Localiza Rent a Car Stock

Localiza Rent a Car ROCE

The Return on Capital Employed (ROCE) of Localiza Rent a Car (RENT3.SA) as of Sep 4, 2026 is 30.59 %. In the previous year, Return on Capital Employed (ROCE) was 22.79 % — a change of 34.21% (higher).

ROCE

30.59 %

YoY

34.21%

Last updated:

In 2026, Localiza Rent a Car's return on capital employed (ROCE) was 30.59 %, a 34.21% increase from the 22.79 % ROCE in the previous year.

The Localiza Rent a Car ROCE history

  • 3 Years

  • 10 Years

  • 25 Years

  • Max

ROCE
Date
ROCE
Jan 1, 2018
45.97 BRL
Jan 1, 2019
27.15 BRL
Jan 1, 2020
29.64 BRL
Jan 1, 2021
42.17 BRL
Jan 1, 2022
21.83 BRL
Jan 1, 2023
23.23 BRL
Jan 1, 2024
22.79 BRL
Jan 1, 2025
30.59 BRL
The Localiza Rent a Car ROCE history
YEARROCEYoY
30.59 %+34.21%
22.79 %-1.88%
23.23 %+6.40%
21.83 %-48.24%
42.17 %+42.26%
29.64 %+9.17%
27.15 %-40.93%
45.97 %+23.36%
37.26 %+7.51%
34.66 %-8.00%
37.67 %-14.17%
43.89 %
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Localiza Rent a Car Stock analysis

What does Localiza Rent a Car do? Localiza Rent a Car SA is a Brazilian company that was founded in 1973 and is now one of the leading car rental companies in Latin America. The company is headquartered in Belo Horizonte, Brazil, and operates over 600 branches in Brazil and Latin America as a whole. The business model of Localiza Rent a Car SA focuses on car rental and leasing solutions for companies and private customers. The company's goal is to offer simple and cost-effective transportation solutions while ensuring the highest quality and customer satisfaction. Localiza Rent a Car SA offers different divisions depending on the needs and customer groups. For private customers, there is a wide range of rental cars to choose from, including economy, mid-range, and premium cars, as well as SUVs and off-road vehicles. The company also offers special services such as long-term rentals or fixed mileage packages. For corporate customers, there are special leasing programs tailored to the needs of companies. The company offers mileage contracts, insurance, service and maintenance, as well as various fleet management tools, including GPS tracking and driver monitoring. The solutions from Localiza Rent a Car SA are designed to help companies reduce their transportation costs and manage their fleets more efficiently. In addition to rental and leasing solutions, Localiza Rent a Car SA also operates other business areas, including car sales and vehicle fleet management. The company has a partnership with the Brazilian bank Itau Unibanco and also offers financial services, such as car financing. In recent years, Localiza Rent a Car SA has become one of the leading companies in the carsharing model. The company has developed an app that allows customers to book cars in real time when they need them. The app allows customers to see the location of the car, start the rental process, and return the car. The company has also signed a partnership with Uber to expand its carsharing services in Brazil. The history of Localiza Rent a Car SA is characterized by continuous growth. The company was originally founded by three brothers who had a vision to create a company that offers simple and affordable transportation solutions. In the 1990s, Localiza Rent a Car SA opened more branches and began expanding its business to other Latin American countries. In recent years, the company has increasingly focused on technological innovation and digitization in order to offer its customers even better and more flexible solutions. Localiza Rent a Car SA is now an innovative company that is tackling the challenges of the 21st century and strengthening its position in the market through its flexibility and customer orientation. Localiza Rent a Car is one of the most popular companies on Eulerpool.

ROCE Details

Unraveling Localiza Rent a Car's Return on Capital Employed (ROCE)

Localiza Rent a Car's Return on Capital Employed (ROCE) is a financial metric that measures the company's profitability and efficiency with respect to the capital employed. It is calculated by dividing earnings before interest and tax (EBIT) by the employed capital. A higher ROCE indicates that the company is effectively utilizing its capital to generate profits.

Year-to-Year Comparison

Analyzing Localiza Rent a Car's ROCE annually provides valuable insights into its efficiency in using its capital to generate profits. An increasing ROCE indicates improved profitability and operational efficiency, whereas a decrease might signal potential issues in capital utilization or business operations.

Impact on Investments

Localiza Rent a Car's ROCE is a critical factor for investors and analysts for evaluating the company’s efficiency and profitability. A higher ROCE can make the company an attractive investment, as it often signifies that the firm is generating adequate profits from its employed capital.

Interpreting ROCE Fluctuations

Changes in Localiza Rent a Car’s ROCE are attributed to variations in EBIT or the capital employed. These fluctuations offer insights into the company’s operational efficiency, financial performance, and strategic financial management, assisting investors in making informed investment decisions.

Frequently Asked Questions about Localiza Rent a Car stock

Return on Capital Employed (ROCE) of Localiza Rent a Car is 30.59 % in 2026.

Return on Capital Employed (ROCE) of Localiza Rent a Car changed from 22.79 % to 30.59 %, representing a 34.21% change. The value is higher than the previous year.

On Eulerpool you can find the complete historical development of Return on Capital Employed (ROCE) Localiza Rent a Car since 2006 – with annual values, charts, and detailed analysis.

ROCE is a profitability measure and stands for Return on Capital Employed or the return on invested capital. The measure shows the ratio of operating profit to the interest-bearing capital employed. The higher the return on capital employed, the more profitable a company operates and the higher the important free cash flow. The free cash flow refers to the portion of profits that is not needed for expanding the company at the end of a period, but is available to shareholders.

A 'good' varies by industry and company stage. On Eulerpool, you can compare Return on Capital Employed (ROCE)'s Localiza Rent a Car with sector peers and the industry average to assess whether it is attractive.

To evaluate Return on Capital Employed (ROCE)'s, it is essential to compare it with peers in the same industry and sector. On Eulerpool, you can find direct industry comparisons for Return on Capital Employed (ROCE).

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Profitability — Localiza Rent a Car

All Key Metrics — Localiza Rent a Car