 15 years Planet Fitness grew revenue by 19.4% annually, reaching 1.32 B USD. Earnings per share have grown at 19.6% per year over the last 15 years. For Planet Fitness, the net margin of 16.5% is up versus 7.3% a few years ago. At today's price the dividend yield works out to roughly 5.86%. The consensus 12-month price target for Planet Fitness is 65.00 USD, about 36.9% above where the stock trades today. Of 25 analysts, 18 rate the stock a buy — an overall Buy consensus.

Planet Fitness stock price

Access this data via the Eulerpool API

Planet Fitness business model & stock analysis

Planet Fitness is a leading fitness provider that focuses on affordable fitness studios for everyone. The company was founded in 1992 by Mike Grondahl and has its headquarters in Hampton, New Hampshire. The idea for the company arose when Grondahl discovered a gap in the fitness industry - many people wanted to stay fit but couldn't afford the high membership fees of traditional fitness studios. Planet Fitness stepped in to fill this gap by offering high-quality fitness studios at affordable prices. Nowadays, Planet Fitness operates nearly 2,000 locations in the United States, Canada, Panama, and Mexico. The company has over 15 million members who are enthusiastic about the concept of "Fitness for All." In 2015, Planet Fitness went public, increasing interest in the innovative brand and accelerating growth. Planet Fitness's business model is based on offering affordable yet high-quality fitness options for people of all ages and fitness levels. Most locations offer a wide range of cardio and strength training equipment, as well as group fitness classes such as Zumba and yoga. Additionally, many locations offer free fitness classes to support customers in maintaining a healthy lifestyle. Planet Fitness distinguishes itself from competitors through its unique brand identity and friendly atmosphere. Each studio has a "Lunk Alarm" that is activated when a customer grunts too loudly or drops weights. This concept is intended to ensure that all customers feel comfortable and treat each other with respect. The studio facilities are clean, well-lit, and equipped with state-of-the-art fitness machines. Planet Fitness offers flexible membership options that allow members to achieve their fitness goals. These include the "Classic" plan, which provides basic access to the facilities, and the "Black" plan, which includes additional amenities such as free guest visits and the use of massage chairs. Another unique feature of Planet Fitness is the "Judgement Free Zone." This is a term that describes how Planet Fitness respects every customer, regardless of their fitness level, size, or shape. This creates a welcoming atmosphere that makes every customer feel that they can give their best without worrying about what others think. In addition to its impressive fitness offerings, Planet Fitness provides a variety of products. This includes the PF Black Card, which offers customers additional features and benefits such as unlimited guest visits, a free T-shirt, and a higher score in the rewards program. The company also offers merchandise such as T-shirts, water bottles, and sports bags. Planet Fitness has introduced enhanced services to maintain operations during COVID-19, including the introduction of virtual classes and the option for equipment care. The company has heavily adapted its practices regarding the operation of fitness studios to ensure the safety of customers. In recent years, Planet Fitness has experienced impressive growth and has established itself as one of the leading fitness providers. The company relies on affordable prices and a friendly atmosphere to make fitness opportunities accessible to everyone. Planet Fitness has a unique identity as a judgement-free zone and has established itself in the fitness industry through its creative marketing campaigns.

Frequently asked questions about Planet Fitness

The business model of Planet Fitness Inc is centered around providing affordable and high-quality fitness facilities to individuals of all fitness levels. Planet Fitness operates on a membership-based model, offering a range of membership options to customers. With its "Judgment Free Zone" philosophy, the company aims to create a non-intimidating and supportive environment for fitness enthusiasts. Planet Fitness focuses on offering a wide range of cardio and strength equipment, along with various amenities like showers, lockers, and free fitness training. By prioritizing affordability, inclusivity, and customer satisfaction, Planet Fitness Inc aims to promote a healthier lifestyle for its members.

Planet Fitness Inc is primarily active in the fitness industry.

The main competitors of Planet Fitness Inc in the market are other fitness chains such as 24 Hour Fitness, Anytime Fitness, and LA Fitness.

Planet Fitness Inc is a renowned fitness franchise that was founded in 1992 by Michael Grondahl and Marc Grondahl. Since its inception, the company has grown rapidly, establishing itself as one of the largest and most successful fitness chains globally. Planet Fitness Inc operates over 2,000 gyms across the United States and various other countries. Known for its welcoming and non-intimidating atmosphere, the company aims to provide affordable fitness opportunities to individuals of all fitness levels. With its focus on a judgment-free zone and a variety of exercise equipment and classes, Planet Fitness Inc has become a popular destination for fitness enthusiasts worldwide.

Planet Fitness Inc has achieved several significant milestones throughout its history. One notable accomplishment is the company's rapid expansion, with a growing number of franchise locations globally. Another milestone is Planet Fitness Inc's successful initial public offering (IPO) in 2015, which marked a significant moment in the company's trajectory and demonstrated investor confidence. Furthermore, the company has consistently reported strong financial performance and increased revenue, showcasing its ability to navigate the competitive fitness industry. Planet Fitness Inc has also prioritized community engagement, partnering with various charitable organizations to promote health and wellness initiatives. With these accomplishments, Planet Fitness Inc has established itself as a leading player in the fitness industry.

Planet Fitness Inc is primarily present in the United States. As a leading fitness franchise, it has established a strong presence across various regions within the country. With over 2,000 locations nationwide, Planet Fitness offers affordable gym memberships, state-of-the-art equipment, and a judgment-free environment for individuals looking to improve their fitness levels. Whether you're located on the East Coast, West Coast, or anywhere in between, chances are you'll find a Planet Fitness facility near you.

Planet Fitness Inc represents a strong commitment to providing a welcoming and non-intimidating fitness environment. The company values inclusivity and emphasizes the importance of judgment-free and affordable fitness options. Planet Fitness aims to create a supportive community where individuals of all fitness levels can comfortably pursue their goals. The company's corporate philosophy revolves around making exercise accessible to everyone, offering high-quality equipment and a variety of amenities at affordable prices. Planet Fitness Inc believes in promoting a healthy and positive lifestyle while striving to eliminate the usual gym intimidation factor.

Analysts currently set an average price target of 72.97 USD for the Planet Fitness stock (median: 65.00 USD), implying +53.7 % versus the latest price. The consensus is based on 25 analyst ratings.

25 analysts currently rate the Planet Fitness stock: 18 recommend buying, 7 holding and 0 selling. For 2026, analysts expect Planet Fitness to generate revenue of 1.42 B USD and earnings per share of 3.23 USD.

Converted at the current exchange rate, the Planet Fitness share trades at 42.36 EUR (47.48 USD).

The Planet Fitness share (PLNT) is listed on 7 stock exchanges, including: NYSE (PLNT), London (0KJD.L), SIX (Zürich) (3PL.SW), Frankfurt (3PL.F), München (3PL.MU), Düsseldorf (3PL.DU).

Planet Fitness Inc is a US fitness company that is known in the fitness industry for its affordable business model. The company aims to make fitness affordable for everyone, regardless of age, gender, or fitness level. Founded in 1992, the company operates in the USA, Canada, Mexico, and Australia and has over 2,000 fitness studios. Planet Fitness' business model is based on a membership fee that is lower than the average fee of competitors and on the offering of additional services. The membership fee usually ranges between $10 and $22 per month, depending on the location and offerings. There are no long-term commitments for members and no contracts with cancellation periods. This is intended to provide customers with a flexible fitness experience. Black Card membership, which is slightly more expensive than regular membership, offers customers additional amenities such as the ability to workout at all Planet Fitness studios, free drinks, and use of tanning and massage equipment. The Black Card membership is one of Planet Fitness' main sources of revenue. Another part of Planet Fitness' business model is franchise opportunities. The company offers interested entrepreneurs the opportunity to operate their own fitness studio through the franchise model. Franchise fees start at $10,000. The franchise opportunity has contributed to Planet Fitness' rapid growth in a short period of time. In addition to membership fees and additional services, Planet Fitness also sells various products including sportswear, shakes, drinks, and accessories. The focus here is also on offering affordable products with a limited range. One reason why Planet Fitness' business model is so successful is that the company focuses on a specific target group: casual exercisers. The company specifically advertises to people who want to exercise but are not willing to invest a lot of money in a membership or commit to strict training. For people who want to enjoy all the benefits of a fitness studio without spending a lot of money, Planet Fitness has created a very attractive offering. In addition to the attractive price and additional services, the Planet Fitness brand itself is an important factor in the company's success. The brand is known for its friendly atmosphere, neon colors, and the "Lunk Alarm," which encourages members to refrain from using weights excessively. The brand has been designed to signal in an inviting and friendly way that fitness is not just for professionals but for everyone. In summary, Planet Fitness' business model is based on an affordable offering for casual exercisers. The membership fee is lower than many competitors, and the company offers additional amenities and products to its customers. The brand is an important factor in Planet Fitness' success as it has been designed to be inviting and friendly.

The expected revenue of Planet Fitness is 1.42 B USD. This figure is based on current financial data and reflects the company's business performance.

The expected profit of Planet Fitness is 270.80 M USD. The net profit reflects the company's profitability after deducting all expenses.

The price-to-earnings ratio (P/E) of Planet Fitness is currently 14.68. The P/E ratio compares the current share price to the earnings per share and helps investors assess the valuation of the Planet Fitness stock.

The price-to-sales ratio (P/S) of Planet Fitness is currently 2.79. The P/S ratio compares the market capitalization to the annual revenue and serves as a valuation metric for the Planet Fitness stock.

The Eulerpool Quality Score for Planet Fitness is 5/10.

The ISIN of Planet Fitness is US72703H1014. The ISIN (International Securities Identification Number) is a globally unique identifier for securities.

The WKN of Planet Fitness is A14U2K. The WKN (Wertpapierkennnummer) is a six-digit German security identification number.

The ticker of Planet Fitness is PLNT. The ticker symbol is used to trade Planet Fitness shares on the stock exchange.

Fair ValueTerminal
38.93 USD
Over-/UndervaluationTerminal
Fairly valued
Industry
Hotels, Restaurants & Leisure
Number of shares
Employees
Revenue per Employee
329,389.05 USD
Revenue growth Ø5 years
EBIT growth Ø5 years
Net Income growth Ø5 years
Currency
USD
Initial public offering
Aug 6, 2015
ISIN
US72703H1014
Cusip
72703H101
Sedol
BYSFJV8
Market capitalization
3.96 B USDMid Cap
52-Week Range
PEG
1.16
P/E ratio
P/Ee 2026
14.61
P/Ee 2027
12.98
P/Ee 2028
11.24
P/Ee 2029
7.94
P/Ee 2030
7.07
P/S
P/Se
2.79
EV/EBIT
15.43
P/B Ratio
27.18
ROE (Return on Equity)
ROA (Return on Assets)
ROCE (Return on Capital Employed)
ROIC (Return on Invested Capital)
10.96 %
Last updated Oct 9, 2026, 11:55 PM

Planet Fitness Ticker

DÜSSELDORF · 3PL.DUFRANKFURT · 3PL.FLONDON · 0KJD.LLONDON STOCK EXCHANGE · 0KJD.LMUNICH · 3PL.MUNEW YORK · PLNTSIX · 3PL.SW

Planet Fitness FIGI

PLNT:US · BBG009H04M17PLNT:UA · BBG009H04M44PLNT:UC · BBG009H04M53PLNT:UN · BBG009H04M71PLNT:UP · BBG009H04M80PLNT:UB · BBG009H04MB6PLNT:UT · BBG009H04MC5PLNT:UM · BBG009H04MD4PLNT:UX · BBG009H04MF2PLNT:UD · BBG009H04ML5PLNT:UF · BBG009H04MP1PLNT:VY · BBG009H04MQ0