LPP Intangible Assets

What does LPP do? LPP SA is a Polish company that was founded in 1991 and is headquartered in Gdansk. It is one of the largest fashion companies in Central and Eastern Europe, offering clothing, accessories, and footwear for men, women, and children. History: LPP SA was founded by Jerzy Lubianiec as a small clothing store. In 1995, the company opened its first fashion store in Gdansk and quickly expanded its network to other Polish cities. In 2001, the company decided to develop the brand "Reserved" to target a broader audience. In the following years, the various LPP brands quickly conquered the European market and are now sold in over 25 countries. Business model: LPP SA's business model focuses on the production, purchasing, processing, and distribution of fashion items. The company collaborates with various fashion designers and suppliers and controls the quality of all products from production to sale in stores. LPP adheres to a clear, simple, and distinctive strategy: offering fashion that meets its customers' expectations, with the highest quality and at an affordable price. The company operates globally and owns various independent retail brands that cater to different target groups. Each brand has its own concept, clear positioning, and a wide range of clothing, shoes, and accessories. Divisions: LPP SA is divided into different divisions to cover a wide range of administrative tasks related to the manufacturing, purchasing, and selling of clothing, footwear, and accessories. The company's main divisions include retail sales, production (with 10 production facilities in Europe and Asia), and online sales (utilizing five online shops, two mobile applications, and a dedicated social media platform). Products: LPP offers a wide range of products, including clothing, footwear, and accessories for men, women, and children. The various LPP brands offer a variety of clothing styles and accessories to meet the needs of different target groups. The Reserved brand is known for its comfortable and stylish clothing and accessories in classic colors and designs. Mohito is an exclusive brand that focuses on women's clothing inspired by current fashion trends. Tallinder is a brand that focuses on women's clothing offering larger sizes. In conclusion, LPP has experienced impressive growth in recent years, thanks to its clear brand positioning, affordable price, and a healthy balance of quality and design. With a strong online presence and vertical integration, LPP has achieved its growth goals and solidified its position as a global fashion player. LPP is an example of how companies can transition to modern business models and optimize their business processes to maximize their growth potential. LPP is one of the most popular companies on Eulerpool.