Mirgor SACIFIA Intangible Assets

What does Mirgor SACIFIA do? Mirgor SACIFIA is a successful company based in Argentina. It was founded in 1983 by Mauricio Rotemberg and Eduardo Rubinstein. The company specializes in the production and marketing of electronic products. They have a vertical integration approach, covering all steps of the value chain, from production to distribution, sales, and repair, in-house. In the 1980s, the company started as an OEM for Japanese electronics manufacturers, supplying circuit boards for radios, VCRs, and TVs. In 2003, Mirgor SACIFIA began manufacturing air conditioning systems for automobiles and later expanded its portfolio to include infotainment systems and other electronic components for vehicle interiors. The company is divided into four main areas: automotive, air conditioning, electronic components, and logistics services. The automotive sector is the largest part of the company, serving as a supplier to the automotive industry and producing for Renault, Nissan, Toyota, and Volkswagen, among others. Mirgor SACIFIA offers home air conditioning units under the brand name BGH, manufactured in their own facility in Argentina, and these products are popular throughout South America. The electronic components division includes a wide range of products such as electronic control units, displays, sensors, and cameras. The company also provides logistic services including order processing, storage, shipping, and product repair, serving various industries including retail. Mirgor SACIFIA offers over 1,500 products in total, including self-developed infotainment systems for cars and air conditioning units from BGH. They are also active in the household appliances and telecommunications sectors, offering different products. Overall, Mirgor SACIFIA is an innovative company with a broad product range and vertical integration. It has become one of the most important suppliers of electronic products in Latin America and a significant player in the automotive industry. Mirgor SACIFIA is one of the most popular companies on Eulerpool.