LookSmart Group CROIC

What does LookSmart Group do? LookSmart Group Inc. is a company in the field of online marketing services, based in San Francisco, California. The company was founded in 1995 by Evan Thornley and Tracey Ellery in Melbourne, Australia. Originally, LookSmart was a directory for websites and a search service that allowed users to search for information on the internet. In 1995, they went public to expand their business, and in 1999, they opened an office in San Francisco. Starting in 2000, the company expanded its activities to include the development of search engine marketing solutions for small and medium-sized businesses. It offered pay-per-click (PPC) campaigns that businesses could use to target potential customers by placing paid search ads on search engine results pages. With this business model, LookSmart quickly gained recognition and continued to grow in the following decade. In 2002, LookSmart acquired AltaVista, a well-known search engine from the early days of the internet that was previously operated by Compaq. In 2006, LookSmart separated from its search engine and focused solely on search engine marketing. Over the years, LookSmart expanded its offerings to meet the needs of its customers. It now offers various types of ads, including search ads, display ads, video ads, and mobile ads. The company works with search engines like Google, Bing, and Yahoo to display ads on their respective search result pages. In addition, LookSmart also offers a range of tools and services to help its customers optimize and successfully execute their online advertising campaigns. This includes tools for creating and managing ads, segmenting audiences, testing keywords and ad copy, and more. LookSmart has also built a partner network to provide its customers with access to a wider reach and place their ads on other websites. Over the years, the company has received several awards, and its customer base includes a variety of industries such as retail, finance, healthcare, travel, and hospitality. LookSmart's secret to success is always listening to the needs of its customers and continuously improving its services to meet the changing market demands. In summary, LookSmart Group Inc. is a leading provider of online marketing services that offers a wide range of tools and solutions for its customers. The company has experienced remarkable growth over the years by focusing on search engine marketing and has established itself as a key player in the industry. LookSmart Group is one of the most popular companies on Eulerpool.