Marico ROCE

What does Marico do? Marico Ltd is an Indian company that was founded in 1990 and is headquartered in Mumbai. The company operates in various business sectors, including consumer goods, beauty and wellness products, and nutritional supplements. Marico is known for its strong presence in India but also for its international expansion. The company was founded by Harsh Mariwala, who previously worked for his father-in-law's family-owned company in blades and razors. Mariwala noticed an opportunity to focus on vegetable oils, as the market for it in India was relatively untapped. The name Marico combines Mariwala's name with his father's. Marico's history began with the production of Parachute Coconut Oil, which is now one of India's most well-known hair oils. The company started with a relatively simple business model of purchasing coconut oil in bulk, processing it, and bottling it. It expanded its product range to include a variety of hair care items and nutritional supplements, including food and energy drinks. Today, Marico is one of the largest consumer goods manufacturers in India. It is a multinational company with products sold in more than 25 countries. The company has also successfully established joint ventures, including a partnership with the world's largest food manufacturer, Nestlé. Marico's core business is still the production of vegetable oils. Parachute Coconut Oil remains the company's best-selling product and has a strong brand presence that is highly popular in India. The company has expanded its offerings and now also markets other oils like safflower, sesame, and olive oil. Another important product line for Marico is hair care products, including shampoos, conditioners, hair oils, and styling products. Livon and Set Wet are among the most well-known brands. The Saffola brand is another important product line targeting high-quality and healthy oils, particularly suitable for low-cholesterol diets. In addition to its core products, Marico invests in new business sectors to ensure future growth and expansion. In this regard, the company has established a division for beauty and wellness products. This includes brands like Mediker, Kaya, and Revive, which focus on various beauty and body care routines. Kaya is a chain of beauty clinics offering a wide range of services. Revive specializes in herbal and Ayurvedic products. Additionally, the company also sells nutritional supplements under the Saffola Fittify brand. Marico has a strong commitment to sustainability and social engagement. One of its major projects is collaborating with several Indian farmers who supply the raw materials. Marico supports farmers in adopting sustainable agricultural practices, thereby improving their living conditions and creating employment opportunities. As part of its social engagement, the company has implemented numerous programs to promote education, nutrition, and health in the community. Overall, Marico has established itself as a strong and fast-growing company in the consumer goods sector, with a robust product portfolio, a strong presence in the Indian market, a diversified business strategy, and a strong focus on sustainability. Marico is one of the most popular companies on Eulerpool.