PC Direct (051380.KQ) Stock Price

PC Direct Price

CLOSED
1,764.00KRW+64.00 (+3.70 %)
Market closed

Over the last 19 years PC Direct grew revenue by 6.1% annually, reaching 333.77 B KRW. Earnings per share have grown at 3.5% per year over the last 18 years. For PC Direct, the net margin of -0.2% is down versus 1.9% a few years ago. At today's price the dividend yield works out to roughly 2.83%. The stock trades about 20% above its 52-week low.

PC Direct stock price

Volume
Ex-Dividend
Details

Stock Price

ⓘ

How to Read This Chart

This chart tracks the historical stock price of PC Direct over time. You can switch between daily, weekly, and monthly views and select custom time ranges — from a single day to the full available history. Use the toggle to view price changes in absolute currency terms or as a percentage change relative to the starting date.

Total Return vs. Price Return

The "Total Return" toggle includes reinvested dividends on top of the pure price movement. This is critical because dividends can account for a significant portion of long-term returns. Historically, roughly 40 % of the S&P 500's total return has come from dividends. Always compare total return when evaluating a stock's real performance against a benchmark.

Intraday Price Data

When viewing a one-day time frame, the chart displays real-time intraday price movements. This is useful for observing how PC Direct stock reacts to market openings, earnings releases, or breaking news throughout the trading session.

What to Look For

Look for long-term trends (sustained upward or downward movements over months and years), support and resistance levels (price zones where the stock repeatedly bounces or reverses), and volatility (how much the price fluctuates day to day). Comparing PC Direct's price chart to a market index like the S&P 500 can reveal whether the stock is outperforming or underperforming the broader market.

PC Direct Stock Price History
DatePC Direct Price
7/10/20261,764.00 KRW
7/9/20261,700.00 KRW
7/8/20261,686.00 KRW
7/7/20261,686.00 KRW
7/6/20261,734.00 KRW
7/3/20261,670.00 KRW
7/2/20261,651.00 KRW
7/1/20261,685.00 KRW
6/30/20261,634.00 KRW
6/29/20261,584.00 KRW
6/26/20261,520.00 KRW
6/25/20261,560.00 KRW
6/24/20261,510.00 KRW
6/23/20261,520.00 KRW
6/22/20261,602.00 KRW
6/19/20261,602.00 KRW
6/18/20261,687.00 KRW
6/17/20261,705.00 KRW
6/16/20261,676.00 KRW
6/15/20261,715.00 KRW
6/12/20261,600.00 KRW
6/11/20261,523.00 KRW
6/10/20261,465.00 KRW
6/9/20261,540.00 KRW
6/8/20261,513.00 KRW
6/5/20261,637.00 KRW
6/4/20261,637.00 KRW
6/2/20261,633.00 KRW
6/1/20261,701.00 KRW
5/29/20261,825.00 KRW
5/28/20261,891.00 KRW
5/27/20261,941.00 KRW
5/26/20262,085.00 KRW
5/22/20262,115.00 KRW
5/21/20262,070.00 KRW
5/20/20262,075.00 KRW
5/19/20262,175.00 KRW
5/18/20262,185.00 KRW
5/15/20262,070.00 KRW
5/14/20262,230.00 KRW
5/13/20262,155.00 KRW
5/12/20262,250.00 KRW
5/11/20262,375.00 KRW
5/8/20262,205.00 KRW
5/7/20262,225.00 KRW
5/6/20262,295.00 KRW
5/4/20262,310.00 KRW
4/30/20262,420.00 KRW
4/29/20262,385.00 KRW
4/28/20262,345.00 KRW
4/27/20262,380.00 KRW
4/24/20262,430.00 KRW
4/23/20262,275.00 KRW
4/22/20262,295.00 KRW
4/21/20262,320.00 KRW
4/20/20262,325.00 KRW
4/17/20262,320.00 KRW
4/16/20262,290.00 KRW
4/15/20262,255.00 KRW
4/14/20262,225.00 KRW
4/13/20262,110.00 KRW
4/10/20262,095.00 KRW
4/9/20261,982.00 KRW
4/8/20262,005.00 KRW
4/7/20262,050.00 KRW
4/6/20262,125.00 KRW
4/3/20262,175.00 KRW
4/2/20262,105.00 KRW
4/1/20262,150.00 KRW
3/31/20262,065.00 KRW
3/30/20262,185.00 KRW
3/27/20262,150.00 KRW
3/26/20262,110.00 KRW
3/25/20262,175.00 KRW
3/24/20262,075.00 KRW
3/23/20262,060.00 KRW
3/20/20262,145.00 KRW
3/19/20262,250.00 KRW
3/18/20262,260.00 KRW
3/17/20262,035.00 KRW
3/16/20262,010.00 KRW
3/13/20262,055.00 KRW
3/12/20261,982.00 KRW
3/11/20261,985.00 KRW
3/10/20262,035.00 KRW
3/9/20261,906.00 KRW
3/6/20261,926.00 KRW
3/5/20261,761.00 KRW
2/26/20261,913.00 KRW
2/25/20261,952.00 KRW
2/24/20261,910.00 KRW
2/23/20261,924.00 KRW
2/20/20261,891.00 KRW
2/19/20261,900.00 KRW
2/13/20261,911.00 KRW
2/12/20261,948.00 KRW
2/11/20261,935.00 KRW
2/10/20261,905.00 KRW
2/9/20261,835.00 KRW
2/6/20261,838.00 KRW
2/5/20261,879.00 KRW
2/4/20261,906.00 KRW
2/3/20261,910.00 KRW
2/2/20261,881.00 KRW
1/30/20261,934.00 KRW
1/29/20261,941.00 KRW
1/28/20261,963.00 KRW
1/27/20261,989.00 KRW
1/26/20261,975.00 KRW
1/23/20261,956.00 KRW
1/22/20261,946.00 KRW
1/21/20261,949.00 KRW
1/20/20262,010.00 KRW
1/19/20261,980.00 KRW
1/16/20261,967.00 KRW
1/15/20262,020.00 KRW
1/14/20261,957.00 KRW
1/13/20261,977.00 KRW
1/12/20261,965.00 KRW
1/9/20261,970.00 KRW
1/8/20261,954.00 KRW
1/7/20261,982.00 KRW
1/6/20262,010.00 KRW
1/2/20262,070.00 KRW
12/30/20252,025.00 KRW
12/29/20252,030.00 KRW
12/26/20252,060.00 KRW
12/24/20252,050.00 KRW
12/23/20252,070.00 KRW
12/22/20252,100.00 KRW
12/19/20252,100.00 KRW
12/18/20252,100.00 KRW
12/17/20252,100.00 KRW
12/16/20252,050.00 KRW
12/15/20252,050.00 KRW
12/12/20252,060.00 KRW
12/11/20252,055.00 KRW
12/10/20252,050.00 KRW
12/9/20252,040.00 KRW
12/8/20252,040.00 KRW
12/5/20252,075.00 KRW
12/4/20252,080.00 KRW
12/3/20252,075.00 KRW
12/2/20252,100.00 KRW
12/1/20252,040.00 KRW
11/28/20252,010.00 KRW
11/27/20251,974.00 KRW
11/26/20251,943.00 KRW
11/25/20251,941.00 KRW
11/24/20251,961.00 KRW
11/21/20251,984.00 KRW
11/20/20252,005.00 KRW
11/19/20251,977.00 KRW
11/18/20251,983.00 KRW
11/17/20252,015.00 KRW
11/14/20252,060.00 KRW
11/13/20252,105.00 KRW
11/12/20252,085.00 KRW
11/11/20252,070.00 KRW
11/10/20252,045.00 KRW
11/7/20251,991.00 KRW
11/6/20252,050.00 KRW
11/5/20252,065.00 KRW
11/4/20252,120.00 KRW
11/3/20252,120.00 KRW
10/31/20252,175.00 KRW
10/30/20252,165.00 KRW
10/29/20252,200.00 KRW
10/28/20252,235.00 KRW
10/27/20252,235.00 KRW
10/24/20252,235.00 KRW
10/23/20252,255.00 KRW
10/22/20252,300.00 KRW
10/21/20252,295.00 KRW
10/20/20252,275.00 KRW
10/17/20252,285.00 KRW
10/16/20252,390.00 KRW
10/15/20252,385.00 KRW
10/14/20252,360.00 KRW
10/13/20252,370.00 KRW
10/10/20252,435.00 KRW
10/2/20252,385.00 KRW
10/1/20252,380.00 KRW
9/30/20252,310.00 KRW
9/29/20252,355.00 KRW
9/26/20252,320.00 KRW
9/25/20252,380.00 KRW
9/24/20252,330.00 KRW
9/23/20252,370.00 KRW
9/22/20252,455.00 KRW
9/19/20252,520.00 KRW
9/18/20252,265.00 KRW
9/17/20252,215.00 KRW
9/16/20252,230.00 KRW
9/15/20252,225.00 KRW
9/12/20252,225.00 KRW
9/11/20252,250.00 KRW
9/10/20252,255.00 KRW
9/9/20252,220.00 KRW
9/8/20252,235.00 KRW
9/5/20252,215.00 KRW
9/4/20252,250.00 KRW
9/3/20252,140.00 KRW
9/2/20252,170.00 KRW
9/1/20252,145.00 KRW
8/29/20252,180.00 KRW
8/28/20252,170.00 KRW
8/27/20252,185.00 KRW
8/26/20252,200.00 KRW
8/25/20252,220.00 KRW
8/22/20252,235.00 KRW
8/21/20252,125.00 KRW
8/20/20252,130.00 KRW
8/19/20252,155.00 KRW
8/18/20252,210.00 KRW
8/14/20252,200.00 KRW
8/13/20252,175.00 KRW
8/12/20252,185.00 KRW
8/11/20252,185.00 KRW
8/8/20252,190.00 KRW
8/7/20252,195.00 KRW
8/6/20252,195.00 KRW
8/5/20252,210.00 KRW
8/4/20252,235.00 KRW
8/1/20252,225.00 KRW
7/31/20252,290.00 KRW
7/30/20252,210.00 KRW
7/29/20252,190.00 KRW
7/28/20252,210.00 KRW
7/25/20252,220.00 KRW
7/24/20252,270.00 KRW
7/23/20252,295.00 KRW
7/22/20252,340.00 KRW
7/21/20252,305.00 KRW
7/18/20252,290.00 KRW
7/17/20252,340.00 KRW
7/16/20252,240.00 KRW
7/15/20252,240.00 KRW
7/14/20252,265.00 KRW
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PC Direct Revenue, EBIT, Net Income

  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Revenue
EBIT
Net Income
Details
Date
Revenue
EBIT
Net Income
Jan 1, 2017
227.42 B KRW
2.86 B KRW
3.00 B KRW
Jan 1, 2018
240.06 B KRW
4.78 B KRW
3.33 B KRW
Jan 1, 2019
278.62 B KRW
5.75 B KRW
3.77 B KRW
Jan 1, 2020
313.46 B KRW
6.88 B KRW
6.08 B KRW
Jan 1, 2021
364.85 B KRW
18.80 B KRW
13.00 B KRW
Jan 1, 2022
312.26 B KRW
805.88 M KRW
-4.14 B KRW
Jan 1, 2023
304.74 B KRW
3.28 B KRW
765.70 M KRW
Jan 1, 2024
333.77 B KRW
1.85 B KRW
-664.75 M KRW

PC Direct Income Statement, Balance Sheet, Cash Flow Statement

Last updated Jul 12, 2026, 3:59 PM
 
REVENUEB KRW
REVENUE GROWTH%
GROSS MARGIN%
GROSS INCOMEB KRW
NET INCOMEB KRW
NET INCOME GROWTH%
DIV.KRW
DIV. GROWTH%
SHARESM
2009201020112012201320142015201620172018201920202021202220232024
156.41162.79177.43177.39150.13174.06197.72208.14227.42240.06278.62313.46364.85312.26304.74333.77
3.464.088.99-0.02-15.3715.9413.605.279.265.5616.0612.5116.39-14.41-2.419.52
3.124.014.823.881.913.994.304.985.016.035.976.359.204.535.845.66
4.886.528.556.882.876.958.5010.3711.4014.4816.6419.9233.5714.1517.7818.88
0.940.462.161.41-2.76-0.190.171.273.003.333.776.0813.00-4.140.77-0.66
-161.52-50.69366.88-34.59-295.32-93.18-190.43644.71137.2810.9513.1461.28113.76-131.87-118.46-186.80
30.0020.0040.0030.0012.39––20.0050.00100.00100.00150.00600.00300.00100.0050.00
142.13-33.33100.00-25.00-58.70–––150.00100.00–50.00300.00-50.00-66.67-50.00
5.005.005.005.005.007.007.007.008.008.008.008.0015.3415.3415.3414.89
Details

Income Statement Key Figures

ⓘ

Revenue and Revenue Growth

Revenue is the starting point of every income statement — it measures the total sales PC Direct generates from its core business. Revenue growth (expressed as year-over-year percentage change) is one of the most important indicators of business momentum. Sustained growth above 10 % annually is generally considered strong, while declining revenue is a serious warning sign that demands investigation.

Gross Margin

Gross margin = (Revenue − Cost of Goods Sold) ÷ Revenue. It reveals what percentage of each dollar of revenue PC Direct retains after direct production costs. High gross margins (above 50 %) are typical of asset-light businesses like software and brands, while capital-intensive industries like manufacturing often operate below 30 %. Compare PC Direct's gross margin to industry peers and track it over time to spot improving or deteriorating pricing power.

EBIT and EBIT Margin

EBIT measures operating profit — what remains after subtracting all operating expenses (including R&D, sales, and administrative costs) from gross profit. The EBIT margin shows this as a percentage of revenue. Because it excludes interest and taxes, EBIT allows fair comparisons between companies with different debt levels and tax jurisdictions. A rising EBIT margin indicates improving operational efficiency.

Net Income and Earnings Per Share (EPS)

Net income is the company's final profit after all expenses, interest, and taxes. Dividing net income by the number of shares outstanding gives you EPS — the single most influential metric in stock valuation. Consistent EPS growth is the primary driver of long-term stock price appreciation. Always check whether EPS growth comes from genuine profit improvement or from share buybacks reducing the share count.

Shares Outstanding

The total number of shares PC Direct has issued. A declining share count (through buybacks) boosts EPS and signals management confidence. A rising share count (through stock issuance) dilutes existing shareholders. Always monitor this number alongside EPS to get the full picture of per-share value creation.

Analyst Estimates

The projected figures represent consensus estimates from professional analysts. Compare these forecasts against PC Direct's historical growth rates to assess whether expectations are realistic. A company that consistently beats consensus estimates tends to see its stock price rewarded over time, while repeated misses erode investor confidence.

PC Direct stock margins

The PC Direct margin analysis displays the gross margin, EBIT margin, as well as the profit margin of PC Direct. The EBIT margin (EBIT/sales) indicates the percentage of sales that remains as operating profit. The profit margin shows the percentage of sales that remains for PC Direct.

  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Gross margin
EBIT margin
Profit margin
Details
Date
Gross margin
EBIT margin
Profit margin
Jan 1, 2017
5.01 %
1.26 %
1.32 %
Jan 1, 2018
6.03 %
1.99 %
1.39 %
Jan 1, 2019
5.97 %
2.06 %
1.35 %
Jan 1, 2020
6.35 %
2.19 %
1.94 %
Jan 1, 2021
9.20 %
5.15 %
3.56 %
Jan 1, 2022
4.53 %
0.26 %
-1.33 %
Jan 1, 2023
5.84 %
1.08 %
0.25 %
Jan 1, 2024
5.66 %
0.55 %
-0.20 %

PC Direct Stock Revenue, EBIT, Earnings per Share

The PC Direct earnings per share therefore indicates how much revenue PC Direct has generated per share in a given period. The earnings before interest and taxes per share shows how much of the operating profit corresponds to each share. The earnings per share indicates how much of the profit belongs to each share.

  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Revenue per Share
EBIT per share
Earnings per Share
Details
Date
Revenue per Share
EBIT per share
Earnings per Share
Jan 1, 2017
28,427.25 KRW
357.88 KRW
375.50 KRW
Jan 1, 2018
30,006.88 KRW
597.50 KRW
416.63 KRW
Jan 1, 2019
34,827.00 KRW
718.13 KRW
471.38 KRW
Jan 1, 2020
39,182.88 KRW
859.75 KRW
760.25 KRW
Jan 1, 2021
23,788.63 KRW
1,225.79 KRW
847.72 KRW
Jan 1, 2022
20,355.97 KRW
52.53 KRW
-270.17 KRW
Jan 1, 2023
19,866.80 KRW
214.00 KRW
49.92 KRW
Jan 1, 2024
22,415.40 KRW
124.30 KRW
-44.64 KRW

PC Direct business model & stock analysis

PC Direct Eulerpool Fair Value

Details

Fair Value Estimate

ⓘ

What Is Fair Value?

Fair value is an estimate of what a stock is truly "worth" based on its financial fundamentals, independent of the current market price. If the calculated fair value is above the current share price, the stock may be undervalued — and vice versa. This chart shows three different fair value approaches so you can cross-check them against each other.

Earnings-Based Fair Value

Calculated by multiplying the current earnings per share (EPS) by the average historical P/E ratio over a selected multi-year period. The smoothing over several years filters out temporary spikes or dips. If this fair value exceeds the market price, it suggests the stock is cheap relative to its earning power.

Example: Fair Value (Earnings) 2022 = EPS 2022 × Average P/E 2019–2021

Revenue-Based Fair Value

Derived by multiplying revenue per share by the average historical price-to-sales ratio. This method is particularly useful for companies with volatile or temporarily depressed earnings, as revenue tends to be more stable than profits. It answers: "At what price has the market historically valued each dollar of this company's sales?"

Example: Fair Value (Revenue) 2022 = Revenue per Share 2022 × Average P/S 2019–2021

Dividend-Based Fair Value

Calculated by dividing the dividend per share by the average historical dividend yield. This approach is most relevant for mature, consistently dividend-paying companies. If the resulting fair value is higher than the current price, it implies the stock offers a better yield than its historical average.

Example: Fair Value (Dividend) 2022 = Dividend per Share 2022 ÷ Average Yield 2019–2021

How to Use This Chart

When all three fair value lines converge above the current price, it strengthens the case that the stock is undervalued. When they diverge, investigate why — it may indicate a structural shift in margins, payout policy, or growth rate. The forward estimates on the right extend the analysis using projected fundamentals, helping you assess whether the current price already reflects future growth expectations.

PC Direct historical P/E ratio, EBIT multiple, and P/S ratio

PC Direct annual returns

Details

Annual Return

ⓘ

What This Chart Shows

This chart breaks down 's total annual return into two components: price return (gains or losses from stock price movement) and dividend return (income received from dividend payments). Together, they represent the total return an investor would have earned in each calendar year.

Price Return

Price return measures the percentage change in 's stock price from January 1st to December 31st of each year. Positive bars indicate the stock appreciated; negative bars show a decline. This is the component most investors focus on, but it tells only part of the story — especially for dividend-paying stocks.

Dividend Return

Dividend return represents the income generated from dividends paid during the year, expressed as a percentage of the starting stock price. While it may seem small in any single year (typically 1–4 % for established companies), dividends compound significantly over decades and have historically contributed roughly 40 % of total stock market returns.

What to Look For

Examine how many years showed positive vs. negative returns to gauge consistency. A stock with mostly positive years and small drawdowns suggests lower risk. Also compare 's annual returns to a benchmark index — consistently outperforming the market is a hallmark of a strong investment. Pay attention to the worst years: understanding downside risk is just as important as chasing upside potential.

PC Direct shares outstanding

  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Number of stocks
Details
Date
Number of stocks
Jan 1, 2017
8.00 M Stocks
Jan 1, 2018
8.00 M Stocks
Jan 1, 2019
8.00 M Stocks
Jan 1, 2020
8.00 M Stocks
Jan 1, 2021
15.34 M Stocks
Jan 1, 2022
15.34 M Stocks
Jan 1, 2023
15.34 M Stocks
Jan 1, 2024
14.89 M Stocks

PC Direct stock splits

In PC Direct's history, there have been no stock splits.

PC Direct Dividend History

18 years of dividend payments

YearAnnual DividendYoY ChangePayments
202450.00KRW↓ 50.0%1×
2023100.00KRW↓ 66.7%1×
2022300.00KRW↓ 50.0%1×
2021600.00KRW↑ 300.0%1×
2020150.00KRW↑ 50.0%1×
2019100.00KRW 0.0%1×
2018100.00KRW↑ 100.0%1×
201750.00KRW↑ 150.0%1×
201620.00KRW↑ 61.4%1×
201312.39KRW↓ 58.7%—

PC Direct dividend payout ratio

  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Payout ratio
Details
Date
Payout ratio
Jan 1, 2017
6.66 %
Jan 1, 2018
12.00 %
Jan 1, 2019
10.61 %
Jan 1, 2020
9.87 %
Jan 1, 2021
35.39 %
Jan 1, 2022
-55.52 %
Jan 1, 2023
200.33 %
Jan 1, 2024
-112.00 %
Price targets and forecasts for PC Direct are not yet available.

PC Direct shareholder structure

% Name
12.42628%
Seo (Dae Sik)
Seo (Dae Sik)
1.67642%
PC Direct Inc Employees
PC Direct Inc Employees
1.00101%
Seo (Jae Ung)
Seo (Jae Ung)
0.00000%
Song (Hyo Chan)
Song (Hyo Chan)

PC Direct Executives and Management Board

DS

Dae Sik Seo

(54)

Chief Executive Officer, Director

YG

Yeon Hak Gwon

(52)

Chief Financial Officer, Assistant Managing Director · since 2008

YK

Yeong Guk Kim

(56)

Internal Auditor

DK

Dong Seop Kim

(53)

Director

GN

Gi Jong Nam

(53)

Non-Executive Independent Director

Frequently asked questions about PC Direct

Converted at the current exchange rate, the PC Direct share trades at 1.03 EUR (1,764.00 KRW).

All fundamentals and in-depth analysis of PC Direct

Our stock analysis for PC Direct stock includes important financial indicators such as revenue, profit, P/E ratio, P/S ratio, EBIT, as well as information on dividends. We also assess aspects such as stocks, market capitalization, debt, equity, and liabilities of PC Direct. If you are looking for more detailed information on these topics, we offer comprehensive analyses on our subpages.

PC Direct Stock
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