METRO Intangible Assets

What does METRO do? Metro AG is an internationally operating company that was founded in Germany in 1947. The company initially focused on wholesale business and supplied food and non-food products to gastronomy and retail in the Düsseldorf area. Over the following decades, Metro AG developed into one of the largest trading companies worldwide, with a presence in around 35 countries and an annual revenue of over 25 billion euros. The business model of Metro AG is based on the core principle of B2B wholesale. This means that the company sells goods and services exclusively to business customers and not to end consumers. The customer base includes mainly small and medium-sized enterprises in the gastronomy, hotel, retail, and crafts sectors. Metro AG specializes in the distribution of food, beverages, household goods, electronics, clothing, and much more. The company offers a broad range of products, including about 300,000 items, encompassing both private labels and well-known brand products. To efficiently manage and distribute the wide range of products, Metro AG is divided into various divisions and subsidiaries. One of the most important divisions is METRO Cash & Carry, which constitutes the core business of the company. Here, most of the products needed for the daily operations of gastronomy and retail companies are offered. METRO Cash & Carry operates more than 750 stores in over 25 countries and employs around 100,000 people worldwide. Another significant division of Metro AG is the Media Markt Saturn Retail Group, responsible for the distribution of electronic products. This includes the well-known electronic retail stores Media Markt and Saturn, which are present in many European countries. Overall, the Media Markt Saturn Retail Group operates more than 1,000 stores in Europe and employs around 65,000 people. In addition to these two main divisions, Metro AG is also active in other areas. This includes the Real Group, which operates one of the largest supermarket chains in Germany. The online retailer Metro Boutique and Metro Properties, responsible for the company's real estate management, are also part of Metro AG. The success of Metro AG is not only based on the wide range of products and international orientation of the company but also on its focus on quality, service, and innovation. In addition to a large selection of products, Metro AG offers extensive services, consulting, and training to support its customers in their business success. The company is also at the forefront of digitization, constantly developing new technologies and platforms to make trade easier and more efficient for its customers. Overall, Metro AG is a significant trading company with a long history that has successfully developed over the past decades. With its broad range of products and services, international orientation, and innovative strength, Metro AG is well-positioned for the future. METRO is one of the most popular companies on Eulerpool.