Kid Brands Intangible Assets

What does Kid Brands do? Kid Brands, Inc. generates revenue through its wholly owned subsidiaries Kids Line, LaJobi, Sassy, and CoCaLo, which design and market infant and juvenile products. Kids Line and CoCaLo specialize in infant bedding, nursery accessories, decor, appliances, diaper bags, and bath/spa products. LaJobi focuses on nursery furniture and related items. Sassy offers developmental toys, feeding products, bath and baby care items, and the Kokopax line of baby gear. The company sells these products to retailers and distributors in the infant and juvenile market segment. The primary customers for Kid Brands' products are retailers and distributors who serve parents and caregivers of infants and young children. These retailers include specialty stores and department stores that cater to the baby and child product market. The brands Kid Brands manages—Kids Line, LaJobi, Sassy, and CoCaLo—target the infant and juvenile business segment, which encompasses a wide range of consumer needs from nursery setup to early childhood development. Revenue streams are derived from the sale of products across multiple categories including nursery furniture, bedding, bath items, feeding products, and baby gear. The company's portfolio spans from essential nursery items like bedding and furniture to specialized products such as the Kokopax line of baby gear, ensuring a diverse offering within the infant and juvenile market. Sassy's developmental toys and feeding products, alongside Kids Line's diaper bags and bath products, contribute significantly to the company's revenue. Kid Brands is one of the most popular companies on Eulerpool.