JCDecaux Non-Current Assets

What does JCDecaux do? JCDecaux SA is a globally leading company in the field of outdoor advertising and public street furniture based in France. The company was founded in 1964 by Jean-Claude Decaux and quickly became a global player thanks to its innovation and modernity. JCDecaux SA's business model is based on three main business areas: transport advertising, street furniture, and digital advertising. Transport advertising includes advertising at bus stops, train stations, airports, subway stations, etc. With its entire range of street furniture, JCDecaux SA improves the urban landscape. It includes advertising columns, street maps, and even bicycle rental stations. In addition, there is the area of digital advertising, which consists of digital screens distributed throughout the city that can change the displayed advertising in real-time. JCDecaux SA operates in over 80 countries worldwide, which has been shaped by the acquisition and merger with other companies such as Fürst Medien, Avenir, and Wall. This has allowed the company to establish itself in Asia, Latin America, and other countries, and it is now one of the largest providers of outdoor advertising worldwide. JCDecaux SA's product range includes a wide range of products, including bus and tram stops, information boards, city portals, advertising spaces, facilities for cycling, and charging stations for electric cars. In particular, bicycle rentals are widespread in cities worldwide and have established themselves as an environmentally friendly means of transportation. The innovative technology of JCDecaux SA has often contributed to the company winning several awards, including the coveted "Red Dot Design Award" in the category of product design. Another feature of JCDecaux SA is the high quality and aesthetics of its products. They are designed to seamlessly blend into the urban environment without disturbing the cityscape. In addition, the company is strongly committed to sustainability and environmental protection, using recyclable materials and focusing on energy saving. Furthermore, JCDecaux also offers a mobile recycling station that allows citizens to separate and recycle their waste. Overall, the company has expanded its market position in recent times and strengthened its position as a global leader in outdoor advertising. JCDecaux SA's commitment to sustainability, innovation, and aesthetics will certainly help it maintain its leading position in the future and continue to expand its product range. JCDecaux is one of the most popular companies on Eulerpool.