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What does Kering do? Kering SA is a leading French luxury company based in Paris. The company has a long and fascinating history dating back to 1963 when it was founded as Pinault-Printemps-Redoute. In the 1990s, the company acquired several brands including Yves Saint Laurent and Gucci, and began a comprehensive restructuring and realignment. In 2005, the company changed its name to Kering. Kering's business model focuses on the sale of luxury goods and services. The company operates in areas such as fashion, leather goods, shoes, watches, and jewelry. Some of the most well-known brands owned by the company include Gucci, Saint Laurent, Bottega Veneta, Balenciaga, Alexander McQueen, Brioni, Boucheron, and Pomellato. Each brand is led by its own creative team responsible for design and product development. Kering itself handles distribution, marketing, and finance. The company aims to provide customers with an exclusive shopping experience and places special emphasis on quality, exclusivity, and sustainability. In addition to luxury goods production, Kering is also involved in a number of sustainability initiatives. The company has launched a program called the "Sustainability Apparel Coalition" which aims to reduce the environmental impact of the apparel industry. Kering also advocates for fair working conditions and supports initiatives to promote women in leadership positions. Kering's portfolio is diverse and includes products in various categories. Gucci is one of the company's most well-known and successful brands, offering high-quality products in fashion, leather goods, shoes, and accessories for men, women, and children. Saint Laurent is an elegant brand known for its minimalist designs and historical significance in the fashion industry. Bottega Veneta is known for its creative craftsmanship, offering exquisitely designed leather goods and accessories for discerning customers. Balenciaga has gained a reputation for avant-garde fashion and is known for its bold and innovative designs. Overall, Kering has built an impressive portfolio of exclusive brands and products that are coveted worldwide. With its focus on sustainability and quality, the company has taken a leadership role in the luxury industry and remains as relevant as ever. Kering is one of the most popular companies on Eulerpool.