MIRC Electronics Short-term Debt

What does MIRC Electronics do? MIRC Electronics Ltd. manufactures and markets electronics under the brands Onida and IGO, targeting consumers through its product segments including televisions, air conditioners, washing machines, refrigerators, microwave ovens, dish washers, and air coolers. The company sells specific models like the NEXG Google TV KY ROCK 75UIG-R and NEXG Google TV 55UIG televisions, ONIDA 190 L DC single door 3-star refrigerators (Tulip Wine, RDS2053R), and ONIDA OIRT1983 infrared thermometers. Its air coolers, such as the GALE 75 L (Grey and White, GALE 80LCVG) and BREEZE 75 L (80LCVB), cater to household needs. The firm operates through three manufacturing plants in Wada, Lote-Parshuram, and Roorkee-II, serving the consumer durable market. The company's revenue comes from direct sales of its branded consumer electronics to end-users in India, with products distributed through retail channels. Onida and IGO are the primary brands driving sales across categories like home appliances and healthcare devices. The firm's product lineup focuses on affordable, everyday household items, targeting middle-income households seeking reliable and budget-friendly electronics. Manufacturing in Maharashtra and Uttarakhand supports domestic supply chain efficiency. MIRC Electronics Ltd. generates income by selling its branded electronics, including televisions, refrigerators, and air coolers, through retail networks. The Onida brand dominates refrigerators and televisions, while IGO supports the broader electronics portfolio. The healthcare product ONIDA OIRT1983 infrared thermometer represents a niche offering within the consumer durable segment. The company's three manufacturing facilities ensure localized production for key markets, reducing costs and maintaining quality control for its target customer segments. MIRC Electronics is one of the most popular companies on Eulerpool.