Larq Change in Working Capital

What does Larq do? LARQ SA provides advertising services through six segments: Transit Advertising on buses and streetcars, Ambient Solutions for retail and urban displays, Mega Format for building facades and 3D structures, Event Unlimited for cultural and integration events, Retail Ticket for receipt invoice ads in hypermarkets, and Creative Works for campaigns and design services. The company generates revenue by selling advertising space to brands and companies that require visibility in physical retail environments and public transport. Its primary clients include hypermarket chains, event organizers, and retail brands seeking to reach consumers through integrated marketing solutions. LARQ SA operates with five subsidiaries as of 2011 and holds a 50.49% stake in Brand 24 SA since 2012. The company's Transit Advertising segment targets commuters through external and internal bus and streetcar surfaces, while Retail Ticket leverages hypermarket and supermarket chains to display ads on cash-register receipts. Ambient Solutions enhances retail experiences with spatial installations inside stores, and Mega Format creates high-impact visual displays on building exteriors. Event Unlimited supports cultural and promotional events, and Creative Works delivers comprehensive branding and design services for product and retail environments. LARQ SA's revenue streams are derived from these diverse advertising formats across multiple consumer touchpoints. Brand 24 SA, a subsidiary acquired in 2012, contributes to LARQ SA's advertising portfolio, particularly in the Retail Ticket segment where receipt invoice advertising is a key offering. The company's business model relies on selling advertising space to brands that need to reach consumers in physical locations, with a focus on retail, transportation, and event-based marketing opportunities. LARQ SA's segments collectively cover the full spectrum of out-of-home advertising, from static displays to dynamic event integrations. Larq is one of the most popular companies on Eulerpool.