Playboy (PLBY) Stock Price

Playboy Price

NASDAQ·CLOSED
1.09
​
Market closed

Over the last 7 years Playboy grew revenue by 2.6% annually, reaching 120.93 M USD. For Playboy, the net margin of -10.5% is up versus -31.5% a few years ago. The consensus 12-month price target for Playboy is 2.30 USD, about 110.6% above where the stock trades today. Of 9 analysts, 7 rate the stock a buy — an overall Buy consensus.

Playboy stock price

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Playboy business model & stock analysis

The Plby Group Inc is a US-American company that was founded in 2017 by Ben Kohn and is headquartered in Los Angeles, California. Initially known as Playboy Enterprises Inc., the company was acquired by a private equity firm in 2011 and renamed Plby Group Inc. in 2018. The history of Plby Group Inc dates back to 1953 when the legendary Playboy founder Hugh Hefner launched the magazine of the same name. It was the first magazine to explicitly present sex, lifestyle, and culture in a sophisticated mix and quickly became a cult object. Over time, the Playboy brand became a symbol of a free and hedonistic way of life expressed in clothing, music, and a certain way of life. In the following decades, the company steadily expanded its offerings and diversified into various business areas. In addition to the magazine, these included licensing products such as clothing, accessories, and jewelry, film and TV show production, marketing of its own clubs and casinos, as well as organizing events and festivals. However, with the founding of Plby Group Inc in 2017, a new direction was taken. The company decided to distance itself from its old image as a men's magazine and instead target an audience looking for a modern and open interpretation of eroticism and lifestyle. In this context, the company describes itself as a "sexual wellness company" with the goal of enabling its customers to have a positive and fulfilling sexual life. To achieve this goal, Plby Group Inc operates several business divisions. On the one hand, there is a division for digital content specializing in interactive experiences, online communities, and e-commerce. This includes, in particular, an app called "Pleasure" that allows users to explore, exchange, and purchase sexual desires and preferences. Furthermore, Plby Group Inc also operates a product design and development department that works on creating high-quality and appealing products in the field of eroticism and sexuality. This includes, for example, lingerie, toys, and everyday accessories. Another business division operated by Plby Group Inc is the licensing business. The company collaborates with partners to market its brand and products in various industries such as fashion, beauty, and lifestyle. This also includes special partnerships with companies in the cannabis industry, for which Plby Group Inc develops specific "Playboy x Cannabis" products and content. In addition, Plby Group Inc also operates a live events and festivals department. This includes organizing music and cultural events as well as erotic fairs and festivals held in different cities. These events regularly attract thousands of visitors and offer a wide range of entertainment, culture, and self-expression. In summary, Plby Group Inc is an unconventional and dynamic company specializing in the development of products and content aimed at people seeking a contemporary and open-minded interpretation of sexuality and eroticism. Through the diversification of its business divisions and a focus on innovation and quality, the company has become a significant player in the sexual and lifestyle industry.

Frequently asked questions about Playboy

The business model of Plby Group Inc is focused on lifestyle and entertainment. Plby Group Inc is a leading pleasure and leisure lifestyle company. It operates a multi-platform media and licensing business that is driven by its flagship brand, Playboy. Plby Group Inc creates and distributes premium content, products, and experiences that embody the Playboy brand's iconic lifestyle. The company leverages its brand through various revenue streams, including media partnerships, consumer products licensing, digital commerce, and events. Plby Group Inc strives to enhance the Playboy brand's reach and relevance to a global audience, catering to the evolving desires and preferences of its target market.

Plby Group Inc is primarily active in the media and entertainment industry.

The main competitors of Plby Group Inc in the market include companies such as Mattel Inc, Playboy Enterprises Inc, and Hasbro Inc.

Plby Group Inc, formerly known as Playboy Enterprises, Inc, is an iconic American lifestyle and entertainment company. It was originally founded by Hugh Hefner in 1953 as a men's lifestyle magazine and has since diversified its brand into numerous areas. Playboy has been synonymous with its luxurious Playboy Mansion, as well as its groundbreaking content featuring tastefully nude pictorials, articles, and interviews. However, in recent years, the company underwent a major transformation, rebranding itself as Plby Group Inc. Today, Plby Group Inc. functions as a diversified global company with a strong presence in the consumer products, digital media, and gaming sectors, building on its legacy while continuously evolving and adapting to new market trends.

Plby Group Inc, a professional stock website, has achieved significant milestones in its journey. Notably, Plby Group Inc has successfully expanded its brand portfolio, acquiring and integrating renowned lifestyle and entertainment companies. Furthermore, the company has been actively focusing on diversifying revenue streams, including magazine publications, consumer product licensing, and digital media platforms. Plby Group Inc has also experienced remarkable growth in its digital subscription base, showcasing its ability to capitalize on the rising demand for online entertainment content. With its strategic acquisitions, diversified revenue channels, and expanding digital presence, Plby Group Inc has firmly established itself as a prominent player in the entertainment industry.

Plby Group Inc is primarily present in the United States.

Plby Group Inc is a company that values innovation, diversity, and creativity. With a commitment to providing unique and immersive experiences, Plby Group Inc focuses on creating products and services that engage and entertain its global audience. The company's corporate philosophy revolves around embracing individuality, fostering inclusivity, and promoting positive self-expression. Plby Group Inc strives to empower individuals to embrace their passions and indulge in their interests through its diverse portfolio of lifestyle brands. By continuously adapting to evolving consumer trends, Plby Group Inc remains dedicated to delivering captivating experiences that resonate with its loyal customer base.

Analysts currently set an average price target of 2.30 USD for the Playboy stock (median: 2.30 USD), implying +110.6 % versus the latest price. The consensus is based on 9 analyst ratings.

9 analysts currently rate the Playboy stock: 7 recommend buying, 2 holding and 0 selling. For 2026, analysts expect Playboy to generate revenue of 128.91 M USD and earnings per share of -0.01 USD.

Converted at the current exchange rate, the Playboy share trades at 0.97 EUR (1.09 USD).

The Playboy share (PLBY) is listed on 1 stock exchanges, including: NASDAQ (PLBY).

Plby Group Inc is an American company founded in 2017 with its headquarters in Los Angeles. The company operates in various industries and offers a wide range of products and services. The business model of Plby Group is based on an innovative combination of lifestyle and technology products, catering to people's need to find personal expression and unique style. The company strives to provide its customers with an excellent experience by offering high-quality and design products, embedded in the latest technology that enhances the user experience. Plby Group has different divisions including media, fashion, and technology. In the media sector, the company operates Playboy magazine, which is famous for its images of nude women as well as its articles on fashion, culture, and lifestyle topics. The magazine was first published in 1953 and has since built a huge fan base. In recent times, Playboy magazine has been repositioned to also feature articles on sustainability, technology, and politics. Plby Group is also involved in the fashion industry and operates various brands such as Playboy, Fashion Nova, Boohoo, and Missguided. These brands offer clothing and accessories for men and women inspired by the latest fashion trends. The clothing is sold online and in stores worldwide. The technology division of Plby Group includes products such as virtual reality glasses and augmented reality apps. Playboy's virtual reality glasses allow users to immerse themselves in an immersive world, while the company's augmented reality app allows users to experience their favorite products in a virtual environment. Plby Group is also active in the e-commerce sector and operates various online stores such as NastyGal and PrettyLittleThing, offering clothing and accessories for women. These online stores have built a wide customer base and are popular due to their affordable prices and trendy designs. The company constantly works on expanding its offerings and introducing new products to the market. Plby Group has formed a variety of partnerships with other companies and individuals to expand its brand portfolio and enhance its products. The company also strives to fulfill its social and environmental responsibility by integrating sustainability into its production, for example. In summary, the business model of Plby Group Inc is to offer innovative products and services tailored to the needs of its customers. The company has covered a wide range of industries, from media to fashion to technology, and sees its mission as providing unique experiences that enrich customers' lives.

The expected revenue of Playboy is 128.91 M USD. This figure is based on current financial data and reflects the company's business performance.

The expected profit of Playboy is -1.08 M USD. The net profit reflects the company's profitability after deducting all expenses.

The price-to-earnings ratio (P/E) of Playboy is currently -116.12. The P/E ratio compares the current share price to the earnings per share and helps investors assess the valuation of the Playboy stock.

The price-to-sales ratio (P/S) of Playboy is currently 0.97. The P/S ratio compares the market capitalization to the annual revenue and serves as a valuation metric for the Playboy stock.

The Eulerpool Quality Score for Playboy is 1/10.

The ISIN of Playboy is US72814P1093. The ISIN (International Securities Identification Number) is a globally unique identifier for securities.

The ticker of Playboy is PLBY. The ticker symbol is used to trade Playboy shares on the stock exchange.

Fair ValueTerminal
0.94 USD
Over-/UndervaluationTerminal
Fairly valued
Industry
Textiles, Apparel & Luxury Goods
Number of shares
Employees
Revenue per Employee
607,678.39 USD
Revenue growth Ø5 years
EBIT growth Ø5 years
Net Income growth Ø5 years
Currency
USD
Initial public offering
Jun 1, 2020
ISIN
US72814P1093
Cusip
72814P109
Sedol
BMBSDL8
Market capitalization
117.46 M USDMicro Cap
52-Week Range
PEG
—
P/E ratio
P/Ee 2026
-116.12
P/Ee 2027
21.80
P/Ee 2028
9.91
P/S
P/Se
0.97
EV/EBIT
—
P/B Ratio
6.39
ROE (Return on Equity)
ROA (Return on Assets)
ROCE (Return on Capital Employed)
ROIC (Return on Invested Capital)
-6.34 %
Last updated Oct 27, 2026, 8:54 PM

Playboy Peer Group

Playboy Ticker

NASDAQ · PLBY

Playboy FIGI

PLBY:US · BBG00TYN9Y68PLBY:UA · BBG00W0HP5T1PLBY:UC · BBG00W0HP5V8PLBY:UN · BBG00W0HP5X6PLBY:UP · BBG00W0HP5Y5PLBY:UQ · BBG00W0HP5Z4PLBY:UB · BBG00W0HP600PLBY:UM · BBG00W0HP628PLBY:UX · BBG00W0HP637PLBY:UD · BBG00W0HP682PLBY:UF · BBG00W0HP6C7PLBY:VY · BBG00W0HP6D6

All fundamentals and in-depth analysis of Playboy

Our stock analysis for Playboy stock includes important financial indicators such as revenue, profit, P/E ratio, P/S ratio, EBIT, as well as information on dividends. We also assess aspects such as stocks, market capitalization, debt, equity, and liabilities of Playboy. If you are looking for more detailed information on these topics, we offer comprehensive analyses on our subpages.