Playboy (PLBY) Stock Price

Playboy Price

NASDAQ·CLOSED
1.23USD+0.02 (+1.64 %)
Market closed

Revenue at Playboy has contracted by 5.8% per year over the past 4 years to 116.14 M USD. For Playboy, the net margin of -68.4% is down versus -3.6% a few years ago. The consensus 12-month price target for Playboy is 2.30 USD, about 86.6% above where the stock trades today. Of 9 analysts, 7 rate the stock a buy — an overall Buy consensus. The stock trades about 11% above its 52-week low.

Playboy stock price

Volume
Details

Stock Price

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How to Read This Chart

This chart tracks the historical stock price of Playboy over time. You can switch between daily, weekly, and monthly views and select custom time ranges — from a single day to the full available history. Use the toggle to view price changes in absolute currency terms or as a percentage change relative to the starting date.

Total Return vs. Price Return

The "Total Return" toggle includes reinvested dividends on top of the pure price movement. This is critical because dividends can account for a significant portion of long-term returns. Historically, roughly 40 % of the S&P 500's total return has come from dividends. Always compare total return when evaluating a stock's real performance against a benchmark.

Intraday Price Data

When viewing a one-day time frame, the chart displays real-time intraday price movements. This is useful for observing how Playboy stock reacts to market openings, earnings releases, or breaking news throughout the trading session.

What to Look For

Look for long-term trends (sustained upward or downward movements over months and years), support and resistance levels (price zones where the stock repeatedly bounces or reverses), and volatility (how much the price fluctuates day to day). Comparing Playboy's price chart to a market index like the S&P 500 can reveal whether the stock is outperforming or underperforming the broader market.

Playboy Stock Price History
DatePlayboy Price
7/21/20261.23 USD
7/20/20261.21 USD
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7/23/20251.98 USD
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Playboy Revenue, EBIT, Net Income

  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Revenue
EBIT
Net Income
Details
Date
Revenue
EBIT
Net Income
Jan 1, 2021
246.60 M USD
-68.90 M USD
-77.70 M USD
Jan 1, 2022
266.90 M USD
-23.30 M USD
-277.70 M USD
Jan 1, 2023
142.95 M USD
-31.96 M USD
-180.42 M USD
Jan 1, 2024
116.14 M USD
-23.87 M USD
-79.40 M USD
Jan 1, 2025 (e)
121.91 M USD
-7.63 M USD
-16.85 M USD
Jan 1, 2026 (e)
132.12 M USD
16.99 M USD
8.06 M USD
Jan 1, 2027 (e)
140.46 M USD
20.01 M USD
9.89 M USD
Jan 1, 2028 (e)
232.25 M USD
37.23 M USD
0.00 USD

Playboy Income Statement, Balance Sheet, Cash Flow Statement

Last updated Jul 23, 2026, 5:42 PM
 
REVENUEM USD
REVENUE GROWTH%
GROSS MARGIN%
GROSS INCOMEM USD
EBITM USD
EBIT MARGIN%
NET INCOMEM USD
NET INCOME GROWTH%
SHARESM
2019202020212022202320242025e2026e2027e2028e
–147.00246.00266.00142.00116.00121.00132.00140.00232.00
––67.358.13-46.62-18.314.319.096.0665.71
–49.6653.6651.5061.9763.7963.7963.7963.7963.79
74.0073.00132.00137.0088.0074.0077.1984.2189.31148.00
–13.00-68.00-23.00-31.00-23.00-7.0016.0020.0037.00
–8.84-27.64-8.65-21.83-19.83-5.7912.1214.2915.95
–-5.00-77.00-277.00-180.00-79.00-16.008.009.00–
––1,440.00259.74-35.02-56.11-79.75-150.0012.50–
40.8040.8038.1047.4071.3276.0576.0576.0576.0576.05
Details

Income Statement Key Figures

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Revenue and Revenue Growth

Revenue is the starting point of every income statement — it measures the total sales Playboy generates from its core business. Revenue growth (expressed as year-over-year percentage change) is one of the most important indicators of business momentum. Sustained growth above 10 % annually is generally considered strong, while declining revenue is a serious warning sign that demands investigation.

Gross Margin

Gross margin = (Revenue − Cost of Goods Sold) ÷ Revenue. It reveals what percentage of each dollar of revenue Playboy retains after direct production costs. High gross margins (above 50 %) are typical of asset-light businesses like software and brands, while capital-intensive industries like manufacturing often operate below 30 %. Compare Playboy's gross margin to industry peers and track it over time to spot improving or deteriorating pricing power.

EBIT and EBIT Margin

EBIT measures operating profit — what remains after subtracting all operating expenses (including R&D, sales, and administrative costs) from gross profit. The EBIT margin shows this as a percentage of revenue. Because it excludes interest and taxes, EBIT allows fair comparisons between companies with different debt levels and tax jurisdictions. A rising EBIT margin indicates improving operational efficiency.

Net Income and Earnings Per Share (EPS)

Net income is the company's final profit after all expenses, interest, and taxes. Dividing net income by the number of shares outstanding gives you EPS — the single most influential metric in stock valuation. Consistent EPS growth is the primary driver of long-term stock price appreciation. Always check whether EPS growth comes from genuine profit improvement or from share buybacks reducing the share count.

Shares Outstanding

The total number of shares Playboy has issued. A declining share count (through buybacks) boosts EPS and signals management confidence. A rising share count (through stock issuance) dilutes existing shareholders. Always monitor this number alongside EPS to get the full picture of per-share value creation.

Analyst Estimates

The projected figures represent consensus estimates from professional analysts. Compare these forecasts against Playboy's historical growth rates to assess whether expectations are realistic. A company that consistently beats consensus estimates tends to see its stock price rewarded over time, while repeated misses erode investor confidence.

Playboy stock margins

The Playboy margin analysis displays the gross margin, EBIT margin, as well as the profit margin of Playboy. The EBIT margin (EBIT/sales) indicates the percentage of sales that remains as operating profit. The profit margin shows the percentage of sales that remains for Playboy.

  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Gross margin
EBIT margin
Profit margin
Details
Date
Gross margin
EBIT margin
Profit margin
Jan 1, 2020
49.63 %
9.21 %
-3.59 %
Jan 1, 2021
53.69 %
-27.94 %
-31.51 %
Jan 1, 2022
51.44 %
-8.73 %
-104.05 %
Jan 1, 2023
61.68 %
-22.36 %
-126.21 %
Jan 1, 2024
64.02 %
-20.56 %
-68.37 %
Jan 1, 2025 (e)
64.02 %
-6.26 %
-13.82 %
Jan 1, 2026 (e)
64.02 %
12.86 %
6.10 %
Jan 1, 2027 (e)
64.02 %
14.25 %
7.04 %

Playboy Stock Revenue, EBIT, Earnings per Share

The Playboy earnings per share therefore indicates how much revenue Playboy has generated per share in a given period. The earnings before interest and taxes per share shows how much of the operating profit corresponds to each share. The earnings per share indicates how much of the profit belongs to each share.

  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Revenue per Share
EBIT per share
Earnings per Share
Details
Date
Revenue per Share
EBIT per share
Earnings per Share
Jan 1, 2020
3.62 USD
0.33 USD
-0.13 USD
Jan 1, 2021
6.47 USD
-1.81 USD
-2.04 USD
Jan 1, 2022
5.63 USD
-0.49 USD
-5.86 USD
Jan 1, 2023
2.00 USD
-0.45 USD
-2.53 USD
Jan 1, 2024
1.53 USD
-0.31 USD
-1.04 USD
Jan 1, 2025 (e)
1.13 USD
-0.10 USD
-0.16 USD
Jan 1, 2026 (e)
1.23 USD
0.22 USD
0.07 USD
Jan 1, 2027 (e)
1.30 USD
0.26 USD
0.09 USD

Playboy business model & stock analysis

The Plby Group Inc is a US-American company that was founded in 2017 by Ben Kohn and is headquartered in Los Angeles, California. Initially known as Playboy Enterprises Inc., the company was acquired by a private equity firm in 2011 and renamed Plby Group Inc. in 2018. The history of Plby Group Inc dates back to 1953 when the legendary Playboy founder Hugh Hefner launched the magazine of the same name. It was the first magazine to explicitly present sex, lifestyle, and culture in a sophisticated mix and quickly became a cult object. Over time, the Playboy brand became a symbol of a free and hedonistic way of life expressed in clothing, music, and a certain way of life. In the following decades, the company steadily expanded its offerings and diversified into various business areas. In addition to the magazine, these included licensing products such as clothing, accessories, and jewelry, film and TV show production, marketing of its own clubs and casinos, as well as organizing events and festivals. However, with the founding of Plby Group Inc in 2017, a new direction was taken. The company decided to distance itself from its old image as a men's magazine and instead target an audience looking for a modern and open interpretation of eroticism and lifestyle. In this context, the company describes itself as a "sexual wellness company" with the goal of enabling its customers to have a positive and fulfilling sexual life. To achieve this goal, Plby Group Inc operates several business divisions. On the one hand, there is a division for digital content specializing in interactive experiences, online communities, and e-commerce. This includes, in particular, an app called "Pleasure" that allows users to explore, exchange, and purchase sexual desires and preferences. Furthermore, Plby Group Inc also operates a product design and development department that works on creating high-quality and appealing products in the field of eroticism and sexuality. This includes, for example, lingerie, toys, and everyday accessories. Another business division operated by Plby Group Inc is the licensing business. The company collaborates with partners to market its brand and products in various industries such as fashion, beauty, and lifestyle. This also includes special partnerships with companies in the cannabis industry, for which Plby Group Inc develops specific "Playboy x Cannabis" products and content. In addition, Plby Group Inc also operates a live events and festivals department. This includes organizing music and cultural events as well as erotic fairs and festivals held in different cities. These events regularly attract thousands of visitors and offer a wide range of entertainment, culture, and self-expression. In summary, Plby Group Inc is an unconventional and dynamic company specializing in the development of products and content aimed at people seeking a contemporary and open-minded interpretation of sexuality and eroticism. Through the diversification of its business divisions and a focus on innovation and quality, the company has become a significant player in the sexual and lifestyle industry.

Playboy SWOT Analysis

Strengths

  • Plby Group Inc has a well-established brand image in the market, particularly with its Playboy products.
  • The company has a strong customer base and a loyal following, which helps drive sales and maintain market share.
  • Plby Group Inc has a diversified product portfolio, including clothing, accessories, and digital content, offering multiple revenue streams.
  • The company has effective marketing and advertising strategies, leveraging its iconic brand and leveraging digital platforms for wider reach.

Weaknesses

  • Plby Group Inc heavily relies on its Playboy brand, which could restrict its growth opportunities in markets where the brand may not be as well-received.
  • The company faces intense competition from both established players and emerging brands in the fashion and lifestyle industry.
  • Plby Group Inc may face challenges in adapting to fast-changing consumer preferences and market trends, risking becoming outdated.

Opportunities

  • Plby Group Inc can explore strategic partnerships and collaborations to expand its market reach and access new customer segments.
  • The company can leverage its brand recognition to enter new product categories and diversify its offerings beyond apparel and accessories.
  • Plby Group Inc can tap into the growing demand for sustainable and ethical fashion, positioning itself as a responsible and environmentally conscious brand.

Threats

  • Plby Group Inc may face legal and regulatory challenges in certain markets due to the provocative nature of its Playboy brand.
  • Economic downturns or recessions could impact consumer spending on luxury goods, affecting Plby Group Inc's sales and profitability.
  • The company is susceptible to reputational risks and negative publicity, which could harm its brand image and customer perception.

Playboy Segments

Playboy Revenue by Segment (1/2)

  • 3 Years

  • Max

Consumer products
Trademark licensing
Magazine, digital subscriptions and product
Digital subscriptions and products
Details
Date
Consumer products
Trademark licensing
Magazine, digital subscriptions and product
Digital subscriptions and products
Jan 1, 2021
0.00 USD
66.06 M USD
22.07 M USD
0.00 USD
Jan 1, 2023
0.00 USD
44.29 M USD
0.00 USD
12.93 M USD
Jan 1, 2024
69.73 M USD
24.55 M USD
0.00 USD
15.07 M USD
Jan 1, 2025
70.97 M USD
46.41 M USD
0.00 USD
3.31 M USD

Playboy Revenue by Segment (2/2)

  • 3 Years

  • Max

Consumer products
TV and cable programming
Events and sponsorships
Details
Date
Consumer products
TV and cable programming
Events and sponsorships
Jan 1, 2021
147.85 M USD
10.62 M USD
0.00 USD
Jan 1, 2023
77.98 M USD
7.75 M USD
0.00 USD
Jan 1, 2024
0.00 USD
6.79 M USD
0.00 USD
Jan 1, 2025
0.00 USD
0.00 USD
236,000.00 USD

Playboy Revenue by Region

  • 3 Years

  • Max

United States
Australia
Luxembourg
China
United Kingdom
UK
Other Countries
Details
Date
United States
Australia
Luxembourg
China
United Kingdom
UK
Other Countries
Jan 1, 2021
152.41 M USD
21.38 M USD
0.00 USD
43.54 M USD
0.00 USD
6.16 M USD
23.11 M USD
Jan 1, 2023
61.81 M USD
32.04 M USD
0.00 USD
28.95 M USD
0.00 USD
10.54 M USD
9.62 M USD
Jan 1, 2024
55.93 M USD
31.27 M USD
0.00 USD
11.04 M USD
0.00 USD
10.02 M USD
7.88 M USD
Jan 1, 2025
40.16 M USD
29.16 M USD
20.00 M USD
12.63 M USD
12.23 M USD
0.00 USD
6.75 M USD

Playboy Eulerpool Fair Value

Details

Fair Value Estimate

ⓘ

What Is Fair Value?

Fair value is an estimate of what a stock is truly "worth" based on its financial fundamentals, independent of the current market price. If the calculated fair value is above the current share price, the stock may be undervalued — and vice versa. This chart shows three different fair value approaches so you can cross-check them against each other.

Earnings-Based Fair Value

Calculated by multiplying the current earnings per share (EPS) by the average historical P/E ratio over a selected multi-year period. The smoothing over several years filters out temporary spikes or dips. If this fair value exceeds the market price, it suggests the stock is cheap relative to its earning power.

Example: Fair Value (Earnings) 2022 = EPS 2022 × Average P/E 2019–2021

Revenue-Based Fair Value

Derived by multiplying revenue per share by the average historical price-to-sales ratio. This method is particularly useful for companies with volatile or temporarily depressed earnings, as revenue tends to be more stable than profits. It answers: "At what price has the market historically valued each dollar of this company's sales?"

Example: Fair Value (Revenue) 2022 = Revenue per Share 2022 × Average P/S 2019–2021

Dividend-Based Fair Value

Calculated by dividing the dividend per share by the average historical dividend yield. This approach is most relevant for mature, consistently dividend-paying companies. If the resulting fair value is higher than the current price, it implies the stock offers a better yield than its historical average.

Example: Fair Value (Dividend) 2022 = Dividend per Share 2022 ÷ Average Yield 2019–2021

How to Use This Chart

When all three fair value lines converge above the current price, it strengthens the case that the stock is undervalued. When they diverge, investigate why — it may indicate a structural shift in margins, payout policy, or growth rate. The forward estimates on the right extend the analysis using projected fundamentals, helping you assess whether the current price already reflects future growth expectations.

Playboy historical P/E ratio, EBIT multiple, and P/S ratio

Playboy annual returns

Details

Annual Return

ⓘ

What This Chart Shows

This chart breaks down 's total annual return into two components: price return (gains or losses from stock price movement) and dividend return (income received from dividend payments). Together, they represent the total return an investor would have earned in each calendar year.

Price Return

Price return measures the percentage change in 's stock price from January 1st to December 31st of each year. Positive bars indicate the stock appreciated; negative bars show a decline. This is the component most investors focus on, but it tells only part of the story — especially for dividend-paying stocks.

Dividend Return

Dividend return represents the income generated from dividends paid during the year, expressed as a percentage of the starting stock price. While it may seem small in any single year (typically 1–4 % for established companies), dividends compound significantly over decades and have historically contributed roughly 40 % of total stock market returns.

What to Look For

Examine how many years showed positive vs. negative returns to gauge consistency. A stock with mostly positive years and small drawdowns suggests lower risk. Also compare 's annual returns to a benchmark index — consistently outperforming the market is a hallmark of a strong investment. Pay attention to the worst years: understanding downside risk is just as important as chasing upside potential.

Playboy shares outstanding

The number of shares of Playboy was 76.05 M in 2025. This indicates how many shares Playboy is divided into. Since shareholders are the owners of a company, each share represents a small portion of the company's ownership.

  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Number of stocks
Details
Date
Number of stocks
Jan 1, 2020
40.80 M Stocks
Jan 1, 2021
38.10 M Stocks
Jan 1, 2022
47.40 M Stocks
Jan 1, 2023
71.32 M Stocks
Jan 1, 2024
76.05 M Stocks
Jan 1, 2025 (e)
76.05 M Stocks
Jan 1, 2026 (e)
76.05 M Stocks
Jan 1, 2027 (e)
76.05 M Stocks

Playboy stock splits

In Playboy's history, there have been no stock splits.

Current Playboy forecasts and price targets in July 2026

Analyst Price Targets 2026
Δ MOM Price Target
25.00 %
Buy77.78 % (7)
Hold22.22 % (2)
Sell0.00 % (0)
12M Price Target
2.30
Last Price
1.27
Currency
USD
12M Return Potential
80.71 %
LTM Return
0 %

Playboy Earnings Estimates

DateEPS estimateRevenue EstimateQuarterly report
8/10/2026-0.00USD30.29 MUSD2026 Q2
5/13/20260.01USD31.23 MUSD2026 Q1
5/11/20260.01USD31.23 MUSD2026 Q1
3/11/20260.01USD34.19 MUSD2025 Q4
8/12/2025-0.04USD27.30 MUSD2025 Q2
11/12/2024-0.13USD29.68 MUSD2024 Q3
11/7/2024-0.14USD30.09 MUSD2024 Q3
5/8/2024-0.09USD35.70 MUSD2024 Q1
3/14/2024-0.14USD34.71 MUSD2023 Q4
11/7/2023-0.17USD73.44 MUSD2023 Q3

EESG©

Eulerpool ESG Scorecard© for the Playboy stock

32/100
34
Environment
43
Social
19
Governance
E

Environment

20
Scope 1 - Direct Emissions—
Scope 2 - Indirect emissions from purchased energy—
Scope 3 - Indirect emissions within the value chain—
Total CO₂ emissions—
CO₂ reduction strategy
Coal energy
Nuclear power
Animal experiments
Fur & Leather—
Pesticides—
Palm Oil—
Tobacco
Genetically modified organisms
Climate concept—
Sustainable forestry—
Recycling regulations
Environmentally friendly packaging
Hazardous substances
Fuel consumption and efficiency
Water consumption and efficiency
S

Social

20
Percentage of female employees—
Percentage of women in management—
Percentage of Asian employees—
Share of Asian management—
Percentage of Hispanic/Latino employees—
Hispano/Latino Management share—
Percentage of Black employees—
Black Management Share—
Percentage of white employees—
White Management Share—
Adult content
Alcohol
Weapons—
Firearms
Gambling
Military contracts
Human rights concept
Privacy concept—
Occupational health and safety
Catholic
G

Governance (Corporate Governance)

4
Environmental reporting
Stakeholder Engagement
Call Back Policies
Antitrust law

The Eulerpool ESG Scorecard© is the strictly copyrighted intellectual property of Eulerpool Research Systems. Any unauthorized use, imitation, or infringement will be actively pursued and may lead to significant legal consequences. For licenses, collaborations, or usage rights, please contact us directly via our contact form. Contact Form to us.

Playboy shareholder structure

% Name
16.78804%
Rizvi Traverse Management, LLC
Rizvi Traverse Management, LLC
15.39489%
Fortress Investment Group, L.L.C.
Fortress Investment Group, L.L.C.
13.82702%
Docler Holding Sarl
Docler Holding Sarl
2.79339%
Kohn (Bernhard L. III)
Kohn (Bernhard L. III)
2.47109%
The Vanguard Group, Inc.
The Vanguard Group, Inc.
0.75704%
Riley (Christopher)
Riley (Christopher)
...

Playboy Executives and Management Board

BK

Mr. Ben Kohn

(51)

President, Chief Executive Officer, Director · since 2021

Compensation2.36 M USD
CR

Mr. Christopher Riley

(57)

General Counsel, Secretary

Compensation1.01 M USD
MC

Mr. Marc Crossman

(53)

Chief Financial Officer, Chief Operating Officer

Compensation1.01 M USD
JH

Ms. Juliana Hill

(56)

Independent Director

Compensation202,826.00 USD
TE

Ms. Tracey Edmonds

(58)

Independent Director

Compensation197,826.00 USD

Frequently asked questions about Playboy

The business model of Plby Group Inc is focused on lifestyle and entertainment. Plby Group Inc is a leading pleasure and leisure lifestyle company. It operates a multi-platform media and licensing business that is driven by its flagship brand, Playboy. Plby Group Inc creates and distributes premium content, products, and experiences that embody the Playboy brand's iconic lifestyle. The company leverages its brand through various revenue streams, including media partnerships, consumer products licensing, digital commerce, and events. Plby Group Inc strives to enhance the Playboy brand's reach and relevance to a global audience, catering to the evolving desires and preferences of its target market.

All fundamentals and in-depth analysis of Playboy

Our stock analysis for Playboy stock includes important financial indicators such as revenue, profit, P/E ratio, P/S ratio, EBIT, as well as information on dividends. We also assess aspects such as stocks, market capitalization, debt, equity, and liabilities of Playboy. If you are looking for more detailed information on these topics, we offer comprehensive analyses on our subpages.

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