Kubient Stock

Kubient ROCE

The Return on Capital Employed (ROCE) of Kubient (KBNT) as of Aug 13, 2026 is -111.30 %. In the previous year, Return on Capital Employed (ROCE) was -40.75 % — a change of 173.10% (lower).

ROCE

-111.30 %

YoY

173.10%

Last updated:

In 2026, Kubient's return on capital employed (ROCE) was -111.30 %, a 173.10% increase from the -40.75 % ROCE in the previous year.

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Kubient Stock analysis

What does Kubient do? Kubient Inc is a US-American technology company based in New York City. It was founded in 2017 by Paul Roberts, an experienced entrepreneur and former CEO of Adgreetz. The company specializes in developing solutions for advertising optimization, allowing customers to make their campaigns more effective and efficient, and better monetize them. Kubient's business model is based on marketing advertising services targeted at businesses and advertisers. Specifically, the company offers a variety of tools and services that can help increase the reach, visibility, and effectiveness of online advertising campaigns. Kubient primarily relies on big data and machine learning to better understand and specifically target the needs and interests of users. Kubient's business areas include programmatic advertising, real-time bidding, display advertising, mobile advertising, native advertising, and various other advertising formats. The company's key products include the Demand Side Platform (DSP), the Supply Side Platform (SSP), and the Mobile Advertising Network (MAN), all of which contribute to more effective advertising placement and reaching the right target audiences. The Demand Side Platform is an important tool for Kubient to conduct targeted display advertising and reach users across different channels. Through this platform, advertisers can control and optimize their ad campaigns in real time to achieve higher return on investment (ROI). The Supply Side Platform, on the other hand, is a solution for placing advertisements on various websites and platforms while ensuring appropriate traffic quality. The Mobile Advertising Network offers worldwide reach to hundreds of millions of users. In addition to these tools and platforms, Kubient also offers various services to support clients in optimizing their advertising. These services include consulting, analytics, and reporting to measure and improve the success of campaigns. The company works closely with its clients to develop customized solutions tailored to their individual needs. Historically, Kubient has experienced rapid growth. After its founding in 2017, the company quickly gained momentum and was able to win notable clients such as Sony Pictures and Warner Music Group in the following year. In the years that followed, Kubient expanded its position as a leading provider of advertising solutions and services and showcased itself at several important industry events. Today, Kubient has an international customer portfolio ranging from small start-ups to large corporations. The company employs more than 50 employees and collaborates with various technology partners, agencies, and publishers to offer high-quality and effective advertising services to its clients. Overall, Kubient is one of the most innovative and promising technology companies in the field of advertising optimization. With its effective solutions and services, the company has quickly earned an excellent reputation and established itself as a trusted partner for advertisers and companies worldwide. Kubient is one of the most popular companies on Eulerpool.

ROCE Details

Unraveling Kubient's Return on Capital Employed (ROCE)

Kubient's Return on Capital Employed (ROCE) is a financial metric that measures the company's profitability and efficiency with respect to the capital employed. It is calculated by dividing earnings before interest and tax (EBIT) by the employed capital. A higher ROCE indicates that the company is effectively utilizing its capital to generate profits.

Year-to-Year Comparison

Analyzing Kubient's ROCE annually provides valuable insights into its efficiency in using its capital to generate profits. An increasing ROCE indicates improved profitability and operational efficiency, whereas a decrease might signal potential issues in capital utilization or business operations.

Impact on Investments

Kubient's ROCE is a critical factor for investors and analysts for evaluating the company’s efficiency and profitability. A higher ROCE can make the company an attractive investment, as it often signifies that the firm is generating adequate profits from its employed capital.

Interpreting ROCE Fluctuations

Changes in Kubient’s ROCE are attributed to variations in EBIT or the capital employed. These fluctuations offer insights into the company’s operational efficiency, financial performance, and strategic financial management, assisting investors in making informed investment decisions.

Frequently Asked Questions about Kubient stock

Return on Capital Employed (ROCE) of Kubient is -111.30 % in 2026.

Return on Capital Employed (ROCE) of Kubient changed from -40.75 % to -111.30 %, representing a 173.10% change. The value is lower than the previous year.

On Eulerpool you can find the complete historical development of Return on Capital Employed (ROCE) Kubient since 2006 – with annual values, charts, and detailed analysis.

ROCE is a profitability measure and stands for Return on Capital Employed or the return on invested capital. The measure shows the ratio of operating profit to the interest-bearing capital employed. The higher the return on capital employed, the more profitable a company operates and the higher the important free cash flow. The free cash flow refers to the portion of profits that is not needed for expanding the company at the end of a period, but is available to shareholders.

A 'good' varies by industry and company stage. On Eulerpool, you can compare Return on Capital Employed (ROCE)'s Kubient with sector peers and the industry average to assess whether it is attractive.

To evaluate Return on Capital Employed (ROCE)'s, it is essential to compare it with peers in the same industry and sector. On Eulerpool, you can find direct industry comparisons for Return on Capital Employed (ROCE).

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