MySale Group (MYSL.L) Stock Price
MySale Group Price
MySale Group (MYSL.L) Stock | ISIN JE00BMH4MR96 | WKN A116HF. MySale Group operates in the Cyclical consumption sector.
Revenue has compounded at 7.5% per year over the past 10 years to 117.89 M AUD. MySale Group's net margin stands at -7.2%, down from -0.4% several years earlier.
MySale Group stock price
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Stock Price
ⓘHow to Read This Chart
This chart tracks the historical stock price of MySale Group over time. You can switch between daily, weekly, and monthly views and select custom time ranges — from a single day to the full available history. Use the toggle to view price changes in absolute currency terms or as a percentage change relative to the starting date.
Total Return vs. Price Return
The "Total Return" toggle includes reinvested dividends on top of the pure price movement. This is critical because dividends can account for a significant portion of long-term returns. Historically, roughly 40 % of the S&P 500's total return has come from dividends. Always compare total return when evaluating a stock's real performance against a benchmark.
Intraday Price Data
When viewing a one-day time frame, the chart displays real-time intraday price movements. This is useful for observing how MySale Group stock reacts to market openings, earnings releases, or breaking news throughout the trading session.
What to Look For
Look for long-term trends (sustained upward or downward movements over months and years), support and resistance levels (price zones where the stock repeatedly bounces or reverses), and volatility (how much the price fluctuates day to day). Comparing MySale Group's price chart to a market index like the S&P 500 can reveal whether the stock is outperforming or underperforming the broader market.
| Date | MySale Group Price |
|---|
MySale Group Revenue, EBIT, Net Income
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MySale Group Income Statement, Balance Sheet, Cash Flow Statement
| REVENUE (M AUD) |
|---|
| REVENUE GROWTH (%) |
| GROSS MARGIN (%) |
| GROSS INCOME (M AUD) |
| NET INCOME (B AUD) |
| NET INCOME GROWTH (%) |
| SHARES (M) |
| DOCUMENTS |
| 2017 | 2018 | 2019 | 2020 | 2021 | 2022e | 2023e | 2024e |
|---|---|---|---|---|---|---|---|
| 268 | 292 | 208 | 131 | 117 | 121 | 83 | 57 |
| 6.35 | 8.96 | -28.77 | -37.02 | -10.69 | 3.42 | -31.4 | -31.33 |
| 28.36 | 28.42 | 25 | 32.82 | 39.32 | 38.02 | 55.42 | 80.7 |
| 76 | 83 | 52 | 43 | 46 | 46 | 46 | 46 |
| 0 | -0 | -0.07 | -0 | -0.01 | -2.04 | 1.01 | 2.53 |
| – | – | 6,800 | -95.65 | 166.67 | 25,450 | -149.51 | 150 |
| 172.78 | 176.17 | 176.21 | 665.48 | 879.35 | 879.35 | 879.35 | 879.35 |
| – | – | – | – | – | – | – | – |
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Income Statement Key Figures
ⓘRevenue and Revenue Growth
Revenue is the starting point of every income statement — it measures the total sales MySale Group generates from its core business. Revenue growth (expressed as year-over-year percentage change) is one of the most important indicators of business momentum. Sustained growth above 10 % annually is generally considered strong, while declining revenue is a serious warning sign that demands investigation.
Gross Margin
Gross margin = (Revenue − Cost of Goods Sold) ÷ Revenue. It reveals what percentage of each dollar of revenue MySale Group retains after direct production costs. High gross margins (above 50 %) are typical of asset-light businesses like software and brands, while capital-intensive industries like manufacturing often operate below 30 %. Compare MySale Group's gross margin to industry peers and track it over time to spot improving or deteriorating pricing power.
EBIT and EBIT Margin
EBIT measures operating profit — what remains after subtracting all operating expenses (including R&D, sales, and administrative costs) from gross profit. The EBIT margin shows this as a percentage of revenue. Because it excludes interest and taxes, EBIT allows fair comparisons between companies with different debt levels and tax jurisdictions. A rising EBIT margin indicates improving operational efficiency.
Net Income and Earnings Per Share (EPS)
Net income is the company's final profit after all expenses, interest, and taxes. Dividing net income by the number of shares outstanding gives you EPS — the single most influential metric in stock valuation. Consistent EPS growth is the primary driver of long-term stock price appreciation. Always check whether EPS growth comes from genuine profit improvement or from share buybacks reducing the share count.
Shares Outstanding
The total number of shares MySale Group has issued. A declining share count (through buybacks) boosts EPS and signals management confidence. A rising share count (through stock issuance) dilutes existing shareholders. Always monitor this number alongside EPS to get the full picture of per-share value creation.
Analyst Estimates
The projected figures represent consensus estimates from professional analysts. Compare these forecasts against MySale Group's historical growth rates to assess whether expectations are realistic. A company that consistently beats consensus estimates tends to see its stock price rewarded over time, while repeated misses erode investor confidence.
MySale Group stock margins
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MySale Group Stock Revenue, EBIT, Earnings per Share
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MySale Group business model & stock analysis
MySale Group SWOT Analysis
Strengths
MySale Group PLC has several strengths that contribute to its success. Firstly, the company has established itself as a leading online retailer, offering a wide range of products to its customers. This strong online presence helps MySale Group to reach a larger audience and drive sales.
Additionally, the company has developed strong relationships with various suppliers, allowing them to source high-quality products at competitive prices. This gives MySale Group a competitive advantage in the market and helps to attract and retain customers.
Weaknesses
Despite its strengths, MySale Group PLC also has some weaknesses that need to be addressed. One major weakness is its dependence on external suppliers, which can lead to potential supply chain issues. Any disruptions in the supply chain can impact the company's ability to meet customer demands and deliver products on time.
Another weakness is the company's limited geographical presence. MySale Group primarily operates in certain regions, which restricts its market reach. Expanding into new markets and diversifying geographically could help address this weakness and open up new growth opportunities.
Opportunities
MySale Group PLC has several opportunities in the market that it can leverage to its advantage. One opportunity is the growing trend of online shopping, which provides a favorable environment for the company's online retail business model. The increasing number of internet users and growing e-commerce market offer potential for revenue growth.
Additionally, expanding into new product categories or partnering with popular brands can help MySale Group to diversify its offerings and attract a broader customer base. This could lead to increased revenue and market share for the company.
Threats
MySale Group PLC faces certain threats in the market that need to be monitored and addressed. One significant threat is the intense competition in the online retail industry. Competitors that offer similar products and services may capture market share and impede the growth of MySale Group.
Moreover, economic factors such as fluctuations in exchange rates, inflation, and consumer spending patterns can have an impact on the company's financial performance. Adapting to changes in the economic environment and implementing effective risk management strategies are crucial to mitigating these threats.
MySale Group Eulerpool Fair Value
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Fair Value Estimate
ⓘWhat Is Fair Value?
Fair value is an estimate of what a stock is truly "worth" based on its financial fundamentals, independent of the current market price. If the calculated fair value is above the current share price, the stock may be undervalued — and vice versa. This chart shows three different fair value approaches so you can cross-check them against each other.
Earnings-Based Fair Value
Calculated by multiplying the current earnings per share (EPS) by the average historical P/E ratio over a selected multi-year period. The smoothing over several years filters out temporary spikes or dips. If this fair value exceeds the market price, it suggests the stock is cheap relative to its earning power.
Example: Fair Value (Earnings) 2022 = EPS 2022 × Average P/E 2019–2021
Revenue-Based Fair Value
Derived by multiplying revenue per share by the average historical price-to-sales ratio. This method is particularly useful for companies with volatile or temporarily depressed earnings, as revenue tends to be more stable than profits. It answers: "At what price has the market historically valued each dollar of this company's sales?"
Example: Fair Value (Revenue) 2022 = Revenue per Share 2022 × Average P/S 2019–2021
Dividend-Based Fair Value
Calculated by dividing the dividend per share by the average historical dividend yield. This approach is most relevant for mature, consistently dividend-paying companies. If the resulting fair value is higher than the current price, it implies the stock offers a better yield than its historical average.
Example: Fair Value (Dividend) 2022 = Dividend per Share 2022 ÷ Average Yield 2019–2021
How to Use This Chart
When all three fair value lines converge above the current price, it strengthens the case that the stock is undervalued. When they diverge, investigate why — it may indicate a structural shift in margins, payout policy, or growth rate. The forward estimates on the right extend the analysis using projected fundamentals, helping you assess whether the current price already reflects future growth expectations.
MySale Group historical P/E ratio, EBIT multiple, and P/S ratio
MySale Group annual returns
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Annual Return
ⓘWhat This Chart Shows
This chart breaks down 's total annual return into two components: price return (gains or losses from stock price movement) and dividend return (income received from dividend payments). Together, they represent the total return an investor would have earned in each calendar year.
Price Return
Price return measures the percentage change in 's stock price from January 1st to December 31st of each year. Positive bars indicate the stock appreciated; negative bars show a decline. This is the component most investors focus on, but it tells only part of the story — especially for dividend-paying stocks.
Dividend Return
Dividend return represents the income generated from dividends paid during the year, expressed as a percentage of the starting stock price. While it may seem small in any single year (typically 1–4 % for established companies), dividends compound significantly over decades and have historically contributed roughly 40 % of total stock market returns.
What to Look For
Examine how many years showed positive vs. negative returns to gauge consistency. A stock with mostly positive years and small drawdowns suggests lower risk. Also compare 's annual returns to a benchmark index — consistently outperforming the market is a hallmark of a strong investment. Pay attention to the worst years: understanding downside risk is just as important as chasing upside potential.
MySale Group shares outstanding
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MySale Group shareholder structure
| % | Name |
|---|---|
30.78031% | |
16.28898% | |
15.33847% | |
14.87327% | |
11.79792% | |
7.06718% | |
5.13548% | |
3.87673% | |
3.87673% | |
3.19991% |
MySale Group Executives and Management Board
Mr. Charles Butler
Senior Non-Executive Independent Director
Mr. Kalman Polak
(43)Chief Executive Officer, Executive Director · since 2021
Mr. Winky Sarwana
Interim Chief Financial Officer
Ms. Donna Player
(60)Non-Executive Director
Frequently asked questions about MySale Group
The business model of MySale Group PLC revolves around online flash sales and the provision of retail and e-commerce solutions. As a leading international online retailer, MySale Group PLC offers a wide range of discounted products across various categories, such as fashion, beauty, homeware, and electronics. Through partnerships with global retail brands, the company acquires excess or surplus inventory and sells it through its online platform, delivering value and savings to its customers. By leveraging its extensive network of suppliers and technology-driven platforms, MySale Group PLC efficiently manages inventory, logistics, and customer interactions to provide a seamless shopping experience for its users.
MySale Group stock
MySale Group Peer Group
MySale Group Ticker
MySale Group FIGI
All fundamentals and in-depth analysis of MySale Group
Our stock analysis for MySale Group Revenue stock includes important financial indicators such as revenue, profit, P/E ratio, P/S ratio, EBIT, as well as information on dividends. We also assess aspects such as stocks, market capitalization, debt, equity, and liabilities of MySale Group Revenue. If you are looking for more detailed information on these topics, we offer comprehensive analyses on our subpages.