Kid Brands Intangible Assets

What does Kid Brands do? Kid Brands Inc, trading under the ticker KIDBQ with ISIN US49375T1007, is a U.S.-based company headquartered in East Rutherford, New Jersey. It operates within the Consumer Discretionary sector, specifically in the Consumer products industry. The company employs 300 full-time staff and has been publicly traded since its IPO on March 30, 1984. Kid Brands designs, imports, markets, and distributes infant and juvenile consumer products through its wholly owned subsidiaries: Kids Line, LLC, LaJobi, Inc., Sassy, Inc., and CoCaLo, Inc. These subsidiaries operate under a single business segment focused on infant and juvenile products. Kids Line and CoCaLo specialize in infant bedding, nursery accessories, decor, nursery appliances, diaper bags, and bath/spa products. LaJobi concentrates on nursery furniture and related items. Sassy offers developmental toys, feeding products, bath and baby care items, and the Kokopax line of baby gear products, which are designed to support various stages of an infant's early development. The company does not provide further details on its revenue, market share, or specific product lines beyond those outlined in the source description. It remains a privately held entity in terms of ownership structure, though it is listed on a public market. Kid Brands' operations are centered on creating products tailored to the needs of infants and young children, with a focus on practicality and developmental support across multiple product categories. Kid Brands is one of the most popular companies on Eulerpool.